Chii Chinonzi Data Decay? Zvikonzero, Kukanganisa, uye Kudzivirira

B2B dhatabhesi dzinotadza kuderera nehasha 22.5% gore negore, uye nhamba iyoyo pachayo inopokana, nezvimwe zviyero zviri kuenda zvakanyanya kana kuti zvishoma zvichienderana nezviri kuyerwa. Chinhu chinobvumirana neshanduro dzose ndechokuti: dhatabhesi yakarurama zuva ravakavaka rinotanga kupera simba kubva pazuva iroro zvichienda mberi, akanyarara, pasina chiitiko chimwe chete chinoratidza nguva.

Ichi chidimbu chinoputsa marudzi ekuora, chii chinokonzera, nei dzimwe minda dzichembera nokukurumidza kupfuura dzimwe, mutengo chaiwo wokuzvidza, uye kuti ungaita sei kuti ikurumidze. Panzira, inotarisa kuti zvinyorwa zvakaparara zvinoitei kutungamirira uye kutengesa: mumiriri ari kushanda data rekutengesa risina kushandiswa ari kuita zano, vari kufungidzira nechivimbo.

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Chii Chinonzi Data Decay?

Kuora kwemashoko ndiko kurasikirwa zvishoma nezvishoma kwakarurama kwedata rakachengetwa apo nyika chaiyo inoramba ichifamba uye zvinyorwa zvinongogara ipapo. Mumwe munhu anochinja basa. Kambani iri kugadziridzazve. Nhamba yefoni inopihwa munhu wausingazivi. Hapana kana chimwe chacho chinoratidza CRM yako. Nhoroondo yacho haina kutyora uye hapana chisipo, yakangomira kuva yechokwadi, uye inotaridzika seyakafanana neyainge yakarurama.

Vanhu vanobatanidza izvi nezvinhu zviviri zvisiri. Kuora kwedata pane kusagadzikana, zvinyorwa zvekare zvisina kucheneswa. Kupinza kwakaipa, kuronga zvisina basa, kutama nokukurumidza, kusangana kwakaputsika, ndiko dambudziko rehutano hwe data, uye hazvina chokuita nokufamba kwenguva. Kuora kwakanyanya: mashoko akanga akarurama kamwe chete uye akarasika nokuda kwechikonzero chimwe chete, nguva.

Nei uchifanira kuvadzivisa? Nokuti wako software inotungamirira haikwanisi kusiyanisa mashoko matsva okutengesa kubva kuakaora mashoko okutengesa. Zvinongova zvekuverenga, zvingova nechivimbo.

Mhando Dzokuparadzwa Kwedata

Kuora hakubatsiri marekodhi ose nenzira imwe chete, uye kurirapa sechinhu chimwe chete ndicho chikonzero nei vakawanda nzira dzekuita kuti zvibereko zvivepo chinyararire kurega kushanda pasina anoona chikonzero chacho. Kubuda zvishoma nezvishoma uye kuputsika kwepombi zvose zvinokusiya wakamira mumvura, asi haugoni kuzvigadzirisa nemidziyo yakafanana, uye kuparara kwedata hakusi kwakasiyana.

1. Kuora Kwemhuka (Kukwegura)

Kuora kwomuzvarirwo rudzi rwomunhu rwunoenda zvishoma nezvishoma, rwusingaiti. Dhiyabhorosi yacho yakanga yakarurama musi waakatorwa, uye zvishoma nezvishoma, pasina chiitiko chimwe chete chinoratidza nguva yacho, zvinorega kuva zvechokwadi nokuti nguva inoramba ichipfuura uye hapana akadzokera kunotsvaka.

Izvi zviri kure mhando yakajairika yekudonha, uyewo ndiro rakaoma kubata, nokuti rekodhi yacho hairatidzi kuti yaputsika. Nzvimbo dzose dzakapedzwa. Hapana chinokanganisa. Rwakangoerekana rwava kurega kuwirirana nezvinoitika, uye CRM yako haina nzira yokuziva izvozvo.

