Ibikoresho Vyiza vya Email Prospecting mu Outreach ya B2B mu 2026

Buri gikoresho ca email prospecting kirasezeranya deliverability ikomeye n'ububiko bunini bw'amakuru y'abakiriya. Ubushakashatsi ku deliverability bwakozwe mu 2025 bwagaragaje ko 34% z'imeyili z'ubucuruzi ntizigera zigera mu gasanduku k'ubutumwa mu buryo bugaragara, ahubwo zikajya muri spam n'ubwo zaba zaranyuze mu igenzura risanzwe ryo kohereza. Aho ni naho ibitandukanya nyakuri hagati y'izi porogaramu bigaragarira.

Imyaka myinshi yo gukora lead prospecting kampanye no kugerageza ibikoresho vyo kugurisha vya b2b bigaragaza imiterere imwe: porogaramu zikora neza mu vy'ukuri si izifite ibiranga vya AI biteye ubwoba, ahubwo ni izashize ibikorwa remezo vyazo mu buryo bwiza mbere yo kongeraho gushaka lead zihariye. Iyi ngingo isobanura uburyo bwo gusuzuma ibi bikoresho, igereranya umunani mu bikoreshwa cane, kandi isesengura icatuma deliverability ikora neza, uko vyaba bimeze kose ku porogaramu yahiswemo.

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Uko Guhitamo Igikoresho ca Email Prospecting

Urutonde rw'ibiranga rutuma porogaramu zose zisa. Itandukaniro nyakuri rigaragara mu vyiciro bitandatu.

Ibikorwa remezo vya deliverability nivyo bigena niba kampanye zigera mu gasanduku k'ubutumwa canke se atari vyo; bimwe mu bikoresho birimo warm-up n'ibikorwa remezo vyo kohereza, ibindi bikabireka ku bwiyubake bwihariye, kandi ibisobanuro birambuye tuzabibona hakurya.

Amakuru y'abakiriya bashoboka nayo aratandukanye cane hagati ya porogaramu. Izindi zishiramo amakuru y'abakiriya ubwazo, izindi zikayagurisha binyuze mu buryo bw'ubuzima bwihariye bwa credit canke ntizibe zibifite na gato zikoresha ibikoresho vya web scraping aho kuyakusanya ubwabo, kandi ubwiza bw'amakuru bugenda butandukana bitewe n'uturere.

Ubufasha bwa AI bikwiye gusuzumwa neza: bimwe mu bikoresho vy'ukuri vyandika kandi bikagena ubutumwa hashingiwe ku makuru y'umukiriya, naho ibindi bikuzuza gusa uduce twa merge fields bakavyita gukorera ku giti c'umuntu.

Uburyo bwo kugera ku bakiriya birakenewe ku makipe akora outreach binyuze mu buryo bwinshi bwa uburyo bwo kugurisha bwa b2b, atari imeyili gusa. Porogaramu zimwe zikoresha LinkedIn, amahamagara, na SMS ku buryo busanzwe, izindi zikaba zibona uburyo bwose butari imeyili nk'ikintu congewe cishurirwa ukwaco.

Uburyo bwo Gushiraho Ibiciro butandukanywa hagati y'igiciro ku mukoresha umwe, igiciro gifatika, n'ibishingiye kuri credit, kandi kohereza canke amasanduku y'ubutumwa "bitagira imipaka" akenshi bigira aho bigarukira ahandi muri gahunda.

Kubahiriza Amategeko, cane cane uko porogaramu ihagaze ku itegeko rya GDPR n'uko icunga urutonde rw'abanze kwakira ubutumwa, birakenewe cane ku makipe akorera muri EU.

Ibikoresho Vyiza vya Email Prospecting

Buri gikoresho kiri hasi kigwa mu vyiciro bitatu: porogaramu zikubiyemo vyose zihuza amakuru na outreach, izikoresha gusa kohereza imeyili zishingiye kuri deliverability, canke porogaramu za multichannel zirenga imeyili gusa. Impapuro z'ibiciro akenshi zihisha ibirimo n'ibigurishwa ukwavyo, ni yo mpamvu ivyo bisobanurwa kuri buri kimwe.

