Lead Enrichment Chii? Gwaro Rinobatsira paKutengesa neKushambadzira

Timu zhinji dzekutengesa dzinobata lead itsva kunge yatova nekukosha. Hazvina kudaro. Ma lead mazhinji anosvika asiri kupfuura zita neemail chete, kutanga kudiki kunowanzoitika pakubata ma lead eB2B. Kupfuura 60% yematimu anoti data isakanaka yelead inokanganisa kuchinjana pakati pekushambadzira nekutengesa uye zvinodzikisa kushanda kwevekutengesa.

Izvi hazvisi nezvekuenricha data sezvinowanzoitwa zvakajairika. Ndezvekuenricha lead chaizvo: zvinorevei, uye kuti sei nguva ichikosha zvakanyanya pano kupfuura pa-dhatabhesi isingachinji. Kubva ipapo: kuti zvinobatsira sei pa-scoring ne-routing, uye kuti sarudzo idzo dzinoumba sei kana lead ichizova mutengi. Sales prospecting inongofamba nekukurumidza sokukurumidza kunowanika lead inoshandiswa, uye lead scoring hazvirevi chinhu kana pasina chekuscora.

Get thousands of leads in 4 minutes.

Stop stitching tools together.
Start with verified sales data, delivered in minutes.

SCALE SALES NOW

No contracts · No setup · No sales call

Lead Enrichment Chii?

Lead inosvika isina chinhu zvachose. Lead Enrichment ndiyo inozadza mukaha iwoyo: kutora rekodhi yatsva yabatwa, kazhinji zita neemail zvinobva pafomu, uye kuwedzera ruzivo runoita kuti ishande chaizvo, kambani, basa, ruzivo rwakakwana rwekushandura kunyoreswa kusina kugadziriswa kuita chinangwa che-lead prospecting chinoshanda. Kunze kwaizvozvo, kutengesa kana kushambadzira hazvina zvazvingaita nazvo. Vanongofungidzira chete.

Heino chikamu chinowanzosiiwa nevanhu: kuenricha lead kunoshandisa mhando dzimwe chete dzedata sekuenricha data zvakajairika, firmographic, demographic, runyorwa rwazvinowanzoitika. Musiyano hausi pane data. Ndepane kuti riini uye sei ichishandiswa.

Kuenricha data zvakajairika kunochengetedza dhatabhesi rose. Kuenricha lead kwakagadzirirwa nguva iyo lead nyowani inosvika, zvichishandiswa parekodhi imwe iyoyo kuti igone kuongororwa nekushandwa nayo pakarepo, ndizvo chaizvo mushando we-targeted lead generation yakasimba unovimba nazvo.

Sei Nguva Ichikosha Zvakanyanya ku-Lead Enrichment

Enrichai dhatabhesi mumwedzi mitatu-mitatu, hapana zvakawanda zvinoitika kana mukanonoka vhiki rimwe. Enrichai lead mukanonoka vhiki rimwe uye hapana chasara chekuenricha, mutengi atoiva atosarudza mumwe munhu. Ndiwo musiyano chaiwo unopotswa nema timu mazhinji: lead haisi rekodhi inogara pasi patafura, inofanana nenguva iri kuperera. Kana ichigara isina kuenrichwa uye isina kuroutwa, ndipo painonyanya kutonhora, uye ndipo panoderera mukana wekuwana mhinduro chaiyo panzvimbo pekunyarara.

Kune nzira mbiri dzekuita izvi, uye hadzichinjani:

Kuenricha kwe-Real-time: inotangwa pakarepo lead yabatwa, kunge fomu yatumirwa, hurukuro ye-chat, kana kunyoresa, saka rekodhi inenge yatoiva yakakwana mutengesi kana mutemo we-routing usati wachaibata. Apa ndipo pamunowana mukana wekunyatso kuziva zviratidzo zvekutenga pazvichiri zvitsva, kwete mazuva matatu gare gare apo zvakamutsa kufarira kwatova kwapera.

