RocketReach na ZoomInfo: Ugereranya Nyakuri

76% vy'ibigo bivuga ko munsi ya ca kabiri c'amakuru yavyo ya CRM ari yo kandi yuzuye. RocketReach na ZoomInfo zompi zigurisha umuti w'ivyo. Ariko ntizubakiwe umuguzi umwe. Imwe ni igikoresho co kurondera aho abantu baba wikoresha wenyene, ibiciro biri ku rupapuro. Iyindi ni urubuga rwa go-to-market rugurishwa biciye mu nzira yo kugurisha.

Iyi nyandiko isigura aho amakuru y'urudandaza ya buri rubuga ava, ingene agenzurwa, ikiguzi cayo, n'ingene ahuza no kurondera abakiriya bashoboka vya buri musi. Nimba usuzuma porogaramu yo kurondera abakiriya bashoboka ya B2B, intumbero ngaha ni ishusho itomoye y'izo zompi, atari ukwamamaza ubundi buryo bwa gatatu.

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RocketReach na ZoomInfo mu Ncamake

Inyandiko nyinshi zigereranya zitangura zishira imibare y'ububiko bw'amakuru ku ruhande rw'iyindi. Iyo ni yo nzira idafise akamaro cane yo gusoma ibi.

Abagurisha bompi babara ububiko bwabo ubwabo, kandi nta mubare wagenzuwe n'abandi. ZoomInfo igabura aho igera hakurikijwe ubwoko bw'ikibanza, RocketReach itanga igiteranyo kimwe. Nta n'imwe ikubwira ingano y'ibikiri vyo ku musi ubisohoye, kuko ukwangirika kw'amakuru kutaboneka mu iharura ry'ububiko bw'amakuru, kandi igiteranyo nta co kivuga ku kugenzura amakuru kuri buri nyandiko.

Ico imbonerahamwe iri hasi yerekana ni ukugura kubiri gutandukanye. Kumwe gufise ibiciro ku rupapuro. Ukundi gutangura n'ihamagara ryo gusuzuma ivyo ukeneye. Imibare muri iki ciciro ihora ivuguruzanya, ku buryo ibiri ngaha vyose vyavuye ku mbuga ubwazo.

Itandukaniro ry'Ishingiro: Kurondera Aho Abantu Baba n'Urubuga rwa GTM

Baza urubuga rwiza kurusha urundi maze uzohabwa inyishu idafise akamaro. Ntizikora igikorwa kimwe.

RocketReach ikora ikintu kimwe. Ironka imeyili na nimero ya terefone vyemejwe vy'umuntu, ningoga. Urondera imbere mu rubuga, ucisha urutonde mu kurungika vyinshi icarimwe, canke ukura aho abantu baba mu rupapuro ukoresheje inyongera ya Chrome. Uronka amakuru y'aho baba, ukayajana aho ari ho hose hakorera urudandaza rwawe rwa outbound. Urukurikirane rw'ubutumwa no kwubaka urutonde mu buryo bwikora biri iruhande, ariko igicuruzwa c'ishingiro kiracari igikoresho co kurondera. Ivyo si ukunegura. Gukora igikorwa kimwe neza ni ingamba nyakuri.

ZoomInfo ni ikindi ciciro c'ikintu. Amakuru y'aho abantu baba ni urwego rumwe. Hejuru yarwo hari ibimenyetso vy'intumbero, kumenya abagendera urubuga, conversation intelligence, kwikoresha kw'ingene CRM ikora, no kwongera amakuru y'abakiriya bashoboka bisubira kwandika muri sisitemu zawe. Bisomwa nk'icegeranyo c'ibicuruzwa bisangiye urwego rumwe rw'amakuru aho kuba igikoresho kimwe cakuze, kuko ari vyo koko.

Ng'iki igice gifise akamaro. Nta shusho iruta iyindi.

Uwujejwe kurondera abakozi akeneye nimero za terefone zigendanwa mirongo ine zemejwe muri iyi ndwi nta co amaze ku kumenya abagendera urubuga. Kugura ivyo bisigura kuriha ibikorwa remezo vyicaye bidakora mu gihe igikorwa nyakuri, kuronka nimero yitabwa, gikomeza kuba kinini nk'uko cahoze.