1. Apollo.io

Apollo iri mu vyiciro bikubiyemo vyose: ububiko bw'amakuru y'abakiriya ba B2B (burenga miliyoni 240 z'abakiriya) buhurizwa ako kanya n'ibikorwa vyo kohereza imeyili zikurikiranye, guhamagara, n'ikoranabuhanga ryikora, vyose muri porogaramu imwe. Yagenewe amakipe ashaka gushaka no kugera ku bakiriya mu gikoresho kimwe, aho gufatanya utanga amakuru n'ikigo gitandukanye gitanga serivisi yo kohereza.

Ikiranga c'umwihariko: ububiko bushizwemo muri porogaramu bituma urutonde rwa outreach n'iyongeramakuru bikorwa nta gukura amakuru ahandi. Sequences, imeyili zemejwe, na nimero za telefoni vyose biba mu workspace imwe n'amakuru y'umukiriya.

Vyifashe cane ku makipe adafite urutonde rusukuye rw'abakiriya bashoboka akaba ashaka amakuru na outreach vyombi munsi ya konti imwe, cane cane amakipe mato ashaka guhuza ibikoresho vyayo.

Ikibazo kigaragara: kubera ko gushaka abakiriya, sequencing, guhamagara, n'iyongeramakuru vyose biri ku mbonerahamwe imwe, abakoresha bashasha akenshi bakenera igihe kugira ngo bamenye uko bikora mbere yo gukora neza. Apollo na none ikoresha sisitemu ya credit, rero gukoresha amakuru menshi (nimero za telefoni, iyongeramakuru, gukuramo amakuru) bishobora kongera ikiguzi hejuru y'igiciro c'umukoresha umwe.

Ibiciro: Free: $0/ukwezi. Basic: $49/ukwezi. Professional: $79/ukwezi. Organization: $119/ukwezi.

2. Saleshandy

Saleshandy ni porogaramu ya cold email outreach yubatswe ku ihame ry'amakonti yo kohereza atagira imipaka n'ibikorwa remezo vya deliverability bishizwemo. Amakuru y'abakiriya, dialer, na CRM bigurishwa nk'ivyongeweho bitandukanye aho kuba biri muri porogaramu ku buryo busanzwe. Iri mu vyiciro vy'izikoresha gusa kohereza imeyili kuruta ivy'ibikubiyemo vyose, nubwo yiyagusanya kure y'outreach gusa.

Ikiranga c'umwihariko: buri gahunda, harimo n'urwego rw'ibanze, irimo amakonti y'imeyili ahujwe atagira imipaka na warm-up ikora yo ubwayo, ivyo bikaba bidasanzwe kuko abandi bapiganwa benshi bagena warm-up canke umubare w'ivyoherejwe ku vyiciro vyo hejuru gusa.

Vyifashe cane ku makipe n'ibigo bimaze kugira urutonde rw'abakiriya bashoboka, canke bifuza kugura amakuru ukwavyo, kandi bashaka kongera umubare w'ivyoherejwe nta kwishura vyinshi ku gasanduku kamwe.

Ikibazo kigaragara: ububiko bw'amakuru burenga miliyoni 852 ntibushirwa muri gahunda za outreach, bukoreshwa binyuze mu buryo bwihariye bwa credit bwa Lead Finder, rero amakipe akenera amakuru ashizwemo agomba kubiteganyiriza umutungo hejuru y'ubwiyandikishe bwa outreach.

Ibiciro: Outreach Starter: $25/ukwezi. Outreach Pro: $69/ukwezi. Outreach Scale: $139/ukwezi.

3. Instantly

Instantly ni porogaramu yo kohereza imeyili gusa, yubatswe ku bikorwa remezo vya deliverability n'umubare w'ivyoherezwa, aho amakuru y'abakiriya aboneka mu kuyagura ukwayo aho kuba biri muri porogaramu. Buri gahunda ya outreach, harimo n'iy'igiciro gito kurusha izindi, irimo amakonti y'imeyili ahujwe atagira imipaka na warm-up itagira imipaka.

Ikiranga c'umwihariko: sisitemu ya SISR ku vyiciro vyo hejuru igena ubwayo seriveri zihariye n'uduce twa IP ku konti imwe imwe, ikaba isimbuza za IP zabonetse ko zitizewe kugira ngo irinde deliverability, ibikorwa remezo amakipe menshi yari kuba agomba kwishiriraho no kwicungira ubwayo.

