Mihailo Gligoric
Mihailo Gligorić is a SaaS business development professional and the founder of SPONA. Before starting the company, he worked in business development and growth roles at firms including UserTesting and Ibexa, focusing on B2B sales and outbound strategy. He founded SPONA around a simpler idea: better targeting matters more than bigger databases or more automation when it comes to generating qualified leads.
Authored Texts
What Is B2B Sales Outsourcing? A Practical Guide for Sales Leaders
Commercial Insurance Leads: Where Agents Find Business Owners, and What a Lead Should Cost
White Space Analysis for B2B Sales: Find the Accounts and Products You Are Not Selling Yet
Sales Territory Planning: How to Size and Balance Territories With Real Account Counts (Free Template)
What Is Sales Intelligence? Data Types, Use Cases and How to Judge the Data Behind It
Clay vs ZoomInfo (2026): Enrichment Workflows vs a Contact Database, and When You Need Both
Commercial Cleaning Leads: How to Find Offices, Clinics and Facilities That Sign Cleaning Contracts
B2B Buyer Persona Template: 5 Personas From 60 Closed-Won Deals
People Data Labs Alternatives: 9 B2B Data Providers Compared by Coverage, API Access and Price
10 Crunchbase Alternatives for Prospecting in 2026: Funding, Company and Contact Data
Leadfeeder Alternatives and RB2B Alternatives in 2026: 10 Website Visitor Identification Tools Compared
B2B Database: Build vs Buy, What a B2B Contact Database Should Contain and What It Costs in 2026
Marketing Agency Lead Generation: How Agencies Fill the Pipeline Without Referrals
MQL vs SQL: Definitions, Handoff Rules and the Numbers That Show Where Leads Die
Technographic Data: How to Find Out What Software a Company Uses
Firmographics and Firmographic Data: Definition, Examples, Sources and How to Use Them in Targeting
MSP Lead Generation: How to Win Clients Who Already Have an IT Provider
Seamless.AI Alternatives: 9 Best Seamless.AI Competitors in 2026
Apollo Alternatives: 9 Best Apollo.io Competitors in 2026, Compared
Clay vs. Apollo in 2026: Which Should You Use, or Both?
Cognism Alternatives: 9 Best Cognism Competitors in 2026
How to Find Recently Funded Startups in 2026, and Sell to Them First
AI Lead Generation: How It Works, Use Cases and the Best Tools in 2026
Ideal Customer Profile Template: How to Build Your ICP for Sales, With Examples
What Is Waterfall Enrichment? How It Works, Costs and Tools in 2026
Best B2B Data Providers in 2026: 12 Providers Compared by Data Type and Price
Best Clay Alternatives in 2026: 8 Tools Compared With Pricing
Best Lead Generation Tools in 2026: 12 Picks for B2B Teams and Small Businesses
6 Best Lemlist Alternatives in 2026
Best Lead Scoring Tools for Sales and Marketing Teams in 2026
UpLead vs. ZoomInfo: Which B2B Data Platform Fits Your Team?
Best B2B Prospecting Software for Sales Teams in 2026
What Is Lead Enrichment? A Practical Guide for Sales and Marketing
What Is Data Decay? Causes, Impact, and Prevention
What Is Lead Qualification? A Practical Guide for Sales Teams
What Is Sales Data? Types, Collection, and How to Use It
What Is Sales Prospecting? A Practical Guide for B2B Teams
How Much Is LinkedIn Premium?
How to Identify Buying Signals: A Practical Guide for B2B Sales
Targeted Lead Generation: What It Is and How to Generate Better Leads
Lead Scoring Software: What It Is, How It Works, and Features That Matter
Reviewed Texts
Best Aircall Alternatives: Parallel Dialing, Pricing, and Fit Compared
RocketReach vs. ZoomInfo: A Practical Comparison
Best Lead Enrichment Tools for B2B Sales Teams in 2026
B2C Lead Generation Methods: A Practical Guide
Email Marketing for Startups: A Practical Guide to Getting Started
Best Apollo Alternatives for B2B Prospecting in 2026
Best Email Prospecting Tools for B2B Outreach in 2026
B2B Data Validation: What It Is and How to Do It Right
What Is Data Enrichment? A Practical Guide for GTM Teams
What Is Outbound Sales? A Practical Guide for B2B Teams
How to Hire a GTM Manager: Roles, Benefits, and Step-by-Step Guide
Lead Prospecting vs. Lead Generation: When to Use Each
Best Web Scraping Tools in 2026: A Practical Comparison
Lead Scoring Best Practices for B2B Sales and Marketing Teams
Cross-Sell vs. Upsell: What's the Difference and How to Use Both
How to Use Google Maps for Lead Generation: A Practical B2B Guide
Automate Web Scraping: How It Works, Methods, and Best Practices
Channels to Increase B2B Sales: What They Are and How to Use Them Effectively
Local Lead Generation: What It Is and How to Generate Local Leads
Intent-Based Marketing: What It Is, How It Works, and Why It Matters
What Is an AI SDR and How Do They Work?
B2B Sales Examples: How Business-to-Business Sales Works
Sales Pitch Email Examples: How to Write Emails That Get Replies
Outbound Sales Team: What It Is and How to Build One
B2B Go-To-Market Strategy: What It Is and How to Build One
What Is Sales Onboarding? Process, Benefits, and How It Works
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