Kunnafoniw tolili ye mun ye? Sababuw, nɔw ani kunbɛncogo

B2B ka kunnafoniw marayɔrɔw be tiɲɛ ka se 22.5% saan o saan, ani o hakɛ yɛrɛ be sɔsɔli la, ani jateminɛ wɛrɛw be boli ka tɛmɛ wala ka dɔgɔya kosɔbɛ ka kɛɲɛ ni min be sumana. Version bɛɛ bɛnna min kan, o ye a kɛcogo ye: kunnafoni marayɔrɔ min be tiɲɛn fɔ a lɔra loon min na, o be daminɛ ka tiɲɛ k’a ta o loon kelen na ka taga ɲɛfɛ, nɔgɔman na, koo kelen si tɛ yen min b’a yira wagati min na.

Nin yɔrɔ be toli sifaw tilan, min b’a lawuli, mun na foro dɔw be kɔrɔ joona ka tɛmɛ dɔw kan, n’an b’an janto a la, o sɔngɔ tigitigi ani an be se k’a sumaya cogo min na. Sira kan, a b’a filɛ sɛbɛnin tolininw be min kɛ ɲɛminɛ jate ni feereli ɲinini: rep min be baara kɛra ni feereli data kɔrɔmanw ye, u tɛ fɛɛrɛ dɔ labato, u be miirila ni lannaya ye.

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Data Decay ye mun lo ye?

Kunnafoniw tiɲɛni ye kunnafoni maraninw ka tiɲɛn tiɲɛni dɔgɔyali ye dɔɔni dɔɔni k’a sɔrɔ duniɲa yɛrɛ yɛrɛ be tagama ani sɛbɛri be sigi yen dɔrɔn. Mɔgɔ dɔ be baara yɛlɛma. Sosiyete dɔ be baara labɛn kokura. Telefɔni nimɔrɔ dɔ be di lonan dɔ ma. O si tɛ i ka CRM ping. O sɛbɛri ma kari ani foyi ma bɔ, a y’a dabila dɔrɔn ka kɛ tiɲɛn ye nɔgɔman na, ani a bɔcogo tɛ danfara ye ni loon min na a tun ye tiɲɛn ye.

Mɔgɔw b’o ɲɔgɔn lajɛn ni koo fila ye minw tɛ. Kunnafoniw toli ni clutter, sɛbɛ kɔrɔw mɔgɔ si ma u saniya. Ladonni juguw, sɛbɛri cogoya nɔgɔman, yɛlɛmani teliman, donɲɔgɔnna tiɲɛnin, o ye kunnafoni ɲumanya gwɛlɛya, ani a tɛ taga ni wagati tɛmɛtɔ ye. Toli ka dɔgɔ: kunnafoni minw tun tiɲɛnna siɲɛ kelen ani u tiɲɛna kuun kelen tigitigi kosɔn, o min ye wagati ye.

Mun na i b’i yɛrɛ sɛgɛsɛgɛ k’u faran ɲɔgɔn na? Sabu i ka lozisiyɛli min be jateminɛ kɛ ti se ka feereli kunnafoni kuraw bɔ feereli kunnafoni tolininw na. A be jatebɔ dɔrɔn lo kɛ, a lanin b’a la cogo o cogo.

Kunnafoniw tiɲɛni suguw

Toli tɛ diski bɛɛ minɛ cogo kelen na, ani k’a jati i n’a fɔ gwɛlɛya kelen, o lo y’a to mɔgɔ caaman ɲɛminɛ bɔnsɔn fɛɛrɛw baara dabila nɔgɔman na k’a sɔrɔ mɔgɔ si t’a kɔrɔsi mun na. Jii min be bɔ dɔɔni dɔɔni ani tiyo min cili, u fila bɛɛ b’a to i be lɔ jii kɔnɔ, nka i t’u labɛn ni baarakɛminan kelenw ye ani kunnafoniw toli be baara kɛ cogo wɛrɛ la.

1. Danfɛnw (kɔrɔya) toli

Toli min be kɛ dɔɔni dɔɔni, o tɛ foyi kɛ. Kunnafoniw tun ye tiɲɛn ye loon min na u minɛna, ani dɔɔni dɔɔni, koo kelen si ma kɛ o wagati tagamasiɲɛ ye, u be tiɲɛn dabila dɔrɔn sabu wagati be tɛmɛna ani mɔgɔ si ma kɔsegi k’a sɛgɛsɛgɛ.

