Yintoni Ukuwohloka Kwedatha? Izizathu, Impembelelo, Nendlela Yokuphepha

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Eli nqaku lichaza iintlobo zokubola, oko kubangelayo, isizathu sokuba amanye amasimi aguge ngokukhawuleza kunamanye, iindleko zokwenyani zokuwushaya ngoyaba, nendlela yokuyiphelisa ngayo. Endleleni, ibona oko kwenziwa ziirekhodi ezibolayo ukunika ii-lead amanqaku kwaye ukujonga ukuthengiswa: ummeli osebenza kwidatha yokuthengisa engapheliyo akawenzi isicwangciso, bacinga ngokuzithemba.

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Yintoni Ukuwohloka Kwedatha?

Ukuwohloka kwedatha kukulahleka ngokuthe ngcembe kokuchaneka kwedata egcinwe ngelixa ihlabathi lokwenyani liqhubeka lihamba kwaye irekhodi Hlala phaya. Umntu othile utshintsha umsebenzi. Ukuhlaziywa kwenkampani. Inombolo yomnxeba inikwa umntu ongamaziyo. Akukho nto ikwenza uzive ukhululekile CRM. Irekhodi ayiphukile yaye akukho nto ilahlekileyo, nje ngokuthe cwaka yayeka ukuba yinyani. kwaye ayibonakali yahluke kangako kumhla owawunembile ngawo.

Abantu bahlanganisa le nto nezinto ezimbini ezingeyomfuneko. Ukubola kwedatha kukho ukungcola, iirekhodi ezindala akukho mntu uzihlambulukileyo. Ukungeniswa okungalunganga, ukufomatha okungafanelekanga, ukufuduka okukhawulezileyo, ukudibanisa okuphukileyo, oko kukuthi ingxaki yomgangatho wedatha, yaye akubandakanyekanga ekudluleni kwexesha. Ukuwohloka kunciphile: idatha eyayilungile kanye kodwa yaphosakele ngenxa yesizathu esinye, ixesha.

Kutheni uzixhaphaza nje ngokuzahlula? Ngenxa yokuba isoftware yokunika ii-lead amanqaku awukwazi ukuhlukanisa idatha entsha yokuthengisa kwidatha eyonakeleyo yokuthengiswa. Uyazibala nje, unethemba.

Iindidi Zokuwohloka Kwedatha

Ukuwohloka akuyichaphazeli zonke iirekhodi ngendlela efanayo, yaye ukuziphatha njengengxaki enye isizathu sokuba abaninzi amacebo okuvelisa ii-lead cwaka uyeke ukusebenza kungekho mntu uyiqondayo into. Ukuvuza okuhamba kancinci kunye neepayipi eziqhushekileyo zombini zikwenza ume emanzini, kodwa awukwazi ukuzilungisa ngezixhobo zifanayo, kwaye ukubola kwedatha akusebenzi ngendlela eyahlukileyo.

1. Ukubola Ngokwemvelo (Ukuguga)

Ukuwohloka kwendalo kuyinto engxamisekileyo, engapheliyo. Idatha yayichanekile ngomhla owaqokelelwa ngawo, yaye kancinane kancinci, kungekho siganeko sinye esibonisa loo mzuzu, ayisasebenzi kuba nje ixesha liqhubeka lihamba yaye akukho mntu ubuyele ukuza kujonga.

Oku kuyinto ebalaseleyo uhlobo oluxhaphakileyo lokonakala, kwaye yeyona inzima ukuyibamba, kuba irekhodi alibonakali liphukile. Yonke intsimi igcwele. Akukho nto ikwenza ube yimpazamo. Yayeka ukufana nokwenyani, yaye iCRM yakho ayinakuyazi loo nto.

2. Ukuwohloka Kwengqiqo (kwentsingiselo)

Ukuwohloka kolwazi kungummangaliso. I-imeyile isafika. Ifowuni isasebenza. Akukho nto ihla, akukho nto ibonakalisa, yonke isheke elawulwayo ibuyela isulungekile.

