UpLead da ZoomInfo: Wane Dandalin Bayanan B2B Ne Ya Dace da Ƙungiyarku?

Kasuwar duniya ta sales intelligence ta kai $3.7 biliyan a shekarar 2024, kuma ana sa ran za ta ninka fiye da sau biyu kafin 2033. Wannan kuɗi ne mai yawa da ke bin matsala guda ɗaya ta asali: sanin wanda za ku kira kafin abokin hamayyarku ya yi haka. UpLead da ZoomInfo duka suna cikin wannan kasuwa, amma ga abin da babu wanda yake amincewa da shi tun farko: ba sa gasa kan mai saye ɗaya. Ɗaya ma'ajiyar bayanan tuntuɓa ce mai sauƙi wadda kuke amfani da ita da kanku. Ɗayan kuma cikakken dandalin go-to-market ne mai farashin da ya dace da shi.

Wannan maƙala ta bayyana inda su biyun suka bambanta da gaske: tsarin dandalin, abin da za a iya tabbatarwa da kansa idan aka kwatanta da abin da kamfanonin suke faɗa game da kansu, farashin da aka wallafa, da ainihin kimantawar masu amfani. Za mu kuma tattauna inganta bayanan abokan ciniki masu yiwuwa da tabbatar da bayanai, domin ma'ajiyar bayanan tuntuɓa tana da amfani ne kawai gwargwadon ingancin bayanan tallace-tallace da ke bayanta. Ba za a ayyana wanda ya yi nasara ba. Za ku ga wane dandali ne ya dace da girman ƙungiyarku da yadda kuke sayarwa.

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UpLead da ZoomInfo a Taƙaice

An gina UpLead don aiki guda ɗaya: nemo da tabbatar da lambobin tuntuɓa don neman abokan ciniki masu yiwuwa, sannan a miƙa su ga duk wani kayan aiki da ƙungiyarku ke amfani da shi tuni. An gina ZoomInfo don wani abu mafi girma: cikakken dandalin go-to-market inda bayanan tuntuɓa wani mataki ne kawai a ƙarƙashin outreach da ke ciki da conversation intelligence.

Wannan bambanci yana bayyana ko'ina da zarar kun fara amfani da ɗayansu. UpLead yana fitar da lambobin tuntuɓa zuwa CRM ɗinku ko kayan aikin jerin saƙonni, amma ba ya gudanar da outreach da kansa. ZoomInfo yana yi. Sales engagement yana faruwa a cikin dandalin kansa.

Daidaita bayanai da CRM yana ba da labari iri ɗaya: bayanan UpLead galibi suna gudana ta hanya ɗaya, daga dandalin zuwa CRM ɗinku, yayin da ZoomInfo yake daidaita bayanai ta hanyoyi biyu a matsayin ɓangare na yau da kullum na tsarin aiki. Babu tsarin da ba daidai ba. Duk ya dogara ne ko kuna buƙatar ma'ajiyar bayanan tuntuɓa ko tsarin da aka gina don gudanar da dukkan pipeline ɗinku.

Girman Ma'ajiyar Bayanai da Daidaiton Bayanai

Shafin farko na UpLead a halin yanzu yana cewa fiye da abokan ciniki masu yiwuwa miliyan 200. Shafinsa na kwatanta da InsideView yana farawa da “lambobin tuntuɓa na B2B miliyan 200 da aka tabbatar.” Idan kuka ƙara gangarawa ƙasa a wannan shafin, yana cewa “lambobin tuntuɓa miliyan 160 da aka tabbatar a ƙasashe 200.”

ZoomInfo ma yana da irin wannan saɓani. Cibiyar bayanansa tana cewa fiye da bayanan ƙwararru miliyan 500 da fiye da bayanan kamfanoni miliyan 122. Shafinsa na ma'ajiyar bayanan tuntuɓar kasuwanci yana cewa fiye da bayanan kamfanoni miliyan 203 da fiye da bayanan tuntuɓa miliyan 410. Shafuka biyu masu aiki, rukunin lambobi biyu daban-daban.

Iƙirarin daidaito suna bin tsari ɗaya. UpLead yana ba da tabbacin daidaiton bayanai na 95% kai tsaye, shi ke nan. ZoomInfo yana raba shi gida biyu: matakan nasara bisa kowane fili a wani shafi (96% imel na aiki, 87% wayar hannu, 72% lambar kai tsaye), da kuma iƙirari na gaba ɗaya na “matakan daidaito mafi kyau a masana'antu, sama da 95%” a wani shafi daban.

UpLead yana haɗa iƙirarinsa na daidaito da wata hanya ta musamman. Idan imel ya dawo, ana mayar da kiredit ta atomatik, a matsayin ɓangare na tsarin inganta bayanai nasu. ZoomInfo ba shi da irin wannan tabbacin mayar da kiredit a sharuɗɗan da ya wallafa.

