UpLead vs. ZoomInfo: Leliphi Iqonga Ledatha le-B2B Elilungele Iqela Lakho?

Imarike yehlabathi ye-sales intelligence yafikelela kwi-US$3,7 billion ngo-2024, kwaye kulindeleke ukuba ikhule ngaphezu kokuphindwe kabini ngo-2033. Yimali eninzi leyo esukela ingxaki enye esisiseko: ukwazi ukuba ngubani ofanele umfowunele phambi kokuba ukhuphisana naye enze njalo. I-UpLead ne-ZoomInfo zombini zikule marike, kodwa nantsi into engavunywa mntu ekuqaleni: azikhuphiswani ngomthengi omnye. Enye yindawo yogcino-lwazi yoqhagamshelwano elula, ozisebenzela ngayo. Enye liqonga elipheleleyo le-go-to-market elinexabiso elihambelana nalo.

Eli nqaku licacisa apho ezi zombini zahluka khona ngokwenene: ulwakhiwo lweqonga, oko kunokuqinisekiswa ngokuzimeleyo xa kuthelekiswa noko iinkampani zikuthethayo ngazo, amaxabiso apapashiweyo, kunye nemilinganiselo yokwenyani yabasebenzisi. Sikwathetha ngokutyebisa idatha yabathengi abanokubakho kunye nokuqinisekisa idatha, kuba indawo yogcino-lwazi yoqhagamshelwano iluncedo kuphela ngokulingana nedatha yentengiso engasemva kwayo. Akukho mphumeleleyo uza kubhengezwa. Uza kubona ukuba leliphi iqonga elihambelana nobukhulu beqela lakho nendlela yakho yokuthengisa.

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UpLead vs. ZoomInfo Ngokufutshane

I-UpLead yakhelwe umsebenzi omnye: ukufumana nokuqinisekisa abaqhagamshelwana nabo ekukhangeleni abathengi abanokubakho, emva koko ubadlulisele kuso nasiphi na isixhobo iqela lakho elisele lisisebenzisa. I-ZoomInfo yakhelwe into enkulu ngakumbi: iqonga elipheleleyo le-go-to-market apho idatha yoqhagamshelwano ingumaleko omnye nje phantsi kwe-outreach eyakhelwe ngaphakathi kunye ne-conversation intelligence.

Loo mahluko ubonakala kuyo yonke indawo xa uqala ukusebenzisa nokuba yeyiphi kuzo. I-UpLead ithumela abaqhagamshelwana nabo kwi-CRM yakho okanye kwisixhobo sakho sokulandelelana, kodwa ayiyenzi ngokwayo i-outreach. I-ZoomInfo iyayenza. I-sales engagement yenzeka ngaphakathi kweqonga ngokwalo.

Ungqamaniso lwe-CRM lubalisa ibali elifanayo: idatha ye-UpLead ihlala ihamba kwicala elinye, iphuma eqongeni iye kwi-CRM yakho, ngelixa i-ZoomInfo ingqamanisa kumacala omabini njengenxalenye eqhelekileyo yokuhamba komsebenzi. Akukho lungiselelo lingalunganga. Konke kuxhomekeke ekubeni ufuna indawo yogcino-lwazi yoqhagamshelwano okanye inkqubo eyakhelwe ukuqhuba yonke i-pipeline yakho.

Ubukhulu Bendawo Yogcino-lwazi Nokuchaneka Kwedatha

Iphepha lasekhaya le-UpLead ngoku lithi abathengi abanokubakho abangaphezu kwezigidi ezingama-200. Iphepha layo lokuthelekisa ne-InsideView liqala ngokuthi “abaqhagamshelwana nabo be-B2B abaqinisekisiweyo abazizigidi ezingama-200.” Ukuba uhla ezantsi kweli phepha linye, lithi “abaqhagamshelwana nabo abaqinisekisiweyo abazizigidi ezili-160 kumazwe angama-200.”

I-ZoomInfo inokungangqinelani okufanayo. Iziko layo ledatha lithi iiprofayile zobuchwephesha ezingaphezu kwezigidi ezingama-500 kunye neerekhodi zeenkampani ezingaphezu kwezigidi ezili-122. Iphepha layo lendawo yogcino-lwazi yoqhagamshelwano lwamashishini lithi iirekhodi zeenkampani ezingaphezu kwezigidi ezingama-203 kunye neeprofayile zoqhagamshelwano ezingaphezu kwezigidi ezingama-410. Amaphepha amabini asebenzayo, amaqela amabini ahlukeneyo amanani.

