Lead Enrichment ye mun ye? Gid Nafama Feereli ni Maketing Kama

Feereli ekipu fanba b'a jate i n'a fɔ lead kura kaban nafa b'a la. Nafa t'a la. Lead fanba tɛ na ni fɛn wɛrɛ ye, fo tɔgɔ ni email, min ye daminɛcogo fitinin ye, min ka teli ka kɛ B2B lead minɛni na. Ekipu bɛɛ la, 60% ni kɔ bɛ fɔ ko lead done jugu bɛ gɛlɛya don maketing ni feereli cɛsenw na, ka feereli baara ɲɛtaa sumaya.

Nin tɛ done dafa (data enrichment) ko lakodɔnni ye, i n'a fɔ a ka teli ka kɛ cogo bɛɛ la. Nin ye Lead Enrichment yɛrɛ ko ye: a ye mun ye, ani mun na waati nafa ka bon yan ka tɛmɛ baz done sigilen kan. O kɔfɛ: a bɛ scoring ni routing don cogo min na, ani ko nin desizɔnw bɛ lead ka yɛlɛma (kiliyanya) kɛcogo sigi cogo min na. Sales Prospecting bɛ taama teliya la fo ni lead kɛra baarakɛfɛn ye, wa lead scoring tɛ foyi ye ni foyi t'a la ka scoring kɛ.

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Lead Enrichment ye mun ye?

Lead bɛ na ni fɛn dɔɔnin ye. Lead Enrichment ye min bɛ o dan fa: a bɛ dosiye kuraminɛnen ta, min ka teli ka kɛ tɔgɔ ni email ye min bɔra fɔrimu kɔnɔ, a bɛ kunnafoni wɛrɛw fara a kan minnu b'a kɛ baarakɛfɛn ye tiɲɛ na, sosiyete, rɔli, kunnafoni caman min bɛ sɛbɛnni fitinin kɛ lead prospecting taamashyɛn baarakɛfɛn ye. Ni o tɛ, feereli walima maketing tɛ fɛn caman sɔrɔ ka baara kɛ n'a ye. U bɛ jatebɔ dɔrɔn de kɛ.

Fɛn min ka teli ka to kɛra ye nin ye: Lead Enrichment bɛ done suguya kelenw ta i n'a fɔ data enrichment bɛɛ ta cogo (firmographic, demographic), fɛn kelenw min ka teli ka fɔ tuma bɛɛ. Danfara tɛ done na. A bɛ waati ni sababu min na a bɛ baara kɛ, o de ye danfara ye.

Data enrichment bɛɛlagɛn bɛ baz done bɛɛ ladon k'a to a kelenya la. Lead Enrichment jɔra lead kura donni waati yɛrɛ kama, min bɛ don dosiye kelen kan yɔrɔnin bɛɛ walasa a ka se ka sugandi ani ka baara kɛ n'a ye, o yɛrɛ de ye fɛn ye lead generation min sinsinnen bɛ taamashyɛn kan bɛ da a kan tiɲɛ na.

Mun na Waati Nafa Ka Bon Kosɛbɛ Lead Enrichment na

Ni baz done bɛ dafa kalo saba o kalo saba, foyi bɔnman tɛ kɛ ni don wolonwula tɛmɛnna. Nka ni lead ma dafa a bɔlen kɔ don wolonwula, foyi tɛ to a la ka dafa, sannikɛla ye mɔgɔ wɛrɛ sugandi kaban. Danfara tiɲɛ min ekipu fanba tɛ a ye, o filɛ nin ye: lead tɛ dosiye sigilen ye min bɛ to yɔrɔ kelen na, a bɛ i n'a fɔ waati min bɛ ban dɔɔnin dɔɔnin. A ma dafa ani a ma don routing na waati min bɛ mɛn, a bɛ suma o cogo la, wa i bɛna sɔn jaabi sɛbɛ sɔrɔ dɔɔnin ka tɛmɛ sudɔn kan.

Cogo fila de bɛ yen ka nin kɛ, u tɛ kɛ kelen ye:

Real-Time Enrichment: a bɛ daminɛ yɔrɔnin kelen lead minɛnen kɔ, fɔrimu sɛbɛnni walima baro walima sɛbɛnni wɛrɛ kɔfɛ, walasa dosiye ka dafa ka kɔn baarakɛla walima routing sariya ɲɛ a la. Yan de i bɛ se ka sannibagaw ka taamashyɛnw dɔn k'u to u kurayalen na, kana a to don saba tɛmɛ, ni fɛn min ye diyanyeko lawuli, a banna ka ban.

