I-RocketReach ne-ZoomInfo: Kucatsanisa Lokusebentako

Ema-76% etinhlangano atsi ngaphansi kwesigamu sedatha yato ye-CRM inembile futsi iphelele. I-RocketReach ne-ZoomInfo totimbili titsengisa umutsi waloko. Kodvwa atakhelwanga umtsengi munye. Lenye yilithulusi lekufuna labo lotsintsana nabo lolitisebentisa wena lelinetintsengo ekhasini. Lenye yilipulatifomu le-go-to-market lelitsengiswa ngemjikeleto wekutsengisa.

Lesihloko sichaza kutsi idatha yekutsengisa yalelo nalelo pulatifomu ivelaphi, icinisekiswa njani, ibita malini, nekutsi ingena njani ekufuneni emakhasimende langaba khona kwansuku tonkhe. Nangabe uhlola isofthiwe yekufuna emakhasimende langaba khona ye-B2B, inhloso lapha sitfombe lesicacile sato totimbili, hhayi kukhangisa kwelunye lukhetfo lwesitsatfu.

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I-RocketReach ne-ZoomInfo Ngekubuka Kanye

Tihloko letinyenti tekucatsanisa ticala ngekubeka tinombolo tesitolo sedatha eceleni kwaletinye. Leyo yindlela lengasiti kakhulu yekufundza loku.

Bobabili batsengisi babala titolo tabo tedatha, futsi kute inombolo lecinisekiswe ngekutimela. I-ZoomInfo ihlukanisa kumboza kwayo ngeluhlobo lwensimi, i-RocketReach inika sibalo sinye. Kute lokutjelako kutsi kungakanani lokusanembile ngelilanga lokukhipha ngalo, ngobe kubola kwedatha akubonakali ekubalweni kwesitolo sedatha, futsi sibalo asisho lutfo ngekucinisekiswa kwedatha lokungemuva kwerekhodi ngalinye.

Lokukhonjiswa lithebula lelingentansi kutsenga lokubili lokuhlukene. Lokunye kunetintsengo ekhasini. Lokunye kucala ngelucingo lwekuhlola tidzingo. Tinombolo kulesigaba tiyaphikisana njalo, ngako konkhe lokulapha kutsatfwe kumapulatifomu ngekwawo.

Umehluko Loyinhloko: Kufuna Labo Lotsintsana Nabo Nelipulatifomu le-GTM

Buta kutsi ngulipulatifomu liphi lelingcono futsi utawutfola imphendvulo lengasiti. Atenti umsebenti munye.

I-RocketReach yenta intfo yinye. Itfola i-imeyili nenombolo yelucingo lecinisekisiwe yemuntfu, ngekushesha. Usesha ngekhatsi kwelipulatifomu, udlulisa luhlu ngekulayisha lokunyenti, nobe udvonsa labo lotsintsana nabo ngco ekhasini ngesandziso se-Chrome. Utfola imininingwane yekutsintsana, bese uyiyisa kunobe yini lecuba kutsengisa kwakho kwe-outbound. Kulandzelana nekwakhiwa kweluhlu lokutentakalelako kuhlala eceleni kwako, kodvwa umkhicito loyinhloko usewulithulusi lekufuna. Loko akusiko kugxeka. Kwenta umsebenti munye kahle lisu lemphela.

I-ZoomInfo sigaba lesihlukile sentfo. Idatha yekutsintsana yilayela linye. Ngetulu kwalo kuhlala timphawu tenhloso, kubona tivakashi tewebhusayithi, i-conversation intelligence, kutentakalela kwemsebenti we-CRM, kanye nekucebisa emakhasimende langaba khona lokubhala kabusha etinhlelweni takho. Ifundvwa njenge-ndzimbulo yemikhicito lehlanganyela lilayela linye ledatha kunelithulusi linye lelikhulile, ngobe nguko loko kanye.

Nansi incenye lebalulekile. Kute simo lesingcono.

Umcashi lodzinga tinombolo temaselula letingemashumi lamane leticiniselisiwe kuleliviki akanamsebenti ngekubona tivakashi tewebhusayithi. Kukutsenga kusho kukhokhela ingcalasizindza lehlala ingasetjentiswa ngesikhatsi umsebenti wemphela, kutfola inombolo lephendvulako, uhlala umkhulu njengobe bewuhlale unjalo.

