Clearbit Pricing 2026: What HubSpot Charges Now
Publish date: Nov 6, 2026
Clearbit has no price list of its own anymore. HubSpot sells its data inside paid HubSpot plans, and its knowledge base states that "data enrichment does not consume HubSpot Credits". The cheapest way in is a Sales Hub Starter seat, $20 a month at the standard price. Credits pay for features such as intent signals, smart properties and agents, and extra ones cost $10 per 1,000.
That changes who should pay. Stay on HubSpot's enrichment if your records already live in HubSpot and you need firmographics: the data adds nothing beyond the seat. Buy a separate source if your list lacks work emails or mobiles, or if your CRM is not HubSpot. HubSpot needs the email as its input and, by SMARTe's reading of the property list, adds no contact phone.
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Clearbit pricing: what it costs today
Clearbit's help center says it plainly: "We're no longer offering new standalone Clearbit subscriptions". The homepage now reads "Clearbit has joined HubSpot!" and shows no price. HubSpot's own Clearbit page promises "100+ B2B data points" on every contact or company, again without a price.
So Clearbit pricing today means a HubSpot plan. Enrichment comes with Marketing, Sales, Service, Data and Content Hub at Starter and above. Smart CRM and Revenue Hub include it at Professional or Enterprise only. The seat prices come from HubSpot's sales pricing page.
| Sales Hub plan | Price per seat a month | Onboarding fee | Enrichment |
| Free | $0, up to 2 users | none | not included |
| Starter | $20; $7 promo for new customers | none | included |
| Professional | $90 to $100 | $1,500 one-time | included |
| Enterprise | $150 | $3,500 one-time | included |
The Starter Customer Platform bundle follows the same rate: $20 a month per seat at the standard price. A limited-time offer shows it from $7 a month on yearly billing and $10 on monthly. That bundle carries 500 HubSpot Credits a month, which matter for intent signals, not for enrichment.
The real minimum, then, is one paid seat. A five-person team with a Starter seat each pays $100 a month. It can enrich every record it creates without touching the credit pool.
Each job Clearbit used to sell now maps to a line in HubSpot's catalog or help pages.
| Clearbit job | What it costs inside HubSpot now |
| Data enrichment of contacts and companies | 0 credits on a paid seat |
| Intent signals | 10 credits per company a month |
| Buyer intent (visitor identification) | credits to add and to track companies |
| Smart properties | credits per run, even when no value is filled |
| Form shortening | no credit rate published |
| Free platform and Connect | closed |
| New standalone subscriptions | no longer offered |
Four of the pages ranking for this query still quote credit packs. Cognism's guide says Clearbit "starts at $45/mo for an annual commitment" for 100 credits. HubSpot's current pages list no such pack or price.
Legacy Clearbit contracts at renewal
Some teams still hold an old Clearbit contract and face a renewal. In Spona's sales-call log, Clearbit came up on 6 calls and produced 2 price lines. Both were legacy renewals for 100,000 enrichments a year on 12-month terms.
| Legacy renewal | Price a year | Size band | Discount | Terms |
| Quoted on a call | $14,379 | 10 to 49 | 11.9% | auto-renewing |
| Paid, invoice seen | $15,079 | 50 to 249 | 3.8% | auto-renewing, 8.2% renewal uplift |
That works out to about $0.14 and $0.15 per enrichment. That is our arithmetic: each price divided by 100,000. Two lines are two lines, not a market rate. Warmly's guide lists contract ranges from "around $3,600 per year" to over $100,000 and labels them rumored.
Breeze Intelligence pricing: credits and tiers
HubSpot no longer lists the Breeze credit packs. HubSpot Credits are, in its own words, "an evolution of the credits-based system" customers used to buy Breeze Intelligence. Every paid tier includes a monthly allowance, and extra packs cost $10 per 1,000 credits. The allowance is per account and per month, not a bank you build up.
| HubSpot tier | Credits included a month |
| Starter | 500 |
| Professional: Smart CRM, Marketing, Sales, Service, Content or Revenue Hub | 3,000 |
| Professional: Data Hub or Customer Platform | 5,000 |
| Enterprise | 5,000 or 10,000 |
| Extra capacity pack | 1,000 credits for $10 |
| Pay-as-you-go | $0.010 per credit, invoiced in steps of 10 |
The allowance is "not additive across products": Sales and Marketing Hub Professional together still give you 3,000. Unused credits "expire at the end of each usage period" and do not roll over.