Vyifashe cane ku makipe yohereza imeyili nyinshi za cold email binyuze mu ma-domain n'amakonti menshi, akaba ashaka ko deliverability icungwa ku rwego rw'ibikorwa remezo aho kuyigenzura intoki ku ntoki.

Ikibazo kigaragara: amakuru y'abakiriya ntabwo ari muri gahunda za outreach, akoreshwa binyuze muri gahunda zihariye za Instantly Credits, kandi imiterere rusange y'ibiciro igabanyijwemo inzira nyinshi (Outreach, Credits, bundles, VIP), bigatwara igihe kugira ngo umenye neza ihuriro rikwiye.

Ibiciro: Growth: $47/ukwezi. Hypergrowth: $97/ukwezi wishura buri mwaka. Light Speed: $358/ukwezi wishura buri mwaka. Amakuru y'abakiriya n'iyongeramakuru vyishurwa ukwavyo binyuze muri Instantly Credits, guhera hafi ya $37/ukwezi. Enterprise: ibiciro bigenwa ukurikije ivyo ukeneye.

4. Smartlead

Smartlead ni porogaramu yo kohereza imeyili gusa, yubatswe ku makonti atagira imipaka n'uguhindagurika kw'abohereza vyikora. Za credit z'amakuru y'abakiriya zishirwa muri buri gahunda ku mubare ugenwe, aho kuba igicuruzwa citandukanye rwose. Iyi porogaramu yerekeza ku bakoresha imeyili nyinshi n'amakipe akorera ibigo.

Ikiranga c'umwihariko: buri gahunda, harimo n'urwego rw'ibanze, irimo amakonti y'imeyili ahujwe atagira imipaka hamwe n'uguhindagurika vyikora hagati yayo yose, bigatuma umubare w'ivyoherejwe ugabanywa mu buryo bungana kugira ngo harindwe izina ryiza ry'uwohereza umwe umwe.

Vyifashe cane ku ibigo n'amakipe akoresha imeyili nyinshi, bikaba bishaka whitelabeling n'ama workspace menshi y'abakiriya, ivyo vyombi biboneka guhera kuri gahunda ya Pro.

Ikibazo kigaragara: za credit z'imeyili z'abakiriya zemejwe zigira umubare ugarukiraho ku rwego (2 000 kuri Base, 30 000 kuri Pro), rero amakipe akeneye amakuru arenze ayo agomba kuzamuka urwego canke kugura za credit z'inyongera ukwazo. Whitelabeling, seriveri zihariye, kwemeza, na dialer vyose ni ivyongeweho vyishurirwa ukwavyo hejuru y'igiciro ca gahunda shingiro.

Ibiciro: Base: $32/ukwezi. Pro: $78/ukwezi. Unlimited Smart: $144/ukwezi. Unlimited Prime: $315/ukwezi.

5. Lemlist

lemlist ni porogaramu ikubiyemo vyose ishira ububiko bwayo bw'aba-lead burenga miliyoni 650 n'uburinzi bwa deliverability muri buri gahunda, aho kugurisha amakuru ukwavyo. Urwego rwayo rwa Multichannel rwagura outreach kuri imeyili, LinkedIn, SMS, WhatsApp, no guhamagara, vyose biva mu workflow imwe.

Ikiranga c'umwihariko: ububiko bwa lead, igikoresho gishaka kandi cemeza imeyili, n'uburinzi bwa deliverability bwa lemwarm birimo muri buri gahunda, ndetse n'urwego rw'ibanze, rero kubaka no kugera ku rutonde ntibisaba kugura za credit zihariye z'amakuru.

Vyifashe cane ku makipe ashaka amakuru yo gushaka abakiriya na outreach ya multichannel vyombi munsi y'ubwiyandikishe bumwe, nta gukoresha abatanga amakuru benshi batandukanye.

Ikibazo kigaragara: gahunda y'ibanze ya Email igarukira kuri imeyili 50 000 ku kwezi uko ikipe ingana kose, kandi ubushobozi bwuzuye bwa multichannel (LinkedIn, SMS, guhamagara) buboneka gusa kuri gahunda ihenze ya Multichannel yishurwa ku mukoresha umwe, WhatsApp ikaba ikeneye ikintu congeweho ndetse na hariya.

