RocketReach na ZoomInfo: Ugereranya Nyakuri

76% by'ibigo bivuga ko munsi ya kimwe cya kabiri cy'amakuru yabyo ya CRM ari yo kandi yuzuye. RocketReach na ZoomInfo zombi zigurisha umuti w'ibyo. Ariko ntizubakiwe umuguzi umwe. Imwe ni igikoresho cyo gushakisha aho abantu babarizwa wikoresha wenyine, ibiciro biri ku rupapuro. Indi ni urubuga rwa go-to-market rugurishwa binyuze mu nzira yo kugurisha.

Iyi nyandiko isobanura aho amakuru y'ubucuruzi ya buri rubuga aturuka, uko agenzurwa, ikiguzi cyayo, n'uko ahuza no gushaka abakiriya bashoboka bya buri munsi. Niba usuzuma porogaramu yo gushaka abakiriya bashoboka ya B2B, intego hano ni ishusho isobanutse y'izo zombi, atari ukwamamaza ubundi buryo bwa gatatu.

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RocketReach na ZoomInfo mu Ncamake

Inyandiko nyinshi zigereranya zitangira zishyira imibare y'ububiko bw'amakuru ku ruhande rw'indi. Iyo ni yo nzira idafite akamaro cyane yo gusoma ibi.

Abagurisha bombi babara ububiko bwabo ubwabo, kandi nta mubare wagenzuwe n'abandi. ZoomInfo igabanya aho igera hakurikijwe ubwoko bw'umwanya, RocketReach itanga igiteranyo kimwe. Nta n'imwe ikubwira ingano y'ibikiri byo ku munsi ubisohoye, kuko ukwangirika kw'amakuru kutagaragara mu ibarura ry'ububiko bw'amakuru, kandi igiteranyo nta cyo kivuga ku kugenzura amakuru kuri buri nyandiko.

Icyo imbonerahamwe iri hasi yerekana ni ukugura kubiri gutandukanye. Kumwe gufite ibiciro ku rupapuro. Ukundi gutangira n'ihamagara ryo gusuzuma ibikenewe. Imibare muri iki cyiciro ihora ivuguruzanya, bityo ibiri hano byose byavuye ku mbuga ubwazo.

Itandukaniro ry'Ibanze: Gushakisha Aho Abantu Babarizwa n'Urubuga rwa GTM

Baza urubuga rwiza kurusha urundi maze uzahabwa igisubizo kidafite akamaro. Ntizikora akazi kamwe.

RocketReach ikora ikintu kimwe. Ibona imeyili na nimero ya telefoni byemejwe by'umuntu, vuba. Ushakisha imbere mu rubuga, unyuza urutonde mu kohereza byinshi icyarimwe, cyangwa ukura aho abantu babarizwa mu rupapuro ukoresheje inyongera ya Chrome. Ubona amakuru y'aho babarizwa, ukayajyana aho ari ho hose hakorera ubucuruzi bwawe bwa outbound. Urukurikirane rw'ubutumwa no kubaka urutonde mu buryo bwikora biri iruhande, ariko igicuruzwa cy'ibanze kiracyari igikoresho cyo gushakisha. Ibyo si ukunenga. Gukora akazi kamwe neza ni ingamba nyakuri.

ZoomInfo ni ikindi cyiciro cy'ikintu. Amakuru y'aho abantu babarizwa ni urwego rumwe. Hejuru yarwo hari ibimenyetso by'intego, kumenya abasura urubuga, conversation intelligence, kwikoresha kw'imikorere ya CRM, no kongera amakuru y'abakiriya bashoboka bisubira kwandika muri sisitemu zawe. Bisomwa nk'icyegeranyo cy'ibicuruzwa bisangiye urwego rumwe rw'amakuru aho kuba igikoresho kimwe cyakuze, kuko ari byo rwose.

Dore igice gifite akamaro. Nta shusho iruta indi.

Ushinzwe gushaka abakozi ukeneye nimero za telefoni zigendanwa mirongo ine zemejwe muri iki cyumweru nta cyo amaze ku kumenya abasura urubuga. Kugura ibyo bivuze kwishyura ibikorwaremezo bicaye bidakora mu gihe akazi nyakuri, kubona nimero yitabwa, gakomeza kuba kanini nk'uko kahoze.

