RocketReach ndi ZoomInfo: Kuyerekezera Kogwira Ntchito

76% ya mabungwe imati zosakwana theka la deta yawo ya CRM ndi yolondola komanso yokwanira. RocketReach ndi ZoomInfo zonse zimagulitsa mankhwala a zimenezo. Koma sizinapangidwe kwa wogula mmodzi. Imodzi ndi chida chofufuzira anthu olumikizana nawo chomwe mumadzigwiritsa nokha chokhala ndi mitengo patsamba. Ina ndi nsanja ya go-to-market yomwe imagulitsidwa kudzera mu njira yogulitsa.

Nkhaniyi ikufotokoza kumene deta yogulitsa ya nsanja iliyonse imachokera, momwe imatsimikiziridwira, mtengo wake, ndi momwe imalowera mukufufuza makasitomala oyembekezeka kwa tsiku ndi tsiku. Ngati mukuwunika pulogalamu yofufuzira makasitomala oyembekezeka ya B2B, cholinga pano ndi chithunzi chomveka bwino cha zonse ziwiri, osati kutsatsa njira yachitatu.

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RocketReach ndi ZoomInfo Mwachidule

Nkhani zambiri zoyerekezera zimayamba ndi kuyika manambala a database pambali pa ena. Iyo ndi njira yosathandiza kwambiri yowerengera izi.

Ogulitsa onse awiri amawerenga ma database awo okha, ndipo palibe nambala yotsimikiziridwa mosadalira wina. ZoomInfo imagawa kuphimba kwake mwa mtundu wa munda, RocketReach imapereka chiwerengero chimodzi. Palibe imene imakuuzani kuti ndi zingati zomwe zikadali zolondola tsiku lomwe mumazitulutsa, chifukwa kuwonongeka kwa deta sikuwoneka pa chiwerengero cha database, ndipo chiwerengero chonse sichinena chilichonse za kutsimikizira deta kumbuyo kwa mbiri iliyonse.

Zomwe tebulo lili pansipa likuwonetsa ndi kugula kuwiri kosiyana. Kumodzi kuli ndi mitengo patsamba. Kwina kumayamba ndi foni yowunika zosowa. Manambala mu gulu ili amatsutsana nthawi zonse, choncho zonse zomwe zili pano zimachokera ku nsanja zenizeni.

Kusiyana Kwakukulu: Kufufuza Anthu Olumikizana Nawo ndi Nsanja ya GTM

Funsani kuti ndi nsanja iti yomwe ili yabwino ndipo mudzapeza yankho losathandiza. Sizigwira ntchito imodzi.

RocketReach imachita chinthu chimodzi. Imapeza imelo ndi nambala ya foni zotsimikiziridwa za munthu, mwachangu. Mumafufuza mkati mwa nsanja, mumadutsa mndandanda kudzera mu kukweza zambiri nthawi imodzi, kapena mumatenga anthu olumikizana nawo mwachindunji patsamba pogwiritsa ntchito chowonjezera cha Chrome. Mumalandira tsatanetsatane wa kulumikizana, ndipo mumazitengera ku chilichonse chomwe chimayendetsa kugulitsa kwanu kwa outbound. Zotsatizana ndi kupanga mndandanda mwaokha zili pambali pake, koma chinthu chachikulu chikadali chida chofufuzira. Zimenezo si kudzudzula. Kuchita ntchito imodzi bwino ndi njira yeniyeni.

ZoomInfo ndi gulu losiyana la chinthu. Deta ya anthu olumikizana nawo ndi gawo limodzi. Pamwamba pake pali zizindikiro za cholinga, kuzindikira alendo a webusaiti, conversation intelligence, kudzichitira kwa ntchito ya CRM, ndi kupindulitsa deta ya makasitomala oyembekezeka komwe kumalembanso mu machitidwe anu. Imawerengeka ngati gulu la zinthu zomwe zimagawana gawo limodzi la deta osati chida chimodzi chomwe chakula, chifukwa ndi zomwe ilidi.

Nayi gawo lofunika. Palibe mawonekedwe abwino kuposa ena.

Wolemba ntchito amene akufuna manambala a foni makumi anayi otsimikiziridwa sabata ino alibe chochita ndi kuzindikira alendo a webusaiti. Kugula zimenezo kumatanthauza kulipira zomangamanga zomwe zimakhala osagwira ntchito pamene ntchito yeniyeni, kupeza nambala yomwe imayankhidwa, imakhalabe yaikulu monga momwe inalili nthawi zonse.