Amabango okuchaneka alandela ipatheni efanayo. I-UpLead inika isiqinisekiso esizinzileyo sokuchaneka kwedatha okuyi-95%, kuphelele apho. I-ZoomInfo ikwahlula kabini: amazinga empumelelo ngentsimi nganye kwiphepha elinye (96% i-imeyile yomsebenzi, 87% iselfowuni, 72% inombolo ethe ngqo), kunye nebango eliqhelekileyo “lamazinga okuchaneka akhokelayo kushishino, angaphezu kwe-95%” kwelinye iphepha.

I-UpLead idibanisa ibango layo lokuchaneka nendlela ethile. Ukuba i-imeyile ibuyela umva, ikhredithi ibuyiselwa ngokuzenzekelayo, njengenxalenye eyakhelwe ngaphakathi yenkqubo yabo yokutyebisa idatha. I-ZoomInfo ayinaso isiqinisekiso esifanayo sokubuyisela iikhredithi kwimiqathango yayo epapashiweyo.

Ububanzi Beqonga: Indawo Yogcino-lwazi Yoqhagamshelwano vs. Iqonga Elipheleleyo le-GTM

Susa ulwimi lwentengiso, kwaye kushiyeka umahluko omnye omayo ngokwenene: i-UpLead yindawo yogcino-lwazi yoqhagamshelwano, i-ZoomInfo liqonga le-go-to-market elinendawo yogcino-lwazi yoqhagamshelwano ngaphakathi kwalo. Oku akungombandela wokutolika, kumalunga nendlela imveliso nganye engena ngayo kwinxalenye eseleyo yesicwangciso se-go-to-market se-B2B.

UpLead

I-UpLead yenza into enye, kwaye iyenza ngabom. Fumana abaqhagamshelwana nabo be-B2B, baqinisekise ngexesha lokwenyani, uze ubathumele ngaphandle. Lowo ngumjikelo wonke.

Isixhobo se-Prospector senza ukukhangela, sinezihluzi ezingaphezu kwama-50 zokucutha ngqo ukuba ngubani omfunayo. Wonke umntu oqhagamshelwana naye uqinisekiswa phambi kokuba aphume eqongeni, emva koko udlula kwiindibaniselwano ezakhelwe ngaphakathi aye kwi-Salesforce, HubSpot nakwezinye izixhobo, okanye nge-API ukuba iqela lifuna ukwakha into eyenzelwe lona.

Nantsi into engekhoyo, kwaye nayo ayikho ngabom. Akukho kulandelelana kwakhelwe ngaphakathi kwi-UpLead. Akukho sixhobo se-cadence sakhelwe ngaphakathi, akukho dialer, akukho kulandelela ukuzibandakanya. Kukho inkonzo eyahlukileyo ye-outbound eqhutywa yi-UpLead egameni labathengi, kodwa leyo yinkonzo eyongezelelweyo ehlawulelwayo ecaleni kwemveliso, ayisiyompawu eyakhelwe ngaphakathi kuyo. Iqonga ngokwalo liphelela kwiqhosha lokuthumela ngaphandle. Oko kwenzekayo emva koko ngumsebenzi womnye umntu.

ZoomInfo

I-ZoomInfo ayiqalanga njengeqonga, yaba lilo. Umaleko ngomaleko, ukuthengwa kwenkampani emva kokunye, indawo yogcino-lwazi yoqhagamshelwano yongeza iinxalenye de yayeka ukuba yindawo yogcino-lwazi nje.

I-conversation intelligence ngoku ingaphakathi nge-ZoomInfo Chorus, eyakhelwe ukuhlalutya iifowuni zentengiso, hayi nje ukufumana umntu ofanele umfowunele. Intengiso ezenzekelayo eyakhelwe ngaphakathi iqhuba i-outreach ngefowuni nange-imeyile ngqo ngaphakathi kweqonga, ngaphandle kokuthumela ngaphandle. Yongeza incoko yewebhusayithi, ukuphuculwa kweefom zewebhu, ukuzenzekela kokuhamba komsebenzi, nokutyetyiswa kwe-CRM okungqamanisa kumacala omabini, kwaye uba nemveliso eyakhelwe ukuqhuba yonke inkqubo yentengiso ukusuka ekuqaleni ukuya ekupheleni, hayi nje ukubonelela ngamagama.