Itsinda ry'amafaranga yinjira ry'abantu cumi na babiri ni ikindi kibazo. Iyo ubucuruzi bukora ku rutonde rumwe n'ikoranabuhanga ryo kwamamaza ku rundi, kandi nta wemeranya ku cyo bibarwaho mu gusuzuma abakiriya bashoboka, ikibazo ntikiri mu makuru y'aho abantu babarizwa. Kiri mu kuba sisitemu eshatu zibitse verisiyo eshatu za konti imwe. Igikoresho cyo gushakisha ntikizabikosora, kuko atari cyo cyangiritse.

Bityo ikibazo nyakuri si urubuga rutsinda. Ni ubuso uburyo bwawe bwo kugurisha butwikira koko. Ibisigaye muri iyi nyandiko bibisesengura ikintu ku kintu, kandi urwego rwo ku musozo ruhuza ingano y'itsinda n'uburyo bwo kugurisha na buri rubuga.

Ingano y'Ububiko bw'Amakuru n'Ukuri kw'Amakuru

RocketReach ibara imyirondoro miliyoni 700 n'ibigo miliyoni 60. ZoomInfo ibara imyirondoro y'abanyamwuga miliyoni 500+ n'imeyili z'akazi zemejwe miliyoni 300+, ugereranyije n'umubare w'ibigo itangaza nka miliyoni 122+ na miliyoni 100+ ku rupapuro rumwe.

RocketReach iyoboye ku bantu. ZoomInfo iyoboye ku bigo. Nta n'imwe ari ububiko bunini. Zibara ibintu bitandukanye.

Nta na kimwe muri ibyo gisubiza ikibazo ufite koko. Ibarura ry'ububiko bw'amakuru ni ukuvuga icyo kiriho ahantu runaka, atari niba nimero ya telefoni igendanwa ya VP ukeneye ikivuga ku wa kabiri.

Imibare y'ukuri irushaho kuba mibi. RocketReach ivuga kugera kwa 90-98% ku meyili zemejwe. ZoomInfo ivuga kugera kwa imeyili kwa 96% n'ukuri kwa telefoni zigendanwa kwa 87%, hamwe n'igipimo cyo kugwa neza kimanuka kugera kuri 72% ku nimero zitaziguye. 96% ya ZoomInfo iri mu rugero rwa RocketReach. Nta n'imwe ivuga icyo yageragereje, cyangwa ryari.

Uburyo bwo kugenzura buvuga byinshi. ZoomInfo ihuza kugenzura kw'imashini n'abashakashatsi b'abantu n'ibimenyetso abakoresha bayo batanga. RocketReach ikora kugenzura imeyili mu bwinshi, kugenzura miliyoni 180+ ku kwezi.

Ku mubare nta n'imwe igenzura, G2 iha RocketReach 4.4 n'urubuga rwa ZoomInfo 4.5. Ariko soma hakurya y'amanota. Ikirego kigaruka cyane mu bitekerezo bya RocketReach ni amakuru atari yo cyangwa yashaje.

Ibiciro

RocketReach itangaza ibiciro byayo. ZoomInfo ntibikora.

Essentials ni $27 ku kwezi, yishyurwa buri mwaka $329. Pro ni $69 ku kwezi, yishyurwa buri mwaka $829. Ultimate ni $142 ku kwezi, yishyurwa buri mwaka $1,699. Gahunda za Team zihabwa igiciro bisabwe.

Buri kwezi na buri mwaka si igicuruzwa kimwe ku biciro bibiri. Buri mwaka itanga gushakisha kudafite umupaka kandi igabanya ibisohorwa kugera kuri 1,200, 3,600 cyangwa 20,000 ku mwaka. Buri kwezi ipima gushakisha kugera kuri 100, 250 cyangwa 1,000 ku kwezi. Ihitamo ry'uburyo bwo kwishyura rigena icyo uzashirwa mbere.

Imipaka y'ibyiciro ifite akamaro kurusha ibiciro. Essentials ni imeyili gusa, bityo nimero za telefoni zitangira kuri Pro. Guhuza CRM na Salesforce, HubSpot, Outreach, Salesloft na Bullhorn na byo bitangira kuri Pro. Amakuru y'intego yo kugura ari kuri Ultimate gusa, kandi ipaki y'intego itangira kuri $175 ku kwezi.

Imibare yatangajwe kuri izi gahunda ivuguruzanya ku rubuga rwose. Genzura urupapuro wowe ubwawe mbere yo gutegura ingengo y'imari.

