I-RocketReach ne-ZoomInfo: Ukuqhathanisa Okusebenzayo

Ama-76% ezinhlangano athi ngaphansi kwesigamu sedatha yazo ye-CRM inembile futhi iphelele. I-RocketReach ne-ZoomInfo zombili zithengisa ikhambi lalokho. Kodwa azakhelwanga umthengi ofanayo. Elinye yithuluzi lokuzisebenzela lokufuna oxhumana nabo elinamanani ekhasini. Elinye yipulatifomu ye-go-to-market ethengiswa ngomjikelezo wokuthengisa.

Lesi sihloko sichaza ukuthi idatha yokuthengisa yepulatifomu ngayinye ivelaphi, iqinisekiswa kanjani, ibiza malini, nokuthi ingena kanjani ekufuneni amakhasimende angaba khona kwansuku zonke. Uma uhlola isofthiwe yokufuna amakhasimende angaba khona ye-B2B, inhloso lapha isithombe esicacile sazo zombili, hhayi ukukhangisa okhethweni lwesithathu.

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I-RocketReach ne-ZoomInfo Ngokubuka Kanye

Izihloko eziningi zokuqhathanisa ziqala ngokubeka izibalo zesizindalwazi eduze kwezinye. Leyo yindlela engasizi kakhulu yokufunda lokhu.

Bobabili abathengisi babala izizindalwazi zabo, futhi asikho isibalo esiqinisekiswe ngokuzimela. I-ZoomInfo ihlukanisa ukumboza kwayo ngohlobo lwensimu, i-RocketReach inikeza isamba esisodwa. Akekho okutshela ukuthi kungakanani kwakho okusanembile ngosuku okuthumela ngalo ngaphandle, ngoba ukubola kwedatha akuveli ekubalweni kwesizindalwazi, futhi isamba asisho lutho ngokuqinisekiswa kwedatha okungemuva kwerekhodi ngalinye.

Okuboniswa yithebula elingezansi ukuthenga okubili okuhlukene. Okunye kunamanani ekhasini. Okunye kuqala ngocingo lokuhlola izidingo. Izibalo kulesi sigaba ziyaphikisana njalo, ngakho konke okulapha kuthathwe emapulatifomini ngokwawo.

Umehluko Oyinhloko: Ukufuna Oxhumana Nabo Nepulatifomu ye-GTM

Buza ukuthi iyiphi ipulatifomu engcono futhi uzothola impendulo engasizi. Azenzi umsebenzi ofanayo.

I-RocketReach yenza into eyodwa. Ithola i-imeyili nenombolo yocingo eqinisekisiwe yomuntu, ngokushesha. Usesha ngaphakathi kwepulatifomu, udlulisa uhlu ngokulayisha okuningi, noma udonsa oxhumana nabo ngqo ekhasini ngesandiso se-Chrome. Uthola imininingwane yokuxhumana, bese uyiyisa kunoma yini eqhuba ukuthengisa kwakho kwe-outbound. Ukulandelana nokwakhiwa kohlu okuzenzakalelayo kuhlala eduze kwayo, kodwa umkhiqizo oyinhloko useyithuluzi lokufuna. Lokho akukhona ukugxeka. Ukwenza umsebenzi owodwa kahle kuyisu langempela.

I-ZoomInfo iwumkhakha ohlukile wento. Idatha yokuxhumana iwungqimba olulodwa. Ngaphezu kwayo kuhlala izimpawu zenhloso, ukuhlonza izivakashi zewebhusayithi, i-conversation intelligence, ukuzenzakalela kokusebenza kwe-CRM, kanye nokucebisa amakhasimende angaba khona okubhala kabusha ezinhlelweni zakho. Ifundeka njengeqoqo lemikhiqizo eyabelana ngongqimba olulodwa lwedatha kunethuluzi elilodwa elikhulile, ngoba yilokho kanye eyikho.

Nansi ingxenye ebalulekile. Asikho isimo esingcono.

Umqashi odinga izinombolo zamaselula ezingamashumi amane eziqinisekisiwe kuleli sonto akanasidingo sokuhlonza izivakashi zewebhusayithi. Ukuyithenga kusho ukukhokhela ingqalasizinda ehlala ingasetshenziswa ngenkathi umsebenzi wangempela, ukuthola inombolo ephendulayo, uhlala umkhulu njengoba bewuhlale unjalo.