Ibiciro: Email: $55/ukwezi. Multichannel: $87/ukwezi. Enterprise: ibiciro bigenwa ukurikije ivyo ukeneye. Igerageza ry'iminsi 14 ku buntu riraboneka kuri gahunda zose.

6. Overloop

Overloop ni porogaramu ikubiyemo vyose ihuza ububiko bw'amakuru y'abakiriya ba B2B burenga miliyoni 450 n'imeyili zanditswe na AI na kampanye za LinkedIn; za credit ni yo ifatwa nk'ifaranga rusange rikoreshwa mu makuru no kwemeza, aho amakuru kuba igicuruzwa citandukanye.

Ikiranga c'umwihariko: AI ikora ubushakashatsi ku rubuga n'amakuru ya interineti y'umukiriya, ikandika imeyili za cold email n'ubutumwa bwa LinkedIn vyihariye buvuye muri ubwo bushakashatsi ako kanya, nta gukenera kwandika intoki kugira ngo ukore kampanye.

Vyifashe cane ku abantu ku giti cabo n'amakipe mato ashaka amakuru, imeyili, na outreach ya LinkedIn vyose bihujwe hamwe, AI ikitwara kwandika, nta gukoresha ibikoresho vyinshi bitandukanye.

Ikibazo kigaragara: gahunda ya Starter igarukira kuri konti 1 y'imeyili ihujwe na kampanye 3 zikora ku mukoresha umwe, kandi za credit zikoreshwa zombi mu gushaka abakiriya no kwemeza imeyili, rero kubaka urutonde runini bigatwara vyihuse credit z'ukwezi kuruta uko vyagaragara bwa mbere.

Ibiciro: Starter: $69/umukoresha/ukwezi. Growth: $99/umukoresha/ukwezi. Enterprise: ibiciro bigenwa ukurikije ivyo ukeneye. Igerageza ry'iminsi 14 ku buntu riraboneka kuri gahunda zose.

7. Snov.io

Snov.io ni porogaramu ikubiyemo vyose ihuza ububiko bw'amakuru y'abakiriya ba B2B, igikoresho gishaka kandi cemeza imeyili, warm-up, kampanye za multichannel, na CRM yoroheje, vyose mu bwiyandikishe bumwe bushingiye kuri credit (bwitwa Sales Suite), aho ikoranabuhanga rya LinkedIn rigurishwa nk'ikintu congeweho gitandukanye.

Ikiranga c'umwihariko: sisitemu imwe ya credit ikubiyemo gushaka abakiriya, gushaka imeyili, no kwemeza imeyili vyose hamwe, kandi kampanye, abohereza, n'ibikurikirana bitagira imipaka birimo muri buri gahunda, ndetse na Starter.

Vyifashe cane ku makipe ashaka amakuru, outreach ya imeyili, kwemeza, na warm-up vyose munsi y'ubwiyandikishe bumwe kandi adakeneye ikoranabuhanga rya LinkedIn ryashizwemo ku buryo busanzwe.

Ikibazo kigaragara: ikoranabuhanga rya LinkedIn ntabwo riri muri gahunda iyo ariyo yose ya Sales Suite, rikishurwa ukwaryo ku $69/ukwezi ku konti ya LinkedIn imwe, rero amakipe ashaka outreach ya multichannel nyayo (imeyili hamwe na LinkedIn) agomba kubiteganyiriza umutungo hejuru ya gahunda shingiro. Ibiciro vyerekanwe birimo igabanya ry'agateganyo rikiriho: 25% ku vyishurwa buri mwaka muri rusange, hiyongereyeho igabanya rya 40% ry'umwaka wa mbere ku vyiciro vya Pro L na Ultra gusa, rero imibare ishobora guhinduka igabanya rirangiye.

Ibiciro: Starter: $29,25/ukwezi. Pro S: $74,25/ukwezi. Pro M: $141,75/ukwezi. Pro L: $221,40/ukwezi. Ultra: $442,80/ukwezi. Custom Ultra: ibiciro bigenwa ukurikije ivyo ukeneye, vugana n'itsinda ry'ibicuruzwa.