Faɗin Dandali: Ma'ajiyar Bayanan Tuntuɓa da Cikakken Dandalin GTM

Ku cire harshen talla, sai wani bambanci guda ɗaya ya rage wanda yake tsaye da gaske: UpLead ma'ajiyar bayanan tuntuɓa ce, ZoomInfo kuma dandalin go-to-market ne da ke da ma'ajiyar bayanan tuntuɓa a cikinsa. Wannan ba batun fassara ba ne; batun yadda kowace haja ta dace da sauran ɓangarorin dabarun go-to-market na B2B ne.

UpLead

UpLead yana yin abu ɗaya, kuma yana yinsa da gangan. Nemo lambobin tuntuɓa na B2B, tabbatar da su nan take, sannan a fitar da su. Wannan shi ne dukkan zagayen.

Kayan aikin Prospector ne yake yin binciken, da matattara fiye da 50 don taƙaita ainihin wanda kuke nema. Ana tabbatar da kowace lamba kafin ta bar dandalin, sannan ta wuce ta haɗin kai na ciki zuwa Salesforce, HubSpot da sauran su, ko ta API idan ƙungiya tana son gina wani abu na musamman.

Ga abin da babu, kuma babu shi da gangan. Babu jerin saƙonni da aka gina a cikin UpLead. Babu kayan aikin cadence da ke ciki, babu dialer, babu bin diddigin shiga. Akwai wani sabis na outbound daban da UpLead ke gudanarwa a madadin abokin ciniki, amma wannan ƙarin sabis ne na biya a gefen hajar, ba fasali da ke cikinta ba. Dandalin kansa yana tsayawa a maɓallin fitarwa. Abin da ke faruwa bayan haka aikin wani ne.

ZoomInfo

ZoomInfo bai fara a matsayin dandali ba, ya zama ɗaya. Mataki bayan mataki, siyan kamfani bayan siyan kamfani, ma'ajiyar bayanan tuntuɓa ta ƙara sassa har ta daina zama ma'ajiyar bayanai kawai.

Yanzu conversation intelligence tana ciki ta hanyar ZoomInfo Chorus, wanda aka gina don nazarin kiran tallace-tallace, ba kawai don nemo wanda za a kira ba. Sarrafa tallace-tallace ta atomatik da ke ciki yana gudanar da outreach ta waya da imel kai tsaye a cikin dandalin, ba tare da fitarwa ba. Ƙara hira a gidan yanar gizo, inganta fom na yanar gizo, sarrafa tsarin aiki ta atomatik, da inganta CRM da ke daidaitawa ta hanyoyi biyu, sai ku sami hajar da aka gina don gudanar da dukkan tsarin tallace-tallace daga farko har ƙarshe, ba kawai samar da sunaye ba.

Babu hanyar da take cin nasara kai tsaye. Ma'ajiyar bayanan tuntuɓa da cikakken dandali suna warware matsaloli daban-daban. Idan ƙungiya tana buƙatar lambobin tuntuɓa da aka tabbatar kawai ba wani abu ba, haja ɗaya tana yin wannan aikin da tsabta. Idan ƙungiya tana buƙatar lambobin tuntuɓa, outreach da nazari ƙarƙashin rufi ɗaya, ɗayan ya cancanci farashinsa. Zaɓin da ya dace ya dogara gaba ɗaya kan abin da ya rasa da gaske a cikin kayan aikinku, ba kan wane kamfani ne ya gina abubuwa da yawa ba.

Bayanan Niyyar Saye da Alamomin Masu Saye

UpLead yana ba da bayanan niyyar saye ta hanyar haɗin gwiwa, ba ta injin nasa ba. Bombora ce take samar da su, kuma ana samun su ne kawai a shirin Professional. Tana bin diddigin karatun abubuwan da aka wallafa a cibiyar sadarwar masu wallafa na B2B tana kuma sanya alama ga kamfanonin da aikin bincikensu kan batutuwan da suka dace ya ƙaru ba zato. Wannan alama ce mai daraja: kamfani yana bayyana tun kafin ya cike kowane fom.

ZoomInfo ya tsallake haɗin gwiwa. Bayanan niyyar saye suna cikin dandalin kansa. Yana kuma ƙara gano masu ziyartar gidan yanar gizo da ba a san su ba a matsayin iyawa ta musamman, wadda take haɗa zirga-zirgar shafi da ba a san ta ba da bayanan kamfani, wani lokaci har zuwa takamaiman mutumin da ke bayan ziyarar.

Hanyoyi daban-daban, manufa ɗaya: gano alamomin saye kafin abokin ciniki mai yiwuwa ya ɗaga hannu. Kamfanonin biyu duka suna yaba ingancin alamominsu a gidajen yanar gizonsu.

