Ukuqinisekiswa kwedatha yeB2B: Yintoni kwaye ungayenza njani ngokuchanekileyo

Amashishini ayazi ukuba idatha yawo ineengxaki, kodwa uninzi lwawo alulungiselelwanga ukuyibamba kusengaphambili. I-A Uhlolisiso lweshishini le2025 lwafumanisa ukuba i-84% imibutho elwa nedatha engalunganga okanye ephindaphindwayo, I-imeyile kunye nefowuni zenza inxalenye enkulu yemigudu yokuqinisekisa yangoku kwi36%. Zininzi iindawo ezingakhange zibonwe ezihleli kwiibhloko zeenkcukacha abantu abakha ngazo iinkqubo zokukhankaso.

Eli nqaku lichaza ukuba yintoni ngokwenene ukuqinisekiswa kwedatha yeB2B, yintoni eqinisekisiweyo, indlela esebenza ngayo le nkqubo nendlela yokuvavanya isiseko sedatha ngaphambi kokuba uhlawule ukufikelela kuso. Ukuba ubaleka ukuveliswa kweplomo okujoliswe kuyo iinkqubo zokuphatha okanye ukuhambisa idatha isoftware yokunika ii-lead amanqaku, le ngqungquthela ethatha isigqibo sokuba ingaba enye isebenza.

Get thousands of leads in 4 minutes.

Stop stitching tools together.
Start with verified sales data, delivered in minutes.

SCALE SALES NOW

No contracts · No setup · No sales call

Yintoni Ukuqinisekiswa Kwedatha yeB2B?

Ukuqinisekiswa kwedatha yeB2B yinkqubo yokujonga iinkcukacha zoqhagamshelwano, iinkcukacha zenkampani, kunye nedatha yomsebenzi ngokwenyani, kungekhona kwiphepha lesicwangciso. Hayi "nokuba le nto ibonakala ifomatiwe kakuhle", kodwa "ngaba oku kusenzeka ngoku?" Isihloko sinokuhlala singenazo iimpazamo zokubhala kwaye sisasoloko siphosakele, kuba lo mntu watshintshela kwenye inkampani ngoAprili.

Oku kwahlukile ukucoca idatha, olungisa ukufomatha kunye nemigca ephindaphindwayo, kwaye yahlukile ukuphucula, oku kubandakanya amasimi obungenayo ngaphambili. Ukuqinisekiswa akwenzi nto. Kuthatha indawo esele ikwi-record uze uqinisekise ukuba iyahambelana na nehlabathi lokwenene.

Nabani na owakha b2b umgca wokuthengisa phezu kweelwimi ezithengiweyo okanye abathengisi beenkcukacha, ukuba umahluko ubaluleke ngaphezu kokuba kuvakala. Isiseko sedatha sinokuba neemposiso zokubhala ezingekhoyo nezingabikho izinto eziphindaphindiweyo kodwa singagcwele abantu abangasebenzi apho ingxelo ithi bayasebenza khona.

Yintoni Eqinisekiswayo Kwiziko Leenkcukacha B2B

"Ukuqinisekisa idatha" kuvakala ngathi ngumsebenzi omnye. Enyanisweni ziinkonzo ezintlanu ezahlukileyo, yaye nganye ijonga into eyahlukileyo.

Idatha yokuqhagamshelana (imeyile): Xa uqala ukujonga isicatshulwa, ngaba idilesi ilandela ifomathi esebenzayo. Ukuba kukho iibhokisi zeposi, ungqimba olulandelayo, ngaba loo bhokisi yokungenayo ikhona ngokwenene kumncedisi. Akukho nanye kwezi ibona ingxaki yokwenene: umngcipheko wokuhanjiswa. Idilesi "yokuthengisa" okanye "info@" inokuhamba zombini iitsheki kwaye isaphathwa njengento yonke engenakufundwa rhoqo, Oko kuthetha ukuba ukufikelela abantu abavela kwamanye amazwe kuya apho kungayi ndawo.