8. Woodpecker

Woodpecker ni porogaramu ya cold email n'ikoranabuhanga ryo kugurisha, yubatswe ku sequences zigizwe n'intambwe nyinshi, gukurikirana deliverability, na dashboard y'ikigo co gucunga abakiriya benshi biva kuri konti imwe. Iri mu vyiciro vy'izikoresha gusa kohereza imeyili, ibiciro bikagenwa n'umubare w'ivyoherejwe aho kuba igiciro gifatika ku mukoresha umwe.

Ikiranga c'umwihariko: agency panel iha ibigo bikora lead generation dashboard imwe ihuriweho, ifite icunga kampanye ku rwego rw'umukiriya n'amakonti yo kohereza atandukanye ku mukiriya umwe umwe, iki ni ikintu nyakuri gitandukanya kuko abapiganwa benshi baba badafite ibiranga vy'ibigo ku buryo bwuzuye canke bakabiciriza ikiguzi kinini.

Vyifashe cane ku amakipe mato kugeza ku ayo hagati mu bucuruzi, abashaka abakozi, n'ibigo bikoresha urutonde rwa cold email rwibanze kandi rugenewe abantu bagenwe neza, aho kohereza vyinshi bidateganyijwe.

Ikibazo kigaragara: ibiciro bigenwa n'umubare w'ivyoherejwe ku kwezi aho kuba amafaranga afatika ya buri kwezi, rero ikiguzi ntikiba gihamye kandi kigomba kugenzurwa ukurikije umubare nyawo mbere yo gutegura ingengo y'imari.

Ibiciro: Bishingiye ku mubare, bigenwa na slider ihuza n'umubare w'abakiriya bashoboka bavuzweho buri kwezi, nta giciro gihamye ca gahunda. Igerageza ry'iminsi 14 ku buntu riraboneka. Reba ibiciro biriho ubu ku rubuga rwa Woodpecker rw'ibiciro.

Ikigenga Nyakuri Deliverability y'Imeyili

Nta na kimwe mu bikoresho vyavuzwe haruguru gishobora kwemeza ko ubutumwa bugera mu gasanduku k'ubutumwa, uko urupapuro rwo kugurisha rubivuga kose. Deliverability iterwa n'ibikorwa remezo n'imyitwarire yo kohereza, kandi bikora mu buryo bumwe uko porogaramu ikoreshwa iyo ariyo yose.

Warm-up ni intangiriro. Konti nshasha canke idakoreshwa ikenera kongera buhoro buhoro umubare w'ivyoherejwe mbere yo kwinjira muri kampanye nyakuri. Kutabikora ni bumwe mu buryo bwihuse bwo gusenya domain mbere y'uko pipeline yo kugurisha ya b2b itangira gukora.

Uguhindagurika kw'Abohereza nabwo burakenewe kimwe. Gukwirakwiza ivyoherejwe hagati y'amakonti menshi ahujwe, aho kubinyuza vyose ku aderesi imwe, birinda ko izina ryiza rya konti imwe ryangirika ryonyine iyo hari ikohererezwa bidakozwe neza. Ibikoresho vyinshi kuri uru rutonde birimo iki kintu ku buryo bushizwemo, batanga amakonti ahujwe atagira imipaka, mugabo atari vyose bibikora, rero bikwiye kugenzurwa mbere yo gutekereza ko birimo.

Kwemeza Domain ntibishobora kwirengagizwa muri iki gihe. Inyandiko za SPF, DKIM, na DMARC zigomba gushirwaho neza mbere y'uko cold email na rimwe yoherezwa. Abatanga serivisi z'imeyili bakomeje gukaza ibisabwa abohereza benshi mu myaka ya vuba, rero kwemeza domain n'imyitwarire yo kohereza none bifite agaciro kurushaho kuruta mbere, kandi ibikoresho bifite warm-up canke uguhindagurika bikomeye ntibishobora guhindura burundu domain itemejwe neza.

Nubwo ibi vyose vyakozwe neza, nta porogaramu ishobora kwemeza ko ubutumwa bugera mu gasanduku k'ubutumwa. Deliverability iterwa n'izina ryiza rya domain, ubwiza bw'urutonde, n'uko abakiriya bitabira, kimwe n'uko iterwa n'igikoresho cakoreshejwe.