Licembu lemali lengenako lebantfu labalishumi nakubili yinkinga lehlukile. Nangabe kumaketha kusebenta ngeluhlu lunye nekutsengisa ngalolunye, futsi kute lovumelana ngaloko lokubalwako ekuhloleni emakhasimende langaba khona, kwephuka akusiko kudatha yekutsintsana. Kusekutseni tinhlelo letintsatfu tigcina tinguculo letintsatfu te-akhawunti yinye. Lithulusi lekufuna angeke likulungise loko, ngobe belingasiyo intfo lephukile.

Ngako umbuto wemphela akusiko kutsi ngulipulatifomu liphi leliwinako. Kutsi indlela yakho yekutsengisa imboza indzawo lengakanani ngemphela. Lokusele kwalesihloko kukuhlukanisa ngesici ngesici, futsi luhlaka lolusekugcineni lufanisa bukhulu belicembu nendlela yekutsengisa nelipulatifomu ngalinye.

Bukhulu Besitolo Sedatha Nekunemba Kwedatha

I-RocketReach ibala emaphrofayili latigidzi letingema-700 kanye netinkhampani letitigidzi letingema-60. I-ZoomInfo ibala emaphrofayili elabo lababhuyile latigidzi letingema-500+ kanye nema-imeyili emsebenti laciniselisiwe latigidzi letingema-300+, kucatsaniswa nenani letinkhampani lelishicilela njengetigidzi letili-122+ netili-100+ ekhasini linye.

I-RocketReach ihola kubantfu. I-ZoomInfo ihola etinkhampanini. Kute lesisitolo sedatha lesikhulu. Tibala tintfo letihlukene.

Kute kuloko lokuphendvula umbuto lonawo ngemphela. Kubalwa kwesitolo sedatha kusimangalo saloko lokukhona ndzawana tsite, hhayi kutsi inombolo yeselula ye-VP loyidzingako isakhala ngeLesibili.

Tinombolo tekunemba timbi kakhulu. I-RocketReach itsi inekuletfwa kwema-90-98% kuma-imeyili laciniselisiwe. I-ZoomInfo itsi inekuletfwa kwe-imeyili kwema-96% kanye nekunemba kwemaselula kwema-87%, nemazinga ekuphumelela lehlela kuma-72% etinombolweni leticiniselisiwe ngco. Ema-96% e-ZoomInfo angena ebangeni le-RocketReach. Kute lokusho kutsi bahlole ini, nobe nini.

Tindlela tekucinisekisa tisho lokunyenti. I-ZoomInfo ihlanganisa kucinisekisa kwemshini nebacwaningi labangebantfu netimphawu letinikwa basebentisi bayo. I-RocketReach yenta kucinisekisa kwe-imeyili ngebunyenti, kuhlola lokutigidzi letili-180+ ngenyanga.

Ngenombolo lengalawulwa muntfu, i-G2 inika i-RocketReach ku-4,4 nelipulatifomu le-ZoomInfo ku-4,5. Kodvwa fundza ngale kwesilinganiso. Sikhalo lesiphindvwaphindvwa kakhulu kubuyeketo lwe-RocketReach yidatha lenganembi nobe lesiphelelwe sikhatsi.

Tintsengo

I-RocketReach ishicilela tintsengo tayo. I-ZoomInfo ayitishicileli.

I-Essentials yi-US$27 ngenyanga, ikhokhwa ngemnyaka nge-US$329. I-Pro yi-US$69 ngenyanga, ikhokhwa ngemnyaka nge-US$829. I-Ultimate yi-US$142 ngenyanga, ikhokhwa ngemnyaka nge-US$1 699. Tinhlelo te-Team tinikwa intsengo ngesicelo.

Yenyanga neyemnyaka akusiwo umkhicito munye ngetintsengo letimbili. Yemnyaka inika kufuna lokungenamkhawulo futsi ikhawulela kukhipha ku-1 200, 3 600 nobe 20 000 ngemnyaka. Yenyanga ilinganisa kufuna ku-100, 250 nobe 1 000 ngenyanga. Kukhetsa kukhokha kuncuma kutsi yini lephelelwa kucala.

Imincele yemazinga ibaluleke kunetintsengo. I-Essentials yi-imeyili kuphela, ngako tinombolo telucingo ticala ku-Pro. Kuhlanganiswa kwe-CRM ne-Salesforce, HubSpot, Outreach, Salesloft ne-Bullhorn nako kucala ku-Pro. Idatha yenhloso yekutsenga ise-Ultimate kuphela, futsi sicephu senhloso sicala ku-US$175 ngenyanga.

Tinombolo letishicilelwe taletinhlelo tiyaphikisana kuyo yonkhe iwebhu. Hlola likhasi ngekwakho ngaphambi kwekwenta sabelomali.