Umugwi w'amahera yinjira w'abantu cumi na babiri ni ikindi kibazo. Iyo urudandaza rukora ku rutonde rumwe n'ukwamamaza ku rundi, kandi nta wemeranya ku co bibarwako mu gusuzuma abakiriya bashoboka, ikibazo ntikiri mu makuru y'aho abantu baba. Kiri mu kuba sisitemu zitatu zibitse verisiyo zitatu za konti imwe. Igikoresho co kurondera ntikizobikosora, kuko atari co cangiritse.

Rero ikibazo nyakuri si urubuga rutsinda. Ni ubuso uburyo bwawe bwo kugurisha bupfuka vy'ukuri. Ibisigaye muri iyi nyandiko bibisesengura ikintu ku kintu, kandi urwego rwo ku musozo ruhuza ingano y'umugwi n'uburyo bwo kugurisha na buri rubuga.

Ingano y'Ububiko bw'Amakuru n'Ukuri kw'Amakuru

RocketReach ibara imyirondoro imiliyoni 700 n'ibigo imiliyoni 60. ZoomInfo ibara imyirondoro y'abanyamwuga imiliyoni 500+ n'imeyili z'akazi zemejwe imiliyoni 300+, ugereranije n'igitigiri c'ibigo itangaza nka imiliyoni 122+ n'imiliyoni 100+ ku rupapuro rumwe.

RocketReach iyoboye ku bantu. ZoomInfo iyoboye ku bigo. Nta n'imwe ari ububiko bunini. Zibara ibintu bitandukanye.

Nta na kimwe muri ivyo gishura ikibazo ufise vy'ukuri. Iharura ry'ububiko bw'amakuru ni ukuvuga ico kiriho ahantu kanaka, atari nimba nimero ya terefone igendanwa ya VP ukeneye ikivuga ku wa kabiri.

Imibare y'ukuri irushiriza kuba mibi. RocketReach ivuga ugushika kwa 90-98% ku meyili zemejwe. ZoomInfo ivuga ugushika kwa imeyili kwa 96% n'ukuri kwa terefone zigendanwa kwa 87%, hamwe n'igipimo co gukora neza kimanuka gushika kuri 72% ku nimero zitaziguye. 96% ya ZoomInfo iri mu rugero rwa RocketReach. Nta n'imwe ivuga ico yageragereje, canke ryari.

Uburyo bwo kugenzura buvuga vyinshi. ZoomInfo ihuza kugenzura kw'imashini n'abashakashatsi b'abantu n'ibimenyetso abakoresha bayo batanga. RocketReach ikora kugenzura imeyili mu bwinshi, kugenzura imiliyoni 180+ ku kwezi.

Ku mubare nta n'imwe igenzura, G2 iha RocketReach 4.4 n'urubuga rwa ZoomInfo 4.5. Ariko soma hakurya y'amanota. Ikirego kigaruka cane mu vyiyumviro vya RocketReach ni amakuru atari yo canke yashaje.

Ibiciro

RocketReach itangaza ibiciro vyayo. ZoomInfo ntibikora.

Essentials ni $27 ku kwezi, irihwa buri mwaka $329. Pro ni $69 ku kwezi, irihwa buri mwaka $829. Ultimate ni $142 ku kwezi, irihwa buri mwaka $1,699. Imigambi ya Team ihabwa igiciro bisabwe.

Buri kwezi na buri mwaka si igicuruzwa kimwe ku biciro bibiri. Buri mwaka itanga kurondera kudafise urugero kandi igabanya ibisohorwa gushika kuri 1,200, 3,600 canke 20,000 ku mwaka. Buri kwezi ipima kurondera gushika kuri 100, 250 canke 1,000 ku kwezi. Ihitamwo ry'uburyo bwo kuriha rigena ico uzoshirwa imbere.

Imbibe z'ivyiciro zifise akamaro kurusha ibiciro. Essentials ni imeyili gusa, rero nimero za terefone zitangurira kuri Pro. Guhuza CRM na Salesforce, HubSpot, Outreach, Salesloft na Bullhorn na vyo bitangurira kuri Pro. Amakuru y'intumbero yo kugura ari kuri Ultimate gusa, kandi ipaki y'intumbero itangurira kuri $175 ku kwezi.

Imibare yatangajwe kuri iyi migambi ivuguruzanya ku rubuga rwose. Genzura urupapuro wewe ubwawe imbere yo gutegura ingengo y'amahera.