2. Kuora Kwepfungwa (Semantic)

Kuora kwepfungwa ndiko kunonyengera. Email ichiri kuendeswa. Foni ichiri kubatana. Hapana chinodzikira, hapana chinoratidza, cheki yega yega inodzoka yakachena.

Asi munhu ari shure kweminda iyoyo haasisiri iye anonzi akarurama. Zvavari basa racho rachinja, avo kukwegura kwachinja, kana kuti kukosha nei wakawedzera navo pakutanga nzvimbo yakanyangarika zvinyoronyoro. Mashoko acho ndeokuti inoshanda uye isiriyo panguva imwe chete, uye hapana cheki inoita zvokuzvigadzira yakavakwa kuti ibate minda yakaputsika ichambomira, nokuti hapana chinhu chine chokuita nenzvimbo yacho pachayo chakavhuniwa.

3. Kuora Kwemagetsi (System)

Kuora kwemichina hakusi kuchinja kwenyika yokunze, kuri kuchinja kukuvara kwakaitika pachako kubva kumasisitimu anotarisira data. Kubatanidzwa kwakakanganisika, kutengesa kwakashata, kutama kusina kukwana, kuwirirana kunonyaradza hafu yenzvimbo, uye pakarepo zvinyorwa zvaiva zvakanaka nezuro zvakaora kana kuti zvisina kupiwa basa zvakanaka nhasi.

Chinhu chinotyisa ndechokuti chinoratidzika sechinhu chakafanana nokuora kwomuzvarirwo kubva kunze. Chimwe chinhu hachina kunaka. Asi kuparara kwechisikigo kunoitika nokuti chokwadi chakaenderera mberi pasina zvinyorwa, nepo kuparara kwemagetsi kuchiitika nokuti chimwe chinhu chiri mumutumba wako chakaputsa rekodhi apo chokwadi chakaramba chakafanana chaizvo. Musiyano iwoyo unokosha, nokuti kugadzirisa kukanganisa kwekutaurirana uye kugadzirisa basa risina basa hazvisi basa rimwe chete, kunyange zvazvo zvose zviri zviviri zvichionekwa se"dhiyabhorosi yakaipa" pane dashboard.

4.Kuparara Kwekunze (Kugadzira)

Kuora kwokunze hakutyi, kunorova. Kubatanidzwa, kudzingwa kwakawanda, kuchinja kwemusika, kana kuchinja kwehutungamiriri kunogona kusabvisa chikamu chose cherekodhi mumasikati pane kuadzora zvishoma nezvishoma mumwedzi. Chiitiko chimwe chete, uye kamwe kamwe nhoroondo yose kukosha vokukurukura, mazita, uye nhau mitsetse vari kukanganisa panguva imwe chete.

Ndizvo zvinoita kuti ive yakasiyana nechimiro nemamwe marudzi matatu: hakusi nezverimwe rekodhi rinenge richishaya nguva, asi nezvemapoka ose ari kutofa kamwe chete, uye hapana nguva inoenderera mberi yokuzorodza yakavakwa kuti ikanganiswe zvishoma nezvishoma ichakwanisa kuitora nokukurumidza.

Rudzi rumwe norumwe rwunoputsa zvakasiyana, saka kugadziriswa kwacho kunosiyanawo. Kuora kwepanyama kunofanira kugara kuchiitwa. Kuora kwepfungwa kunoda kuongororwa nemaoko, hapana kushandisa michina kunozvibata. Kuora kwemagetsi kunoguma nokuva nehutsanana hwokuisa zvinhu mumatunhu uye kuongorora zvinotengeswa. Kuora kwokunze ndiko kunopfuura zvikwata zvakawanda, kunoda kuongororwa kwakatsiga kwezviitiko zvikuru zvechikamu cheakaundi, kwete kugadziriswa kwemazuva ose.

Chii Chinoita Kuti Dhiyabhorosi Iparare

Hapana chinoitika netsaona. Rinotaura nezvezvinhu zvishanu zvinokonzera dambudziko racho, uye marekodhi akawanda anorohwa neanopfuura rimwe panguva imwe chete.

