Lead Enrichment ye mun ye? Ɲɛfɔli nafama Feere ni Marketing kama

Feere jɛkulu fanba bɛ lead kura minɛ i n'a fɔ a nafa bɛ a la kaban. A tɛ. Lead fanba bɛ se ni fɛn fitinin ye, tɔgɔ n'imeli dɔrɔn, daminɛyɔrɔ misɛnnin min bɛ irikɛ B2B lead minɛcogo la. Jɛkulu 60% b'a fɔ ko lead kunnafoni jugu bɛ ci-bɔli tiɲɛ Marketing ni Feere cɛ, ka Feere baarakɛcogo sumaya.

Nin tɛ kunnafoni janyacogo bɛɛ ko ye. A ye Lead Enrichment yɛrɛ ko ye: a ye min ye, ani mun na waati nafa ka bon yan ka tɛmɛ baze sigilen kan. O kɔfɛ: a bɛ Scoring ni Routing ɲɛnabɔ cogo min na, ani ŋaniyaw bɛ a latigɛ cogo min na ni lead bɛ se ka Conversion sɔrɔ walima tɛ. Sales Prospecting b'a teliya lead nafa dɔrɔn de la, ani lead scoring tɛ foyi ye ni foyi tɛ yen ka Scoring kɛ o la.

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Lead Enrichment ye mun ye?

Lead bɛ se ni fɛn dɔɔnin ye. Lead Enrichment ye fara min dafa: a bɛ dosiye kura minɛ, min ka teli ka kɛ tɔgɔ n'imeli dɔrɔn ye ka bɔ fɔrimi dafali la, k'a fara ni kunnafoni wɛrɛw ye min b'a to a bɛ se ka baara kɛ, i n'a fɔ sosiyete, jɔyɔrɔ, ka se ka tɔgɔsɛbɛnni gansan kɛ lead prospecting laɲini ye. Ni o tɛ, Feere ni Marketing bɛɛ tɛ foyi sɔrɔ ka baara kɛ o la. U bɛ miiri dɔrɔn.

Fɛn min ka teli ka to yɛrɛ: Lead Enrichment bɛ kunnafoni suguya kelenw ta i n'a fɔ Enrichment bɛɛ, firmografiki, demografiki, lisi kabakoma. Danfara tɛ kunnafoniw de la. A bɛ ka waati ni kun min na a bɛ kɛ baara ye.

Enrichment gansan bɛ baze kunnafoni bɛɛ ladon. Lead Enrichment ye dilan waati min na lead kura bɛ bɔ, ka don o dosiye kelen na walasa a ka se ka sugandi ani ka baara kɛ o yɔrɔnin bɛɛ, o de ye targeted lead generation sinsinnen ye tiɲɛ na.

Mun na Waati Nafa Ka Bon Lead Enrichment kama

Ni i bɛ baze Enrichment kɛ kalo saba o kalo saba, foyi caman tɛ kɛ ni i dɔgɔyara dɔgɔkun kelen. Nka ni i ye lead Enrichment kɛ dɔgɔkun kelen kɔfɛ, foyi tɛ tɔ ka Enrichment kɛ, sanbaga ye mɔgɔ wɛrɛ sugandi ka ban. O de ye danfara sɛbɛ ye jɛkulu fanba ka teli ka min ɲagami: lead tɛ dosiye sigilen ye tabali kan, a ye montoro ye min bɛ ka taama ka gɛlɛya. N'a to ka to Enrichment ni Routing kɔ, a bɛ nɛnɛ dɔ dɔ la, ani i ka layidu ka dɔgɔya walasa i ka jaabi sɛbɛ sɔrɔ, mankan cogo na.

Sira fila bɛ yen walasa ka nin kɛ, u tɛ se ka bila ɲɔgɔn nɔ na:

Waati yɛrɛ Enrichment: a bɛ daminɛ yɔrɔnin kelen na lead minɛlen kɛra, fɔrimi kɔsɔn, baro kɔsɔn, tɔgɔsɛbɛnni kɔsɔn, o kosɔn dosiye bɛ dafalen sɔrɔ sani feerekɛla walima Routing sariya ka magali a la. Yan de bɛ se ka sanbaga ka taamasyɛnw dɔn k'u to ka fara, wa tɛ tile saba tɛmɛnen kɔfɛ, tuma min na fɛn min ye diyanye lawuli a bɛ ban ka tunun.