Akukho ndlela iphumelela ngokuzenzekelayo. Indawo yogcino-lwazi yoqhagamshelwano neqonga elipheleleyo zisombulula iingxaki ezahlukeneyo. Ukuba iqela lifuna abaqhagamshelwana nabo abaqinisekisiweyo kuphela, imveliso enye iwenza kakuhle loo msebenzi. Ukuba iqela lifuna abaqhagamshelwana nabo, i-outreach nohlalutyo phantsi kophahla olunye, enye ifanelwe lixabiso layo. Ukukhetha okuchanekileyo kuxhomekeke ngokupheleleyo koko kusilelayo ngokwenene kwiqoqo lakho lezixhobo, hayi ekubeni yeyiphi inkampani eyakhe ngaphezulu.

Idatha Yenjongo Yokuthenga Neempawu Zabathengi

I-UpLead inika idatha yenjongo yokuthenga ngentsebenziswano, hayi ngenjini yayo. I-Bombora iyayibonelela, kwaye ifumaneka kuphela kwisicwangciso se-Professional. Ilandelela ukufundwa komxholo kuthungelwano lwabapapashi be-B2B kwaye iphawule iinkampani ezinomsebenzi wophando onyuka ngequbuliso kwizihloko ezinxulumeneyo. Olo luphawu oluxabisekileyo: inkampani ivela phambi kokuba izalise nayiphi na ifom.

I-ZoomInfo yatsiba intsebenziswano. Idatha yenjongo yokuthenga yakhelwe ngaphakathi kweqonga ngokwalo. Ikwongeza ukuchonga iindwendwe zewebhusayithi ezingaziwayo njengesakhono esizimeleyo, esidibanisa ukuhamba kwendawo engaziwayo nerekhodi yenkampani, ngamanye amaxesha ukuya kuthi ga kumntu othile osemva kotyelelo.

Iindlela ezahlukeneyo, injongo enye: ukuchonga iimpawu zokuthenga phambi kokuba umthengi onokubakho aphakamise isandla. Zombini iinkampani ziyancoma umgangatho weempawu zazo kwiiwebhusayithi zazo.

Iindibaniselwano, Ungqamaniso lwe-CRM, Nokuthobela Imithetho

Iindibaniselwano ze-CRM azikuko apho ezi zombini zahluka khona. Zombini ziqhagamshelana ne-Salesforce, HubSpot, kunye nezixhobo ze-outreach amaqela amaninzi entengiso asele ezisebenzisa.

Icala longqamaniso lilo elibaluleke ngokwenene. Izicwangciso eziqhelekileyo ze-UpLead zithumela idatha kwicala elinye: iphuma eqongeni, ingene kwi-CRM yakho, kuphele. Ufuna utshintsho olwenziwe kwi-CRM lubuyele umva ngokuzenzekelayo? Oko kufumaneka kuphela kwisicwangciso se-Professional.

I-ZoomInfo ayikuthinteli oko. Ungqamaniso lwamacala omabini luyinxalenye eqhelekileyo yokuhamba komsebenzi okungundoqo, ngaphandle kokuphucula isicwangciso.

Cinga ngommeli wentengiso ohlaziya umntu oqhagamshelwana naye kwi-Salesforce. Kwelinye ilungiselelo, olo hlaziyo luhlala luvaleleke kwi-CRM. Kwelinye, lubuyela umva kwaye luhlaziye umthombo. Oko asiyonkcukacha encinci ye-UX; ngumahluko phakathi kokuthumela ngaphandle uluhlu olutsha rhoqo nokuvumela iinkqubo ukuba zinxibelelane ngokwenene.

Ukuthobela imithetho kubalisa ibali elifanayo, ngendlela eyahlukileyo. Umgaqo-nkqubo wabucala we-UpLead uchaza amalungelo neenkqubo ezithile zabasebenzisi e-EEA, e-UK nase-California, uxhaswa ngummeli we-GDPR ochongiweyo ngegama we-EU ne-UK. I-ZoomInfo ibhengeza ngqo ukuba iyayithobela i-GDPR ne-CCPA, kwaye ibonisa isatifikethi se-ISO 27701 kwiwebhusayithi yayo.

Enye into phambi kokuba nantoni na apha ingene kuxwebhu lokuthenga: izatifikethi ziyaphelelwa lixesha. Ukuba imeko ye-ISO 27001 okanye i-SOC 2 ibalulekile ngokwenene kushishino lwakho, yihlole ngqo kumaxwebhu akhoyo okhuseleko omboneleli ngamnye. Hayi kwiphepha lentengiso. Loo maphepha awahlaziywa ngomhla isatifikethi esiphelelwa ngawo lixesha.