Idatha yokuqhagamshelana (inombolo yomnxeba nedilesi): Amanani efowuni ahlolwe ukuba afanele afumaneke njani, emva koko afumanelwe uhlobo lomgca: iselfowuni, umgca obekiweyo, okanye isandiso sebhodi yokutshintsha esihamba ngeemenyu ezininzi ngaphambi kokuba umntu athathe. Ukongezelela koko, isikhundla esisebenza kakuhle sihlolwa ngokwahlukileyo. Isikhonkwane esichukumisayo esasisoloko sifikelela kwi-VP sisakhala, sisakhangela nje kwidesika engenanto emva kokuphinda isebenze. Iidilesi zeposi zifumana indlela efanayo: ngaba ifomathi iyahambelana nendawo yokwenene, enokuhanjiswa kuyo, kungekhona nje umtya obonakala ngathi ufana nayo.

Idatha yomsebenzi kunye nenxaxheba: Apha ke apho iirekhodi ziphuka ngokukhawuleza. Ukufaniswa komqeshi kuqinisekisa ukuba lo mntu usasebenza kwinkampani ekwifayile. Isihloko kunye nobudala ziqinisekiswa ngokwazo, ngokwahlukeneyo, kuba umntu unokunyuswa kwaye inkampani yomsebenzi ihlala ichanekile ngelixa isihloko esisezantsi sele siphelelwe lixesha.

Idatha yenkampani: Izinto ezine ziqinisekiswa apha: imeko esebenzayo, inani labasebenzi, indawo yekomkhulu, kunye nokwahlulahlulwa kweshishini. Inkampani eyathathwa okanye yavalwa iyasebenza yonke iqabane elihlala phantsi kwayo, ngenxa yoko le ngxelo isebenza kwinqanaba lekhawunti, hayi unxibelelwano.

Iinkcukacha zobuchwephesha nezobuchwephesa: I-stack yezobuchwepheshe ihlolwa ngokuchasene noko kuqhutywa yinkampani namhlanje, kungekhona oko umntu akubhalayo xa kwakhiwa irekhodi. Izikhombisi zemali nezokukhula zihamba ngendlela efanayo, umjikelo wokuxhasa ngemali okanye umjikelwano wokupheliswa kwemisebenzi unokuba yinto engapheliyo kwicandelo le-firmographic kwiiveki nje ezimbalwa.

Idatha yewebhusayithi kunye needomeni: Ngaba i-URL ekhankanyiweyo iyalayisha, kwaye ngaba ngokwenene ingeyenkampani ebhalwe phantsi. Iindawo ezilawulwayo ziyapakwa, zijongwe okanye zithengiswe kaninzi kunokuba abantu becinga, kwaye isicatshulwa esifileyo esikwinqanaba eliphezulu lerekhodi sisoloko sisiqondiso sokuqala sokuba yonke enye into indala.

Asingabo bonke abalimi ababolayo ngendlela efanayo. Izihloko zomsebenzi needilesi ze-imeyile zidla ngokuya zintsha ngokukhawuleza kuneenkcukacha zenkampani ezifana nomzi mveliso okanye indawo ekhoyo ikomkhulu. Yiloo nto kanye ukuqinisekiswa kufuna indlela yomhlaba ngamnye, kungekhona nje enye inkcazelo epheleleyo.

Indlela esebenza ngayo inkqubo yokuqinisekisa idatha yeB2B

Ukujonga iinkcukacha zentsimi nganye yenye into. Ukwenza loo nto ibe yinkqubo iqela elinokuyiqhuba yenye.

1. Beka umda ngaphambi kokuba uchukumise irekhodi elinye: Nquma kwangaphambili ukuba yintoni "eyaneleyo" kwicandelo ngalinye: yeyiphi inqanaba lephutha elamkelekileyo kwii-imeyile, ukuba linjani inqanaba lokuthembela elifunekayo kwisihloko, nokuba inani lebhodi yokutshintsha libalwa njengelingqinelweyo okanye liphawulwe. Xa usishiya eli nyathelo, zonke iirekhodi ezisemda ziba sisigqibo esivela ngaphandle kokukhawuleza, ngokuqhelekileyo singakhange sivisisane. Ngokuqhelekileyo ngumntu obukele loo mini.