Waati sigilen walima Ɲinini kɔfɛ Enrichment: a bɛ kɛ kulu-kulu la walima a bɛ sigi kanpanyi kɛrɛnkɛrɛnnen ɲɛ. A nafa ka bon lead kɔrɔw kama minnu bɛ lawuli walima kabɔ kura, a tɛ mɔgɔ kura minɛlenw ye. A jate i n'a fɔ labɛnni baara min bɛ kɛ sani wulikan bɔ, a ka surunya Intent based marketing ka kanpanyi labɛn cogo la sani a ka daminɛ, a tɛ jaabi ye min bɛ bɔ waati yɛrɛ la.

Funnel minnu bɛ baara kɛ tiɲɛ na, u fanba tɛ fan kelen sugandi. U bɛ Waati yɛrɛ Enrichment kɛ lead kuraw kan minnu bɛ don, katuguni teliya magali fɔlɔ ma, o de ye baara bɛɛ ye yen, ani u bɛ Waati sigilen Enrichment kɛ walasa dosiye kɔrɔw kana tiɲɛ pipeline kɔnɔ.

Ni i ye nin kɛ sugandili fila dɔrɔn ye, i bɛna i ka fɛnw bɛɛ ban ka fɛn bɛɛ Enrichment kɛ yɔrɔnin kelen na, walima i bɛna i ka lead ɲumanw bɔnɛ, k'u to ka kulu nata makɔnɔ. O fara, ka jaabi yɔrɔnin kelen na walima ka labɛn ka kɔn, o de bɛ danfara don lead prospecting ni lead generation cɛ.

Lead Enrichment bɛ Lead Scoring Ɲɛnabɔ Cogo Min Na

Scoring modɛli hakili ka bon i n'a fɔ i ye min d'a ma dɔrɔn. Ni i ye sariya dilan min bɛ lead sigi sɛnsɛn sosiyete bonya walima kɔrɔya la, k'o kɛ dosiye ye min kɔnɔ tɔgɔ n'imeli dɔrɔn bɛ, foyi wɛrɛ tɛ. A ka kan ka mun kɛ ni o ye? Bonya foyi tɛ yen ka lajɛ, tɔgɔ jɔyɔrɔ foyi tɛ yen ka girinya bɔ. Sariya bɛ sigilen to yen, a salen bɔra a nadon. Nka a tɛ modɛli jugu de kosɔn. A bɛ kɔngɔ la.

Jɛkuluw ka teli ka bin yan de la: u bɛ Enrichment ni Scoring minɛ i n'a fɔ baara fila danfaralen. U tɛ kelen ye tiɲɛ na. Enrichment de bɛ a to Scoring bɛ se ka kɛ fɔlɔ fɔlɔ, a tɛ baarakɛtɔn dɔrɔn ye, a ye fɛn ye min ka kan ka kɛ ka kɔn. Walima u bɛɛ bɛ kɛ waati kelen na, walima Enrichment bɛ kɔn dɔɔnin, nka sigicogo tɛ sugandi ye.

Sosiyete bonya, baara suguya, kɔrɔya, sɔrɔ hakɛ, o si tɛ to yen ka kɔn a waati la. A bɛ don Scoring sariya la i ye min dilan kaban, ani lead min tun bɔra i n'a fɔ kungo dɔrɔn, o bɛ Yɛlɛma ka kɛ fɛn ye min sigilen bɛ, mɔgɔw bɛ ɲɔgɔn kɛlɛ o la, o bɛɛ Enrichment baara kɛlen kɔfɛ dɔrɔn.

Ni i ye o sinsin dabila, Scoring tɛ tunun, nka a ka jugu ka taa a fɛ. Feerekɛlaw bɛ Scoring kɛ ni taamasyɛn wɛrɛw ye: fɔrimi min mɔgɔ ye a dafa, walima ɲɛ min kan a tora. O tɛ bɛnnen ye, o ye jateminɛ ye min donlen bɛ sariya fani na, ani jɛkuluw b'a da a la fo ka se yɔrɔ min na lead "sɔrɔlen ka bon" bɛ ye ko baje walima fanga si t'a bolo ka foyi san.

O tuma, o ye jumɛn ye: modɛli min sinsinnen bɛ bɛnnen yɛrɛ kan, walima min bɛ mankan dɔrɔn labɛn kolɔn senuman kɔnɔ k'o wele ko fɛɛrɛ? Ni Enrichment tɛ, i ka sariyaw bɛ sɛbɛn kaɲɛ kan dɔrɔn, yɔrɔ wɛrɛ tɛ.

Lead Enrichment bɛ Lead Routing Ɲɛnabɔ Cogo Min Na

Scoring b'a yira i la ko lead ka ɲi cogo min na. Routing de bɛ latigɛ ko jɔn ka kan ka baara kɛ a la. Baara wɛrɛ don, dɛsɛcogo wɛrɛ fana don ni i ye Enrichment sinsin dabila.