ZoomInfo ni ubuntu mu gutangira, hanyuma ikora ku makuru yo gukoresha ashingiye ku ikoreshwa. ZoomInfo Lite ni urwego rw'ubuntu ruhoraho rufite ibisohorwa 10 ku kwezi, bihagije mu gusuzuma ntabwo ari byinshi kurenza ibyo. Uburyo bwuzuye bwo kugera ku rubuga buhabwa igiciro hakurikijwe amakuru, ubwenge n'imikorere itsinda rikeneye koko. Amakuru akoreshwa mu gusohora, atari mu gushakisha.

Bona amabwiriza yo kongera igihe mu nyandiko mbere yo gusinya na rumwe muri zo.

Amakuru y'Intego yo Kugura n'Ibimenyetso by'Abaguzi

Imbuga zombi zigurisha intego. Zayubatse mu buryo butandukanye, kandi ibyo bigaragara mu buryo uyikoresha.

RocketReach ikodesha iyayo. Igice cy'intego gikora ku bufatanye na Intentsify, gitwikira ingingo 35,000+ zivugururwa buri cyumweru, kandi kiza nk'ipaki itangira kuri $175 ku kwezi. Kiri no kuri Ultimate gusa. Icyo ubona ni ukuzamuka kw'ingingo ku rwego rwa konti iruhande rw'amakuru y'aho abantu babarizwa mu gikoresho kimwe, ibyo bikaba byiza kurusha kwishyura umugurisha w'intego utandukanye hanyuma ugahuza intonde ebyiri n'intoki.

ZoomInfo yaguze iyayo. Intego yabo ituruka ku kugura Clickagy kandi ikora ku guhuza IP n'ibigo miliyoni 210 mu rusobe rw'ibimenyetso rwabo. Si igice ushyiraho nyuma. Ibimenyetso bigaburira urwego rumwe n'inyandiko za CRM n'amakuru y'amahamagara, bityo konti izamuka igaragara ihujwe n'amateka y'amasezerano yawe aho kuba umurongo mu kibaho gitandukanye.

Gutunga umuyoboro si byiza mu buryo bwikora kurusha kuwukodesha. Ibigo byombi bisobanura imiterere yabyo nk'iy'ubwenge kurushaho, ibyo bikaba nta cyo bikubwira ku bwiza bw'ikimenyetso.

Itandukaniro ry'imiterere ni igice ushobora gusuzuma koko mbere yo kugura. Igice cyashyizweho nyuma kiguha urutonde rwa konti zerekana kuzamuka kw'ingingo. Icyahujwe kiguha uko kuzamuka iruhande rw'icyo konti yamaze gukora nawe. Ikiruta ikindi biterwa n'uko itsinda ryawe rifite amateka y'amasezerano yo gushyira munsi yabyo.

Uhitamo Iyihe?

Nta watsinze hano. Ikibazo si urubuga rwubatswe neza kurushaho, ahubwo ni uruhuye n'icyo itsinda ryawe rikora koko.

Amatsinda menshi yibeshya mu cyerekezo kimwe. Agura ubugari kuko demo yari ishimishije, hanyuma agakoresha igice gito.

Hitamo RocketReach Niba

Uri umucuruzi umwe, ushinzwe gushaka abakozi cyangwa itsinda rito: igicuruzwa cyubakiwe umuntu umwe ubona aho umuntu umwe abarizwa vuba. Nta cyo kirimo gitekereza ko ufite RevOps.

Imeyili ni inzira yawe nyamukuru: Essentials itwikira imeyili gusa, bityo niba igipimo cyawe cyo guhuza gishingiye ku meyili, urwego ruhendutse kurusha izindi rukora akazi.

Ushaka kumenya igiciro mbere yo kuvugana n'umuntu uwo ari we wese: ushobora kubara amafaranga uzakoresha ku mwaka mu munota umwe, ibyo bikaba atari ukuri ku bwinshi bw'iki cyiciro.

Uhitamo kwiyemeza buri kwezi aho kuba buri mwaka: uburyo bwombi buhari, kandi ihitamo hagati yabwo ni nyakuri aho kuba igabanuka ry'igiciro gusa.

Ukora mu buvuzi cyangwa mu gushaka abayobozi bakuru: RocketReach ifite amakuru y'ubuvuzi ya NPI kuri Ultimate no guhuza na Bullhorn byubatswe imbere guhera kuri Pro.