Nin lo ye toli suguya min ka ca bɛɛ la, ani a fana ka gwɛlɛ ka minɛ ka tɛmɛ tɔɔw bɛɛ kan, sabu a ka sɛbɛri tɛ i n’a fɔ a tiɲɛna. Foro bɛɛ be fa.Foyi tɛ fili fili. A y’a dabila dɔrɔn ka bɛn ni tiɲɛn ye, ani i ka CRM tɛ se k’o lɔn cogo si la.

2. Loziki (Kɔrɔ) Tiɲɛni

Lozisiyɛli toli ye min be mɔgɔ lafili. O e-mail bele be mɔgɔw lasun. Telefɔni bele be ɲɔgɔn minɛna. Foyi tɛ pan, foyi tɛ darapo, sɛgɛsɛgɛri otomatiki bɛɛ be kɔsegi ka gwɛ.

Nka mɔgɔ min be o forow kɔ, o tɛ mɔgɔ ye tugun, sɛbɛri b’a fɔ min ye. U lɔyɔrɔ yɛlɛmana, u kɔrɔya yɛlɛmana, wala u ka mun na i y'u fara a kan fɔlɔ la, o tununa nɔgɔman na. O kunnafoniw ye fɛɛrɛko ɲuman ani baarakɛcogo jugu wagati kelen na, ani sɛgɛsɛgɛrikɛlan si min dilanna ka foro karininw minɛ, o tɛna a yira abada, sabu foro yɛrɛ koo la, foyi tɛ kari.

3. Masini (Sisitɛmu) toli

Masini toli tɛ kɛnɛma diɲɛ yɛlɛmani ye, o ye tiɲɛni min kɛra a yɛrɛ ma ka bɔ sisitɛmu minw be kunnafoniw mara. Integrasiyɔn tiɲɛnin, importation jugu, migration faute, sync min be foro tilancɛ bila nɔgɔman na, ani barika la, sɛbɛn minw tun ka ɲi kunu, olu tiɲɛna wala u be di mɔgɔw ma cogo bɛnbali la bi.

Min be mɔgɔ hakili ɲagami, o ye cogo min na a bɔnin be fɛn tolininw ma kɛnɛma. Foro dɔ tɛ tiɲɛn ye cogo fila bɛɛ la. Nka danfɛnw toli be kɛ sabu tiɲɛnkow tun be taga ɲɛfɛ k’a sɔrɔ sɛbɛri ma kɛ, k’a sɔrɔ mekaniki toli be kɛ sabu fɛɛn dɔ b'i yɛrɛ ka sɛrɛkili kɔnɔ min ye tɔgɔ tiɲɛ k'a sɔrɔ tiɲɛn tora ten tigitigi. O danfara kɔrɔtanin lo, sabu ka sinsin fili dɔ labɛn ani ka baara tɔgɔ kɔrɔ dɔ labɛn, o tɛ baara kelen ye, hali n’u fila bɛɛ be yira i n’a fɔ “data juguw” tablo kan.

4.Kɛnɛma (labɛn) toli

Kɛnɛma toli tɛ yɛlɛma, a be gosi. Ni mɔgɔw farala ɲɔgɔn kan, ka mɔgɔ caaman bɔ baara la, ka sugu yɛlɛma wala ka ɲɛmɔgɔw yɛlɛma, o be se ka sɛbɛw yɔrɔ dɔ tiɲɛ wulafɛ kelen kɔnɔ sanni k’u tiɲɛ dɔɔni dɔɔni kalo caaman kɔnɔ. Ko kelen, ani barika la, kɔnti kuru bɛɛ ka mɔgɔw, tɔgɔw ani rapɔɔri yɔrɔw be tiɲɛn fɔ wagati kelen na.

O lo b’a to a labɛncogo tɛ kelen ye ni sifa saba tɔɔw ye: a ma kɛ diski kelen koo ye min be to ka tiɲɛ dɔɔni dɔɔni, a be kuma yɔrɔ dɔ koo la min be tiɲɛ yɔrɔnin kelen, ani yɛlɛmani min be kɛra tuma bɛɛ ani min dilanna walisa a ka toli dɔɔni dɔɔni, o si tɛna a minɛ joona joona.