I-A Umphathi weGTM ukuseta iinjongo zekota kufuneka ezo thresholds zivaliwe ngaphambi kokuba iqela liqale, hayi ingxoxo phakathi kweprojekthi. Xa umgangatho usekhona, wonke umntu osezantsi usebenzisa ibha enye endaweni yokuphikisana ngeerekhodi nganye nganye.

2. Qhuba intsimi nganye ngokujonga ukuhambelana kwayo: I-imeyile idlula ekuqinisekiseni isimboli, emva koko ukuqinisekiswa kwebhokisi yeposi, ukuqinisekisa ukuba idilesi ifomatiwe ngokuchanekileyo kwaye ibhokisi engenayo ikhona. Ifowuni ihlolwa ukuba ifomati, emva koko imeko yonxibelelwano, enoba umnxeba usaphila na.

Izihloko zomsebenzi neenkcukacha zenkampani azinayo isimboli yokuqinisekisa, ngoko ke zidlula kwiinkcukacha eziphikisanayo endaweni yoko, ukuhlolwa kwinethiwekhi yobungcali, iwebhusayithi yenkampani okanye omnye umthombo ozimeleyo. Ukuqhuba inkqubo enye ngokubanzi kuzo zonke iintlobo zeendawo kuphoswa iindlela zokungaphumeleli ezichazwe nganye.

3. Umngcipheko wokuhanjiswa kweflegi ngokwahlukeneyo ukusuka kwisiseko sokuqinisekisa: I-imeyile esebenzayo ngokobuchwepheshe isenokuba yinto engenamsebenzi. Idilesi "sales@" okanye "info@" idlula zombini i-syntax kunye neebhokisi zeposi ngaphandle kwengxaki kwaye isekhona idilesi yokubamba yonke into okanye esekwe kwiindima kunqabile ukuba kufikelelwe kumntu owenza izigqibo.

Loo nto ingumngcipheko ohlukileyo kwidilesi engenamsebenzi, kwaye idinga iflegi yayo kunokuba ihlanganiswe ibe yipasi enye okanye ileyibhile yokungaphumeleli. Ukuphatha aba babini njengengozi enye kufihla iirekhodi ezibonakala zicocekile kwingxelo yaye zisebenza kakubi kumkhankaso.

4. Ixesha lokutywina kwinqanaba lehlabathi, hayi kwinqanaba rekhodi: Ingxelo eqinisekiswe kunyaka ophelileyo kunye nengxelo echanekileyo kwinyanga ephelileyo inokuhlala kwiCRM enye ibukeka ifana, banokuzithemba okwahluke ngokupheleleyo. Ukuba umhla "wokugqibela oqinisekisiweyo" uhlala kwirekhodi yonke endaweni kwicandelo ngalinye, isihloko esiye sahlala singasebenzi kangangeenyanga ezili-11 sibonisa ukuba i-imeyile eyayitshutshiswe izolo inokuthenjwa.

Ixesha elichazwe kwinqanaba lehlabathi libonisa ukuba iqela lithemba oko likukhangelayo, kunokuba uthembe irekhodi nje kuba inxalenye yalo isandul' ukuchukunyiswa.

5. Phinda uyenze, ngokwemigqaliselo: Ukuqinisekiswa akuyonto enomhla wokuphela. Ngeli xesha liphelile, inxalenye ethile yedatha sele iqalile ukuzula kwakhona, ekubeni abantu besoloko betshintsha imisebenzi neenkampani.

Uluhlu oluvunyiweyo lweenyanga ezintandathu ezidlulileyo alusekho. Olu luhlu lwalusoloko luqinisekiswa. Ukwakha kwakhona ukuqinisekiswa kube ngumlinganiso ophindaphindiweyo yinto eyenza loo ngxaki ingavuleki ngokuthe cwaka.

Indlela yokuqinisekisa i-database ngaphambi kokuthenga ukufikelela

Eli linyathelo elingenziwa ngabaninzi abathengisi, kuba uninzi lomxholo womthengisi ubhalwe ngumthengisi.

Cela isampulu engenazintandokazi, hayi i-highlight reel: Isampulu ekhethwe ngumthengisi yimboniso, kungekhona uvavanyo. Cacisa ukuba isampulu kufuneka ibonise i-ICP yakho yangempela: umxube ofanayo weshishini, uluhlu olunye lobungakanani benkampani, lo mxube omnye wezihloko obungayi kuthenga kuwo. Nokuba yintoni na engaphantsi koko uya kuhlolisisa eyona nto iphambili endaweni ye database oza kuhlawula ngayo. I-sampula ithetha into kuphela ukuba ibonakala ngathi uluhlu lwakho lokwenene.

