UpLead vs. ZoomInfo: Iyiphi Ipulatifomu Yedatha ye-B2B Efanele Ithimba Lakho?

Imakethe yomhlaba jikelele ye-sales intelligence yafinyelela ku-US$3,7 billion ngo-2024, futhi kulindeleke ukuthi ikhule ngaphezu kokuphindwe kabili ngo-2033. Leyo yimali eningi exosha inkinga eyodwa eyisisekelo: ukwazi ukuthi ubani okufanele umshayele ucingo ngaphambi kokuthi imbangi yakho yenze kanjalo. I-UpLead ne-ZoomInfo zombili zikule makethe, kodwa nansi into engavunywa muntu ekuqaleni: azincintisani ngomthengi ofanayo. Enye iyisizindalwazi soxhumana nabo esilula, ozisebenzela ngaso. Enye iyipulatifomu ephelele ye-go-to-market enentengo efanele lokho.

Lesi sihloko sichaza lapho lezi zombili zihluke khona ngempela: ukwakheka kwepulatifomu, lokho okungaqinisekiswa ngokuzimela uma kuqhathaniswa nalokho izinkampani ezikusho ngazo, amanani ashicilelwe, kanye nezilinganiso zangempela zabasebenzisi. Sikhuluma futhi ngokunothisa idatha yamakhasimende angaba khona kanye nokuqinisekisa idatha, ngoba isizindalwazi soxhumana nabo siwusizo kuphela ngokulingana nedatha yokuthengisa engemuva kwaso. Akekho ophumelele ozomenyezelwa. Uzobona ukuthi iyiphi ipulatifomu efanele ubukhulu bethimba lakho nendlela yakho yokuthengisa.

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UpLead vs. ZoomInfo Ngamafuphi

I-UpLead yakhelwe umsebenzi owodwa: ukuthola nokuqinisekisa oxhumana nabo ekufuneni amakhasimende angaba khona, bese ubadlulisela kunoma yiliphi ithuluzi ithimba lakho elivele lilisebenzisa. I-ZoomInfo yakhelwe into enkulu kakhulu: ipulatifomu ephelele ye-go-to-market lapho idatha yoxhumana nabo iwungqimba olulodwa nje ngaphansi kwe-outreach eyakhelwe ngaphakathi ne-conversation intelligence.

Lowo mehluko uvela yonke indawo lapho uqala ukusebenzisa noma yiyiphi yazo. I-UpLead ithumela oxhumana nabo ku-CRM yakho noma ethuluzini lakho lokulandelana, kodwa ayiyenzi yona i-outreach. I-ZoomInfo iyayenza. I-sales engagement yenzeka ngaphakathi kwepulatifomu uqobo.

Ukuvumelanisa ne-CRM kuxoxa indaba efanayo: idatha ye-UpLead ivamise ukugeleza ohlangothini olulodwa, iphuma epulatifomu iya ku-CRM yakho, kanti i-ZoomInfo ivumelanisa izinhlangothi zombili njengengxenye evamile yokugeleza komsebenzi. Akukho ukuhlelwa okungalungile. Konke kuncike ekutheni udinga isizindalwazi soxhumana nabo noma uhlelo olwakhelwe ukuqhuba yonke i-pipeline yakho.

Ubukhulu Besizindalwazi Nokunemba Kwedatha

Ikhasi lasekhaya le-UpLead okwamanje lithi amakhasimende angaba khona angaphezu kwezigidi ezingu-200. Ikhasi layo lokuqhathanisa ne-InsideView liqala ngokuthi “oxhumana nabo be-B2B abaqinisekisiwe abayizigidi ezingu-200.” Uma wehlela phansi kulelo khasi, lithi “oxhumana nabo abaqinisekisiwe abayizigidi ezingu-160 emazweni angu-200.”

I-ZoomInfo inokungqubuzana okufanayo. Isikhungo sayo sedatha sithi amaphrofayela obungcweti angaphezu kwezigidi ezingu-500 namarekhodi ezinkampani angaphezu kwezigidi ezingu-122. Ikhasi layo lesizindalwazi soxhumana nabo bamabhizinisi lithi amarekhodi ezinkampani angaphezu kwezigidi ezingu-203 namaphrofayela oxhumana nabo angaphezu kwezigidi ezingu-410. Amakhasi amabili asebenzayo, amaqoqo amabili ahlukene ezinombolo.