Kodwa umntu ongasemva kwezo nkalo akasenguye lowo kuthiwa nguye. Iinkcukacha zabo indima iye yatshintsha, Iinkcukacha ubudala buye batshintsha, okanye ukuhambelana nesizathu sokuba ubabeke kwindawo yokuqala kuye kwaphela ngokuthe cwaka. Idatha Isebenza ngendlela engalunganga kwaye ingalunganga, kwaye akukho khekhe lizenzekelayo elenzelwe ukuchola amasimi aphulukileyo liya kuze liyibeke uphawu, kuba akukho nto malunga nentsimi ngokwayo iphulukene.

3. Ukuwohloka koomatshini (kwenkqubo)

Ukubola koomatshini akuthethi ukuba ihlabathi langaphandle liyatshintsha, kodwa umonakalo owenziwe ngokwawo ziinkqubo ezilawula idatha. Ukuhlanganiswa okuphukileyo, ukungenisa okungalunganga, ukufuduka okungaphelelanga, ukuvumelanisa okulahla isigamu sebala ngokuthula, yaye ngequbuliso iirekhodi ezazilungile izolo zonakele okanye zingabelwanga kakuhle namhlanje.

Into ekhathazayo kukuba kubonakala ngathi iyinxalenye yokonakala kwendalo. Ibala liphosakele nangayiphi na indlela. Kodwa ukubola kwendalo kwenzeka kuba inyaniso yaqhubeka ngaphandle kwerekhodi, ngoxa ukubola koomatshini kwenzeka ngenxa yokuba into ethile kwi-stack yakho yaphula irekhodi ngoxa inyaniso yahlala injalo. Loo mahluko ubalulekile, kuba ukulungisa impazamo yokuvumelanisa nomsebenzi kunye nokulungisa isihloko somsebenzi esiphelelwe lixesha akufani. nangona zombini zivela njenge "idatha embi" kwibhodi yesakhelo.

4.Ukubola kwangaphandle (okwakhayo)

Ukubola kwangaphandle akuyi kungena, kuyashukuma. Ukudibanisa, ukucinywa kwabantu abaninzi, ukutshintsha kwemarike okanye ukutshintshwa kweenkokeli kunokuchitha lonke icandelo leerekhodi ngentsimbi enye kunokuba ziqhekeke ngokuthe ngcembe kangangeenyanga. Isiganeko esinye, yaye ngequbuliso inani leakhawunti yonke oonxibelelwano, izihloko, kunye nemigca ingxelo ziyimpazamo ngexesha elifanayo.

Yiloo nto eyenza yahluke ngokwasebunzimeni kwezinye iintlobo ezintathu: ayithethi ngeerekhodi enye ephelelwa lixesha, ithetha ngecandelo elipheleleyo eliba liphelelwe lixesha ngaxeshanye, kwaye akukho mjikelo wokuhlaziya oqhubekayo owenzelwe ukubola ngokuthe ngcembe uya kuwubamba ngokukhawuleza ngokwaneleyo.

Uhlobo ngalunye luyaphula ngendlela eyahlukileyo, ngoko ke nokufakelwa kwalo kwahlukile. Ukubola kwendalo kufuna imijikelo yokuhlaziya eqhubekayo. Ukuwohloka kolwazi kufuneka kuhlaziywe ngesandla, akukho ndlela yokuzenzekelayo iya kubamba. Ukubola koomatshini kubangelwa kukucoceka kokudityaniswa kunye nokuqinisekiswa kwemali engenayo. Ukuwohloka kwangaphandle yinto engaphathwa ngamaqela amaninzi, kufuneka ilandelwe ngokungqongqo iziganeko ezinkulu ezenzeka kwiakhawunti, kungekhona ulondolozo oluxakekileyo.

Yintoni Ebangela Ukuwohloka Kwedatha

Akukho nanye kwezi zinto eyenzekayo ngengozi. Ibonisa izinto ezintlanu ezibangela ukuba abantu bangene, yaye uninzi lweerekhodi zikhutshwa ngabaninzi ngexesha elinye.

