I-RocketReach ne-ZoomInfo: Uthelekiso Olusebenzayo

Ama-76% emibutho athi ngaphantsi kwesiqingatha sedatha yabo ye-CRM ichanekile kwaye ipheleleyo. I-RocketReach ne-ZoomInfo zombini zithengisa iyeza laloo nto. Kodwa azakhelwanga umthengi omnye. Enye sisixhobo sokuzenzela sokukhangela abaqhagamshelwana nabo esinamaxabiso ephepheni. Enye liqonga le-go-to-market elithengiswa ngomjikelo wentengiso.

Eli nqaku lichaza ukuba idatha yentengiso yeqonga ngalinye ivela phi, iqinisekiswa njani, ibiza malini, nokuba ingena njani ekukhangeleni abathengi abanokubakho kwemihla ngemihla. Ukuba uhlola isoftware yokukhangela abathengi abanokubakho ye-B2B, injongo apha ngumfanekiso ocacileyo wazo zombini, hayi ukukhangisa ukhetho lwesithathu.

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I-RocketReach ne-ZoomInfo Ngokujonga Kanye

Uninzi lwamanqaku othelekiso luqala ngokubeka amanani eendawo zogcino-lwazi ecaleni kwamanye. Leyo yeyona ndlela inganceda yokufunda oku.

Bobabini abathengisi babala iindawo zabo zogcino-lwazi, kwaye akukho nani liqinisekiswe ngokuzimeleyo. I-ZoomInfo yahlula ukugubungela kwayo ngohlobo lwendawo, i-RocketReach inika isambuku esinye. Akukho namnye okuxelela ukuba kungakanani okusachanekileyo ngemini oyithumela ngaphandle, kuba ukubola kwedatha akubonakali ekubalweni kwendawo yogcino-lwazi, kwaye isambuku asithethi nto ngokuqinisekiswa kwedatha okungasemva kwerekhodi nganye.

Into eboniswa yitheyibhile engezantsi kukuthenga okubini okwahlukileyo. Enye inamaxabiso ephepheni. Enye iqala ngomnxeba wokuhlola iimfuno. Amanani kweli candelo ayaphikisana rhoqo, ngoko yonke into elapha ithathwe kumaqonga ngokwawo.

Umahluko Ophambili: Ukukhangela Abaqhagamshelwana Nabo Neqonga le-GTM

Buza ukuba leliphi iqonga elingcono kwaye uya kufumana impendulo engancedi. Azenzi umsebenzi omnye.

I-RocketReach yenza into enye. Ifumana i-imeyile nenombolo yefowuni eqinisekisiweyo yomntu, ngokukhawuleza. Ukhangela ngaphakathi kweqonga, udlulisa uluhlu ngokulayisha okuninzi, okanye utsala abaqhagamshelwana nabo ngqo ephepheni ngesandiso se-Chrome. Ufumana iinkcukacha zoqhagamshelwano, uze uzise kuyo nantoni na eqhuba intengiso yakho ye-outbound. Ukulandelelana nokwakhiwa koluhlu okuzenzekelayo kuhlala ecaleni kwayo, kodwa imveliso ephambili isesisixhobo sokukhangela. Loo nto asikokugxeka. Ukwenza umsebenzi omnye kakuhle sisicwangciso sokwenene.

I-ZoomInfo lolunye udidi lwento. Idatha yoqhagamshelwano ngumaleko omnye. Phezu kwayo kuhlala imiqondiso yenjongo, ukuchongwa kweendwendwe zewebhusayithi, i-conversation intelligence, ukuzenzekela kokusebenza kwe-CRM, kunye nokutyebisa abathengi abanokubakho okubhala kwakhona kwiinkqubo zakho. Ifundeka njengengqokelela yeemveliso ezabelana ngomaleko omnye wedatha kunesixhobo esinye esikhulileyo, kuba yiloo nto kanye eyiyo.

Nantsi inxalenye ebalulekileyo. Akukho simo singcono.

Umqeshi ofuna iinombolo zeselfowuni ezingamashumi amane eziqinisekisiweyo kule veki akanasidingo sokuchongwa kweendwendwe zewebhusayithi. Ukuyithenga kuthetha ukuhlawulela iziseko ezihlala zingasetyenziswa ngelixa umsebenzi wokwenyani, ukufumana inombolo ephendulayo, uhlala umkhulu njengoko ubusoloko unjalo.

