
Mihailo Gligoric
Mihailo Gligorić is a SaaS business development professional and the founder of SPONA. Before starting the company, he worked in business development and growth roles at firms including UserTesting and Ibexa, focusing on B2B sales and outbound strategy. He founded SPONA around a simpler idea: better targeting matters more than bigger databases or more automation when it comes to generating qualified leads.
Authored Texts

What Is B2B Sales Outsourcing? A Practical Guide for Sales Leaders


What Is Lead Enrichment? A Practical Guide for Sales and Marketing


What Is Data Decay? Causes, Impact, and Prevention


What Is Lead Qualification? A Practical Guide for Sales Teams


What Is Sales Data? Types, Collection, and How to Use It


What Is Sales Prospecting? A Practical Guide for B2B Teams


How Much Is LinkedIn Premium?


How to Identify Buying Signals: A Practical Guide for B2B Sales


Targeted Lead Generation: What It Is and How to Generate Better Leads


Lead Scoring Software: What It Is, How It Works, and Features That Matter

Reviewed Texts

Best Apollo Alternatives for B2B Prospecting in 2026


Best Email Prospecting Tools for B2B Outreach in 2026


B2B Data Validation: What It Is and How to Do It Right


What Is Data Enrichment? A Practical Guide for GTM Teams


What Is Outbound Sales? A Practical Guide for B2B Teams


How to Hire a GTM Manager: Roles, Benefits, and Step-by-Step Guide


Lead Prospecting vs. Lead Generation: When to Use Each


Best Web Scraping Tools in 2026: A Practical Comparison


Lead Scoring Best Practices for B2B Sales and Marketing Teams


Cross-Sell vs. Upsell: What's the Difference and How to Use Both


How to Use Google Maps for Lead Generation: A Practical B2B Guide


Automate Web Scraping: How It Works, Methods, and Best Practices


Channels to Increase B2B Sales: What They Are and How to Use Them Effectively


Local Lead Generation: What It Is and How to Generate Local Leads


Intent-Based Marketing: What It Is, How It Works, and Why It Matters


What Is an AI SDR and How Do They Work?


B2B Sales Examples: How Business-to-Business Sales Works


Sales Pitch Email Examples: How to Write Emails That Get Replies


Outbound Sales Team: What It Is and How to Build One


B2B Go-To-Market Strategy: What It Is and How to Build One


What Is Sales Onboarding? Process, Benefits, and How It Works

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