Izimangalo zokunemba zilandela iphethini efanayo. I-UpLead inikeza isiqinisekiso esiqinile sokunemba kwedatha okungu-95%, kuphela. I-ZoomInfo ikuhlukanisa kabili: amazinga empumelelo ngensimu ngayinye ekhasini elilodwa (96% i-imeyili yomsebenzi, 87% iselula, 72% inombolo eqondile), kanye nesimangalo esijwayelekile “samazinga okunemba ahamba phambili embonini, angaphezu kuka-95%” kwelinye ikhasi.

I-UpLead ixhumanisa isimangalo sayo sokunemba nendlela ethile. Uma i-imeyili ibuyela emuva, ikhredithi ibuyiselwa ngokuzenzakalelayo, njengengxenye eyakhelwe ngaphakathi yenqubo yabo yokunothisa idatha. I-ZoomInfo ayinaso isiqinisekiso esifanayo sokubuyisela amakhredithi emigomeni yayo eshicilelwe.

Ububanzi Bepulatifomu: Isizindalwazi Soxhumana Nabo vs. Ipulatifomu Ephelele ye-GTM

Susa ulimi lokumaketha, bese kusala umehluko owodwa omi ngempela: i-UpLead iyisizindalwazi soxhumana nabo, i-ZoomInfo iyipulatifomu ye-go-to-market enesizindalwazi soxhumana nabo ngaphakathi kwayo. Lokhu akuyona indaba yokuhumusha, kumayelana nendlela umkhiqizo ngamunye ongena ngayo kulokho okusele kwesu le-go-to-market le-B2B.

UpLead

I-UpLead yenza into eyodwa, futhi iyenza ngamabomu. Thola oxhumana nabo be-B2B, baqinisekise ngesikhathi sangempela, bese ubathumela ngaphandle. Lowo ngumjikelezo wonke.

Ithuluzi le-Prospector lenza ukusesha, linezihlungi ezingaphezu kuka-50 zokunciphisa ngqo ukuthi ubani omfunayo. Wonke umuntu oxhumana naye uqinisekiswa ngaphambi kokuba aphume epulatifomu, bese edlula ngokuxhumana okwakhelwe ngaphakathi aye ku-Salesforce, HubSpot nakwamanye amathuluzi, noma nge-API uma ithimba lifuna ukwakha okuthile okwenzelwe lona.

Nakhu okungekho, futhi nakho akukho ngamabomu. Akukho ukulandelana okwakhelwe ngaphakathi ku-UpLead. Alikho ithuluzi le-cadence elakhelwe ngaphakathi, ayikho i-dialer, akukho ukulandelelwa kokuzibandakanya. Kukhona isevisi ehlukile ye-outbound i-UpLead eyenzela amakhasimende, kodwa leyo yinsizakalo eyengeziwe ekhokhelwayo eceleni komkhiqizo, hhayi isici esakhelwe ngaphakathi kuwo. Ipulatifomu uqobo iphelela enkinobhweni yokuthumela ngaphandle. Okwenzeka ngemva kwalokho kungumsebenzi womunye umuntu.

ZoomInfo

I-ZoomInfo ayiqalanga njengepulatifomu, yaba yiyo. Ungqimba ngongqimba, ukuthengwa kwenkampani emva kokunye, isizindalwazi soxhumana nabo sengeza izingxenye kwaze kwaba yilapho singasekho isizindalwazi nje.

I-conversation intelligence manje ingaphakathi nge-ZoomInfo Chorus, eyakhelwe ukuhlaziya izingcingo zokuthengisa, hhayi nje ukuthola umuntu okufanele umshayele. Ukuthengisa okuzenzakalelayo okwakhelwe ngaphakathi kuqhuba i-outreach ngocingo nange-imeyili ngqo ngaphakathi kwepulatifomu, ngaphandle kokuthumela ngaphandle. Engeza ingxoxo yewebhusayithi, ukuthuthukiswa kwamafomu ewebhu, ukuzenzakalela kokugeleza komsebenzi, nokunothisa i-CRM okuvumelanisa izinhlangothi zombili, bese uba nomkhiqizo owakhelwe ukuqhuba yonke inqubo yokuthengisa kusukela ekuqaleni kuze kube sekugcineni, hhayi nje ukunikeza amagama.