Iqela lengeniso labantu abalishumi elinesibini yingxaki eyahlukileyo. Xa ukuthengisa kusebenza ngoluhlu olunye kwaye intengiso ngolunye, kwaye akukho mntu uvumelana ngento ebalwayo ekuhloleni abathengi abanokubakho, ukwaphuka akukho kwidatha yoqhagamshelwano. Kukuba iinkqubo ezintathu zigcina iinguqulelo ezintathu ze-akhawunti enye. Isixhobo sokukhangela asiyi kuyilungisa loo nto, kuba asizange sibe yinto eyaphukileyo.

Ngoko umbuzo wokwenyani awukho ekubeni leliphi iqonga eliphumeleleyo. Kukuba indlela yakho yentengiso igubungela indawo engakanani ngokwenene. Okuseleyo kweli nqaku kukwahlula isici ngesici, kwaye isakhelo esisekupheleni sidibanisa ubungakanani beqela nendlela yentengiso neqonga ngalinye.

Ubukhulu Bendawo Yogcino-lwazi Nokuchaneka Kwedatha

I-RocketReach ibala iiprofayili ezizigidi ezingama-700 kunye neenkampani ezizigidi ezingama-60. I-ZoomInfo ibala iiprofayili zeengcali ezizigidi ezingama-500+ kunye nee-imeyile zomsebenzi eziqinisekisiweyo ezizigidi ezingama-300+, xa kuthelekiswa nenani leenkampani elipapasha njengezigidi ezili-122+ nezili-100+ kwiphepha elinye.

I-RocketReach ikhokela ebantwini. I-ZoomInfo ikhokela kwiinkampani. Akukho nanye eyindawo yogcino-lwazi enkulu. Zibala izinto ezahlukeneyo.

Akukho nanye kwezo iphendula umbuzo onawo ngokwenene. Ukubalwa kwendawo yogcino-lwazi libango malunga noko kukhoyo kwenye indawo, hayi ukuba inombolo yeselfowuni ye-VP oyifunayo isakhala ngoLwesibini.

Amanani okuchaneka mabi ngakumbi. I-RocketReach ithi inokuhanjiswa kwama-90-98% kwii-imeyile eziqinisekisiweyo. I-ZoomInfo ithi inokuhanjiswa kwe-imeyile kwama-96% kunye nokuchaneka kweselfowuni kwama-87%, namazinga okuphumelela ehla ukuya kuma-72% kwiinombolo ezithe ngqo. Ama-96% e-ZoomInfo angena kuluhlu lwe-RocketReach. Akukho namnye othi bavavanye ntoni, okanye nini.

Iindlela zokuqinisekisa zithetha okuninzi. I-ZoomInfo idibanisa ukuqinisekisa komatshini nabaphandi abangabantu nemiqondiso enikelwa ngabasebenzisi bayo. I-RocketReach yenza ukuqinisekisa kwe-imeyile ngobuninzi, ukuhlola okuzigidi ezili-180+ ngenyanga.

Ngenani elingalawulwa mntu, i-G2 inika i-RocketReach u-4,4 neqonga le-ZoomInfo u-4,5. Kodwa funda ngaphaya kodidi. Isikhalazo esiphindaphindeka kakhulu kuphononongo lwe-RocketReach yidatha engachanekanga okanye ephelelwe lixesha.

Amaxabiso

I-RocketReach ipapasha amaxabiso ayo. I-ZoomInfo ayiwapapashi.

I-Essentials yi-US$27 ngenyanga, ihlawulwa ngonyaka nge-US$329. I-Pro yi-US$69 ngenyanga, ihlawulwa ngonyaka nge-US$829. I-Ultimate yi-US$142 ngenyanga, ihlawulwa ngonyaka nge-US$1 699. Izicwangciso ze-Team zinikwa ixabiso ngesicelo.

Eyenyanga neyonyaka asiyomveliso enye ngamaxabiso amabini. Eyonyaka inika ukukhangela okungenamda kwaye imisela umda wokuthumela ngaphandle kwi-1 200, 3 600 okanye 20 000 ngonyaka. Eyenyanga ilinganisa ukukhangela kwi-100, 250 okanye 1 000 ngenyanga. Ukhetho lokuhlawula lugqiba ukuba yintoni ephelayo kuqala.

Imida yamanqanaba ibaluleke ngaphezu kwamaxabiso. I-Essentials yi-imeyile kuphela, ngoko iinombolo zefowuni ziqala kwi-Pro. Ukudityaniswa kwe-CRM ne-Salesforce, HubSpot, Outreach, Salesloft ne-Bullhorn nako kuqala kwi-Pro. Idatha yenjongo yokuthenga ikwi-Ultimate kuphela, kwaye isiqwenga senjongo siqala kwi-US$175 ngenyanga.

Amanani apapashiweyo ezi zicwangciso ayaphikisana kuyo yonke iwebhu. Jonga iphepha ngokwakho phambi kokwenza uhlahlo-lwabiwo mali.