Kuenricha kwakarongwa kana kwepane zvinodiwa: kunoitwa mumapoka kana nenguva yakarongerwa kambeni yakatarwa. Kunobatsira kuma lead ari kare ari kumutswa zvakare kana kuiswa mumapoka matsva, kwete kune chinhu chipi zvacho chichangobatwa. Zvifungei semabasa ekugadzirira anoitwa kambeni isati yatanga, zvakafanana nekuti kushambadzira kunotarisana ne-intent kunoronga kambeni isati yatanga, kwete mhinduro inoitwa pakarepo.

Ma funnel mazhinji anonyatso shanda haasarudze rutivi. Anoshandisa real-time enrichment kuma lead matsva anosvika, nekuti kukurumidza kusvika pakutaurirana kwekutanga ndiko chinhu chikuru ipapo, uye anoshandisa scheduled enrichment kuti dzichengetedze rekodhi dzekare dziri mu-pipeline kubva padzinoora.

Kana mukazviita sesarudzo mbiri chete, muchapedza zvinhu zvenyu muchienricha zvose pakarepo, kana kurasikirwa nema lead enyu akanakisisa muchimirira poka rinotevera. Mukaha iwoyo, kukurumidza kupindura kana kuronga zvekare, ndiwo mumwe chete unosiyanisa lead prospecting zvichienzaniswa ne-lead generation.

Kuti Lead Enrichment Inobatana Sei ne Lead Scoring

Modhi ye-scoring inongova nechenjedzero zvakaenzana nezvamunoipa kuti idye. Gadzirai mutemo unoisa ma lead pamubairo zvichienderana neukuru hwekambani kana danho rebasa, uye muunopa rekodhi ine zita neemail chete pasina chimwe. Unofanirwa kuita sei nazvo izvozvo? Hapana ukuru hwekuongorora, hapana zita rebasa rekuyera. Mutemo unogara ipapo, wakafa usati wasvika. Kwete nekuti modhi yacho yakaipa. Iri kufa nenzara.

Apa ndipo panogumburwa ma timu: anobata enrichment ne scoring semabasa maviri akasiyana. Handizvo zvazviri. Enrichment ndiyo inoita kuti scoring ibvire kuti iitike, kwete mushando unoperekedza, asi chinhu chinofanira kutanga chaitika. Kana zvichiitika panguva imwe chete, kana kuti enrichment inosvika kutanga, asi kutevedzana kwazvo hakusi kwekusarudza.

Ukuru hwekambani, indasitiri, danho rebasa, boka remari inopinda, hapana kana chimwe chazvo chinogara chakamirira kuti chizombokosha rimwe zuva. Zvinopinda zvakananga mune zvose zvamatosungirira pa-scoring, uye lead yaimboratidzika semutoro usina zvaunobatsira inoshanduka kuita chinhu chinorongwa uye chinorwirwa, mukati menguva inotorwa ne-enrichment kuti iitike.

Kana mukadarika danho iroro, scoring haitsakatiki, inongowedzera kuipa chete. Vatengesi vanotanga kuita scoring nezviratidzo zvisiri izvo chaizvo: kuti mumwe akazadza fomu ipi, kana kuti akagara nguva yakareba papeji ipi. Handizvo zvakakodzera, ndiko kungofungidzira asi zvichiratidzika kunge zvarongwa ne-system, uye ma timu anozvivimba kusvikira lead ye-"scoring yakakwirira" yaonekwa isina bhajeti kana mvumo yekutenga chero chinhu.

Saka ndeipi chaiyo: modhi yakavakirwa pakuenderana chaiko, kana imwe inongoronga ruzha mumakoramu akachena uye ichiritumidza kuti hurongwa? Pasina enrichment, mitemo yenyu inogara pabepa chete uye hapana kumwe.

Kuti Lead Enrichment Inobatana Sei ne Lead Routing

Scoring inokuudzai kuti lead yakanaka sei. Routing ndiyo inosarudza kuti ndiani chaiye anofanira kuibata. Basa rakasiyana, uye nzira yakasiyana yekukundikana kana mukadarika enrichment.