Amaxabiso

I-UpLead ipapasha amaxabiso ayo esidlangalaleni. Nanku konke.

Essentials: US$99 ngenyanga, okanye US$74 ngenyanga ukuba uzibophelela unyaka. Oko kukunika iikhredithi ezili-170 ngenyanga, okanye ezingama-2 040 ngonyaka kwisicwangciso sonyaka, kunye nendibaniselwano ye-CRM, ii-imeyile eziqinisekisiweyo neenombolo zeeselfowuni.

Plus: US$199 ngenyanga, okanye US$149 ngenyanga ukuba uhlawula ngonyaka. Iikhredithi zinyuka zibe ngama-400 ngenyanga, okanye ama-4 800 ngonyaka, kwaye ufumana ukutyebisa idatha, ulwazi ngeepatheni ze-imeyile, idatha yetekhnoloji esetyenziswa ziinkampani, izihluzi eziphambili nokulayisha uluhlu lokukhupha.

Professional: akukho nani lipapashiweyo konke konke. Ixabiso elenzelwe wena, ukuhlawula ngonyaka kuphela, iikhredithi nabasebenzisi abenzelwe wena. Endaweni yoko, ufumana idatha yenjongo yokuthenga, ukufikelela okupheleleyo kwi-API, ungqamaniso lwe-CRM lwamacala omabini, ulwazi ngabakhuphisana nabo, ulawulo lweqela, umphathi wempumelelo yabathengi ozinikeleyo kuwe, ingcali yokuqalisa nenkxaso yefowuni ebekwa phambili.

Ikhredithi enye ngumntu omnye oqhagamshelwana naye, kuquka i-imeyile eqinisekisiweyo nenombolo yeselfowuni ethe ngqo. Ukuba iikhredithi ziyaphela, iikhredithi ezongezelelweyo zixabisa US$0,60 kwi-Essentials, US$0,50 kwi-Plus. Ixabiso lokusebenzisa ngokugqithisileyo kwi-Professional alipapashwanga ndawo; lixoxiswana ngaphakathi kwexabiso elicetyiweyo.

I-ZoomInfo iyakutsiba konke oku. Akukho theyibhile yezicwangciso, akukho xabiso lenyanga, akukho nto ipapashiweyo. Imibuzo yayo edla ngokubuzwa malunga namaxabiso ikuthetha ngokucacileyo: akukho xabiso linye lilungele wonke umntu, kwaye iindleko zixhomekeke kwinani labasebenzisi, kwinqanaba lokufikelela kwidatha, kumxube weemveliso nobude besivumelwano. Onke amanani akhiwa ngokutsha ngexesha lefowuni yentengiso, ngoko ke ekuphela kwendlela yokubona ixabiso lokwenyani kukucela ixabiso elicetyiweyo ngqo kwi-ZoomInfo.

Sesiphi Isixhobo Esikulungeleyo?

Akukho mphumeleleyo upheleleyo apha, kwaye nabani na okuxelela okwahlukileyo uzama ukukuthengisela into. Oko kugqiba ngokwenene yindlela iqela lakho elikhangeleka ngayo ngoku, nento elifanele ukuyenza ngedatha xa selifumene.

Khetha i-UpLead Ukuba

Iqela lakho lifuna indawo yogcino-lwazi yoqhagamshelwano elula neqinisekisiweyo, hayi iqonga elipheleleyo elifanele lilawulwe ngaphezu koko.

Ukuhlawula ngenyanga kubalulekile kuwe. I-Essentials ne-Plus zombini zisebenza ngenyanga, ngaphandle kokubotshwa unyaka, ngaphandle kwesivumelwano, ngaphandle kokuzibophelela ixesha elide. Ukuba ingxoxo yohlahlo-lwabiwo-mali iyatshintsha kwikota ezayo, awuvaleleki.

Kwaye akukayidingi i-outreach eyakhelwe ngaphakathi okanye i-conversation intelligence. Ukuba ukulandelelana nohlalutyo lweefowuni kusaphathwa zezinye izixhobo zakho, okanye kungekabikho kwaphela, umsebenzi ongundoqo we-UpLead, okukuthi ukufumana nokuqinisekisa abaqhagamshelwana nabo, uyakwanelisa oko ukudingayo ngokwenene ngoku.