I-ZoomInfo isimahla ukuqala, ize isebenze ngeekhredithi zokusetyenziswa ezisekelwe ekusetyenzisweni. I-ZoomInfo Lite linqanaba lasimahla lokuhlala elinokuthumela ngaphandle okuli-10 ngenyanga, okwanele ukuhlola kwaye hayi okuninzi ngaphezulu. Ukufikelela okupheleleyo kwiqonga kunikwa ixabiso ngokwedatha, ubukrelekrele nokusebenza iqela elikufunayo ngokwenene. Ikhredithi isetyenziswa ekuthumeleni ngaphandle, hayi ekukhangeleni.

Fumana imiqathango yohlaziyo ebhaliweyo phambi kokuba utyikitye nabaphi na kubo.

Idatha Yenjongo Yokuthenga Neempawu Zabathengi

Omabini amaqonga athengisa injongo. Ayakhe ngokwahlukileyo, kwaye oko kubonakala kwindlela oyisebenzisa ngayo.

I-RocketReach ithatha ilayisensi yeyayo. Imodyuli yenjongo isebenza ngentsebenziswano ne-Intentsify, igubungela izihloko ezingama-35 000+ ezihlaziywa qho ngeveki, kwaye iza njengesiqwenga esiqala kwi-US$175 ngenyanga. Ikwahlala kwi-Ultimate kuphela. Into oyifumanayo kukunyuka kwezihloko kwinqanaba le-akhawunti ecaleni kwedatha yoqhagamshelwano kwisixhobo esinye, okungcono kunokuhlawulela umthengisi wenjongo ozimeleyo uze udibanise uluhlu olubini ngesandla.

I-ZoomInfo yathenga eyayo. Injongo yabo isuka ekufunyanweni kwe-Clickagy kwaye isebenza ngokufaniswa kwe-IP nombutho okuzigidi ezingama-210 kuthungelwano lwabo lwemiqondiso. Asiyomodyuli oyibophelela phezulu. Imiqondiso yondla umaleko omnye neerekhodi ze-CRM nedatha yeefowuni, ngoko i-akhawunti enyukayo ivela iqhagamshelwe kwimbali yakho yezivumelwano endaweni yomgca kwideshbhodi eyahlukileyo.

Ukuba nombhobho akungcono ngokuzenzekelayo kunokuthatha ilayisensi yawo. Zombini iinkampani zichaza ukwakheka kwazo njengokona kukrelekrele, okungakuxeleli nto ngomgangatho wemiqondiso.

Umahluko wokwakheka yinxalenye onokuyigweba ngokwenene phambi kokuthenga. Imodyuli ebophelelwe phezulu ikunika uluhlu lwee-akhawunti ezibonisa ukunyuka kwezihloko. Edityanisiweyo ikunika oko kunyuka ecaleni koko i-akhawunti sele ikwenzile nawe. Ukuba yeyiphi ebaluleke ngakumbi kuxhomekeke ekubeni iqela lakho linayo na imbali yezivumelwano yokuyibeka ngaphantsi kwayo.

Yeyiphi Ekufanele Uyikhethe?

Akukho mphumeleli apha. Umbuzo awukho ekubeni leliphi iqonga elakhiwe ngcono, kodwa ukuba leliphi elihambelana noko iqela lakho likwenzayo ngokwenene.

Amaqela amaninzi enza impazamo enye. Athenga ububanzi kuba idemo ibichukumisa, aze asebenzise inxalenye encinci.

Khetha i-RocketReach Ukuba

Ungumthengisi omnye, umqeshi okanye iqela elincinci: imveliso yakhelwe umntu omnye ofumana umqhagamshelwana naye omnye ngokukhawuleza. Akukho nto kuyo ecinga ukuba une-RevOps.

I-imeyile lijelo lakho eliphambili: i-Essentials igubungela i-imeyile kuphela, ngoko ukuba izinga lakho loqhagamshelwano liqhutywa yi-imeyile, elona nqanaba lixabisa kancinci lenza umsebenzi.

Ufuna ukwazi ixabiso phambi kokuthetha nabani na: unokubala inkcitho yakho yonyaka malunga nomzuzu omnye, okungeyonyani kuninzi lweli candelo.

Ukhetha ukuzibophelela ngenyanga kunonyaka: zombini iinketho zikhona, kwaye utshintshiselwano phakathi kwazo lolokwenene hayi isaphulelo nje.

Usebenza kwezempilo okanye ekukhangeleni abaphathi: i-RocketReach inedatha yezempilo ye-NPI kwi-Ultimate nokudityaniswa kwe-Bullhorn okwakhelwe ngaphakathi ukusuka kwi-Pro.