I-ZoomInfo imahhala kucala, bese isebenta ngemakhredithi ekusebentisa lasekelwe ekusetjentisweni. I-ZoomInfo Lite lizinga lamahhala lelihlala njalo lelinekukhipha lokuli-10 ngenyanga, lokwanele kuhlola hhayi lokunyenti ngetulu kwaloko. Kufinyelela lokuphelele kwelipulatifomu kunikwa intsengo ngekwedatha, kuhlakanipha nemsebenti licembu lelikudzinga ngemphela. Ikhredithi isetjentiswa ekukhipheni, hhayi ekusesheni.

Tfola imigomo yekuvuselela ngekubhalwa ngaphambi kwekusayina nanobe nguliphi kubo.

Idatha Yenhloso Yekutsenga Netimphawu Tebatsengi

Emapulatifomu omabili atsengisa inhloso. Ayakhe ngendlela lehlukile, futsi loko kuvela endleleni loyisebentisa ngayo.

I-RocketReach itsatsa ilayisensi yeyayo. Imojula yenhloso isebenta ngekubambisana ne-Intentsify, imboza tihloko letingema-35 000+ letivuselelwa masontfo onkhe, futsi ita njengesicephu lesicala ku-US$175 ngenyanga. Iphindze ihlale ku-Ultimate kuphela. Lokutfolako kukhuphuka kwetihloko ezingeni le-akhawunti eceleni kwedatha yekutsintsana ethulusini linye, lokungcono kunekukhokhela umtsengisi wenhloso lotimele bese uhlanganisa luhlu lolubili ngesandla.

I-ZoomInfo yatsenga eyayo. Inhloso yabo isuka ekutfolweni kwe-Clickagy futsi isebenta ngekufaniswa kwe-IP nenhlangano lokutigidzi letingema-210 kunethiwekhi yabo yetimphawu. Akusiyo imojula loyibophela etulu. Timphawu tondla lilayela lelifanako nemarekhodi e-CRM nedatha yetincingo, ngako i-akhawunti lekhuphukako ivela ixhunywe emlandvweni wakho wetivumelwano esikhundleni semugca kudeshibhodi lehlukile.

Kuba nelipayipi akukho ngcono ngekutentakalela kunekutsatsa ilayisensi yalo. Totimbili tinkhampani tichaza kwakheka kwato njengalokuhlakaniphe kakhulu, lokungakutjeli lutfo ngelizinga letimphawu.

Umehluko wekwakheka yincenye longayehlulela ngemphela ngaphambi kwekutsenga. Imojula lebophelwe etulu ikunika luhlu lwema-akhawunti lakhombisa kukhuphuka kwetihloko. Lehlanganisiwe ikunika loko kukhuphuka eceleni kwaloko i-akhawunti lesikwentile nawe. Kutsi nguyiphi lebaluleke kakhulu kuncike ekutseni licembu lakho linawo yini umlandvo wetivumelwano wekubekwa ngaphansi kwako.

Ngukuphi Lokufanele Ukukhetse?

Kute lowinile lapha. Umbuto akusiko kutsi ngulipulatifomu liphi lelakhiwe kangcono, kodvwa kutsi nguliphi lelihambisana naloko licembu lakho lelikwentako ngemphela.

Emacembu lamanyenti enta liphutsa lelifanako. Atsenga bubanti ngobe idemo beyihlaba umxhwele, bese asebentisa incenye lencane.

Khetsa i-RocketReach Nangabe

Ungumtsengisi munye, umcashi nobe licembu lelincane: umkhicito wakhelwe umuntfu munye lotfola lotsintsana naye munye ngekushesha. Kute lokukuwo lokucabanga kutsi une-RevOps.

I-imeyili ngumgudvu wakho loyinhloko: i-Essentials imboza i-imeyili kuphela, ngako nangabe lizinga lakho lekutsintsana licutjwa yi-imeyili, lizinga lelishibhile kunawo onkhe lenta umsebenti.

Ufuna kwati intsengo ngaphambi kwekukhuluma nanobe ngubani: ungabala tindleko takho temnyaka cishe ngemzuzu munye, lokungasilo liciniso ngalokunyenti kwalesigaba.

Uncamela kutibophelela ngenyanga kunangemnyaka: tonkhe tinkhetfo tikhona, futsi kushintjana emkhatsini wato kungekwemphela hhayi saphulelo nje.

Usebenta kutekunakekelwa kwemphilo nobe ekufuneni baphatsi: i-RocketReach inedatha yetemphilo ye-NPI ku-Ultimate nekuhlanganiswa kwe-Bullhorn lokwakhelwe ngekhatsi kusukela ku-Pro.