Yenza uvavanyo oluzimeleyo: Qhuba isampulu kwinkqubo yakho yokuqinisekisa, kungekhona amabango obuchaneko omthengisi. Umthengisi ubeka umlinganiselo wokuchaneka kokuthengisa ikopi de umntu ongaphandle komthengisi akuqinisekise, nokuba oko kukuhlolwa kwangaphakathi okanye izixhobo zokukrazula iwebhu ukuvelisa ulwazi lomsebenzi kunye nolweenkampani ngqo kumthombo.

Ukujonga indawo ngesandla: Izixhobo ezizenzekelayo zibamba izinto ezininzi, kodwa azithethi nto yonke. Khangela isahlulo seengxelo, izihloko kunye neenkcukacha zenkampani ezihamba kakuhle apha. kwaye uzihlole ngesandla kunxibelelwano lweengcali okanye omnye umthombo woluntu. Kulapho ubona khona iimpazamo ezidlulayo kuzo zonke izivakalisi ezizenzekelayo kunye nokuhlolwa kwefomathi kwaye zisenokungachaneki.

Yenza isixa, ungayijongi nje. Qhuba isampulu ngokuchasene nemilinganiselo efanayo yokwamkelwa oyisebenzisayo ngaphakathi, uze uyifumane. Inani, kungekhona imvakalelo. Le ngqungquthela yeyona nto uyizisayo xa kuthethwa ngemvumelwano, kwaye kunzima kakhulu kumthengisi ukukwenza ungakhathazeki ngento efunyenwe kunokucinga.

Khawuve indlela abasabela ngayo kumbuzo othi: Umthengisi onethemba kwidatha yakhe akanasizathu sokulawula ukuba yeyiphi ingxelo oyibonayo. Ukuba umthengisi uyaphikisana nesampulu ekhethwe ngengozi, anike kuphela eyodwa okanye akayifuni yonke into efunwayo, ukujonga oko njengolwazi olungafaniyo nolwakho. Ngokuqhelekileyo ithetha okungakumbi ngedatha kunayo nayiphi na iphepha.

Iimpazamo eziqhelekileyo zokuqinisekisa idatha yeB2B

Kwanamaqela athatha ukuqinisekiswa ngokungqalileyo asaqhubeka ehamba ngendlela efanayo.

• Akukho mmi, akukho msebenzi. Idatha iyaqinisekiswa kwaye iirekhodi zifakwe uphawu, yaye akukho nto yenzekayo kuba akukho mntu unelungelo lokulandela. Ukubonisa ingxaki nokulungisa ingxaki yimisebenzi emibini eyahlukileyo, yaye ukuyeka eyesibini kwenza eyokuqala ibe yinto engenamsebenzi.
• Ukugcina izinto ngendlela efanayo kuzo zonke iinkalo. Ayingobunzima obufanayo kuzo zonke iindawo zokusetyenziswa. Ukuchaneka kwee-imeyile kubaluleke kakhulu kwiikhankaso eziphumayo. Ukuchaneka kwegama kubalulekile kakhulu ekujolisweni okusekelwe kwiakhawunti. Ukujonga zonke iinkalo njengento ebalulekileyo kunceda ukuchitha umgudu kwaye kushiye iinkalo eziqhuba iziphumo zingaqinisekiswanga.
• Ukuqinisekisa kanye, xa kuthengwa. Idatha iyaqinisekiswa xa ingeniswa, wonke umntu uyaqhubeka, kwaye iingxelo ezintsha ziqhubeka zingena kwiCRM ngaphandle kwecebo lokuzijonga phambili. Le database yayichanile ngosuku lokuqala yaqhubeka ikhula ingathintwanga.
• Ukuqhuba ukuqinisekiswa ngokwahlukeneyo. Ukuqinisekiswa kwenzeka, kodwa iqela lokuthengisa okanye lentengiso elisebenzisa le datha aliziboni iziphumo okanye libanjwe. Iiflegi zihlala kwingxelo ekungekho mntu ufunda kuyo, ngoko akukho nto itshintsha kwindlela abasebenza ngayo nedatha.
• Ukuthembela kwisisampulu esinye kuyo yonke i-database. Ukufumana isicatshulwa esiphezulu sokusebenza kwesampulu akuthethi ukuba yonke i-database isebenza ngendlela efanayo. Iinxalenye ezahlukeneyo nemithombo eyahlukeneyo ngaphakathi kwedatha enye iyawohloka kwaye iphosakele ngamaxabiso ahlukeneyo, kwaye inani elinye lifihla oko.