• Utshintsho emsebenzini: ngokuqhelekileyo kuthathwa njengelona qhinga likhulu lokudibanisa i-B2B. Indima entsha inokuchitha i-imeyile yomntu, inombolo yakhe yefowuni, isihloko sakhe, kunye nenxulumano yenkampani ngaxeshanye, kwaye kwenzeka rhoqo kuyo nayiphi na idatha yobukhulu bokwenyani, yiyo loo nto ukukhangela ii-lead kwiphepha elidala kwangeenyanga ezimbalwa litsha, kodwa lihlala ixesha elide ngaphambi kokuba kubekho incoko.
• Utshintsho kwinkampani: ukudibanisa, ukuthengwa, ukutshintshwa kwegama kunye nokulungiswa kwakhona kuyitshintsha okanye kucima idatha yenkampani, indawo, ubungakanani, isakhiwo; ukuba zonke iingxelo zonxibelelwano zixhomekeke kuyo, zonakalisa bonke oonxibelelwano abaxhunyiwe kuloo nkampani kwangoko.
• Utshintsho kwiinkcukacha zoqhagamshelwano olungaxhomekekanga kutshintsho lomsebenzi: amanani emifowuni aya kunikwa ezinye iinkonzo ze-imeyile ngaphandle kokuba umntu atshintshe umqeshi, ngoko ukufikelela kuphula ngendlela engasoze ibhaliswe njengotshintsho lomsebenzi.
• Ubuchwepheshe kunye neenguqu zokuziphatha: idatha yeetekhnoloji neyenkcubeko okanye injongo indala ngokukhawuleza, kuba ibamba umzuzu kunokuba iqinisekiswe. Uninzi lweenkcukacha zivela izixhobo zokukrazula iwebhu Okokuqala, ngoko ke ngumfanekiso womzuzwana xa ufika, kwaye izixhobo zitshintshelwa ngokukhawuleza kunokuba uninzi lweenkcukacha zihlaziya.
• Ukuwohloka kwerekhodi: iingxelo akukho mntu uchukumise okanye waqinisekisa ngexesha lilahlekile ukuthembeka nje ngenxa yokuba ehleli apho, ukubola ngenxa yokunganaki kunokuba ukubola ngesenzo.

Ezi zizathu azifane zisebenze zodwa. Utshintsho lomsebenzi ludla ngokubangela utshintsho kwinkampani ngexesha elinye, yaye irekhodi enye inokufumana eziliqela ngaxeshanye, nto leyo ebangela ukuba izakhiwo zidilikile.

Isizathu Sokuba Amanye Amaxwebhu Ehla Kancinane Kunamanye

Ayingobantu bonke ababolayo ngesantya esifanayo, yaye le modeli iyaqhubeka phantse kuzo zonke imithombo, nokuba amanani angqalileyo akwenzeki. Iinkalo ezikwinqanaba lomntu ngamnye, isihloko somsebenzi, i-imeyile ethe ngqo, umnxeba othe ngqo, ukubola ngokukhawuleza kunenkampani, ishishini, indawo yentloko, igama lenkampani. Oku akusiyo ngamathuba.

Iimeko zomntu zitshintsha rhoqo: batshintsha iimbopheleleko, batshintshe amanani, bashintshe iinkampani ngokupheleleyo. Ubume obungundoqo benkampani buhamba ngesantya esahluke ngokupheleleyo. Iinkampani azitshintshi ngobusuku obunye, ikomkhulu alifuduki ngokuthanda kwalo, yaye igama lenkampani yenye yezona zinto zinzileyo. Umntu ngamnye usisiseko esihambayo, inkampani ibe yinto ecothayo.

Idatha yokuziphatha neyenjongo iyawohloka ngokukhawuleza kunayo nayiphi na. Akusiyo ukuchaza uphawu oluzinzileyo konke konke, kukuqwalasela umzuzu, lowo umntu ucofe kuwo, akhangele kuwo okanye abonise umdla kuwo, yaye loo mzuzu udlula xa usenza okuthile ngawo. Ukujonga umqondiso wemigomo owenziwe kwiinyanga ezintathu ubudala njengento eqhelekileyo kufana nokufunda ingxelo yemozulu izolo ukuze ugqibe ngento omele uyigqoke namhlanje.

Nantsi indawo apho iba yingxaki: amanani athile okubola oza kuwafumana kwi-intanethi ahluka kakhulu kuxhomekeka kumthombo, indlela yokuziphatha, nakwimveliso. Inani leengxelo zezinye izinto ezibangela ukuba umsebenzi uphulukane naloo mntu, kwaye akukho nanye ekufuneka iphathwe njengombhalo wesithintelo jikelele onokuwusebenzisa kwisiseko sakho sedatha.