Haɗin Kai, Daidaitawar CRM, da Bin Doka

Haɗin kai da CRM ba shi ne inda su biyun suka bambanta ba. Dukansu suna haɗuwa da Salesforce, HubSpot, da kayan aikin outreach da yawancin ƙungiyoyin tallace-tallace ke amfani da su tuni.

Alkiblar daidaitawa ita ce abin da ke da muhimmanci da gaske. Shirye-shiryen UpLead na yau da kullum suna tura bayanai ta hanya ɗaya: daga dandalin, zuwa CRM ɗinku, shi ke nan. Kuna son canje-canjen da aka yi a cikin CRM su dawo ta atomatik? Hakan yana cikin shirin Professional ne kawai.

ZoomInfo bai taƙaita hakan ba. Daidaitawa ta hanyoyi biyu ɓangare ne na yau da kullum na babban tsarin aiki, ba tare da buƙatar haɓaka shiri ba.

Ku yi tunanin wakilin tallace-tallace yana sabunta lambar tuntuɓa a Salesforce. A wani tsari, wannan sabuntawa tana makale a cikin CRM. A ɗayan, tana komawa ta sabunta tushen. Wannan ba ƙaramin bayani ne na UX ba; bambanci ne tsakanin fitar da sababbin jerin sunaye akai-akai da barin tsarukan su yi magana da juna da gaske.

Bin doka yana ba da labari mai kama da haka, ta wata siffa daban. Manufar sirri ta UpLead tana bayyana haƙƙoƙi da hanyoyi na musamman ga masu amfani a EEA, UK da California, tare da wakilin GDPR da aka ambaci sunansa na EU da UK. ZoomInfo yana bayyana kai tsaye cewa yana bin GDPR da CCPA, kuma yana nuna takardar shaidar ISO 27701 a shafinsa.

Abu ɗaya kuma kafin wani daga cikin waɗannan ya shiga takardar sayayya: takardun shaida suna ƙarewa. Idan matsayin ISO 27001 ko SOC 2 yana da muhimmanci da gaske a masana'antarku, ku duba shi kai tsaye a cikin takardun tsaro na yanzu na kowane mai samarwa. Ba a shafin talla ba. Waɗannan shafuka ba a sabunta su a ranar da takardar shaida ta ƙare.

Farashi

UpLead yana wallafa farashinsa a fili. Ga su duka.

Essentials: $99 a wata, ko $74 a wata idan kun ɗauki alƙawarin shekara. Wannan yana ba ku kiredit 170 a wata, ko 2,040 a shekara a shirin shekara, tare da haɗin CRM, imel da aka tabbatar da lambobin wayar hannu.

Plus: $199 a wata, ko $149 a wata idan an biya na shekara. Kiredit yana hawa zuwa 400 a wata, ko 4,800 a shekara, kuma kuna samun inganta bayanai, bayanai kan tsarin adireshin imel, bayanan fasahar da kamfanoni ke amfani da ita, matattara na zamani da ɗora jerin sunayen da za a cire.

Professional: ba a wallafa wata lamba ko kaɗan. Farashi na musamman, biyan kuɗi na shekara kawai, kiredit da adadin masu amfani na musamman. A madadin haka, kuna samun bayanan niyyar saye, cikakken damar API, daidaitawar CRM ta hanyoyi biyu, bayanai kan masu gasa, gudanar da ƙungiya, manajan nasarar abokan ciniki na musamman, ƙwararren fara aiki da tallafin waya na fifiko.

Kiredit ɗaya lambar tuntuɓa ɗaya ce, tare da imel da aka tabbatar da lambar wayar hannu kai tsaye. Idan kiredit ɗinku ya ƙare, ƙarin kiredit yana kai $0.60 a Essentials, $0.50 a Plus. Ba a wallafa farashin wuce iyaka na Professional a ko'ina ba; ana tattauna shi a cikin ƙiyasin farashi.

ZoomInfo yana tsallake duk wannan. Babu teburin shirye-shirye, babu farashin wata, babu abin da aka wallafa. Tambayoyin da ake yawan yi game da farashinsa sun faɗa a fili: babu farashi ɗaya da ya dace da kowa, kuma kuɗin ya dogara ne kan adadin masu amfani, matakin samun bayanai, haɗin hajoji da tsawon kwangila. Ana gina kowace lamba daga farko yayin kiran tallace-tallace, don haka hanya ɗaya tilo ta ganin ainihin farashi ita ce neman ƙiyasin farashi kai tsaye daga ZoomInfo.

Wane Kayan Aiki Ne Ya Dace da Ku?

Babu cikakken wanda ya yi nasara a nan, kuma duk wanda ya gaya muku akasin haka yana ƙoƙarin sayar muku da wani abu. Abin da ke yanke hukunci da gaske shi ne yadda ƙungiyarku take a yanzu, da abin da take buƙatar yi da bayanan da zarar ta same su.