Why do so many guides still price enrichment in credits? They describe the old Breeze packs. HubSpot's knowledge base now draws the line itself: enrichment uses none, while "smart properties will consume HubSpot Credits".
What uses HubSpot Credits?
The rates sit on HubSpot's credits page and in its product catalog.
| Feature | HubSpot Credits |
| Intent signals | 10 per company a month |
| Custom signal (beta) | 50 per company a month |
| Data agent | 10 per prompt per record |
| Prospecting agent | 100 per lead |
| Buyer intent | credits to add and to track companies; tracking billed monthly |
| Smart properties | charged per run, even with no value filled |
Buyer intent is where Clearbit's help center points reverse IP lookup users. Adding and tracking companies both use credits, and viewing more than 20 companies per view needs credits too. A smart property bills every run, "even when a value isn't filled for the property".
Starter's 500 credits cover intent signals on 50 companies a month. One data agent prompt run on 50 records uses the same 500.
What happens when credits run out?
Without a pack, "any usage-based features will pause" until the next reset. The pause covers features that draw credits; enrichment does not draw them. Buying packs sets an automatic spend limit up to 50% above your monthly credits, which caps what a runaway agent can run up. Overage is invoiced in increments of 10 credits, rounding down.
One rule turns on a date. Accounts that bought extra credits before September 16, 2026 default to auto-upgrade; buyers on or after that date default to pay-as-you-go. Free users and View-only seats cannot use credits at all.
What happened to Clearbit's free tier?
It closed on April 30, 2025, and Clearbit's help center lists what ended. The free Clearbit platform, the Weekly Visitor Report, the TAM Calculator and Connect all went. So did the free Slack integration and the free Risk and Name to Domain APIs. The same page says "Free Clearbit accounts are not being created".
That platform used to give 500 free credits a month. Clearbit's changelog points former users to Breeze Intelligence, which "offers features similar to Clearbit's free tools". Similar, not free. HubSpot's free CRM is not on the list of subscriptions that include enrichment, and free users cannot use HubSpot Credits.
So the short answer to the free-tier question is no. The only $0 piece left is HubSpot's free CRM without the data. For the Weekly Visitor Report's reverse IP data, Clearbit points to buyer intent, which charges credits per company tracked. The fuller story of the shutdown sits in our Clearbit alternatives post.
What does one enriched record cost?
Four numbers set the bill, and only one of them is a credit price.
Work through the record the way HubSpot processes it.
- Check the inputs. Contacts need a first name, last name and work email; companies need a domain. A contact without an email cannot be enriched, so enrichment never adds the email you lack.
- Check the outputs. HubSpot's pages do not say enrichment adds a contact's email or phone. By SMARTe's reading of the property list, enrichment covers 14 contact and 26 company properties, with "contact email and contact phone" on neither list.
- Count the batches. From an index page you can enroll a maximum of 100 records at a time. Bigger backfills can run from a segment, an import or a workflow, and records with no new data are skipped. Automatic enrichment covers only records created after you enable it, plus the ones you select by hand. Once someone edits an enriched value, continuous enrichment stops updating that property.
- Price the seat. On Starter, 1,000 company records cost 0 credits. The only charge is the $20 seat. Professional adds its onboarding fee before the first record.
- Price what HubSpot does not add. For contact emails and phones you need a second source. Spona's list enrichment prices sit in the table below, and it bills only for the fields it adds.
Take a 2,000-row list of UK accounts as an illustration. Say 1,200 rows carry a domain and a work email, and 800 carry only a name and a company. HubSpot can enrich the 1,200 for 0 credits on the seat. The 800 cannot be enriched: no email in, nothing out.
On Spona, 800 verified emails cost at most 4,000 credits. That is $32 to $40, paid only for the emails it adds. Once those emails sit in HubSpot, its enrichment can fill the rest of the row.
The table is an illustration on list prices, not a quote.
| Case | Inside HubSpot | Spona list enrichment |
| Firmographics for 1,000 company records | 0 credits on any paid seat | 3,000 credits: $24 to $30 |
| Verified emails for 1,000 contacts without one | not possible: the email is the input | 5,000 credits: $40 to $50, charged only for emails added |
| Mobiles for 500 contacts | not added, by SMARTe's reading | 17,500 credits: $140 to $175, charged only for numbers added |
| Intent on 100 companies a month | 1,000 credits; Starter includes 500, so the extra 500 cost $5 on pay-as-you-go | not offered |
If one provider never fills a gap, waterfall enrichment runs several in order and pays only the one that matches.