Ni kunnafoni Enrichment kɛlen tɛ, Routing sariya foyi tɛ a bolo ka baara kɛ ni min ye, fo Round-Robin: feerekɛla nata bɛ lead sɔrɔ, hali n'a tɛ mɔgɔ bɛnnen ye o ma. Enrichment de bɛ fɛn sɛbɛ di Routing ma a ka baara kɛ ni min ye: sosiyete bonya, mara, baara suguya, i ka jɛkulu bɛ Routing kɛ ni fɛn o fɛn ye tiɲɛ na.

Sigicogo caman na, o kɔrɔ ye ko sosiyete belebelew bɛ taa AE kɔrɔba fɛ min dilanna feere waati janya kama, k'a to sosiyete fitininw bɛ don SDR layini na, yɔrɔ min na teliya ni hakɛ nafa ka bon ka tɛmɛ cogo sumalen magalen kan. Lead bɛ Routing kɛ mara sɛnsɛn mɔgɔ min ye o mara tigi ye, a tɛ kɛ mɔgɔ min tun lakolen dɔrɔn ye.

O hakilina si tɛ baara kɛ dosiye lankolon kan. I tɛ se ka Routing kɛ sosiyete bonya la ni mɔgɔ si ma sosiyete bonya sɛbɛn. I tɛ se ka lead ci feerekɛla ma min ye Bavaria tigi ye ni foyi ma a yira ko lead bɛ Bavaria.

Dɛsɛcogo min ka kan ka fɔ: Enrichment ni Routing bɛ baara kɛ i n'a fɔ danma fila danfaralen, yɔrɔ min na lead bɛ di feerekɛla ma fɔlɔ, ka Enrichment kɛ o kɔfɛ, tuma jan kɔfɛ. O sigicogo filila.

Feerekɛla bɛ lead sɔrɔ a ka layini na kaban sani kunnafoni nafama ka bɔ, o kosɔn magali fɔlɔ, min de bɛ a latigɛ ko lead bɛna jaabi di walima a tɛna a di, o bɛ kɛ fiyen cogo la. Ni i ye sigicogo bɛn, Routing bɛ a ka baara kɛ. Ni i y'a filiya, i ye tɔgɔ dɔrɔn de di feerekɛla ma, k'a fɔ a ye a kana tɔ dɔn a yɛrɛ ma weleli senfɛ.

Lead Enrichment bɛ Conversion ni Nurturing Dɛmɛ Cogo Min Na

Enrichment nafa tɛ ban ni lead Scoring ni Routing kɛra kaban. O de ye yɔrɔ min na mɔgɔ fanba ka teli ka ban k'u janto o la.

Cikan min sinsinnen bɛ dosiye Enrichment kɛlen kan, o bɛ se ka fɛn sɛbɛ fɔ. A bɛ se ka lead ka jɔyɔrɔ kofɔ, a ka sosiyete ka ko kofɔ, gɛlɛya min bɛ a la sisan. Cikan min sinsinnen bɛ dosiye lankolon kan, o bɛ modɛli kelen sɔrɔ, baro kelen bɛ ci mɔgɔ bɛɛ ma, o bɛ lakodɔn tuma bɛɛ.

Lead minnu tɛ Conversion sɔrɔ magali fɔlɔ la, olu tɛ salen ye o yɔrɔnin bɛɛ. Yan de Enrichment ka nafa bɛ yira siɲɛ fila: lead min jɔlen bɛ, a bɛ se ka kɛ lead ye mɔgɔ si ma min lajɛ kabini waati jan.

Ni i ye o dosiye Enrichment kura kɛ, i bɛ se ka a ye ko mɔgɔ ye jɔyɔrɔ Yɛlɛma, walima ka sosiyete Yɛlɛma pewu. Lead salen bɛ Yɛlɛma ka kɛ kura ye barisa, a sigilen bɛ sigiyɔrɔ wɛrɛ la ni baje fanga wɛrɛ ye, ani kun kelen i b'o dɔn, o ye ko mɔgɔ dɔ ye a lajɛ tugun.

Yan de nafa bɛ caya ka taa a fɛ. Fisɔyɔrɔ kelenw minnu ye Scoring ni Routing latigɛ fɔlɔ dɛmɛ, sosiyete bonya, jɔyɔrɔ, baara suguya, olu tɛ lafiɲɛ ni lead dilen kɛra feerekɛla ma. U bɛ to ka cikan bɛɛ dɛmɛ min bɛ ci o kɔfɛ, fo ka se yɔrɔ min na jɛɲɔgɔnya bɛ ban.