• Kuchinja kwebasa: inowanzonzi ndiyo inokonzera kuparara kweB2B. Basa idzva rinogona kusabvumidza email, nhamba yefoni, zita, uye sangano remunhu mumwe nomumwe panguva imwe chete, uye zvinoitika nguva dzose pamusoro chero Database chaiyo saizi, ndosaka kutsvaga uturu kubva pane urongwa hunoita mwedzi mishomanana hwekare hunopisa maawa akawanda hurukuro chaiyo isati yaitika.
• Kuchinja kwemakambani: kudyidzana, kuwanikwa, kuiswazve mazita, uye kuvakwazve kunoshandura kana kuti kunobvisa mashoko emunhu, nzvimbo, ukuru, chimiro, kuti nhoroondo dzose dzokubatana dzinobva, dzichikuvadza nhoroondo dzose dzakabatanidzwa nekambani iyoyo kamwechete.
• Kuchinja kwemashoko ekuonana kusina basa: nhamba dzenhare dzinopiwazve uye vanopa email vanochinja pasina munhu anochinja vatariri, saka kuwanika kunoparara nenzira dzisingambofi dzakanyorwa sechinhu chinoshandurwa basa.
• Tekinoroji uye kuchinja kweunhu: mashoko ezvehunyanzvi uye ezvehunhu kana kuti ezvinangwa anogara achembera nokukurumidza kupfuura ose, sezvo achitora nguva pane chokwadi chakasimba. Zvakawanda zvayo data kunobva zvishandiso zvekubvisa webhu pakutanga, saka mufananidzo wacho unobva waiswa, uye zvishandiso zvinoshandiswa nokukurumidza kupfuura zvingashandiswa nevakawanda.
• Kuora kwemashoko: zvinyorwa hapana munhu akabata kana kuongorora kwenguva refu kurasikirwa kuvimbika nokungogara ipapo, kuparara nokuregeredza pane kuparara chiitiko.

Izvi hazviwanzoiti zvinhu zvoga. Kuchinja basa kunowanzotungamirira kuchinja kwekambani panguva imwe chete, uye rekodhi rimwe chete rinogona kutora akawanda acho kamwe chete, icho chiri chikamu nei decay zvinobatanidzwa.

Nei Mamwe Mashoko Achiparara Nokukurumidza Kupfuura Mamwe

Haasi minda yose inoderera nokukurumidza kwakafanana, uye muenzaniso wacho unochengetedza pamusoro pezvose zvinobva, kunyange kana nhamba dzakarurama dzikasadaro. minda pamwero mumwe nomumwe, basa zita, zvakananga email, runhare zvakananga, decay nokukurumidza kupfuura kambani pamwero minda, indasitiri, dzimbahwe nzvimbo, zita rekambani. Haisi nyaya yokuzongoerekana yaitika.

Mamiriro ezvinhu emunhu anochinja nguva dzose: vanoshandura mabasa, vanoshandura nhamba, vanoshandura makambani zvachose. Kuzivikanwa kwepakati kwekambani kunofamba nenzira yakasiyana zvachose. Indasitiri hadzina kuchinja usiku humwe chete, dzimbahwe hadzina kutama nemhaka yokuda, uye zita rekambani nderimwe rezvinhu zvakatsiga pamusoro pazvo. Munhu mumwe nomumwe ndiye ari kufamba, asi kambani ndiyo iri kufamba zvishoma.

Mashoko pamusoro pekuzvibata uye chinangwa anoderera nokukurumidza kupfuura ose. Haisi kutsanangura chinhu chakagadzikana zvachose, iri kutora nguva, izvo mumwe munhu akabaya, kutsvaka, kana akaratidza kufarira, uye nguva iyoyo inowanzopfuura paunenge uchiita zvaunoda. Kurapa chiratidzo chemwedzi mitatu chekuti chinangwa chako chiitwe sezvachiri kuita kuverenga mashoko emamiriro ekunze atakaona nezuro kuti tione kuti tinofanira kupfeka zvipi nhasi.