Ukuba kukho umfanekiso othile obonakalayo naphi na kweli nqaku, ubangelwa luphando olusisiseko oluphambi kwawo, ayiboniswa njengomthetho othile ozinzileyo ngendlela idatha eziphatha ngayo. Le ndlela inokuthenjwa. Inani elichanekileyo alifane libe njalo.

Impembelelo Yenkqubo Yokutshatyalaliswa Kwedatha

Akukho nanye kwezi zinto ihlala ingumbono ixesha elide, ibonakala ngenani lokwenene kwibhodi yesakhelo, kodwa hayi ngendlela obulindele ngayo.

Umzamo wokufikelela abantu ongenanto yeyona nto ixabisa ngokukhawuleza, yaye ikwayona nto kulula ukuyiphosa. Abameli bachitha ixesha befuna abantu abahamba phambili, iifowuni eziqhagamshelana nomntu ongalunganga, ii-imeyile eziphuma ngaphambi kokuba nabani na azivule. Akukho nto iphuma kuloo migudu.

Umonakalo wokuhanjiswa oku kuya kuyibangela ibe nzulu ingxaki. Ukwanda kwamanani okubhenela kwiidilesi eziwohlokileyo akulahlekisi nje nge-imeyile enye, kungalimazi igama lomthumeli wakho. Loo monakalo ulandela yonke imiyalezo emva koko, kuquka nabantu abahlala kwindawo enye abangakhange benze nto iphosakeleyo.

Ukuqikelela nokunika ingxelo okungathembekanga apho ukubola kuba yingozi kunokuba kube buhlungu. Idatha yomjelo kunye neenkcukacha zeakhawunti ezisekwe kulwazi olungachanekanga zivelisa izibikezelo ezibonakala ziqinisekile kwibhodi yesakhelo, ngoxa behlala bethe cwaka kwiirekhodi ezingasabonisiyo inyaniso. Uqikelelo alubonisi ukuba inxalenye yento eyakhelwe kuyo iphosakele, lubonakala liphosakele kamva, ngokuqhelekileyo ngexesha elibi kakhulu.

Impembelelo ye-compounding kwi-automation kunye ne-AI yeyona nguqulelo intsha yenkinga endala. Naluphi na ukuhamba komsebenzi oluhlola, uhamba okanye ulungiselela ngokwezifiso ngokusekelwe kwidatha yeCRM luzuza ilifa naluphi na ukungachaneki okusezizo esele kukuphila kuloo datha. Ukuzenzekelayo akuyilungisi le nkqubo, kodwa kusebenza ngokukhawuleza nangokuthembela ngakumbi kunedatha.

Indlela Yokulinganisa Ukuwohloka Kwedatha

Akuyomfuneko ukuba ube nengxelo yomthengisi ukuze wazi ukuba ingakanani inkcazelo yakho embi, kufuneka ube nemini emnandi noqeqesho.

• Khangela isampulu yeengxelo ezingatshintshanga kwiinyanga ezintandathu ezidlulileyo: Asingowona macebo akho, okanye lawo ebesoloko usebenza ngawo. Ukuqokelela iingxelo zakutshanje okanye ezibandakanyekayo kwenza ukuba isiseko sakho sedatha sibonakale sisempilweni kunokuba sinjalo.
• Jonga ngaphezulu kwesinye isignali: Qhuba ukuhanjiswa kwe-imeyile, uze uqinisekise ngokuzenzekelayo izihloko zomsebenzi okanye iinkcukacha zenkampani kwinethiwekhi yobungcali. Enye kuphela imiqondiso iya kukuxoka.
• Bala isantya sokonakala esilula: inxalenye yaloo mzekelo owaphosakeleyo. Eli nani libi, kodwa le yakho, yaye lingcono lee kunokuboleka umlinganiselo womzi mveliso ongazange wakhiwe kwisiseko sakho sedatha.
• Phinda amaxesha ngamaxesha: Ukujonga nje omnye kuyisicatshulwa. Yenza njalo kwikota enye okanye ezimbini uze ufumane umgangatho, nto leyo ekuxelelayo ukuba ukubola kuyaxhaphaka okanye kulawulwa.