Enrichment min Bolodalen ye walima min bɛ Ɲini Tuma na: a bɛ kɛ jɛkulu jɛkulu la walima a bɛ labɛn kanpanyi kɔnkɔn kama ka kɔn. A ka ɲi lead kɔrɔw min bɛna lawuli kokura walima min ka kan ka labɛn kokura ye, a tɛ fɛn kura minɛnenw ye. A jate i n'a fɔ labɛnni min bɛ kɛ ka kɔn tagamani (push) ɲɛ, a bɛ surunya maketing min sinsinnen bɛ Intent kan ka kanpanyi labɛn a daminɛ ɲɛ, o tɛ kɛ jaabi ye min bɔra yɔrɔnin kelen.

Sira (funnel) minnu ka baara kɛ tiɲɛ na, u tɛ fan kelen sugandi. U bɛ Real-Time Enrichment kɛ lead kuraw kan minnu donna sisan, katuguni teliya cɛsiri fɔlɔ la, o de ye ntolatan bɛɛ ye yen, ani u bɛ Scheduled Enrichment kɛ walasa dosiye kɔrɔw ka to pipeline kɔnɔ k'u kana kɔrɔya.

Ni i b'a jate i ko sugandili fila dɔrɔn de bɛ yen, i bɛna nafolo bɛɛ ci fɛn bɛɛ dafa la yɔrɔnin kelen, walima i bɛna i ka lead ɲumanw bɔnɛ k'i to kanpanyi nata makɔnɔ. O dan, ka jaabi yɔrɔnin kelen walima ka labɛn ka kɔn, o kelen de bɛ lead prospecting ni lead generation fara.

Lead Enrichment Bɛ Cɛsiri Lead Scoring La Cogo Min Na

Scoring modɛli hakili ka bon fo i n'a fɔ fɛn min b'a balo. Ni i ye sariya dilan min bɛ lead sɔrɔ sosiyete bonya walima kɔrɔya fɛ, ka dosiye di a ma min kɔnɔ tɔgɔ ni email dɔrɔn bɛ, foyi wɛrɛ t'a la. A ka kan ka mun kɛ ni o ye? Bonya foyi t'a la ka lajɛ, pos foyi t'a la ka jateminɛ. Sariya bɛ to yen fu, a sara ka don. O tɛ modɛli ka juguya sabu ye. A bɛ kɔngɔ la.

Yan de ekipuw ka teli ka fili: u b'a jate i ko Enrichment ni Scoring ye baara fila danfaralenw ye. U tɛ o ye. Enrichment de bɛ a to Scoring ka se ka kɛ fɔlɔ fɔlɔ, o tɛ baarakɛɲɔgɔn dɔrɔn ye, o ye fɛn ye min ka kan ka kɛ fɔlɔ. Walima u bɛɛ bɛ kɛ waati kelen na, walima Enrichment bɛ kɔn Scoring ɲɛ dɔɔnin, nka minɛ cogo tɛ sugandiliko ye.

Sosiyete bonya, endistiri, kɔrɔya, sɔrɔ hakɛ, o bɛɛ tɛ to yen ka makɔnɔ don wɛrɛ walasa u ka nafa sɔrɔ. U bɛ don yɔrɔnin kelen i ka scoring sariya min dilanna kaban kɔnɔ, wa lead min bɔra i n'a fɔ fɛn nafantan, o bɛ yɛlɛma ka kɛ fɛn ye min bɛ jate ani min bɛ ɲini kosɛbɛ, o bɛɛ enrichment waati kelen kɔnɔ.

Ni i ye o etapu to yen, scoring tɛ tunun, a bɛ juguya dɔrɔn. Baarakɛlaw bɛ daminɛ ka scoring kɛ taamashyɛn wɛrɛw kan: mɔgɔ ye fɔrimu min sɛbɛn, walima ɲɛ min kan a tora ka mɛn. O tɛ bɛnkan (fit) ye, o ye jatebɔ dɔrɔn ye min b'a yɛrɛ don sariya ka fini kɔnɔ, ani ekipuw b'a da a la ka se yɔrɔ min na lead min bɛ wele "scoring ka bon", o yɛrɛ tɛ bidɛsi sɔrɔ, se fana t'a bolo ka fɛn si san.

O tuma, min ye tiɲɛ ye: modɛli min jɔlen bɛ bɛnkan (fit) tiɲɛ kan, walima min bɛ mankan (noise) dɔrɔn labɛn kolɔn senuma kɔnɔ k'a wele estrateji? Ni Enrichment tɛ, i ka sariyaw bɛ to sɛbɛn kaɲɛ kan dɔrɔn, u tɛ yɔrɔ wɛrɛ la.

Lead Enrichment Bɛ Cɛsiri Lead Routing La Cogo Min Na

Scoring b'a jira i la lead ka ɲi cogo min na. Routing de bɛ latigɛ mɔgɔ min ka kan k'a ta. Baara danfaralen don, ni i ye Enrichment to yen, fili suguya wɛrɛ de bɛna kɛ.