Get thousands of leads in 4 minutes.

Stop stitching tools together.
Start with verified sales data, delivered in minutes.

SCALE SALES NOW

No contracts · No setup · No sales call

I-B2B Imibuzo Eqhelekileyo Yokuqinisekisa Idatha

1. Ziziphi iintlobo ezine zokuqinisekisa idatha?

Akukho luhlu olunye oluzinzileyo, kodwa ukuqinisekiswa kwedatha yeB2B ngokuqhelekileyo kuhlula kwiindidi ezine: idatha yoqhakamshelwano (imeyile, umnxeba, idilesi), idatha yomsebenzi kunye nenxaxheba (isihloko, ubudala, umqeshi), idatha yenkampani (isimo, ubungakanani, indawo, ishishini), kunye nedatha yobuchwephesha okanye ye-firmographic (i-tech stack, inkxaso mali, iimpawu zokukhula). Uluhlu ngalunye lufuna ukuhlolwa kwalo, kuba luhluleka ngeendlela ezahlukeneyo nangesantya esahlukileyo.

2. Ithetha ukuthini idatha yeB2B?

Idatha yeB2B ibhekisela kulwazi malunga namashishini kunye nabantu abasebenza kuwo, esetyenziselwa ukuthengisa, ukuthengisa nokukhuthaza. Oku kuquka iinkcukacha zoqhagamshelwano, inkcazelo yenkampani, izihloko zomsebenzi, neenkcukacha zefemu ezifana nomzi mveliso okanye ubungakanani benkampani. Yahluke kwidatha yeB2C kuba yakhelwe kwimibutho kunye neendima kunokuba ibe ngabathengi ngabanye.

3. Ngaba ungandibonisa umzekelo wedatha yeB2B?

Ingxelo yeB2B eqhelekileyo iquka igama lomntu, isihloko somsebenzi, ne-imeyile yomsebenzi, kunye negama lenkampani yabo, ishishini labo, kunye nenani labasebenzi. Ingxelo egqibeleleyo inokubandakanya inkampani ye-tech stack okanye isiganeko esandul 'ukufunyanwa mali. Ngamnye wale mimandla yinqaku ledatha elahlukileyo elinokuhamba liphelelwe lixesha ngokuzimeleyo.

4. B2B idatha ixabisa malini?

Amaxabiso ayahluka kakhulu kuxhomekeke kumboneleli, ubunzulu bedatha, nokuba ithengiswa njengoluhlu olunye okanye njengobhaliso oluqhubekayo. Izinto ezifana nokuhamba rhoqo kokuqinisekisa, ukugqibelela kwentsimi kunye nokuthelekiswa kwe-ICP zonke zichaphazela iindleko. Akukho lixabiso eliqingqiweyo kwishishini, ngoko kufanelekile ukuthelekisa ngokusekelwe ekuchanekeni okuqinisekisiweyo kunokuba ixabiso lerekhodi nganye kuphela.

5. Ngoobani ababoneleli beenkcukacha eziphambili zeB2B?

Kunokuba ubeke amagama abathengisi abathile, umbuzo oluncedo ngakumbi ngulowo wehlula umboneleli onamandla komncinane: ukuchaneka okuqinisekisiweyo kwisampulu engahleliwe, ukufunyanwa kwemiba ecacileyo kunye nokuhlaziywa kwakhona kokuvavanywa. Umnikezeli onxamnye nokukunika isampulu esemthethweni ngaphambi kokuba uthenge usiphawu olukhulu kunalo naluphi na uluhlu lokubeka.