Indlela Yokunciphisa Ukuwohloka Kwedatha

Awukwazi ukuphepha ukubola, kodwa ungayeka ukukusukela, kwaye oko kuqala ngokuhamba kwexesha, kungekhona izixhobo.

Ukufanisa ukuhlaziywa rhoqo kunye nesantya sokubola: Iinkalo ezihamba ngokukhawuleza, iinkcukacha zoqhagamshelwano ngqo, idatha yokuziphatha, zifuna ingqalelo rhoqo. Iindawo ezizinzileyo ezifana nomzi mveliso okanye igama lenkampani azidingi babysitting efanayo.

Sebenzisa uhlaziyo olusekwe kwi-trigger xa unako: I-imeyile ehlaziyiweyo, impendulo ekhankanya indima entsha, ezi zinto kufuneka zibhalwe phantsi ukuze zihlaziywe xa zenzeka. Ukulinda ukuhlaziywa kweentlobo ezithile kuthetha ukuba usoloko ufika emva kwexesha.

Umzamo wokugcinwa kwecandelo ngexabiso: Iakhawunti eziphambili kunye nomjelo osebenzayo ufumana ingqalelo rhoqo. Iirekhodi eziphazamisekileyo okanye ezinesabelo esisezantsi azifanelanga ixesha elifanayo, yaye ukuwaphatha ngokulinganayo kususa nje umzamo wakho apho ungabalulekanga khona.

Yamkela ukuba ukubola akunakususwa, kunokulawulwa kuphela: Isiseko sedatha "esicocekileyo" esisigxina asinto inokwenzeka, yinjongo ekhangele phambili ebantwini abangakhange bayisebenzise. Eyona njongo yokwenene kukugcina ukubola kulawulwa ngokugcina izinto zihlale zilungile, kungekhona ukuphosa umgca wokugqibela ongekhoyo.

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Imibuzo Eqhelekileyo Yokuwohloka Kwedatha

1. Kuthetha ukuthini ukuwohloka kwedatha?

Ukubola kwedatha yinto eyenzekayo xa idatha echongiweyo ichanekileyo ingachanekanga ngokulula kuba ixesha lihamba kwaye irekhodi alize libuyiselwe Ukuhlaziywa. Ayisiyo impazamo yenkqubo okanye ukungena okungalunganga kwedatha, kodwa utshintsho lwehlabathi lokwenene olungazange lufikelele kwiirekhodi.

2. Nguwuphi umzekelo wokonakala kwedatha?

Umntu othile ufumana ukunyuselwa, isihloko sakhe esidala sihlala kwiCRM yakho, yaye yonke i-imeyile okanye umnxeba wakho uthumela amaxwebhu athetha ngendima awayishiya kwiinyanga ezidlulileyo. Irekhodi ibonakala ilungile. Kodwa akusekho njalo.

3. Idatha idlula njani?

Ihla ngeendlela ezimbalwa ezahlukeneyo: ukuguga okucothayo, ukuhambisa ngokucocekileyo, iimpazamo zenkqubo ezizenzekelayo, kunye neengozi ezothusayo zesakhiwo njengokudibanisa okanye ukucinywa. Ngamnye wabo uphula iirekhodi ngendlela eyahlukileyo, yiyo loo nto enye into engasoze ifake zonke.

4. Ngaba idatha iyawohloka ngokuhamba kwexesha?

Ewe, le nto iyona nto ichaza ukubola. Kwanedatha eneempazamo ezingekhoyo kunye nokufomatha okugqibeleleyo iya kuhlala isasebenza, kuba abantu neenkampani ezixhasa iirekhodi ziyaqhubeka zitshintsha ngoxa iirekhodi zisaqhwa.

5. Ukubola kwedatha kuqhelekile kangakanani?

Ngokuqhelekileyo, nangona ingxaki eyahlukileyo kunokubola, ukungcola kunokuba ibe yinto engekho ngqiqweni. Naluphi na usetyenziso olungazange lube semthethweni kangangonyaka okanye ngaphezulu, ngokuqinisekileyo luza kuba nalo.