Ni done Enrichment ma kɛ, routing sariya tɛ foyi sɔrɔ ka baara kɛ n'a ye fo Round-Robin, baarakɛla nata bɛ lead sɔrɔ, hali ni o tɛ mɔgɔ bɛnnen ye o kama. Enrichment de bɛ fɛn sɛbɛ di Routing ma a ka baara kɛ n'a ye: sosiyete bonya, rejɔn, endistiri, fɛn o fɛn i ka ekipu bɛ routing kɛ min kan.

Baarada caman na, o kɔrɔ ye ko antrepriz bonbaw bɛ taa AE kɔrɔba fɛ min labɛnnen bɛ feereli waati janya kama, k'a sɔrɔ antrepriz fitininw bɛ don SDR ka layini kɔnɔ, yɔrɔ min na teliya ni hakɛ ka fisa ni taabolo sumalen, min bɛ waati caman ta. Leadw bɛ taa rejɔn fɛ, mɔgɔ min ye o rejɔn tigi ye, kana kɛ mɔgɔ min tun lakananen dɔrɔn ye.

O hakilina si tɛ baara kɛ ni dosiye lankolon ye. I tɛ se ka routing kɛ sosiyete bonya fɛ ni mɔgɔ si ma sosiyete bonya sɛbɛn. I tɛ se ka lead ci baarakɛla ma min ye Bavaria tigi ye, ni foyi ma a jira ko lead bɛ Bavaria.

Fili suguya min ka kan ka fɔ: Enrichment ni Routing bɛ baara kɛ i n'a fɔ etapu danfaralenw, lead bɛ di baarakɛla ma fɔlɔ, o kɔfɛ dɔɔni dɔɔnin a bɛ enrichi. O minɛ cogo kɔfɛra.

Baarakɛla ka lead kaban b'a ka layini kɔnɔ sanni kunnafoni nafama ka bɔ, o kɔsɔn cɛsiri fɔlɔ, min bɛ latigɛ ni lead bɛna jaabi di walima a tɛ, o bɛ kɛ fiyentɔya la. Ni i ye minɛ cogo bɛn, Routing bɛna a ka baara kɛ ka ɲɛ. Ni i y'a kɔfɛra, i ye tɔgɔ dɔrɔn de di baarakɛla ma, k'a to a b'a yɛrɛ ye a ka to tɔ ɲini weleli senfɛ.

Lead Enrichment Bɛ Dɛmɛ Di Kiliyanya ni Lead Ladonni na Cogo Min Na

Enrichment nafa tɛ ban ni lead scoring ni routing kɛra kɔ. O yɔrɔ dɔrɔn de mɔgɔ fanba b'a janto o la ka ban.

Kontakti min sinsinnen bɛ dosiye enrichinen kan, a bɛ se ka fɛn sɛbɛ fɔ. A bɛ se ka lead ka rɔli fɔ, u ka sosiyete ka jɛkulu cogo, ani gɛlɛya min bɛ se ka kɛ u la. Kontakti min sinsinnen bɛ dosiye lankolon kan, o bɛ modɛli dɔrɔn sɔrɔ, baro kelen bɛ ci mɔgɔ bɛɛ ma, wa a bɛ jira tuma caman.

Lead minnu ma kɛ kiliyan ye cɛsiri fɔlɔ la, o tɛ a jira ko u sara. Yan de Enrichment bɛ nafa di siɲɛ fila: lead min jɔlen bɛ, o tɛ foyi ye fo lead min mɔgɔ si ma lajɛ kabini waati jan.

Ni i ye o dosiye Enrichi tugun, i bɛ se k'a ye ko mɔgɔ ye rɔli yɛlɛma, walima a ye sosiyete wɛrɛ don pewu. Lead salen bɛ kɛ lead kura ye yɔrɔnin kelen, min sigilen bɛ yɔrɔ wɛrɛ, bidɛsi se wɛrɛ b'a bolo, wa sababu kelenpe min b'a to i b'o dɔn, o ye ko mɔgɔ dɔ ye a lajɛ tugun.

Yan de nafa bɛ caya kosɛbɛ. Fanw kelenw minnu ye scoring ni routing desizɔn fɔlɔ sinsin, sosiyete bonya, rɔli, endistiri, u tɛ lafili ni lead dira baarakɛla ma kɔ. U bɛ to ka baara kɛ ci kɛlɛn o ci kɛlɛn na o kɔfɛ, fo ka se jɛɲɔgɔnya laban na.