Heino apo zvinova zvakapopotedzana: zvikamu zvenguva dzokuora zvaunowana paIndaneti zvinosiyana zvikuru zvichienderana nemashoko, nzira, uye indasitiri. Nhamba yeimwe nyaya yokurasikirwa nemabasa haizoenzanisi neimwe, uye hapana anofanira kubatwa senhamba yenyika yose unogona kungoshandisa kune yako pachako dhatabhesi.

Kana nhamba chaiyo ikaonekwa chero kupi zvako munyaya ino, inonzi inobva pakutsvakurudza kwekutanga kuri kumashure kwayo, kwete kuiswa somumwe mutemo wakaiswa sei mashoko. Muenzaniso wacho wakavimbika. Nhamba chaiyo inenge isingawanzoitiki.

Kukanganiswa Kwemashoko Kunokanganisa Bhizimisi

Hapana chinoramba chiri chepfungwa kwenguva refu, chinoratidzwa nenhamba chaiyo pane dashboard, asi kwete nenzira yaungatarisira.

Kuedza kwokupararira ndiwo mutengo unokosha zvikuru, uyewo uri nyore kupotsa. Vamiririri vanopedza nguva vachitsvaka vanhu vakachinja, kufona kunobatanidza munhu asina kururama, maemail anobuda asati avhurwa. Hapana chinhu chinobuda mukuedza ikoko.

Kukuvara kwekugona kuendesa kunowedzera dambudziko racho. Kuwedzera kwevanhu vanobuda pakushambadzira maemail hakungopedzi kuparadza email imwe chete, asi kunokuvadza mukurumbira womunhu anokupa. Kukuvara ikoko kunotevera mashoko ose pashure, kusanganisira kuvanhu vanobvumirana vanogara munzvimbo imwe cheteyo vasina kumboita chinhu chakaipa.

Kufanotaura uye kuita mishumo kusina kuvimbika ndipo panova nengozi kuparara pane kuti kunetseke. Dhiyabhorosi uye mashoko eakaundi akavakirwa pane mashoko asina kunaka anogadzira zvipikirwa zvinotaridzika kuva nechivimbo pane dashboard, vachinyararira vachinyararira pamafirimu asingachanyatsoratidzi chokwadi. Kufanotaura hakurevi kuti chimwe chinhu chawakavaka nacho chakakanganisika, chinongoita sechinenge chisina kunaka gare gare, kazhinji panguva yakaipa kwazvo.

Kuwedzera kwebasa rekuita zvoga uye AI ndiyo shanduro itsva yechinetso chekare. Chero basa rinofamba, nzira, kana kuti munhu zvichienderana CRM mashoko nhaka chero kusava yakarurama kare anogara mashoko iwayo. Automation haigadzirisi kuparara, inongopindira pakuri nokukurumidza, uye nokuvimba kwakawanda kupfuura uko mashoko akambowana.

Kuyera Kuora Kwemashoko

Haufaniri hako kuongorora mutengesi kuti uzive kuti dhatabhesi yako yakashata sei, unoda masikati uye kurangwa.

• Tora mufananidzo wezvinyorwa zvisingabatanidzwi mumwedzi mitanhatu kana kupfuura: Kwete zviratidzo zvako zvakanakisisa, kwete zvawave uchishanda zvakaoma. Kuongorora zvinyorwa zvenguva pfupi yapfuura kana kuti zvakabatanidzwa zvikuru kunoita kuti dhatabhesi yako iratidzike kuva ine utano kupfuura zvairi chaizvoizvo.
• Tarisa pane chiratidzo chimwe chete: Shandisa email inopa, wozoongorora mabasa kana mashoko ekambani uchishandisa nyanzvi. Chiratidzo chimwe chete chinogona kukunyepera.
• Ronga nyore kuora mwero: chikamu chechiratidzo icho chakabuda chisina kururama. Nhamba iyoyo yakaoma, asi ndeyako, uye inopfuura kukwereta avhareji yeindasitiri iyo isina kumbovakwa nokuda kwe database yako pakutanga.
• Dzokorora nguva nenguva: Cheki imwe chete inoratidza kuti pane zvauri kuita. Ramba uchiita izvi pamatanho ose kana maviri uye uchawana mafambiro, ndicho chinhu choga chinokuudza kuti kuparara kuri kukurumidza here kana kuti kuri kudzorwa.