Gulu la ndalama zolowa la anthu khumi ndi awiri ndi vuto losiyana. Pamene kutsatsa kumagwira ntchito kuchokera ku mndandanda umodzi ndi kugulitsa kuchokera ku wina, ndipo palibe amene amavomereza zomwe zimawerengedwa pa kuyenerera kwa makasitomala oyembekezeka, vuto silili mu deta ya anthu olumikizana nawo. Lili mu kuti machitidwe atatu amasunga mitundu itatu ya akaunti imodzi. Chida chofufuzira sichidzakonza zimenezo, chifukwa sichinali chomwe chinasweka.

Choncho funso lenileni si loti ndi nsanja iti yomwe imapambana. Ndi loti njira yanu yogulitsa imaphimba malo ochuluka bwanji kwenikweni. Zotsala za nkhaniyi zimagawa zimenezo mbali ndi mbali, ndipo chimango chomwe chili kumapeto chimafananiza kukula kwa gulu ndi njira yogulitsa ndi nsanja iliyonse.

Kukula kwa Database ndi Kulondola kwa Deta

RocketReach imawerenga mbiri 700 miliyoni ndi makampani 60 miliyoni. ZoomInfo imawerenga mbiri za akatswiri 500 miliyoni+ ndi maimelo a ntchito otsimikiziridwa 300 miliyoni+, poyerekeza ndi chiwerengero cha makampani chomwe imasindikiza ngati 122 miliyoni+ ndi 100 miliyoni+ patsamba limodzi.

RocketReach imatsogolera pa anthu. ZoomInfo imatsogolera pa makampani. Palibe imene ili database yaikulu. Zimawerenga zinthu zosiyana.

Palibe chimodzi mwa izo chomwe chimayankha funso lomwe mulidi nalo. Chiwerengero cha database ndi chonena za zomwe zilipo kwinakwake, osati za ngati nambala ya foni ya VP yemwe mukufuna ikulirabe Lachiwiri.

Manambala olondola ndi oipa kwambiri. RocketReach imati ili ndi kufika kwa 90-98% pa maimelo otsimikiziridwa. ZoomInfo imati ili ndi kufika kwa imelo kwa 96% ndi kulondola kwa foni kwa 87%, ndi mlingo wa kupambana womwe umatsika mpaka 72% pa manambala achindunji. 96% ya ZoomInfo ili mkati mwa malire a RocketReach. Palibe imene imanena zomwe inayesa, kapena liti.

Njira zotsimikizira zimanena zambiri. ZoomInfo imaphatikiza kutsimikizira kwa makina ndi ofufuza anthu ndi zizindikiro zomwe ogwiritsa ntchito ake amapereka. RocketReach imachita kutsimikizira kwa imelo pa mlingo waukulu, kuwunika 180 miliyoni+ pamwezi.

Pa nambala yomwe palibe amene amayilamulira, G2 imapatsa RocketReach 4.4 ndi nsanja ya ZoomInfo 4.5. Koma werengani kupitirira mlingo. Madandaulo omwe amabwerezedwa kwambiri mu ndemanga za RocketReach ndi deta yosalondola kapena yachikale.

Mitengo

RocketReach imasindikiza mitengo yake. ZoomInfo sichita zimenezo.

Essentials ndi $27 pamwezi, imalipidwa pachaka pa $329. Pro ndi $69 pamwezi, imalipidwa pachaka pa $829. Ultimate ndi $142 pamwezi, imalipidwa pachaka pa $1,699. Mapulani a Team amapatsidwa mtengo pakupempha.

Ya mwezi ndi ya chaka si chinthu chimodzi pa mitengo iwiri. Ya chaka imapereka kufufuza kopanda malire ndipo imachepetsa kutulutsa mpaka 1,200, 3,600 kapena 20,000 pachaka. Ya mwezi imayeza kufufuza mpaka 100, 250 kapena 1,000 pamwezi. Kusankha kwa kulipira kumasankha chomwe chidzatha poyamba.

Malire a magawo ndi ofunika kuposa mitengo. Essentials ndi imelo yokha, choncho manambala a foni amayamba pa Pro. Kuphatikiza kwa CRM ndi Salesforce, HubSpot, Outreach, Salesloft ndi Bullhorn kumayambanso pa Pro. Deta ya cholinga chogula ndi ya Ultimate yokha, ndipo phukusi la cholinga limayamba pa $175 pamwezi.

Manambala osindikizidwa a mapulani awa amatsutsana pa webusaiti yonse. Onani tsamba nokha musanapange bajeti.