Enrichment tɛ da ye lead bɛ tɛmɛn a fɛ siɲɛ kelen dɔrɔn ka don pipeline kɔnɔ. O de b'a to cɛsiri bɛɛ kɔfɛra fɔlɔ kɔ, kana mɛn i n'a fɔ a bɔra dunan fɛ.

Fili Suguya Minnu Ka Teli ka Kɛ Lead Enrichment na

Enrichment porogaramu tɛ teli ka fili hakilina fɛ. U bɛ fili minɛ cogo ni juntɛya fɛ, ani filali suguya ninnu de ka teli ka ye kosɛbɛ:

• Ka Enrichi Routing kɔfɛ: lead bɛ di baarakɛla ma fɔlɔ, o kɔfɛ a bɛ Enrichi, o kɔsɔn baarakɛla ka cɛsiri fɔlɔ bɛ kɛ ni kunnafoni dafabaliya ye.
• Ka Scoring Kɛ Taamashyɛn Wɛrɛw Kan, done Tɛnɛ Na: ka lead sigi jɛrɛ la fɔrimu min sɛbɛnna walima sira min fɛ u nana, sanni ka dosiye Enrichi tiɲɛ na sanni scoring ka kɛ.
• Ka Enrichment ni Routing To Juntɛya Danfaralen Kɔnɔ: ekipu fila, waati sigi fila, ani dafɛli min bɛ tɛmɛn minɛni ni cɛsiri fɔlɔ cɛ, ekipu si tɛ o mɔgɔ ye min ka kan k'a dabila.
• Ka Enrichi Siɲɛ Kelen, Fo Abada: lead bɛ dafa a minɛni waati la dɔrɔn, a bɛ jɔ pipeline kɔnɔ kalo caman kɔnɔ, mɔgɔ si tɛ segin k'a lajɛ ni fɛn caman yɛlɛmana o mɔgɔ walima o sosiyete la kabini o waati.
• Ka Lead Bɛɛ Jate Kelen Ye: ka Enrichment dalen kɛ mɔgɔ min sɛbɛnna kunnafoni-bulɛtɛn (newsletter) kama, k'a to demo ɲinini walima sɔngɔ ɲininkali bɛ makɔnɔ layini kelen na, k'a sɔrɔ lead min ka Intent ka bon, o yɛrɛ de mago tun bɛ teliya la kosɛbɛ.

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Ɲininkali Ka Teli ka Kɛ Lead Enrichment Kan

1. Mun na Lead Enrichment nafa ka bon?

Ni Enrichment tɛ, feereli ni maketing bɛ baara kɛ ni tɔgɔ ni email dɔrɔn ye. Enrichment bɛ o dan fa joona walasa Scoring ni Routing ka se ka baara kɛ tiɲɛ na, kana kɛ jatebɔ dɔrɔn kan.

2. Mun na Lead Ladonni nafa ka bon?

Lead fanba tɛ kɛ kiliyan ye cɛsiri fɔlɔ la, nka o tɛ a jira ko u sara. Ladonni b'a to lead jɔlen kana tunun, kosɛbɛ ni dosiye Enrichinen kokura y'a jira ko mɔgɔ ka rɔli walima sosiyete yɛlɛmana.

3. Enrichment laɲini ye mun ye?

Enrichment bɛ dosiye dafabali ta, k'a fara kunnafoni kan minnu bɛ a kɛ baarakɛfɛn ye, i n'a fɔ sosiyete kunnafoni, mɔgɔ kunnafoni, ani kunnafoni wɛrɛw. Lead yɛrɛ ta fan fɛ, o kɔrɔ ye fɛn ye min bɛ se ka Scoring ni Routing kɛ, ka baara kɛ n'a ye yɔrɔnin kelen a donna.

4. Lead Enrichment baarakɛminɛnw ye mun ye?

Ninnu ye jɛnsɛnbaara (plateform) ye minnu bɛ sosiyete, rɔli, ani kontakti done ta yɔrɔnin kelen k'u don lead dosiye kɔnɔ, o kɔfɛ k'u don CRM walima scoring sistɛmu kɔnɔ. Dɔw bɛ baara kɛ Real-Time na lead kuraw kan. Dɔ wɛrɛw bɛ baara kɛ jɛkulu jɛkulu la, walasa ka dosiye kɔrɔw saniya minnu bɛ pipeline kɔnɔ kaban.

5. I bɛ se ka lead done Enrichi cogo di?

I ka minɛni yɔrɔ (fɔrimu, baro, sɛbɛnni) cɛsiri done bɔyɔrɔ dɔ la, min bɛ sosiyete, rɔli, ani sosiyete kunnafoni wɛrɛw dafa yɔrɔnin kelen. O fanw sigi i ka scoring ni routing sariya kɔrɔ kɔnɔ min b'i bolo kaban, ka Enrichment kɛ tugun lead minnu jɔlen bɛ kan.