Ku Zaɓi UpLead Idan

Ƙungiyarku tana buƙatar ma'ajiyar bayanan tuntuɓa mai sauƙi da aka tabbatar, ba cikakken dandali da za a riƙa gudanarwa a kai ba.

Biyan kuɗi wata-wata yana da muhimmanci a gare ku. Essentials da Plus duka suna aiki wata-wata, ba tare da ɗaurin shekara ba, ba kwangila, ba alƙawari na dogon lokaci. Idan tattaunawar kasafin kuɗi ta canza a kwata mai zuwa, ba za ku maƙale ba.

Kuma har yanzu ba ku buƙatar outreach da ke ciki ko conversation intelligence. Idan jerin saƙonni da nazarin kira har yanzu wasu kayan aikinku ne ke gudanar da su, ko ba su wanzu ba kwata-kwata, babban aikin UpLead, wato nemo da tabbatar da lambobin tuntuɓa, ya isa ga abin da kuke buƙata da gaske a yanzu.

Ku Zaɓi ZoomInfo Idan

Ƙungiyarku ta fi girma, ko tana girma da sauri har tallace-tallace, talla da RevOps duka suna buƙatar amfani da matakin bayanai da nazari iri ɗaya maimakon kayan aiki uku da ba su da alaƙa. An gina ZoomInfo daidai don haka: dandalinsa yana ba da mafita don Sales Development, Account Management, RevOps da Demand Generation, dukansu suna aiki a kan rukunin bayanai guda ɗaya da ake rabawa.

Wannan yana aiki ne kawai idan kuna da kasafin kuɗi da ƙarfin cikin gida na gudanar da shi. Dandali mai faɗi kamar wannan yana zuwa da lokacin koyo da farashin da ke hawa gwargwadon adadin masu amfani, samun bayanai da haɗin hajoji. Ba abu ne da za ku saita a rana ɗaya ku manta da shi ba.

Girman ƙungiya da kasafin kuɗi ba su kaɗai ne abubuwan da ya kamata a yi la'akari da su ba. Sarƙaƙiyar tsarin tallace-tallacenku tana da muhimmanci haka ma.

Tambayoyin da Ake Yawan Yi: UpLead da ZoomInfo

1. Wane ne babban abokin hamayyar ZoomInfo?

Babu wani “babban” abokin hamayya guda ɗaya da kowa ya yarda da shi; ya dogara da abin da ƙungiya take buƙata da gaske. UpLead yana gabatar da kansa a matsayin madadin mafi sauƙi ga ƙungiyoyin da ke buƙatar bayanan tuntuɓa da aka tabbatar kawai ba tare da cikakken dandalin ba. Wasu masu fafatawa suna gasa kai tsaye da faɗin fasalolin ZoomInfo. Kwatancen da ya dace ya dogara da yadda kuke amfani, ba jerin matsayi da ba ya canzawa ba.

2. Akwai madadin ZoomInfo na kyauta?

UpLead yana ba da gwaji na kyauta na kwanaki 7 tare da kiredit 5, ba shirin kyauta na dindindin ba. Wannan ya isa a gwada imel da aka tabbatar, lambobin wayar hannu da Chrome extension kafin ku ɗauki wani alƙawari. Ko hakan zai ƙidaya a matsayin “madadin” na gaske ya dogara da yawan bayanan da ƙungiyarku take buƙata don kimanta kayan aiki.

3. Nawa ZoomInfo zai kashe a 2026?

ZoomInfo ba ya wallafa farashi, shi ke nan. Tambayoyin da ake yawan yi game da farashinsa sun tabbatar da cewa kuɗin ya dogara ne kan adadin masu amfani, matakin samun bayanai, haɗin hajoji da tsawon kwangila, duk ana tattauna su kai tsaye da ƙungiyar tallace-tallace. Babu wata lamba da aka wallafa da za a ambata a nan, sai dai ƙiyasin farashi na musamman da za ku nema da kanku.

4. Me UpLead yake yi?

UpLead yana nemo da tabbatar da lambobin tuntuɓa na B2B ta kayan aikinsa na Prospector, yana amfani da matattarar bincike fiye da 50. Ana tabbatar da kowace lamba nan take kafin a fitar da ita. Daga nan, bayanan suna gudana zuwa CRM, kayan aikin outreach, ko ta API.

5. Shin UpLead shafin yanar gizo ne na halal?

Ee. UpLead LLC ne da aka yi wa rajista a California, yana da adireshin zahiri da aka wallafa, cikakkiyar manufar sirri da takardun tallafi masu aiki. An kuma yi masa rajista a matsayin dillalin bayanai (data broker) a ofishin Babban Lauyan Gwamnati na California, wanda buƙata ce ta doka ta hukuma, ba iƙirarin talla ba.