O suguya kelen kelen bɛɛ be kari cogo wɛrɛ la, o kama a labɛncogo fana tɛ kelen ye. Fɛɛn minw be toli, u mako be yɛlɛmaniw na tuma bɛɛ. Lozisiyɛli toli mako be bolola lajɛli la, ɔridinatɛri si t’a minɛ. Masini toli be jigi ka taga ɲɔgɔndan saniyali ni ladonni sɛgɛsɛgɛli la. Kɛnɛma toli ye min ye ekipuw fanba be tɛmɛ min kan, a mako be kɔlɔsili la kosɔbɛ koobaw kama minw be kɛ kɔnti nivo la, a ma kɛ ladonni ye tuma o tuma.

Mun lo be kunnafoniw tiɲɛ

O koo si tɛ kɛ kasaara fɛ. A be taga ni koo kɛrɛnkɛrɛnnin duuru ye minw be mɔgɔ lasun ka koow kɛ ani mɔgɔw be ɲɔgɔn minɛ ni fɛɛn caaman ye wagati kelen na.

• Zɔbu yɛlɛmaniw: min be jati mɔgɔ caaman fɛ ko ale lo ye B2B ka jɛnɲɔgɔnya tiɲɛni sababuba ye. Jɔrɔ kura be se ka mɔgɔ ka e-mail, a ka telefɔni nimɔrɔ, a ka baarakɛyɔrɔ ani a ka baarakɛyɔrɔ tiɲɛ siɲɛ kelen, ani o be kɛ tuma bɛɛ kunnafoniw marayɔrɔ bɛɛ la minw ka bon kosɔbɛ, o lo kama ɲɛmɔgɔya ɲinini lisi min be kalo damanin yɛrɛ bɔ, o be lɛrɛ caaman jeni sanni baro sɔbɛ ka kɛ.
• Sosiyete yɛlɛmaniw: ɲɔgɔnfaran, sanni, tɔgɔ yɛlɛmani ani labɛnkokura be baarakɛyɔrɔ ka kunnafoniw, domaine, bonya, labɛncogo yɛlɛma wala k’u tunu, ɲɔgɔnye sɛbɛw bɛɛ basiginin be minw kan, o be ɲɔgɔnye bɛɛ tiɲɛ minw sirinin be o baarakɛyɔrɔ la siɲɛ kelen.
• Ladilikanw yɛlɛmana ka kɛɲɛ ni baara yɛlɛmaniw ye: telefɔni nimɔrɔw be yɛlɛma ani e-mail dibagaw be yɛlɛma k’a sɔrɔ mɔgɔ si ma baaratigi yɛlɛma, o la, mɔgɔw be se ka sɔrɔ cogo dɔw la minw tɛ tɔgɔ sɛbɛ abada i n’a fɔ baara yɛlɛmani.
• Fɛɛrɛw ani jogo yɛlɛmaniw: fɛɛrɛw ani jogow wala ŋaniya kunnafoniw be teliya ka tɛmɛ u bɛɛ kan, sabu u be wagati dɔɔni minɛ sanni ka koo basiginin dɔ minɛ. O kunnafoni caaman bɔra ɛntɛrinɛti sɔgɔlanw a fɔlɔ la, o la, a ye jaaw ye a be jigi wagati min na, ani baarakɛminanw be yɛlɛma joona ka tɛmɛ kunnafoni marayɔrɔw fanba kan minw be lakuraya.
• Dositɛri min tɛ baara kɛ, o tolili: sɛbɛ minw mɔgɔ si ma maga u la wala k’u sɛgɛsɛgɛ wagati dɔ kɔnɔ, u tɛ se ka la u la tugun sabu u siginin lo yen dɔrɔn, u be toli ka toli ka kɛ sanni u ka toli ka kɛ koow ye.

O sababuw man teli ka kɛ u kelen. Tuma caaman na, baara yɛlɛmani be baarakɛyɔrɔ yɛlɛmani lawuli nɛnɛkili kelen kɔnɔ ani sɛbɛnin kelen be se k’u caaman ta yɔrɔnin kelen, o min b’a to toli be kɛ.