Khetha i-ZoomInfo Ukuba

Intengiso, ukuthengisa ne-RevOps zifuna iirekhodi ezifanayo: ukuba amaqela amathathu asebenza ngokuthumela ngaphandle okuthathu kwee-akhawunti ezifanayo, leyo yingxaki eyahlukileyo kumgangatho wedatha yoqhagamshelwano, kwaye isixhobo sokukhangela asiyisombululi.

I-outbound yakho ixhomekeke kwiifowuni: i-ZoomInfo ipapasha inani leenombolo ezithe ngqo kanti i-RocketReach ayipapashi, ngoko ukugubungela kwefowuni kulula ukukuhlola kwelinye icala kunelinye.

Ufuna injongo ngaphakathi kokusebenza kunasecaleni kwako: i-akhawunti enyukayo evela ecaleni kwembali yayo yezivumelwano yinto eyahlukileyo kuluhlu kwideshbhodi eyahlukileyo.

Uneemfuno zokudibanisa nokulawula zeenkampani ezinkulu: i-ZoomInfo ibeka ukungqamanisa kwe-CRM ngeendlela ezimbini, ingqiqo yokukhokela nokuqaliswa okukhethekileyo njengeempawu zeenkampani ezinkulu. I-RocketReach ayibekelwanga loo nto.

Wakha ngqo phezu kwedatha: ukufikelela kwe-API ne-MCP kuyivulela izixhobo nee-arhente zakho.

Ubungakanani beqela sisici esiqhele ukugqiba, kodwa asisiso sodwa. Iqela labantu abane eliqhuba indlela yamajelo amaninzi entsonkothileyo lisenokufuna ububanzi. Iqela labantu abangamashumi amane elithumela i-imeyile kuphela lisenokungabufuni.

Imibuzo Edla Ngokubuzwa Nge-RocketReach ne-ZoomInfo

1. I-RocketReach isetyenziselwa ntoni?

I-RocketReach isetyenziselwa ukufumana nokuqinisekisa iinkcukacha zoqhagamshelwano zeshishini. Ukhangela umntu okanye inkampani uze ufumane ii-imeyile neenombolo zefowuni eziqinisekisiweyo, ngaphakathi kweqonga, ngokulayisha okuninzi, okanye ngesandiso se-Chrome. Ukulandelelana nokwakhiwa koluhlu okuzenzekelayo kuhlala phezu kwako, kodwa umsebenzi ophambili kukukhangela.

2. I-RocketReach ibiza malini ngenyanga?

Ngokuhlawula ngonyaka, i-Essentials yi-US$27 ngenyanga, i-Pro yi-US$69 ne-Ultimate yi-US$142. Ukuhlawula ngenyanga nako kuyafumaneka ngexabiso eliphezulu, kwaye kutshintsha imveliso hayi ixabiso kuphela. Eyonyaka inika ukukhangela okungenamda nokuthumela ngaphandle konyaka okunomda, ngelixa eyenyanga ilinganisa ukukhangela.

3. Abantu bayisebenzisela ntoni i-RocketReach?

Ikakhulu ekukhangeleni kwe-outbound nasekuqesheni. Abathengisi ngabanye bayisebenzisa ukufumana i-imeyile yomenzi wezigqibo phambi kokulandelelana okubandayo. Abaqeshi neenkampani zokukhangela abaphathi bayisebenzisa ukufumana abafaki-zicelo, bencedwa kukudityaniswa kwe-Bullhorn nedatha yezempilo ye-NPI kwelona nqanaba liphezulu.

4. I-ZoomInfo isetyenziselwa ntoni?

I-ZoomInfo isetyenziswa njengeqonga le-go-to-market hayi njengesixhobo sokukhangela. Idatha yoqhagamshelwano ihlala ngaphantsi kwemiqondiso yenjongo, ukuchongwa kweendwendwe zewebhusayithi, i-conversation intelligence nokuzenzekela kokusebenza kwe-CRM. Amaqela ayithenga xa intengiso, ukuthengisa ne-RevOps zifuna ukusebenza ngeerekhodi ezifanayo.

5. Ukhangela ntoni nge-ZoomInfo?

Abaqhagamshelwana nabo neenkampani kuqala, kuhluzwe nge-firmographics ne-technographics. Ngaphaya koko, amaqela akhangela iimpawu zokuthenga: ii-akhawunti ezinyukayo kwizihloko zenjongo, iindwendwe zewebhusayithi ezingaziwayo ezichongwe kwinkampani, nezinto ezibangelayo ezifana nemijikelo yenkxaso-mali, ukutshintsha kwabaphathi nokuqesha.