Urutonde rusukuye, rugenewe neza abantu bagenwe, rwubatswe binyuze muri intent based marketing canke abizewe abatanga amakuru buri gihe uzarusha imikorere urundi runini mugabo rutari nyakuri, ndetse no ku bikorwa remezo bimwe. Igikoresho gishiraho ibisabwa. Imyitwarire yo kohereza n'ubwiza bw'urutonde ni vyo bigena icabaho koko imeyili imaze gusohoka.

Uko Guhitamo Igikoresho Gikwiye Ikipe Yawe

Ico guhitamo neza gishingiye ku vyakoreshwaga mbere muri tech stack, ntibishingiye ku gikoresho gifite urutonde rurerure rw'ibiranga.

• Ukeneye amakuru y'abakiriya ashizwemo hamwe na outreach, nta guhuza utanga amakuru wihariye n'uwohereza wihariye: reba Apollo canke Overloop.
• Usanzwe ufite urutonde rusukuye, rwakozweho ubushakashatsi neza kandi ukifuza kohereza vyinshi ku giciro gito: gereranya Saleshandy canke Woodpecker, vyombi vyubatswe ku kohereza kutagira imipaka canke gushingira ku bikoreshwa aho kuba amakuru ashizwemo.
• Gukoresha Amakonti Menshi ku Rugero Rukomeye, cane cane ibigo: gereranya Instantly canke Smartlead, aho ibikorwa remezo vya deliverability n'uguhindagurika kw'abohereza vyubatswe kugira ngo bikemure umubare munini w'ama-domain menshi.
• Gushira Imbere Outreach Yubwenge, Ikorewe ku Giti c'umuntu kurusha umubare gusa: reba lemlist, aho gukorera ku giti c'umuntu bifashijwemo na AI hamwe na sequencing ya multichannel ari vyo bikomeye cane.

Nta na kimwe muri ibi ari ikosa. Vyubatswe ku ntangiriro zitandukanye, rero hitamo igikoresho kigenda neza n'aho ikipe yawe iherereye, ntabwo ari uko vyanditswe ngo ubihindure.

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Ibibazo Bikunze Kubazwa ku Bikoresho vya Email Prospecting

1. Ni ikihe gikoresho ciza c'ubuntu co gukorera email marketing?

Email marketing na email prospecting ni ibintu bitandukanye; ibikoresho vya marketing nka Mailchimp bikora newsletters, naho ibikoresho vya prospecting bikora cold outreach na deliverability. Muri ibi bikoresho, Apollo itanga urwego rw'ubuntu rukoreshwa neza koko, naho ibindi vyinshi bitanga gusa igerageza ry'igihe gito aho kuba gahunda z'ubuntu zihoraho.

2. Ese amalisiti y'imeyili atanga amafaranga?

Urutonde rwubatswe neza, rugenewe abantu bagenwe neza rushobora gutanga pipeline nyakuri, mugabo si urutonde ubwarwo rutanga amafaranga, ni outreach yubatswe hejuru yarwo. Urutonde runini rw'abantu batahuye neza akenshi ruruta munsi urundi ruto mugabo rwakozweho ubushakashatsi, uko igikoresho cakoreshejwe coherereza kigenda kose.

3. Ni ibihe bikoresho vya prospecting bizwi cane?

Apollo, Saleshandy, Instantly, Smartlead, lemlist, Overloop, Snov.io, na Woodpecker ni bimwe mu bikoresho bikoreshwa cane, buri kimwe kikaba kiri mu ciciro gitandukanye: amakuru na outreach vyombi hamwe, kohereza imeyili gusa, canke kwitabira multichannel.

4. Ni uwuhe buryo bwiza bwo gushaka abakiriya?

Nta buryo bumwe bwiza kurusha ubundi buhari, uburyo bukomeye buhuza urutonde rwakozweho ubushakashatsi neza n'outreach igenewe abantu bagenwe neza hamwe no gukurikirana buri gihe. Umubare munini nta kugena abantu neza ugenda uruta munsi urutonde ruto mugabo rutunganye.

5. Ni ibihe bice 4 vy'ingenzi bigize imeyili?

Cold email ikomeye ikenera umutwe usobanutse kandi ubereye, intangiriro ikorewe ku giti c'umuntu yerekana ubushakashatsi nyakuri, icifuzo c'agaciro kigaragara, hamwe na call to action imwe yoroshe.