ZoomInfo ndi yaulere poyamba, kenako imagwira ntchito pa makirediti ogwiritsira ntchito ozikidwa pa kugwiritsa ntchito. ZoomInfo Lite ndi gawo laulere lokhazikika lokhala ndi kutulutsa 10 pamwezi, lokwanira kuwunika osati zambiri kuposa apo. Kupeza nsanja yonse kumapatsidwa mtengo malinga ndi deta, luntha ndi ntchito zomwe gulu limafunikira kwenikweni. Kirediti imagwiritsidwa ntchito pa kutulutsa, osati pa kufufuza.

Pezani mfundo zokonzanso mwa kulemba musanasaine ndi iliyonse ya izo.

Deta ya Cholinga Chogula ndi Zizindikiro za Ogula

Nsanja zonse ziwiri zimagulitsa cholinga. Zinachipanga mosiyana, ndipo zimenezo zimawonekera momwe mumachigwiritsira ntchito.

RocketReach imalandira chilolezo cha chake. Gawo la cholinga limagwira ntchito pa mgwirizano ndi Intentsify, limaphimba mitu 35,000+ yomwe imakonzedwanso sabata iliyonse, ndipo limabwera ngati phukusi lomwe limayamba pa $175 pamwezi. Lilinso pa Ultimate yokha. Zomwe mumalandira ndi kukwera kwa mitu pa mlingo wa akaunti pambali pa deta ya anthu olumikizana nawo mu chida chimodzi, zomwe ndi zabwino kuposa kulipira wogulitsa cholinga wosiyana kenako kufananiza mindandanda iwiri ndi manja.

ZoomInfo inagula chake. Cholinga chawo chimachokera ku kugula Clickagy ndipo chimagwira ntchito pa kulumikiza IP ndi bungwe 210 miliyoni mu netiweki yawo ya zizindikiro. Si gawo lomwe mumalikweza pamwamba. Zizindikiro zimadyetsa gawo lomwelo ngati mbiri za CRM ndi deta ya mafoni, choncho akaunti yomwe ikukwera imawonekera yolumikizidwa ndi mbiri yanu ya mapangano osati ngati mzere mu dashboard yosiyana.

Kukhala ndi chitoliro sikuli bwino kokha kuposa kulandira chilolezo chake. Makampani onse awiri amafotokoza mapangidwe awo ngati anzeru kwambiri, zomwe sizikuuzani chilichonse za mtundu wa chizindikiro.

Kusiyana kwa mapangidwe ndi gawo lomwe mungaweruze kwenikweni musanagule. Gawo lokwezedwa pamwamba limakupatsani mndandanda wa maakaunti omwe akuwonetsa kukwera kwa mitu. Lophatikizidwa limakupatsani kukwera kumeneko pambali pa zomwe akaunti yachita kale nanu. Kuti ndi liti lomwe lili lofunika kwambiri zimatengera ngati gulu lanu lili ndi mbiri ya mapangano yoyika pansi pake.

Ndi Iti Yomwe Muyenera Kusankha?

Palibe wopambana pano. Funso si loti ndi nsanja iti yomwe inapangidwa bwino, ndi loti ndi iti yomwe ikugwirizana ndi zomwe gulu lanu limachitadi.

Magulu ambiri amalakwitsa mbali imodzi. Amagula kufalikira chifukwa demo inali yochititsa chidwi, kenako amagwiritsa ntchito gawo laling'ono.

Sankhani RocketReach Ngati

Ndinu wogulitsa mmodzi, wolemba ntchito kapena gulu laling'ono: chinthucho chinapangidwa mozungulira munthu mmodzi yemwe amapeza wolumikizana naye mmodzi mwachangu. Palibe chilichonse mmenemo chomwe chimaganiza kuti muli ndi RevOps.

Imelo ndi njira yanu yaikulu: Essentials imaphimba imelo yokha, choncho ngati mlingo wanu wolumikizana umayendetsedwa ndi imelo, gawo lotsika mtengo kwambiri limagwira ntchito.

Mukufuna kudziwa mtengo musanalankhule ndi aliyense: mutha kuwerengera ndalama zanu za pachaka mu mphindi imodzi, zomwe sizili zoona kwa zambiri za gulu ili.

Mumakonda kudzipereka pamwezi osati pachaka: njira zonse ziwiri zilipo, ndipo kusinthana pakati pawo ndi kwenikweni osati kuchotsera kokha.

Mumagwira ntchito mu chisamaliro chaumoyo kapena kufufuza atsogoleri akulu: RocketReach ili ndi deta ya chisamaliro chaumoyo ya NPI pa Ultimate ndi kuphatikiza kwa Bullhorn komangidwa mkati kuyambira pa Pro.