ZoomInfo ni ubuntu mu gutangura, hanyuma ikora ku makuru yo gukoresha ashingiye ku ikoreshwa. ZoomInfo Lite ni urwego rw'ubuntu ruhoraho rufise ibisohorwa 10 ku kwezi, bihagije mu gusuzuma ntabwo ari vyinshi kurenza ivyo. Uburyo bwuzuye bwo gushika ku rubuga buhabwa igiciro hakurikijwe amakuru, ubwenge n'ingene bikora umugwi ukeneye vy'ukuri. Amakuru akoreshwa mu gusohora, atari mu kurondera.

Ronka amategeko yo kwongera igihe mu nyandiko imbere yo gusinya na rumwe muri zo.

Amakuru y'Intumbero yo Kugura n'Ibimenyetso vy'Abaguzi

Imbuga zompi zigurisha intumbero. Zayubatse mu buryo butandukanye, kandi ivyo bigaragara mu buryo uyikoresha.

RocketReach ikodesha iyayo. Igice c'intumbero gikora ku bufatanye na Intentsify, gipfuka ingingo 35,000+ zisubirwamwo buri ndwi, kandi kiza nk'ipaki itangurira kuri $175 ku kwezi. Kiri no kuri Ultimate gusa. Ico uronka ni ukuduga kw'ingingo ku rwego rwa konti iruhande y'amakuru y'aho abantu baba mu gikoresho kimwe, ivyo bikaba vyiza kurusha kuriha umugurisha w'intumbero atandukanye hanyuma ugahuza intonde zibiri n'intoki.

ZoomInfo yaguze iyayo. Intumbero yabo iva ku kugura Clickagy kandi ikora ku guhuza IP n'ibigo imiliyoni 210 mu rusobe rw'ibimenyetso rwabo. Si igice ushiraho inyuma. Ibimenyetso bigaburira urwego rumwe n'inyandiko za CRM n'amakuru y'amahamagara, rero konti iduga igaragara ihujwe n'amateka y'amasezerano yawe aho kuba umurongo mu kibaho gitandukanye.

Gutunga umuyoboro si vyiza mu buryo bwikora kurusha kuwukodesha. Ibigo vyompi bisigura imiterere yavyo nk'iy'ubwenge kurushiriza, ivyo bikaba nta co bikubwira ku bwiza bw'ikimenyetso.

Itandukaniro ry'imiterere ni igice ushobora gusuzuma vy'ukuri imbere yo kugura. Igice cashizweho inyuma kiguha urutonde rwa konti zerekana ukuduga kw'ingingo. Icahujwe kiguha uko kuduga iruhande y'ico konti yamaze gukora nawe. Ikiruta ikindi biterwa n'uko umugwi wawe ufise amateka y'amasezerano yo gushira munsi yavyo.

Uhitamwo Iyihe?

Nta watsinze ngaha. Ikibazo si urubuga rwubatswe neza kurushiriza, ahubwo ni uruhuye n'ico umugwi wawe ukora vy'ukuri.

Imigwi myinshi yihenda mu cerekezo kimwe. Igura ubwaguke kuko demo yari ihimbaye, hanyuma igakoresha igice gito.

Hitamwo RocketReach Nimba

Uri umudandaza umwe, uwujejwe kurondera abakozi canke umugwi muto: igicuruzwa cubakiwe umuntu umwe aronka aho umuntu umwe aba ningoga. Nta co kirimwo kiyumvira ko ufise RevOps.

Imeyili ni inzira yawe nyamukuru: Essentials ipfuka imeyili gusa, rero nimba igipimo cawe co guhuza gishingiye ku meyili, urwego ruhendutse kurusha izindi rukora igikorwa.

Ushaka kumenya igiciro imbere yo kuvugana n'umuntu uwo ari we wese: urashobora guharura amahera uzokoresha ku mwaka mu munota umwe, ivyo bikaba atari ukuri ku bwinshi bw'iki ciciro.

Uhitamwo kwiyemeza buri kwezi aho kuba buri mwaka: uburyo bwompi burahari, kandi ihitamwo hagati yabwo ni nyakuri aho kuba igabanuka ry'igiciro gusa.

Ukora mu vy'ubuvuzi canke mu kurondera abarongozi bakuru: RocketReach ifise amakuru y'ubuvuzi ya NPI kuri Ultimate no guhuza na Bullhorn vyubatswe imbere guhera kuri Pro.