Ayikho indlela ewina ngokuzenzakalelayo. Isizindalwazi soxhumana nabo nepulatifomu ephelele kuxazulula izinkinga ezahlukene. Uma ithimba lidinga oxhumana nabo abaqinisekisiwe kuphela, umkhiqizo owodwa wenza lowo msebenzi kahle. Uma ithimba lidinga oxhumana nabo, i-outreach nokuhlaziya ngaphansi kophahla olulodwa, omunye ufanelwe yintengo yawo. Ukukhetha okulungile kuncike ngokuphelele kulokho okushoda ngempela eqoqweni lakho lamathuluzi, hhayi ekutheni iyiphi inkampani eyakhe okwengeziwe.

Idatha Yenhloso Yokuthenga Nezimpawu Zabathengi

I-UpLead inikeza idatha yenhloso yokuthenga ngokubambisana, hhayi ngenjini yayo. I-Bombora iyayinikeza, futhi itholakala kuphela kuhlelo lwe-Professional. Ilandelela ukufundwa kokuqukethwe kunethiwekhi yabashicileli be-B2B futhi imake izinkampani ezinomsebenzi wokucwaninga okhuphuka ngokushesha ngezihloko ezihambisanayo. Lolo uphawu olubalulekile: inkampani ivela ngaphambi kokuthi igcwalise noma yiliphi ifomu.

I-ZoomInfo yakweqa ukubambisana. Idatha yenhloso yokuthenga yakhelwe ngaphakathi kwepulatifomu uqobo. Iphinde yengeze ukuhlonza izivakashi zewebhusayithi ezingaziwa njengekhono elizimele, elixhumanisa ithrafikhi yesayithi engaziwa nerekhodi lenkampani, kwesinye isikhathi kuze kube kumuntu othile ongemuva kokuvakasha.

Izindlela ezahlukene, umgomo ofanayo: ukuhlonza izimpawu zokuthenga ngaphambi kokuthi ikhasimende elingaba khona liphakamise isandla. Zombili izinkampani ziyayincoma ikhwalithi yezimpawu zazo kumawebhusayithi azo.

Ukuxhumana, Ukuvumelanisa ne-CRM, Nokuhambisana Nemithetho

Ukuxhumana ne-CRM akusikho lapho lezi zombili zihlukana khona. Zombili zixhumana ne-Salesforce, HubSpot, namathuluzi e-outreach amathimba amaningi okuthengisa asevele ewasebenzisa.

Isiqondiso sokuvumelanisa yisona esibaluleke ngempela. Izinhlelo ezijwayelekile ze-UpLead zithumela idatha ohlangothini olulodwa: iphuma epulatifomu, ingene ku-CRM yakho, kuphele. Ufuna izinguquko ezenziwe ku-CRM zibuyele emuva ngokuzenzakalelayo? Lokho kutholakala kuphela kuhlelo lwe-Professional.

I-ZoomInfo ayikukhawulisi lokho. Ukuvumelanisa izinhlangothi zombili kuyingxenye evamile yokugeleza komsebenzi okuyisisekelo, ngaphandle kokuthuthukisa uhlelo.

Cabanga ngommeleli wokuthengisa obuyekeza umuntu oxhumana naye ku-Salesforce. Kolunye uhlelo, lokho kubuyekeza kuhlala kuvaleleke ku-CRM. Kolunye, kubuyela emuva futhi kubuyekeze umthombo. Lokho akuyona imininingwane encane ye-UX; kungumehluko phakathi kokuthumela ngaphandle uhlu olusha njalo nokuvumela izinhlelo ukuthi zixhumane ngempela.

Ukuhambisana nemithetho kuxoxa indaba efanayo, ngendlela ehlukile. Inqubomgomo yobumfihlo ye-UpLead ichaza amalungelo nezinqubo ezithile zabasebenzisi e-EEA, e-UK nase-California, isekelwa ngummeleli we-GDPR oqanjwe ngegama we-EU ne-UK. I-ZoomInfo imemezela ngqo ukuthi ihambisana ne-GDPR ne-CCPA, futhi ibonisa isitifiketi se-ISO 27701 kusayithi layo.