Mun na kunnafoni dɔw be tiɲɛ joona ka tɛmɛ dɔw kan

Forow bɛɛ tɛ toli teliya kelen na ani o cogoya be to ka to yɔrɔ bɛɛ la, hali ni jatiden tigitigiw tɛ to yen. Mɔgɔ kelen kelen ka forow, baara tɔgɔ, imeli tilennin, telefɔni tilennin, toli ka teli ka tɛmɛ baarakɛyɔrɔw kan, izini, biroba sigiyɔrɔ, baarakɛyɔrɔ tɔgɔ. O tɛ koo gwansan ye.

Mɔgɔ ka koow cogoya be yɛlɛma tuma o tuma: u be lɔyɔrɔw yɛlɛma, u be nimɔrɔw yɛlɛma, u be baarakɛyɔrɔw yɛlɛma pewu. Sosiyete ka tagamasiɲɛ jɔnjɔn be tagama cogo wɛrɛ la pewu. Liziniw tɛ yɛlɛma suu kelen kɔnɔ, birobaw tɛ yɛlɛma yɔrɔ wɛrɛ la u yɛrɛ sago la ani baarakɛyɔrɔ tɔgɔ ye fɛɛn dɔ ye min be basigi ka tɛmɛ fɛɛn bɛɛ kan. O mɔgɔ kelen kelen bɛɛ ye laɲinita ye min be tagama, baarakɛyɔrɔ ye min be tagama dɔɔni dɔɔni.

Jogo ani ŋaniya kunnafoniw be tiɲɛ joona ka tɛmɛ u fila bɛɛ kan. A tɛ jogo basiginin dɔ ɲɛfɔra fewu, a be wagati dɔ minɛna, mɔgɔ dɔ ye min digi, a ye min ɲini wala a y’a mako don min na, ani tuma caaman na, o wagati tɛmɛna wagati min na i be koow kɛ ka kɛɲɛ n’o ye. Ka kalo saba ka ŋaniya tagamasiɲɛ minɛ i n’a fɔ sisan, o be komi i be kunu ka wagati lakalicogo kalan walisa k’a latigɛ i bena min don bi.

A be nɔgɔya yɔrɔ min na, o filɛ: i bena decay-rate kɛmɛsarada kɛrɛnkɛrɛnnin minw sɔrɔ ɛntɛrɛnɛti kan, u be dan na dan na ka kɛɲɛ n’u bɔyɔrɔ, u kɛcogo ani u ka baarakɛyɔrɔw ye. Barokun kelen hakɛ min be baara tɔgɔw toli la, o tɛna bɛn ni dɔ wɛrɛ ta ye, ani u fila si man kan ka jati i n’a fɔ diɲɛ bɛɛ ka sɛgɛsɛgɛrikɛlan i be se ka min kɛ i yɛrɛ ka kunnafoniw marayɔrɔ la dɔrɔn.

Ni jateden kɛrɛnkɛrɛnnin dɔ be sɔrɔ barokun nin yɔrɔ dɔ la, o be sɔrɔ sɛgɛsɛgɛri fɔlɔ lo fɛ min be kɛra a kɔ, a ma yira i n’a fɔ sariya jɔnjɔn dɔ min b’a yira kunnafoniw be tagama cogo min na. O ɲɛyirali be se ka la a la. O hakɛ tigitigi man teli ka kɛ ten.

Kunnafoniw tiɲɛni be nɔɔ min to jagokow kan

O si tɛ to tewori kɔnɔ wagatijan kɔnɔ, a be yira jatiden sɔbɛw la tablo kan, i n’a fɔ i tun b’a miiri cogo min na.

Jijali min kɛra ka waajuli kɛ, o tiɲɛna ye sɔngɔ ye min be sara joona joona, ani fana a ka nɔgɔ ka bɔnɛ. Reps be wagati caaman kɛ ka tugu mɔgɔ dɔw kɔ minw yɛlɛmana, weele minw be jɛn ni mɔgɔ jugu ye, e-mail minw be panpan sanni mɔgɔ si k’u dayɛlɛ. O jijali si tɛ foyi bɔ.