Pasina data yakaenrichwa, mutemo we-routing hauna chekushandisa kunze kwe-round-robin, mutengesi anotevera ndiye anowana lead, pasina hanya nekuti ndiye akakodzera here. Enrichment ndiyo inopa routing chinhu chechokwadi chekuita nacho: ukuru hwekambani, dunhu, indasitiri, chero chinhu chinoshandiswa netimu yenyu pa-routing.

Mune akawanda emasetup, izvi zvinoreva kuti maakaunti makuru enterprise anoenda kuAE mukuru akagadzirirwa danho refu rekutengesa, ma akaunti madiki achipinda mumutsara we-SDR, kwavanokosha kukurumidza nehuwandu kupfuura maitiro anononoka anoda nguva yakawanda pamunhu mumwe. Ma lead anoenda nedunhu kune ani nani anochengeta dunhu iroro, panzvimbo pekuenda kune ani nani akangosara asina basa.

Hapana chero chimwe chezvimbi izvi chinoshanda parekodhi isina chinhu. Hamugoni kuita routing nekuda kweukuru hwekambani kana pasina akazadza ukuru hwekambani. Hamugoni kutumira lead kumutengesi anochengeta Bavaria kana pasina chinokuudzai kuti lead iri muBavaria.

Nzira yekukundikana yakakodzera kutaurwa: enrichment ne routing zvichiitwa semadanho asina kubatana, apo lead inotanga kupihwa mutengesi ozoenrichwa gare gare, nekunonoka. Kutevedzana ikoko kwakapesana.

Mutengesi anenge atova nelead mumutsara wake nguva ruzivo runobatsira parwunosvika, saka kutaurirana kwekutanga, uko chaiko kunosarudza kuti lead ichapindura here, kunoitika mukungoona. Kana mukatevedzanisa zvakanaka, routing rinoita basa raro. Kana mukapesanisa, munenge mangopa mutengesi zita chete mukamuudza kuti azvitsvagire mamwe ega parunhare.

Kuti Lead Enrichment Inotsigira Sei Kuva Mutengi neKuchengetedza kwe-Lead

Enrichment hairegi kukosha kana lead yatoitwa scoring uye routing. Ndipo chete panorega vanhu vazhinji kuisa pfungwa.

Kutaurirana kwakavakirwa parekodhi yakaenrichwa kunogona kunyatso taura chinhu. Kunogona kutaura nezvebasa relead, mamiriro ekambani yavo, dambudziko ravanenge vachitarisana naro. Kutaurirana kwakavakirwa parekodhi isina chinhu kunongowana tembiredhi, shoko rimwe chete rakajairika rinotumirwa kune wose, uye kazhinji zvinoonekwa.

Ma lead asingave vatengi pakutaurirana kwekutanga haasi kufa ipapo ipapo. Apa ndipo enrichment inoratidza kukosha kwayo kaviri: lead yakamira ingangove lead chete isati yatariswa nemunhu kwenguva.

Enrichai zvakare rekodhi iyoyo mugowana kuti munhu wacho achinja basa, kana kuti achinja kambani zvachose. Lead yakafa inokurumidza kuita yatsva, iri muchinzvimbo chakasiyana ine mvumo yebhajeti yakasiyana, uye chikonzero chega chamunozviziva nacho ndechekuti mumwe munhu akazvitambudza kutarisazve.

Apa ndipo kukosha kunowedzera chaiko. Zvikamu zvimwe chete zvakashandisa sarudzo yepakutanga ye-scoring ne-routing, ukuru hwekambani, basa, indasitiri, hazvizorori kana lead yatopihwa mutengesi. Zvinoramba zvichipa ruzivo kumeseji rimwe nerimwe rinotumirwa mushure meizvozvo, kwenguva yose ukama huchipfuurira.

Enrichment haisi gedhi rinoshandiswa kamwe chete rinopfuurwa nelead ichienda mu-pipeline. Ndiwo chinhu chinoita kuti kutaurirana kwose mushure kwekutanga kusaita sekunge kunobva kumunhu asingazivikanwe.