Khetha i-ZoomInfo Ukuba

Umbutho wakho mkhulu, okanye ukhula ngokukhawuleza kangangokuba intengiso, urhwebo ne-RevOps zonke zifuna ukusebenzisa umaleko ofanayo wedatha nohlalutyo endaweni yezixhobo ezithathu ezingadibananga. I-ZoomInfo yakhelwe kanye oko: iqonga layo linika izisombululo ze-Sales Development, Account Management, RevOps kunye ne-Demand Generation, zonke zisebenza kwiqoqo elinye ledatha ekwabelwana ngalo.

Oko kusebenza kuphela ukuba unalo uhlahlo-lwabiwo-mali namandla angaphakathi okulilawula. Iqonga elibanzi kangaka liza nexesha lokufunda kunye nexabiso elinyuka ngokwenani labasebenzisi, ukufikelela kwidatha nomxube weemveliso. Asiyonto oyiseta ngemva kwemini enye uze uyilibale.

Ubukhulu beqela kunye nohlahlo-lwabiwo-mali asizizo zodwa izinto ezifanele ziqwalaselwe. Ubunzima benkqubo yakho yentengiso bubaluleke ngokufanayo.

Imibuzo Edla Ngokubuzwa: UpLead vs. ZoomInfo

1. Ngubani okhuphisana naye omkhulu we-ZoomInfo?

Akukho mntu omnye okhuphisanayo “omkhulu kunabo bonke” wonke umntu avumelana ngaye; kuxhomekeke koko iqela elikudingayo ngokwenene. I-UpLead iziveza njengenye indlela elula yamaqela afuna kuphela idatha eqinisekisiweyo yoqhagamshelwano ngaphandle kweqonga elipheleleyo. Abanye abadlali bakhuphisana ngqo ngakumbi neempawu ezibanzi ze-ZoomInfo. Uthelekiso olufanelekileyo luxhomekeke kwindlela osebenzisa ngayo, hayi kuluhlu lwamanqanaba olungatshintshiyo.

2. Ingaba ikhona enye indlela yasimahla endaweni ye-ZoomInfo?

I-UpLead inika uvavanyo lwasimahla lweentsuku ezisi-7 ezineekhredithi ezi-5, hayi isicwangciso sasimahla esisisigxina. Oko kwanele ukuvavanya ii-imeyile eziqinisekisiweyo, iinombolo zeeselfowuni kunye ne-Chrome extension phambi kokuba uzibophelele kuyo nayiphi na into. Ukuba oko kubalwa njengenye indlela yokwenyani, okanye “alternative”, kuxhomekeke kubungakanani bedatha iqela lakho eliyifunayo ukuze livavanye isixhobo.

3. I-ZoomInfo iza kuxabisa malini ngo-2026?

I-ZoomInfo ayipapashi amaxabiso, kuphelele apho. Imibuzo yayo edla ngokubuzwa malunga namaxabiso iyaqinisekisa ukuba iindleko zixhomekeke kwinani labasebenzisi, kwinqanaba lokufikelela kwidatha, kumxube weemveliso nobude besivumelwano, konke kuxoxiswana ngako ngqo neqela lentengiso. Akukho nani lipapashiweyo linokucatshulwa apha, kukho kuphela ixabiso elicetyiweyo elenzelwe wena ekuya kufuneka ulicele ngokwakho.

4. Yenza ntoni i-UpLead?

I-UpLead ifumana kwaye iqinisekise abaqhagamshelwana nabo be-B2B ngesixhobo sayo se-Prospector, isebenzisa izihluzi zokukhangela ezingaphezu kwama-50. Wonke umntu oqhagamshelwana naye uqinisekiswa ngexesha lokwenyani phambi kokuthunyelwa ngaphandle. Ukusuka apho, idatha ihamba iye kwii-CRM, kwizixhobo ze-outreach, okanye nge-API.

5. Ingaba i-UpLead yiwebhusayithi esemthethweni?

Ewe. I-UpLead yi-LLC ebhalisiweyo e-California enedilesi ebonakalayo epapashiweyo, umgaqo-nkqubo wabucala oneenkcukacha kunye namaxwebhu enkxaso asebenzayo. Ikwabhaliswe njengomrhwebi wedatha (data broker) kwi-ofisi ye-Attorney General yase-California, nto leyo iyimfuneko esemthethweni, hayi ibango lentengiso.