Hitamo ZoomInfo Niba

Ubucuruzi, kwamamaza na RevOps bikeneye inyandiko zimwe: niba amatsinda atatu akora ku bisohorwa bitatu bya konti zimwe, icyo ni ikibazo gitandukanye n'ubwiza bw'amakuru y'aho abantu babarizwa, kandi igikoresho cyo gushakisha ntigikemura.

Outbound yawe ishingiye ku mahamagara: ZoomInfo itangaza umubare wa nimero zitaziguye naho RocketReach ntibikora, bityo aho telefoni zigera biroroshye gusuzuma ku ruhande rumwe kurusha urundi.

Ushaka intego imbere mu mikorere aho kuba iruhande: konti izamuka igaragara iruhande rw'amateka y'amasezerano yayo ni ikintu gitandukanye n'urutonde mu kibaho gitandukanye.

Ufite ibisabwa byo guhuza no kuyobora ku rwego rw'ibigo binini: ZoomInfo ishyira guhuza CRM mu byerekezo byombi, imikorere yo kuyobora no gushyira mu bikorwa byihariye nk'ibiranga ibigo binini. RocketReach ntiyashyiriweho ibyo.

Wubaka mu buryo butaziguye ku makuru: kugera kuri API na MCP bibafungurira ibikoresho byawe n'abakozi bawe b'ikoranabuhanga.

Ingano y'itsinda ni yo ikunze gufata umwanzuro, ariko si yo yonyine. Itsinda ry'abantu bane rikoresha uburyo bugoye bw'inzira nyinshi rishobora gukenera ubugari. Itsinda ry'abantu mirongo ine ryohereza imeyili gusa rishobora kutabukenera.

Ibibazo Bikunze Kubazwa kuri RocketReach na ZoomInfo

1. RocketReach ikoreshwa iki?

RocketReach ikoreshwa mu gushaka no kugenzura amakuru y'aho abantu babarizwa mu bucuruzi. Ushakisha umuntu cyangwa ikigo maze ubona imeyili na nimero za telefoni byemejwe, imbere mu rubuga, ukoresheje kohereza byinshi icyarimwe, cyangwa inyongera ya Chrome. Urukurikirane rw'ubutumwa no kubaka urutonde mu buryo bwikora biri hejuru yabyo, ariko akazi k'ibanze ni ugushakisha.

2. RocketReach igura angahe ku kwezi?

Ku kwishyura buri mwaka, Essentials ni $27 ku kwezi, Pro $69 na Ultimate $142. Kwishyura buri kwezi na byo birahari ku giciro kiri hejuru, kandi bihindura igicuruzwa aho guhindura igiciro gusa. Buri mwaka itanga gushakisha kudafite umupaka hamwe n'ibisohorwa bya buri mwaka bifite umupaka, mu gihe buri kwezi ipima gushakisha.

3. Abantu bakoresha RocketReach mu iki?

Cyane cyane mu gushaka abakiriya ba outbound no gushaka abakozi. Abacuruzi ku giti cyabo bayikoresha mu gushaka imeyili y'ufata ibyemezo mbere y'urukurikirane rw'ubutumwa rutabanje kumenyana. Abashinzwe gushaka abakozi n'ibigo bishaka abayobozi bakuru bayikoresha mu gushaka abakandida, bafashijwe no guhuza na Bullhorn n'amakuru y'ubuvuzi ya NPI ku rwego rwo hejuru.

4. ZoomInfo ikoreshwa iki?

ZoomInfo ikoreshwa nk'urubuga rwa go-to-market aho kuba igikoresho cyo gushakisha. Amakuru y'aho abantu babarizwa ari munsi y'ibimenyetso by'intego, kumenya abasura urubuga, conversation intelligence no kwikoresha kw'imikorere ya CRM. Amatsinda ayigura iyo ubucuruzi, kwamamaza na RevOps bikeneye gukora ku nyandiko zimwe.

5. Ushakisha iki ukoresheje ZoomInfo?

Aho abantu babarizwa n'ibigo mbere, byashunguwe hakurikijwe firmographics na technographics. Hanze y'ibyo, amatsinda ashakisha ibimenyetso byo kugura: konti zizamuka ku ngingo z'intego, abasura urubuga batazwi bahujwe n'ikigo, n'ibitera nka ibyiciro by'inkunga y'amafaranga, impinduka z'abayobozi n'ibikorwa byo gushaka abakozi.