Clearbit vs Spona: enriching a list
The two tools answer different questions. HubSpot's enrichment fills firmographics on records already in your CRM and charges no credits for it. Spona's list enrichment takes a CSV you upload and bills only for the fields it adds, on every paid plan. The general method is in our guide to CRM data enrichment.
On Pro, $99 a month buys 10,500 credits. Here is what that buys at the list price per field.
| Spona Pro, 10,500 credits a month | Fields it buys |
| Company data, 3 credits each | 3,500 records |
| Verified email, 5 credits each | 2,100 emails |
| Mobile, 35 credits each | 300 numbers |
Unused credits expire at the start of each billing period, on Spona as on HubSpot. Spona's own acceptance test shows the shape of a result: an uploaded CSV of 183 contacts returned 178 email results. The same file returned 146 mobile results. One file is a product check, not a benchmark.
Spona's main product is a search, not a list fix. You describe your ideal customer in a chat. The AI mines 40+ sources, verifies every lead and delivers a scored list in about 4 minutes. You pay per lead, and the price shows at checkout before you buy.
Every search starts with a free sample, and the Free plan holds 3,000 one-time credits. For the wider market, see our review of lead enrichment tools.
Quality here means how complete Spona's own records are. Fill rate is the share of records where the field is present. A present field is not a proven valid one. The work-email figure counts status metadata as present, and revenue and employee bands keep their estimate flags.
On accuracy, Spona's audit found 2,941 of 3,017 records correct on person, employer and title. Email deliverability is a separate measure.
| Field | US fill rate (21,181 companies, 55,293 contacts) | UK fill rate (26,632 companies, 52,028 contacts) |
| Company domain | 99.5% | 98.2% |
| Company industry | 98.4% | 97.4% |
| Employee band | 97.2% | 95.8% |
| Revenue band | 88.9% | 85.2% |
| Contact work email | 95.8% | 97.6% |
| Contact mobile | 72.8% | 68.2% |
| Contact direct dial | 66.1% | 67.0% |
These are fill rates on Spona's database, not a match rate on your list. Your own CSV can match fewer, and the 183-contact test above is the only list-level figure here.
Where HubSpot wins: firmographics on records that already sit in HubSpot cost nothing beyond the seat. Spona has no buyer intent, no form shortening and no website visitor identification. Nothing on Spona replaces Reveal. Spona also does not run inside HubSpot workflows the way native enrichment does: you upload a list, enrich it and sync the result.
Where Spona fits: the list lacks emails or mobiles, the CRM is not HubSpot, or nobody on the team pays for a HubSpot seat. The native HubSpot connector works on Premium and Expert; in Spona's test it synced 137 records and merged 2 duplicates. On Pro you move the file by CSV.
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Clearbit pricing FAQ
Is Clearbit owned by HubSpot?
Yes. Clearbit's changelog says "Clearbit is now part of the HubSpot family!" and its homepage announces the same. That is why every current price runs through a HubSpot plan rather than a Clearbit one.
What is a Breeze Intelligence credit?
It became a HubSpot Credit, and extra ones cost $10 per 1,000. HubSpot describes HubSpot Credits as an evolution of the credits customers used to buy Breeze Intelligence. Enrichment uses none; intent signals, smart properties and agents draw on them. On Starter that is 500 a month before any pack.
Can you still buy the Clearbit API?
Not on its own. Clearbit's help center says it is no longer offering new standalone subscriptions. It points buyers to Breeze Intelligence inside HubSpot, where enrichment runs on a paid seat.
Is Clearbit Connect still available?
No. Connect, the free Gmail plugin, closed with the rest of the free tools on April 30, 2025. Clearbit says free accounts are not being created. HubSpot's enrichment needs an email as its input, so it does not find one for you.
Where does Clearbit get its data?
HubSpot says enrichment draws on "HubSpot's commercial dataset, third-party providers, and publicly available information". Clearbit's own site adds that it gathers public web data, its proprietary data and LLM output to build standardized data sets. What enrichment means in general is covered in our guide to data enrichment.
Is Clearbit worth it?
For a team already on a paid HubSpot seat that needs firmographics, yes: the enrichment adds nothing to the bill. For a team that needs emails or mobiles added, or runs another CRM, no. HubSpot needs the email as the input, and SMARTe finds no contact phone on the property list. You would pay for a seat and still buy a second source, at $0.04 to $0.05 per verified email on Spona.
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