Tiɲɛni minw be se ka kɛ a be gwɛlɛya juguya. Ladɛrɛsi tolininw ka yɛlɛmani hakɛ cayali tɛ o e-mail kelen dɔrɔn tiɲɛ, a b’i ka cibaga tɔgɔ tiɲɛ. O tiɲɛni be tugu cikan kelen kelen bɛɛ kɔ o kɔ, hali mɔgɔ minw siginin be yɔrɔ kelen na ani u ma koo jugu si kɛ abada.

Lanayabaliw ka fɔta ani rapɔɔri o yɔrɔ la, toli be kɛ farati ye sanni a ka mɔgɔ tɔɔrɔ. Pipeline ani kɔnti ka kunnafoni minw basiginin lo kunnafoni tolininw kan, u be kɔn ka koow fɔ minw be komi u lanin b’u la tablo kan, k’a sɔrɔ u be lafiɲɛ nɔgɔman na sɛbɛw kan minw tɛ tiɲɛn yira tugun. Fɛɛn min fɔra ka kɔn, o t’a yira ko a lɔra min kan, o yɔrɔ dɔ tɛ tiɲɛn ye, a be kɛ dɔrɔn kɔfɛ, a ka ca a la, wagati juguba la.

O be nɔɔ min to ɔridinatɛri ni AI kan ye gwɛlɛya kɔrɔ dɔ ka yɛlɛmani kura ye. Baarakɛcogo o baara be jate, ka siraw di wala ka mɔgɔ yɛrɛ labɛn ka kɛɲɛ ni CRM ka kunnafoniw ye, o be tiɲɛnbali o tiɲɛnbali sɔrɔ o kunnafoniw kɔnɔ ka ban. Ɔridinatɛri tɛ toli labɛn, a be baara kɛ a kan joona joona dɔrɔn, ani ni lannaya ye ka tɛmɛ kunnafoniw kan.

Cogo min na an be se ka kunnafoniw toli suma

I mako t’a la ka feerekɛla ka rapɔɔri sɔrɔ k’a lɔn i yɛrɛ ka kunnafoniw marayɔrɔ ka jugu cogo min na, i mako be wulafɛla dɔ la ani kololi dɔɔni na.

• Aw ye sɛbɛn dɔw ta minw ma maga kalo wɔɔrɔ ni kɔ kɔnɔ: I ka ɲɛminɛbaga ɲumanw tɛ, i be baara kɛra ni minw ye ni kisɛya ye. Cherry-picking kɔsa la walima mɔgɔw ka baaraba sɛbɛnw b’a to i ka kunnafoniw marayɔrɔ be kɛnɛya ka tɛmɛ a yɛrɛ kan.
• Aw ye tagamasiɲɛ caaman sɛgɛsɛgɛ: I ka e-mail deliverability labɛn, o kɔ, i ka baara tɔgɔw wala baarakɛyɔrɔw ka kunnafoniw sɛgɛsɛgɛ bolo la ka kɛɲɛ ni baarakɛlaw ka jɛnkulu dɔ ye. Tagamasiɲɛ kelen dɔrɔn lo bena ngalon tigɛ i la.
• Toli hakɛ nɔgɔman jate: o misaliya yɔrɔ min bɔra ka kɛ tiɲɛn ye. O hakɛ ka gwɛlɛ, nka i ta lo, ani a be tɛmɛ juru ta kan min ma deli ka lɔ i ka kunnafoniw marayɔrɔ kama fɔlɔ la.
• Aw ka segi a kan tuma o tuma: Sɛgɛsɛgɛri kelen lo ye jaaw ye. A boli kalo naani wala fila o kalo naani ani i be tagamasiɲɛ dɔ sɔrɔ, o min dɔrɔn lo b’a yira i la tiɲɛn na ni toli be teliyara wala n’a be mara la.

Cogo min na i be se ka kunnafoniw tiɲɛni sumaya

I tɛ se ka boli ka tɛmɛ toli kan, nka i be se k’a dabila k’a tugu fiyentɔya la, ani o be daminɛ ni kadensi ye, baarakɛminanw tɛ.

Lakurayali siɲɛ hakɛ ni toli teliya bɛn: Foro minw be tagama joona, ɲɔgɔnkunbɛn kunnafoni tilenninw, jogo kunnafoniw, o mako be jateminɛ na tuma o tuma. Foro basigininw i n’a fɔ izini wala baarakɛyɔrɔ tɔgɔ mako t’a la ka denmisɛnw ladon cogo kelen na.