Ithimba lemali engenayo labantu abayishumi nambili liyinkinga ehlukile. Lapho ukumaketha kusebenza ngohlu olulodwa nokuthengisa ngolunye, futhi akekho ovumelana ngokuthi yini ebalwayo ekuhloleni amakhasimende angaba khona, ukwephuka akukho kudatha yokuxhumana. Kusekutheni izinhlelo ezintathu zigcina izinguqulo ezintathu ze-akhawunti eyodwa. Ithuluzi lokufuna ngeke likulungise lokho, ngoba alizange libe yinto eyephukile.

Ngakho umbuzo wangempela awukho ekutheni iyiphi ipulatifomu ewinayo. Ukuthi indlela yakho yokuthengisa imboza indawo engakanani ngempela. Okusele kwalesi sihloko kukuhlukanisa isici ngesici, futhi uhlaka olusekugcineni lufanisa ubukhulu bethimba nendlela yokuthengisa nepulatifomu ngayinye.

Ubukhulu Besizindalwazi Nokunemba Kwedatha

I-RocketReach ibala amaphrofayela ayizigidi ezingu-700 kanye nezinkampani eziyizigidi ezingu-60. I-ZoomInfo ibala amaphrofayela ochwepheshe ayizigidi ezingu-500+ kanye nama-imeyili omsebenzi aqinisekisiwe ayizigidi ezingu-300+, uma kuqhathaniswa nenani lezinkampani elishicilela njengezigidi ezingu-122+ nezingu-100+ ekhasini elilodwa.

I-RocketReach ihola kubantu. I-ZoomInfo ihola ezinkampanini. Asikho esiyisizindalwazi esikhulu. Zibala izinto ezihlukene.

Akukho kulokho okuphendula umbuzo onawo ngempela. Ukubalwa kwesizindalwazi kuyisimangalo salokho okukhona ndawana thize, hhayi ukuthi inombolo yeselula ye-VP oyidingayo isakhala ngoLwesibili.

Izibalo zokunemba zimbi kakhulu. I-RocketReach ithi inokulethwa kwama-90-98% kuma-imeyili aqinisekisiwe. I-ZoomInfo ithi inokulethwa kwe-imeyili kwama-96% kanye nokunemba kwamaselula kwama-87%, namazinga okuphumelela ehlela kuma-72% ezinombolweni eziqondile. Ama-96% e-ZoomInfo angena ebangeni le-RocketReach. Akekho osho ukuthi bahlole ini, noma nini.

Izindlela zokuqinisekisa zisho okuningi. I-ZoomInfo ihlanganisa ukuqinisekisa komshini nabacwaningi abangabantu nezimpawu ezinikezwa ngabasebenzisi bayo. I-RocketReach yenza ukuqinisekisa kwe-imeyili ngobuningi, ukuhlola okuyizigidi ezingu-180+ ngenyanga.

Ngenombolo engalawulwa muntu, i-G2 inikeza i-RocketReach u-4,4 nepulatifomu ye-ZoomInfo u-4,5. Kodwa funda ngale kwesilinganiso. Isikhalo esiphindaphinda kakhulu kubuyekezo lwe-RocketReach yidatha enganembile noma esiphelelwe yisikhathi.

Amanani

I-RocketReach ishicilela amanani ayo. I-ZoomInfo ayiwashicileli.

I-Essentials ingu-US$27 ngenyanga, ikhokhwa ngonyaka ngo-US$329. I-Pro ingu-US$69 ngenyanga, ikhokhwa ngonyaka ngo-US$829. I-Ultimate ingu-US$142 ngenyanga, ikhokhwa ngonyaka ngo-US$1 699. Izinhlelo ze-Team zinikezwa intengo ngesicelo.

Eyenyanga neyonyaka akuwona umkhiqizo ofanayo ngamanani amabili. Eyonyaka inikeza ukufuna okungenamkhawulo futhi ikhawulela ukuthumela ngaphandle ku-1 200, 3 600 noma 20 000 ngonyaka. Eyenyanga ilinganisa ukufuna ku-100, 250 noma 1 000 ngenyanga. Ukukhetha ukukhokha kunquma ukuthi yini ephelelwa kuqala.

Imingcele yamazinga ibaluleke kunamanani. I-Essentials iyi-imeyili kuphela, ngakho izinombolo zocingo ziqala ku-Pro. Ukuhlanganiswa kwe-CRM ne-Salesforce, HubSpot, Outreach, Salesloft ne-Bullhorn nakho kuqala ku-Pro. Idatha yenhloso yokuthenga ikwi-Ultimate kuphela, futhi isiqephu senhloso siqala ku-US$175 ngenyanga.

Izibalo ezishicilelwe zalezi zinhlelo ziyaphikisana kuwo wonke iwebhu. Hlola ikhasi ngokwakho ngaphambi kokwenza isabelomali.

