Kunnafoniw kɔrɔyali ye mun ye? Sababuw, nɔfɛkow ani kunbɛncogo

B2B kunnafonidilanw bɛ kɔrɔya hakɛ min bɛ 22.5% san o san, wa o hakɛ yɛrɛ bɛ sɔsɔ; jateminɛ wɛrɛw bɛ se ka bonya walima ka dɔgɔya kosɛbɛ ka kɛɲɛ ni fɛn min bɛ suman ye. Nka bɛɛ bɛ bɛn fɛɛrɛ kan: kunnafonidilan min tilennen don a jɔra don min na bɛ daminɛ ka kɔrɔya ka bɔ o don kelen na, ni dɔgɔya ye, ko kelen si tɛ a waati taamasiyɛn kɛ.

Nin barokun in bɛ kɔrɔyali suguyaw, u sababuw, foro dɔw bɛ kɔrɔya joona ka tɛmɛ dɔw kan mun na, a musaka lakika, ani a sumayacogo ɲɛfɔ. A fana bɛ sɛbɛn kɔrɔlenw bɛ min kɛ lajɛ ɲɛmɔgɔya sɔrɔli ani feereli ɲinini: lasigiden min bɛ baara kɛ ni feereli kunnafoni kɔrɔlenw ye tɛ fɛɛrɛ waleya; a bɛ jateminɛ kɛ ni dannaya ye dɔrɔn.

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Kunnafoniw kɔrɔyali ye mun ye?

Kunnafoniw kɔrɔyali ye kunnafoni maralenw ka tilennenya dɔgɔyali dɔɔnin dɔɔnin, k’a sɔrɔ diɲɛ lakika bɛ to ka falen wa sɛbɛn bɛ to a cogo la. Mɔgɔ dɔ bɛ baara falen. Sosiyete dɔ bɛ jɔcogo kura ta. Telefɔni nimɔrɔ dɔ bɛ di mɔgɔ wɛrɛ ma. O si tɛ laseli ci i ka CRM ma. Sɛbɛn ma kari, foyi fana ma tunun; a dabila ka kɛ tiɲɛ ye dɔrɔn ni dususuma ye, wa a bɛ ye i n’a fɔ a tilennen tun don don min na.

Mɔgɔw bɛ nin fara fɛn fila la minnu tɛ o ye. Donanw bɛ toli ye fɛn ɲagaminen ye: sɛbɛn kɔrɔw minnu mɔgɔ si ma saniya ka bɔ. Dondoni jugu, labɛncogo bɛnbali, taamacogo kɔrɔtɔlen walima jɛ-ka-baara karilen, o ye a kunnafonidilanw jogo gɛlɛya, wa a ni waati tɛmɛni tɛ ɲɔgɔn ta. Kɔrɔyali ka surun: kunnafoni min tun tilennen don, o bɛ fili sababu kelen dɔrɔn kama, o ye waati ye.

Mun na i bɛ i yɛrɛ sɛgɛn k’u faranfasi? Sabula aw ka ɲɛmɔgɔya jatebɔ porogaramu tɛ se ka feereli kunnafoni kuraw dɔn ka bɔ feereli kunnafoni kɔrɔlenw na. A bɛ jatebɔ kɛ dɔrɔn ni dannaya ye, cogo o cogo.

Kunnafoniw kɔrɔyali suguyaw

Kɔrɔyali tɛ sɛbɛn bɛɛ gosi cogo kelen na; k’a minɛ i n’a fɔ gɛlɛya kelen ye, o de y’a to ɲɛmɔgɔya sɛnɛcogo fɛɛrɛw ka baara dabila ni dususuma ye k’a sɔrɔ mɔgɔ si m’a sababu kɔlɔsi. Ji bɔli dɔɔnin dɔɔnin ni bolo min pɛrɛnna fila bɛɛ b’i to ji la, nka u labɛnni tɛ kɛ ni baarakɛminɛn kelenw ye; kunnafoniw kɔrɔyali fana bɛ ten.