Enrichment tɛ dakun kelen ye lead bɛ tɛmɛ min na ka don pipeline kɔnɔ. A ye fɛn ye min b'a to magali bɛɛ min bɛ na fɔlɔ kɔfɛ, o kana mankan i n'a fɔ a bɔra dunan fɛ.

Fili minnu ka teli ka Kɛ Lead Enrichment na

Enrichment porogaramuw tɛ teli ka dɛsɛ hakilina fɛ. U bɛ dɛsɛ sigicogo ni jɔnyɔrɔla, ani nin ye cogo ye min ka teli ka bɔ tuma caman:

• Ka Enrichment kɛ Routing kɔfɛ: lead bɛ di feerekɛla ma fɔlɔ, ka Enrichment kɛ o kɔfɛ, o kosɔn feerekɛla ka magali fɔlɔ bɛ baara kɛ ni kunnafoni dafalen tɛ ye.
• Ka Scoring kɛ ni taamasyɛn wɛrɛw ye, kunnafoni sɛbɛ nɔ na: ka lead sigi ɲɔgɔn kɔrɔ ka bɔ fɔrimi min u ye min dafa, walima sira min u bɔra la, ka bɔ Enrichment kɛlen kɔrɔ sani Scoring ka kɛ.
• Ka Enrichment ni Routing kɛ jɔnyɔrɔ danfaralen fɛ: jɛkulu fila, waati sigicogo fila, ani gɛlɛya bɛ minɛli ni magali fɔlɔ cɛ, jɛkulu si tɛ jalaki o la.
• Ka Enrichment kɛ siɲɛ kelen k'a to o la: lead dosiye dafalen kɛ minɛli waati la, k'a to a jɔlen pipeline kɔnɔ kalo caman, mɔgɔ si t'a lajɛ tugun ni fɛn Yɛlɛmana o mɔgɔ walima sosiyete la.
• Ka lead bɛɛ minɛ kelen ye: ka Enrichment dafalen kɛ kunnafonisɛbɛn tɔgɔsɛbɛnni kan, k'a to demo ɲinini walima sɔngɔ ɲinini bɛ layini kelen na makɔnɔ, k'a to lead min ka Ɲanina ka bon, o de mago tun bɛ teliya la kosɛbɛ.

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Ɲininkali Bɛɛ ka Teli Kɛ Lead Enrichment kan

1. Mun na Lead Enrichment nafa ka bon?

Ni Enrichment tɛ, Feere ni Marketing bɛ baara kɛ ni tɔgɔ n'imeli dɔrɔn ye. Enrichment bɛ o fara dafa teliya la walasa Scoring ni Routing ka se ka baara kɛ tiɲɛ na, a tɛ kɛ jateminɛ dɔrɔn ye.

2. Mun na lead Nurturing nafa ka bon?

Lead fanba tɛ Conversion sɔrɔ magali fɔlɔ la, o t'u kɛ lead salenw ye. Nurturing b'a to lead jɔlen kana tunun, kosɛbɛ ni dosiye Enrichment kuraw y'a yira ko mɔgɔ ka jɔyɔrɔ walima sosiyete Yɛlɛmana.

3. Enrichment kunba ye mun ye?

Enrichment bɛ dosiye gansan, dafalenba ta k'a fara ni kunnafoniw ye, firmografiki, demografiki, ko cogo la, minnu b'a to a bɛ se ka baara kɛ. Lead yɛrɛ ma, o kɔrɔ ye fɛn ye min bɛ se ka Scoring, Routing ani baara kɛ a se don yɔrɔnin bɛɛ.

4. Lead Enrichment baarakɛminɛnw ye mun ye?

Olu ye kunnafoni yɔrɔw ye minnu bɛ sosiyete, jɔyɔrɔ ani ɲɔgɔnye kunnafoni ta u yɛrɛ ma ka don lead dosiye la, k'a don CRM walima Scoring sisitɛmu la. Dɔw bɛ baara kɛ waati yɛrɛ la lead kuraw kan. Dɔw wɛrɛ bɛ baara kɛ kulu-kulu la, walasa ka dosiye kɔrɔw saniya minnu bɛ pipeline kɔnɔ kaban.

5. I bɛ lead kunnafoni Enrichment kɛ cogo di?

I ka minɛyɔrɔ, fɔrimi, baro, tɔgɔsɛbɛnni, o birɛ ni kunnafoni bɔyɔrɔ ye min bɛ sosiyete, jɔyɔrɔ ani firmografiki kunnafoni dafa u yɛrɛ ma. O fisɔyɔrɔw sigi i ka Scoring ni Routing sariya kɔrɔlen na, ka Enrichment kɛ tugun lead minnu jɔlen bɛ.