I-ZoomInfo imahhala ukuqala, bese isebenza ngamakhredithi okusetshenziswa asekelwe ekusetshenzisweni. I-ZoomInfo Lite yizinga lamahhala lokuhlala elinokuthumela ngaphandle okungu-10 ngenyanga, okwanele ukuhlola hhayi okuningi ngaphezu kwalokho. Ukufinyelela okuphelele kwepulatifomu kunikezwa intengo ngokwedatha, ubuhlakani nokusebenza ithimba elikudinga ngempela. Ikhredithi isetshenziswa ekuthumeleni ngaphandle, hhayi ekuseshiseni.

Thola imigomo yokuvuselela ngokubhaliwe ngaphambi kokusayina nanoma yimuphi kubo.

Idatha Yenhloso Yokuthenga Nezimpawu Zabathengi

Amapulatifomu womabili athengisa inhloso. Ayakhe ngokuhlukile, futhi lokho kuvela endleleni oyisebenzisa ngayo.

I-RocketReach ithatha ilayisense yeyayo. Imojula yenhloso isebenza ngobambiswano ne-Intentsify, imboza izihloko ezingu-35 000+ ezivuselelwa masonto onke, futhi iza njengesiqephu esiqala ku-US$175 ngenyanga. Iphinde ihlale kwi-Ultimate kuphela. Okutholayo ukukhuphuka kwezihloko ezingeni le-akhawunti eduze kwedatha yokuxhumana ethuluzini elilodwa, okungcono kunokukhokhela umthengisi wenhloso ozimele bese uhlanganisa uhlu olubili ngesandla.

I-ZoomInfo yathenga eyayo. Inhloso yabo isuka ekutholweni kwe-Clickagy futhi isebenza ngokufaniswa kwe-IP nenhlangano okuyizigidi ezingu-210 kunethiwekhi yabo yezimpawu. Akuyona imojula oyibophela phezulu. Izimpawu zondla ungqimba olufanayo namarekhodi e-CRM nedatha yezingcingo, ngakho i-akhawunti ekhuphukayo ivela ixhunywe emlandweni wakho wezivumelwano esikhundleni somugqa kudeshibhodi ehlukile.

Ukuba nepayipi akungcono ngokuzenzakalelayo kunokuthatha ilayisense yalo. Zombili izinkampani zichaza ukwakheka kwazo njengokuhlakaniphe kakhulu, okungakutsheli lutho ngekhwalithi yezimpawu.

Umehluko wokwakheka yingxenye ongayahlulela ngempela ngaphambi kokuthenga. Imojula ebophelwe phezulu ikunikeza uhlu lwama-akhawunti abonisa ukukhuphuka kwezihloko. Ehlanganisiwe ikunikeza lokho kukhuphuka eduze kwalokho i-akhawunti esikwenzile nawe. Ukuthi iyiphi ebaluleke kakhulu kuncike ekutheni ithimba lakho linawo yini umlando wezivumelwano ongabekwa ngaphansi kwakho.

Yiphi Okufanele Uyikhethe?

Akukho owinile lapha. Umbuzo awukho ekutheni iyiphi ipulatifomu eyakhiwe kangcono, kodwa ukuthi iyiphi ehambisana nalokho ithimba lakho elikwenza ngempela.

Amathimba amaningi enza iphutha elifanayo. Athenga ububanzi ngoba idemo ibihlaba umxhwele, bese esebenzisa ingxenye encane.

Khetha i-RocketReach Uma

Ungumthengisi oyedwa, umqashi noma ithimba elincane: umkhiqizo wakhelwe umuntu oyedwa othola oxhumana naye oyedwa ngokushesha. Akukho kuwo okucabanga ukuthi une-RevOps.

I-imeyili iyisiteshi sakho esiyinhloko: i-Essentials imboza i-imeyili kuphela, ngakho uma izinga lakho lokuxhumana liqhutshwa yi-imeyili, izinga elishibhile kunawo wonke lenza umsebenzi.

Ufuna ukwazi intengo ngaphambi kokukhuluma nanoma ubani: ungabala izindleko zakho zonyaka cishe ngomzuzu owodwa, okungelona iqiniso ngokuningi kwalesi sigaba.

Uncamela ukuzibophezela ngenyanga kunonyaka: zombili izinketho zikhona, futhi ukushintshana phakathi kwazo kungokwangempela hhayi isaphulelo nje.

Usebenza ezokunakekelwa kwempilo noma ekufuneni abaphathi: i-RocketReach inedatha yezempilo ye-NPI kwi-Ultimate nokuhlanganiswa kwe-Bullhorn okwakhelwe ngaphakathi kusukela ku-Pro.