Enye into ngaphambi kokuthi noma yini kulokhu ifakwe edokhumentini lokuthenga: izitifiketi ziyaphelelwa yisikhathi. Uma isimo se-ISO 27001 noma i-SOC 2 sibalulekile ngempela embonini yakho, sihlole ngqo emibhalweni yamanje yokuphepha yomhlinzeki ngamunye. Hhayi ekhasini lokumaketha. Lawo makhasi awabuyekezwa ngosuku isitifiketi esiphelelwa ngalo yisikhathi.

Amanani

I-UpLead ishicilela amanani ayo obala. Nakhu konke.

Essentials: US$99 ngenyanga, noma US$74 ngenyanga uma uzibophezela unyaka. Lokho kukunikeza amakhredithi angu-170 ngenyanga, noma angu-2 040 ngonyaka ohlelweni lonyaka, kanye nokuxhumana ne-CRM, ama-imeyili aqinisekisiwe nezinombolo zamaselula.

Plus: US$199 ngenyanga, noma US$149 ngenyanga uma ukhokha ngonyaka. Amakhredithi akhuphukela ku-400 ngenyanga, noma ku-4 800 ngonyaka, futhi uthola ukunothisa idatha, ulwazi ngamaphethini e-imeyili, idatha yobuchwepheshe izinkampani ezibusebenzisayo, izihlungi ezithuthukisiwe nokulayisha uhlu lokukhipha.

Professional: ayikho inombolo eshicilelwe nhlobo. Intengo eyenzelwe wena, ukukhokha kwaminyaka yonke kuphela, amakhredithi nabasebenzisi abenzelwe wena. Esikhundleni salokho, uthola idatha yenhloso yokuthenga, ukufinyelela okugcwele kwe-API, ukuvumelanisa ne-CRM kwezinhlangothi zombili, ulwazi ngezimbangi, ukuphathwa kwethimba, umphathi wempumelelo yamakhasimende ozinikele kuwe, uchwepheshe wokuqalisa nosizo lwocingo olubekwa phambili.

Ikhredithi eyodwa ingumuntu oyedwa oxhumana naye, kufaka phakathi i-imeyili eqinisekisiwe nenombolo yeselula eqondile. Uma amakhredithi ephela, amakhredithi engeziwe abiza US$0,60 ku-Essentials, US$0,50 ku-Plus. Inani lokusebenzisa ngokweqile ku-Professional alishicilelwa ndawo; lixoxiswana ngaphakathi kwesilinganiso sentengo.

I-ZoomInfo iyakweqa konke lokhu. Alikho ithebula lezinhlelo, ayikho intengo yenyanga, akukho okushicilelwe. Imibuzo yayo evame ukubuzwa ngamanani iyakusho ngokucacile: ayikho intengo eyodwa elingana nawo wonke umuntu, futhi izindleko zincike enanini labasebenzisi, ezingeni lokufinyelela idatha, enhlanganisweni yemikhiqizo nobude benkontileka. Zonke izinombolo zakhiwa kabusha ngesikhathi socingo lokuthengisa, ngakho okuwukuphela kwendlela yokubona intengo yangempela ukucela isilinganiso sentengo ngqo ku-ZoomInfo.

Yiliphi Ithuluzi Elifanele Wena?

Akekho ophumelele ngokuphelele lapha, futhi noma ubani okutshela okunye uzama ukukudayisela into. Okunquma ngempela ukuthi ithimba lakho linjani manje, nokuthi lidinga ukwenzani ngedatha uma seliyitholile.

Khetha i-UpLead Uma

Ithimba lakho lidinga isizindalwazi soxhumana nabo esilula nesiqinisekisiwe, hhayi ipulatifomu ephelele okufanele iphathwe ngaphezu kwalokho.

Ukukhokha ngenyanga kubalulekile kuwe. I-Essentials ne-Plus zombili zisebenza ngenyanga, ngaphandle kokuboshwa unyaka, ngaphandle kwenkontileka, ngaphandle kokuzibophezela isikhathi eside. Uma ingxoxo yesabelomali ishintsha ngekota ezayo, awuvaleleki.

Futhi awukayidingi i-outreach eyakhelwe ngaphakathi noma i-conversation intelligence. Uma ukulandelana nokuhlaziywa kwezingcingo kusasingathwa amanye amathuluzi akho, noma kungakabikho nhlobo, umsebenzi oyinhloko we-UpLead, okungukuthola nokuqinisekisa oxhumana nabo, ufeza lokho okudingayo ngempela manje.