I be se ka baara kɛ ni yɛlɛmaniw ye minw basiginin lo trigger kan: Imeeli min be yɛlɛma, jaabili min be kuma lɔyɔrɔ kura dɔ koo la, o ka kan ka sɛbɛ dɔ yira min be se ka lajɛ wagati min na u be kɛra. Ka kɔnɔni kɛ ka lajɛli kɛ, o kɔrɔ ko i be toli minɛ kɔfɛ tuma bɛɛ.

Tilanyɔrɔ ladonni jijali ka kɛɲɛ ni nafa ye: Kɔnti minw ka ɲi ka kɛ fɔlɔ ye ani pipeline min be baara kɛ, o be to ka mɔgɔw hakili sama. Dormant walima low-engagement sɛbɛw man kan ni wagati kelen ye, ani n’i b’u minɛ cogo kelen na, o b’i ka jijali jɛnsɛn yɔrɔ minw na a ka dɔgɔ.

Sɔn a ma ko toli ti se ka tunu, a be mara dɔrɔn: Kunnafoni marayɔrɔ "sanuman" banbali tɛ laɲini tiɲɛman ye, o ye fantazi ye min be feere mɔgɔw fɛ minw ma deli k'o dɔ labɛn. Laɲinita yɛrɛ yɛrɛ ye ka toli mara ladonni fɛ tuma o tuma, i kana tugu labanyɔrɔ dɔ kɔ min tɛ yen.

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Kunnafoniw tiɲɛni ɲiningaliw

1. Kunnafoniw tiɲɛni kɔrɔ ye mun lo ye?

Kunnafoni tiɲɛni ye min be kɛ ni kunnafoni tiɲɛnninw maraninw be kɛ tiɲɛnbaliw ye nɔgɔman na sabu wagati be tɛmɛna ani sɛbɛri tɛ lakuraya abada. O tɛ sisitɛmu fili ye wala kunnafoni jugu donni ye, o ye yɛlɛmani yɛrɛ yɛrɛ lo ye min sɛbɛri ma se ka minɛ abada.

2. Kunnafoniw tiɲɛni misaliya juman lo?

Mɔgɔ dɔ be kɔrɔta, a ka tɔgɔ kɔrɔ be to i ka CRM kɔnɔ ani i be e-mail wala i ka weele kelen kelen bɛɛ ci ka taga n’a ye, u ye lɔyɔrɔ min to yen a saan caaman ye nin ye. O sɛbɛri be komi a ka ɲi. A tɛ tiɲɛn ye tugun.

3. Kunnafoniw be tiɲɛ cogo di?

A be tiɲɛ fɛɛrɛ danfaranin damadɔ fɛ: kɔrɔya dɔɔni dɔɔni, kɔrɔ yɛlɛmani sumanin, fili minw be kɛ a yɛrɛ la, ani yɛlɛmaniw minw be kɛ yɔrɔnin kelen i n’a fɔ ka baara fara ɲɔgɔn kan wala ka baara bɔ baara la. U kelen kelen bɛɛ be mɔgɔw ka tɔgɔw tiɲɛ cogo wɛrɛ la, o lo kama labɛn kelen tɛ se k’u bɛɛ datugu abada.

4. Yala kunnafoniw be tiɲɛ wagati be tɛmɛna wa?

Ɔnhɔn, o lo ye toli kɛcogo kɛrɛnkɛrɛnnin ye. Hali kunnafoni marayɔrɔ min fili tɛ yen ani sɛbɛri dafanin lo, o bena to ka to ka yɛlɛma, sabu mɔgɔw ni baarakɛyɔrɔ minw be sɛbɛw kɔ, olu be to ka yɛlɛma k’a sɔrɔ sɛbɛw yɛrɛ be to ka yɛlɛma.

5. Data rot ka ca cogo di?

Tiɲɛn na, a ka ca, hali n’a ni toli tɛ kelen ye, a ka ca a la, a ka ca a la. Base o database min tɛmɛna saan kelen wala saan caaman kɔnɔ k’a sɔrɔ a ma lisi saniya, o be se ka kɛ ko a be dɔw ta.