Khetha i-ZoomInfo Uma

Ukuthengisa, ukumaketha ne-RevOps kudinga amarekhodi afanayo: uma amathimba amathathu esebenza ngokuthumela ngaphandle okuthathu kwama-akhawunti afanayo, leyo yinkinga ehlukile kwikhwalithi yedatha yokuxhumana, futhi ithuluzi lokufuna alikuxazululi.

I-outbound yakho igxile ezingcingweni: i-ZoomInfo ishicilela inani lezinombolo eziqondile kanti i-RocketReach ayishicileli, ngakho ukumboza kocingo kulula ukukuhlola kolunye uhlangothi kunolunye.

Ufuna inhloso ngaphakathi kokusebenza kunaseduze kwakho: i-akhawunti ekhuphukayo evela eduze komlando wayo wezivumelwano iyinto ehlukile kuhlu kudeshibhodi ehlukile.

Unezidingo zokuhlanganisa nokuphatha zezinkampani ezinkulu: i-ZoomInfo ibeka ukuvumelanisa kwe-CRM ngezindlela ezimbili, umqondo wokuqondisa nokuqaliswa okukhethekile njengezici zezinkampani ezinkulu. I-RocketReach ayibekelwe lokho.

Wakha ngqo phezu kwedatha: ukufinyelela kwe-API ne-MCP kuyivulela amathuluzi nama-ejenti akho.

Ubukhulu bethimba yisici esivame ukunquma, kodwa akusona sodwa. Ithimba labantu abane eliqhuba indlela yeziteshi eziningi eyinkimbinkimbi lingase lidinge ububanzi. Ithimba labantu abangamashumi amane elithumela i-imeyili kuphela lingase lingabudingi.

Imibuzo Evame Ukubuzwa Nge-RocketReach ne-ZoomInfo

1. I-RocketReach isetshenziselwa ini?

I-RocketReach isetshenziselwa ukuthola nokuqinisekisa imininingwane yokuxhumana yebhizinisi. Usesha umuntu noma inkampani bese uthola ama-imeyili nezinombolo zocingo eziqinisekisiwe, ngaphakathi kwepulatifomu, ngokulayisha okuningi, noma ngesandiso se-Chrome. Ukulandelana nokwakhiwa kohlu okuzenzakalelayo kuhlala phezu kwakho, kodwa umsebenzi oyinhloko ukufuna.

2. I-RocketReach ibiza malini ngenyanga?

Ngokukhokha ngonyaka, i-Essentials ingu-US$27 ngenyanga, i-Pro ingu-US$69 ne-Ultimate ingu-US$142. Ukukhokha ngenyanga nakho kuyatholakala ngentengo ephakeme, futhi kushintsha umkhiqizo hhayi intengo kuphela. Eyonyaka inikeza ukufuna okungenamkhawulo nokuthumela ngaphandle konyaka okukhawuliwe, kanti eyenyanga ilinganisa ukufuna.

3. Abantu bayisebenzisela ini i-RocketReach?

Ikakhulukazi ekufuneni kwe-outbound nasekuqasheni. Abathengisi ngabanye bayisebenzisa ukuthola i-imeyili yomuntu owenza izinqumo ngaphambi kokulandelana okubandayo. Abaqashi nezinkampani zokufuna abaphathi bayisebenzisa ukuthola abafakizicelo, besizwa ukuhlanganiswa kwe-Bullhorn nedatha yezempilo ye-NPI ezingeni eliphezulu.

4. I-ZoomInfo isetshenziselwa ini?

I-ZoomInfo isetshenziswa njengepulatifomu ye-go-to-market hhayi njengethuluzi lokufuna. Idatha yokuxhumana ihlala ngaphansi kwezimpawu zenhloso, ukuhlonza izivakashi zewebhusayithi, i-conversation intelligence nokuzenzakalela kokusebenza kwe-CRM. Amathimba ayithenga lapho ukuthengisa, ukumaketha ne-RevOps kudinga ukusebenza ngamarekhodi afanayo.

5. Ufunani nge-ZoomInfo?

Oxhumana nabo nezinkampani kuqala, kuhlungwe nge-firmographics ne-technographics. Ngaphezu kwalokho, amathimba afuna izimpawu zokuthenga: ama-akhawunti akhuphukayo ezihlokweni zenhloso, izivakashi zewebhusayithi ezingaziwa ezihlonzwe enkampanini, nezinto ezibangelayo njengemijikelezo yokuxhasa ngezimali, ukushintsha kwabaphathi nokuqasha.