Sankhani ZoomInfo Ngati

Kugulitsa, kutsatsa ndi RevOps zimafuna mbiri zofanana: ngati magulu atatu akugwira ntchito kuchokera ku kutulutsa kutatu kwa maakaunti omwewo, limenelo ndi vuto losiyana ndi mtundu wa deta ya anthu olumikizana nawo, ndipo chida chofufuzira sichilithetsa.

Outbound yanu imadalira mafoni: ZoomInfo imasindikiza chiwerengero cha manambala achindunji ndipo RocketReach sichita zimenezo, choncho kuphimba kwa foni kuli kosavuta kuwunika mbali imodzi kuposa ina.

Mukufuna cholinga mkati mwa ntchito osati pambali pake: akaunti yomwe ikukwera yomwe imawonekera pambali pa mbiri yake ya mapangano ndi chinthu chosiyana ndi mndandanda mu dashboard yosiyana.

Muli ndi zofunikira zophatikiza ndi kulamulira za mlingo wa makampani akulu: ZoomInfo imayika kulumikizana kwa CRM mbali ziwiri, njira yotsogolera ndi kukhazikitsa kwapadera ngati zinthu za makampani akulu. RocketReach sinayikidwe pa zimenezo.

Mukumanga mwachindunji pa deta: kupeza API ndi MCP kumatsegulira zida zanu ndi othandizira anu.

Kukula kwa gulu ndi chinthu chomwe nthawi zambiri chimasankha, koma si chokha. Gulu la anthu anayi lomwe limayendetsa njira yovuta ya njira zambiri lingafunike kufalikira. Gulu la anthu makumi anayi lomwe limatumiza imelo yokha lingasafunike.

Mafunso Omwe Amafunsidwa Kawirikawiri Okhudza RocketReach ndi ZoomInfo

1. RocketReach imagwiritsidwa ntchito chiyani?

RocketReach imagwiritsidwa ntchito kupeza ndi kutsimikizira tsatanetsatane wa kulumikizana kwa bizinesi. Mumafufuza munthu kapena kampani ndipo mumalandira maimelo ndi manambala a foni otsimikiziridwa, mkati mwa nsanja, kudzera mu kukweza zambiri nthawi imodzi, kapena ndi chowonjezera cha Chrome. Zotsatizana ndi kupanga mndandanda mwaokha zili pamwamba pake, koma ntchito yaikulu ndi kufufuza.

2. RocketReach imawononga ndalama zingati pamwezi?

Pa kulipira pachaka, Essentials ndi $27 pamwezi, Pro ndi $69 ndipo Ultimate ndi $142. Kulipira pamwezi kulipo nakonso pa mtengo wokwera, ndipo kumasintha chinthu osati mtengo wokha. Ya chaka imapereka kufufuza kopanda malire ndi kutulutsa kwa pachaka kochepetsedwa, pamene ya mwezi imayeza kufufuza.

3. Anthu amagwiritsa ntchito RocketReach pa chiyani?

Makamaka pa kufufuza kwa outbound ndi kulemba ntchito. Ogulitsa pawokha amagwiritsa ntchito kupeza imelo ya wopanga zisankho zotsatizana zozizira zisanayambe. Olemba ntchito ndi makampani ofufuza atsogoleri akulu amagwiritsa ntchito kufufuza ofuna ntchito, mothandizidwa ndi kuphatikiza kwa Bullhorn ndi deta ya chisamaliro chaumoyo ya NPI pa gawo lapamwamba.

4. ZoomInfo imagwiritsidwa ntchito chiyani?

ZoomInfo imagwiritsidwa ntchito ngati nsanja ya go-to-market osati chida chofufuzira. Deta ya anthu olumikizana nawo ili pansi pa zizindikiro za cholinga, kuzindikira alendo a webusaiti, conversation intelligence ndi kudzichitira kwa ntchito ya CRM. Magulu amagula pamene kugulitsa, kutsatsa ndi RevOps zikufunika kugwira ntchito kuchokera ku mbiri zofanana.

5. Mumafufuza chiyani ndi ZoomInfo?

Anthu olumikizana nawo ndi makampani poyamba, osefedwa ndi firmographics ndi technographics. Kupitirira apo, magulu amafufuza zizindikiro zogula: maakaunti omwe akukwera pa mitu ya cholinga, alendo a webusaiti osadziwika olumikizidwa ndi kampani, ndi zoyambitsa monga mizungu ya ndalama, kusintha kwa atsogoleri ndi ntchito yolemba anthu.