Khetha i-ZoomInfo Uma

Inhlangano yakho inkulu, noma ikhula ngokushesha kangangokuthi ukuthengisa, ukumaketha ne-RevOps konke kudinga ukusebenzisa ungqimba olufanayo lwedatha nokuhlaziya esikhundleni samathuluzi amathathu angaxhumene. I-ZoomInfo yakhelwe lokho kanye: ipulatifomu yayo inikeza izixazululo ze-Sales Development, Account Management, RevOps kanye ne-Demand Generation, zonke zisebenza eqoqweni elilodwa ledatha elabelwana ngalo.

Lokho kusebenza kuphela uma unayo isabelomali namandla angaphakathi okuyiphatha. Ipulatifomu ebanzi kangaka iza nesikhathi sokufunda kanye nentengo ekhuphuka ngokwenani labasebenzisi, ukufinyelela idatha nenhlanganisela yemikhiqizo. Akuyona into oyimisa ntambama eyodwa bese uyakhohlwa.

Ubukhulu bethimba nesabelomali akuzona kuphela izinto okufanele zicatshangelwe. Ubunzima benqubo yakho yokuthengisa bubaluleke ngokufanayo.

Imibuzo Evame Ukubuzwa: UpLead vs. ZoomInfo

1. Ubani imbangi enkulu kunazo zonke ye-ZoomInfo?

Ayikho imbangi eyodwa “enkulu kunazo zonke” okuvunyelwana ngayo yibo bonke; kuncike kulokho ithimba elikudingayo ngempela. I-UpLead iziveza njengenye indlela elula yamathimba adinga kuphela idatha eqinisekisiwe yoxhumana nabo ngaphandle kwepulatifomu ephelele. Abanye abadlali bancintisana ngqo nezici ezibanzi ze-ZoomInfo. Ukuqhathanisa okufanele kuncike endleleni osebenzisa ngayo, hhayi ohlwini lwezinga olungashintshi.

2. Ingabe ikhona enye indlela yamahhala esikhundleni se-ZoomInfo?

I-UpLead inikeza ukuzama kwamahhala kwezinsuku ezingu-7 namakhredithi angu-5, hhayi uhlelo lwamahhala oluhlala njalo. Lokho kwanele ukuhlola ama-imeyili aqinisekisiwe, izinombolo zamaselula ne-Chrome extension ngaphambi kokuthi uzibophezele kunoma yini. Ukuthi lokho kubalwa njenge-“alternative” yangempela yini kuncike ekutheni ithimba lakho lidinga idatha engakanani ukuze lihlole ithuluzi.

3. I-ZoomInfo izobiza malini ngo-2026?

I-ZoomInfo ayiwashicileli amanani, kuphela. Imibuzo yayo evame ukubuzwa ngamanani iyaqinisekisa ukuthi izindleko zincike enanini labasebenzisi, ezingeni lokufinyelela idatha, enhlanganisweni yemikhiqizo nobude benkontileka, konke kuxoxiswana ngakho ngqo nethimba lokuthengisa. Ayikho inombolo eshicilelwe okungacashunwa kuyo lapha, kukhona kuphela isilinganiso sentengo esenzelwe wena okuzodingeka usicele wena.

4. Yenzani i-UpLead?

I-UpLead ithola futhi iqinisekise oxhumana nabo be-B2B ngethuluzi layo le-Prospector, isebenzisa izihlungi zokusesha ezingaphezu kuka-50. Wonke umuntu oxhumana naye uqinisekiswa ngesikhathi sangempela ngaphambi kokuthunyelwa ngaphandle. Ukusuka lapho, idatha igelezela kuma-CRM, kumathuluzi e-outreach, noma nge-API.

5. Ingabe i-UpLead iyiwebhusayithi esemthethweni?

Yebo. I-UpLead iyi-LLC ebhalisiwe e-California enekheli elibonakalayo elishicilelwe, inqubomgomo yobumfihlo enemininingwane kanye nemibhalo yosizo esebenzayo. Iphinde ibhaliswe njengomthengisi wedatha (data broker) ehhovisi le-Attorney General yase-California, okuyimfuneko esemthethweni, hhayi isimangalo sokumaketha.