Khetsa i-ZoomInfo Nangabe

Kutsengisa, kumaketha ne-RevOps kudzinga emarekhodi lafanako: nangabe emacembu lamatsatfu asebenta ngekukhipha lokutsatfu kwema-akhawunti lafanako, leyo yinkinga lehlukile kulizinga ledatha yekutsintsana, futsi lithulusi lekufuna alikuxazululi.

I-outbound yakho igxile etincingweni: i-ZoomInfo ishicilela inani letinombolo leticiniselisiwe ngco kantsi i-RocketReach ayishicileli, ngako kumboza kwelucingo kulula kukuhlola kulolunye luhlangotsi kunakulolunye.

Ufuna inhloso ngekhatsi kwemsebenti kunaseceleni kwawo: i-akhawunti lekhuphukako levela eceleni kwemlandvo wayo wetivumelwano yintfo lehlukile kuluhlu kudeshibhodi lehlukile.

Unetidzingo tekuhlanganisa nekuphatsa tetinkhampani letinkhulu: i-ZoomInfo ibeka kuvumelanisa kwe-CRM ngetindlela letimbili, umcondvo wekucondzisa nekucaliswa lokukhetsekile njengetici tetinkhampani letinkhulu. I-RocketReach ayibekelwe loko.

Wakha ngco etulu kwedatha: kufinyelela kwe-API ne-MCP kuyivulela emathulusi nema-ejenti akho.

Bukhulu belicembu yisici lesivame kuncuma, kodvwa akusiso sodvwa. Licembu lebantfu labane leliphetse indlela yemigudvu leminyenti leyinkimbinkimbi lingase lidzinge bubanti. Licembu lebantfu labangemashumi lamane lelitfumela i-imeyili kuphela lingase lingabudzingi.

Imibuto Levame Kubutwa Nge-RocketReach ne-ZoomInfo

1. I-RocketReach isetjentiselwa ini?

I-RocketReach isetjentiselwa kutfola nekucinisekisa imininingwane yekutsintsana yebhizinisi. Usesha umuntfu nobe inkhampani bese utfola ema-imeyili netinombolo telucingo leticiniselisiwe, ngekhatsi kwelipulatifomu, ngekulayisha lokunyenti, nobe ngesandziso se-Chrome. Kulandzelana nekwakhiwa kweluhlu lokutentakalelako kuhlala etulu kwako, kodvwa umsebenti loyinhloko kufuna.

2. I-RocketReach ibita malini ngenyanga?

Ngekukhokha ngemnyaka, i-Essentials yi-US$27 ngenyanga, i-Pro yi-US$69 ne-Ultimate yi-US$142. Kukhokha ngenyanga nako kuyatfolakala ngentsengo lephakeme, futsi kushintja umkhicito hhayi intsengo kuphela. Yemnyaka inika kufuna lokungenamkhawulo nekukhipha kwemnyaka lokukhawuliwe, kantsi yenyanga ilinganisa kufuna.

3. Bantfu bayisebentisela ini i-RocketReach?

Kakhulu ekufuneni kwe-outbound nasekucasheni. Batsengisi ngabanye bayisebentisa kutfola i-imeyili yemuntfu lowenta tincumo ngaphambi kwekulandzelana lokubandzako. Bacashi netinkhampani tekufuna baphatsi bayisebentisa kutfola bafakitsicelo, basitwa kuhlanganiswa kwe-Bullhorn nedatha yetemphilo ye-NPI ezingeni leliphakeme.

4. I-ZoomInfo isetjentiselwa ini?

I-ZoomInfo isetjentiswa njengelipulatifomu le-go-to-market hhayi njengelithulusi lekufuna. Idatha yekutsintsana ihlala ngaphansi kwetimphawu tenhloso, kubona tivakashi tewebhusayithi, i-conversation intelligence nekutentakalela kwemsebenti we-CRM. Emacembu ayitsenga nangabe kutsengisa, kumaketha ne-RevOps kudzinga kusebenta ngemarekhodi lafanako.

5. Ufunani nge-ZoomInfo?

Labo lotsintsana nabo netinkhampani kucala, kuhlungwe nge-firmographics ne-technographics. Ngetulu kwaloko, emacembu afuna timphawu tekutsenga: ema-akhawunti lakhuphukako etihlokweni tenhloso, tivakashi tewebhusayithi letingatiwa letihlonzwe enkhampanini, netibangeli letifana nemijikeleto yekuxhasa ngetimali, kushintja kwebaphatsi nekucasha.