Nzira Yokuderedza Nayo Kuora Kwemashoko

Haugoni kupukunyuka kuparara, asi unogona kurega kutevera zviripo, uye izvozvo zvinotanga nokukurumidza, kwete nematurusi.

Kuenzanisa kufara kwekutsvaira nekukurumidza kwekutsvaira: Nzvimbo dzinofamba nokukurumidza, mashoko okukurukurirana zvakananga, mashoko omufambiro, dzinoda kutarisirwa nguva dzose. Nzvimbo dzakagadzikana dzakadai seindasitiri kana zita rekambani hadzidzi kuva mucheche mumwe chete.

Shandisa zvitsva zvinokonzerwa nechinokonzera apo unogona: Email yakadzingwa, mhinduro ichitaura nezvebasa idzva, izvi zvinofanira kuiswa chiratidzo chekudzokorora pakarepo pazvinoitika. Kumirira kuongororwa kwebheteri kunoreva kuti nguva dzose unenge uchinonoka.

Kuedza kwekugadzirisa zvikamu maererano nekukosha: Nhoroondo dzakakwirira dzinotarisirwa uye migero inoshanda inowana kufarirwa kwakawanda. Zvinyorwa zvisina kushanda kana kuti zvisina kubatikana hazvina kukodzera nguva imwe cheteyo, uye kuvabata zvakaenzana kunongopararira kushanda kwako zvishoma apo kunokosha zvishoma.

Gamuchira kuti kuparara hakugoni kubviswa, chete kutarisirwa: Dzazvino "dzakachena" dhatabhesi haisi chinangwa chaicho, ingoro inotengeswa nevanhu vasina kumboita imwe. Chinangwa chaicho ndechokuita kuti zvinhu zviore mwoyo nokuzvichengeta zvakanaka, kwete kutsvaka nzvimbo isiripo.

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Mibvunzo Inonyanya Kubvunzwa NezveData Decay

1. Chii chinonzi kuora kwemashoko?

Kuora kwemashoko ndizvo zvinoitika kana mashoko akachengetwa zvinyoronyoro ava asina kururama nokuti nguva inopfuura uye zvinyorwa hazvifi zvadzorerwa yakavandudzwa. Haisi kukanganisa kwesisitimu kana kuti kupinza kwakaipa kwemashoko, kuchinja chaiko kwenyika uko nhoroondo haina kumbowana.

2. Ndeipi muenzaniso wokuparara kwedata?

Mumwe munhu anokwidziridzwa, zita rake rekare rinoramba riri muCRM yako, uye email imwe neimwe kana kuti kufona kwaunoita kunotumira mareferenzi pabasa ravakasiya mwedzi yapfuura. Nhoroondo yacho inotaridzika zvakanaka. Haisisiri chokwadi.

3. Dhiyabhorosi inoderera sei?

Inoderera kuburikidza nemaitiro mashoma akasiyana: kunonoka kushaya simba kuchembera, kunyarara kwemashoko, kukanganisa kwehurongwa kunozviparira, uye zvigumbuso zvomuviri zvakangoerekana zvaitika zvakadai sokubatanidzwa kana kuti kubviswa. Mumwe nomumwe anotyora zvinyorwa zvakasiyana, ndokusaka imwe yokugadzirisa isingambofi yakafukidza zvose.

4. Dhiyabhorosi rinokanganisika here nekufamba kwenguva?

Hungu, ndicho chinhu chinoratidza kuti kuparara kuri nani. Kunyange dhatabhesi ine zvikanganiso zvisingaverengeki uye kugadziriswa kwakakwana icharamba yakashata, nokuti vanhu nemakambani ari shure kwamarekodhi anoramba achichinja apo marekodhi acho anoramba akaoma.

5. Kuora kwedata kwakajairika zvakadini?

Chinetso chinowanzoitika, kunyange zvazvo chiri chinetso chakasiyana nokuora, kusagadzikana pane kusagadzikana. Chero dhatabhesi ipi neipi yakaparara gore kana kupfuura isina kugara yakachena iri pedyo neine zvimwe.