Hitamwo ZoomInfo Nimba

Urudandaza, ukwamamaza na RevOps bikeneye inyandiko zimwe: nimba imigwi itatu ikora ku bisohorwa bitatu vya konti zimwe, ico ni ikibazo gitandukanye n'ubwiza bw'amakuru y'aho abantu baba, kandi igikoresho co kurondera ntigitorera umuti.

Outbound yawe ishingiye ku mahamagara: ZoomInfo itangaza igitigiri ca nimero zitaziguye naho RocketReach ntibikora, rero aho terefone zishika biroroshe gusuzuma ku ruhande rumwe kurusha urundi.

Ushaka intumbero imbere mu ngene bikora aho kuba iruhande: konti iduga igaragara iruhande y'amateka y'amasezerano yayo ni ikintu gitandukanye n'urutonde mu kibaho gitandukanye.

Ufise ivyo usabwa vyo guhuza no kurongora ku rwego rw'ibigo bininiya: ZoomInfo ishira guhuza CRM mu vyerekezo vyompi, ingene kurongora bikora no gushira mu ngiro vyihariye nk'ibiranga ibigo bininiya. RocketReach ntiyashiriweho ivyo.

Wubaka mu buryo butaziguye ku makuru: gushika kuri API na MCP bibafungurira ibikoresho vyawe n'abakozi bawe b'ikoranabuhanga.

Ingano y'umugwi ni yo ikunda gufata ingingo, ariko si yo yonyene. Umugwi w'abantu bane ukoresha uburyo bugoye bw'inzira nyinshi urashobora gukenera ubwaguke. Umugwi w'abantu mirongo ine urungika imeyili gusa urashobora kutabukenera.

Ibibazo Bikunda Kubazwa kuri RocketReach na ZoomInfo

1. RocketReach ikoreshwa iki?

RocketReach ikoreshwa mu kurondera no kugenzura amakuru y'aho abantu baba mu rudandaza. Urondera umuntu canke ikigo maze uronka imeyili na nimero za terefone vyemejwe, imbere mu rubuga, ukoresheje kurungika vyinshi icarimwe, canke inyongera ya Chrome. Urukurikirane rw'ubutumwa no kwubaka urutonde mu buryo bwikora biri hejuru yavyo, ariko igikorwa c'ishingiro ni ukurondera.

2. RocketReach igura angahe ku kwezi?

Ku kuriha buri mwaka, Essentials ni $27 ku kwezi, Pro $69 na Ultimate $142. Kuriha buri kwezi na vyo birahari ku giciro kiri hejuru, kandi bihindura igicuruzwa aho guhindura igiciro gusa. Buri mwaka itanga kurondera kudafise urugero hamwe n'ibisohorwa vya buri mwaka bifise urugero, mu gihe buri kwezi ipima kurondera.

3. Abantu bakoresha RocketReach mu ki?

Cane cane mu kurondera abakiriya ba outbound no kurondera abakozi. Abadandaza ku giti cabo bayikoresha mu kurondera imeyili y'uwufata ingingo imbere y'urukurikirane rw'ubutumwa rutabanje kumenyana. Abajejwe kurondera abakozi n'ibigo birondera abarongozi bakuru bayikoresha mu kurondera abitoza, bafashijwe no guhuza na Bullhorn n'amakuru y'ubuvuzi ya NPI ku rwego rwo hejuru.

4. ZoomInfo ikoreshwa iki?

ZoomInfo ikoreshwa nk'urubuga rwa go-to-market aho kuba igikoresho co kurondera. Amakuru y'aho abantu baba ari munsi y'ibimenyetso vy'intumbero, kumenya abagendera urubuga, conversation intelligence no kwikoresha kw'ingene CRM ikora. Imigwi iyigura iyo urudandaza, ukwamamaza na RevOps bikeneye gukora ku nyandiko zimwe.

5. Urondera iki ukoresheje ZoomInfo?

Aho abantu baba n'ibigo imbere, vyashunguwe hakurikijwe firmographics na technographics. Hanze y'ivyo, imigwi irondera ibimenyetso vyo kugura: konti ziduga ku ngingo z'intumbero, abagendera urubuga batazwi bahujwe n'ikigo, n'ibitera nka ivyiciro vy'imfashanyo y'amahera, impinduka z'abarongozi n'ibikorwa vyo kurondera abakozi.