Zvikanganiso Zvinowanzoitika pa-Lead Enrichment

Zvirongwa ze-enrichment hazviwanzokundikane pamusoro pepfungwa yazvo. Zvinokundikana pakutevedzana nepakuva nebasa, uye aya ndiwo maitiro anowanzoonekwa kazhinji:

• Kuenricha mushure me-routing: lead inotanga kupihwa mutengesi ozoenrichwa gare gare, saka kutaurirana kwekutanga kwemutengesi kunoshanda pasina ruzivo rwakakwana.
• Kuita scoring nezviratidzo zvisiri izvo panzvimbo pedata: kuisa ma lead pamubairo zvichienderana nefomu ravakazadza kana nzira yavakabva nayo, panzvimbo pekunyatso enricha rekodhi musati mataita scoring kwairi.
• Kuita enrichment ne routing sezvinhu zvine vanhu vakasiyana vane basa nazvo: ma timu maviri, nguva mbiri dzakasiyana, uye kunonoka pakati pekubatwa kwelead nekutaurirana kwekutanga uko hakuna timu ine mutoro wekugadzirisa.
• Kuenricha kamwe chete kusina kuzombodzokorora: lead inozadzwa payanobatwa, yogomira mu-pipeline kwemwedzi yakawanda, uye hapana anozoongorora zvakare kuti pane chachinja here maererano nemunhu kana kambani iyoyo kubvira ipapo.
• Kubata ma lead ose zvakafanana: kuita enrichment yakadzama pane munhu anongonyoresa newsletter, apo chikumbiro che-demo kana mubvunzo wemitengo unomirira mumutsara mumwe chete, apo lead ine intent yakakwirira ndiyo yaidiwa nekukurumidza chaizvo.

Get thousands of leads in 4 minutes.

Stop stitching tools together.
Start with verified sales data, delivered in minutes.

SCALE SALES NOW

No contracts · No setup · No sales call

Mibvunzo Inowanzobvunzwa nezve Lead Enrichment

1. Sei Lead Enrichment Ichikosha?

Pasina enrichment, kutengesa nekushambadzira zvinoshanda nezita neemail chete. Enrichment inozadza mukaha iwoyo nekukurumidza zvakakwana kuti scoring ne routing zvinyatso shande, panzvimbo pekushanda nekufungidzira.

2. Sei Kuchengetedza Lead Kuchikosha?

Ma lead mazhinji haave vatengi pakutaurirana kwekutanga, uye izvi hazviite kuti afe. Kuchengetedza kunodzivirira lead yakamira kuti isanyangarika, kunyanya kana rekodhi yaenrichwa zvakare ichiratidza kuti basa kana kambani yemunhu ichinjire.

3. Chinangwa che-Enrichment Chii?

Enrichment inotora rekodhi isina kugadziriswa uye isina kukwana yobva yawedzera ruzivo, firmographic, demographic, uye rune hukama nemamiriro acho, runoita kuti ishande. Kune lead chaiyo, izvi zvinoreva chinhu chinogona kuitwa scoring, routing, uye kushandwa nacho pakarepo painosvika.

4. Zvishandiso ze Lead Enrichment Chii?

Idzi imhando dzemasisitimu anotora data yekambani, basa, uye yekubata munhu achipinda mune rekodhi yelead ega ega, obva azvipinza mu-CRM kana musisitimu ye-scoring. Dzimwe dzinoshanda ne-real-time pama lead matsva. Dzimwe dzinoshanda mumapoka, kuchenesa rekodhi dzekare dzatova mu-pipeline.

5. Munoenricha Sei Data ye-Lead?

Batanidzai nzvimbo yenyu yekubata ma lead, fomu, chat, kunyoresa, kune data inozadza ruzivo rwekambani, basa, uye rwefirmographic zvega. Batanidzai zvikamu izvozvo nemitemo yenyu iripo ye-scoring ne-routing, uye enrichai zvakare ma lead anomira.