1. Kɔrɔyali yɛrɛma (waati fɛ)

Kɔrɔyali yɛrɛma ye suguya dɔɔnin-dɔɔnin ye. Kunnafoni tun tilennen don a minɛna don min na, nka waati bɛ tɛmɛn wa, ko kelen si tɛ o falenni taamasiyɛn kɛ, a dabila ka kɛ tiɲɛ ye bawo mɔgɔ si ma segin k’a lajɛ.

Nin ye yɔrɔ jan ye kɔrɔyali suguya min ka ca kosɛbɛ, wa a fana ka gɛlɛn ka tɛmɛ tɔw bɛɛ kan, bawo disiki tɛ i n’a fɔ a tiɲɛna. Foro bɛɛ bɛ fa.Foyi tɛ fili fili. A ye tiɲɛni bɛnkan dabila dɔrɔn ni dususuma ye, wa i ka CRM tɛ o dɔn cogo si la.

2. Hakilina (kɔrɔ) kɔrɔyali

Hakilina kɔrɔyali ye suguya dogolen ye. Imɛri bɛ se ka lase hali bi. Telefɔni layini bɛ ɲɔgɔn sɔrɔ hali bi. Foyi tɛ segin, foyi tɛ taamasiyɛn sɔrɔ, otomatiki sɛgɛsɛgɛli bɛɛ bɛ jira ko foyi tɛ yen.

Nka mɔgɔ min bɛ o forow kɔfɛ, o tɛ mɔgɔ ye min sɛbɛnnen b’a fɔ ko u ye mɔgɔ ye tugun. U jɔyɔrɔ jiginna, u ka kɔrɔya falenna, walima u ka nafa min bɛ mun na i y’u fara a kan fɔlɔ, o tununna ni dususuma ye. Donanw ye fɛɛrɛko siratigɛ la, baarakɛcogo jugu ye waati kelen na, wa otomatiki sɛgɛsɛgɛli si min jɔra walasa ka foro karilenw minɛ, o tɛna a darapo abada, bawo foro yɛrɛ la foyi tɛ tiɲɛ.

3. Masina (sistɛmu) kɔrɔyali

Masina kɔrɔyali tɛ kɛnɛma diɲɛ ka falenni ye; o ye yɛrɛ tiɲɛni ka bɔ kunnafonidilanw na minnu bɛ kunnafonidilanw ɲɛnabɔ. Jɛ-ka-baara karilen, kunnafoni caman dondoni jugu, taamacogo fililen walima bɛnni min bɛ foro tilancɛ bila bolo ni dɔgɔya ye, ninnu bɛ se ka sɛbɛn min tun tilennen don kunun tiɲɛ walima k’a bila mɔgɔ jugu bolo bi.

A gɛlɛnya ye ko, ka bɔ kɛnɛma, a bɛ ye i n’a fɔ kɔrɔyali yɛrɛma. Foro bɛ fili cogo fila bɛɛ la. Nka kɔrɔyali yɛrɛma bɛ kɛ bawo diɲɛ falenna k’a sɔrɔ sɛbɛn ma falen; masina kɔrɔyali bɛ kɛ bawo fɛn dɔ min bɛ i yɛrɛ ka kulu kɔnɔ o ye jatebɔ tiɲɛ k’a sɔrɔ tiɲɛ tora o cogo kelen na tigitigi. O danfara in nafa ka bon, bawo sinsin fili dɔ labɛnni ni baara tɔgɔ kɔrɔlen labɛnni tɛ baara kelen ye, hali n’a y’a sɔrɔ u fila bɛɛ bɛ jira i n’a fɔ "donan juguw" dashboard kan.

4. Kɛnɛma (jɔcogo) kɔrɔyali

Kɛnɛma kɔrɔyali tɛ na dɔɔnin dɔɔnin, a bɛ gosi. Sosiyetew farali ɲɔgɔn kan, baarakɛla caman bɔli baara la, sugu falenni walima ɲɛmɔgɔya falenni bɛ se ka sɛbɛn tilayɔrɔ bɛɛ kɛ fililen wulada kelen kɔnɔ, a tɛ kɛ k’u kɔrɔya dɔɔnin dɔɔnin kalo caman kɔnɔ. Ko kelen dɔrɔn bɛ se ka jate kelen ka mɔgɔw, tɔgɔw ani rapɔri sira bɛɛ kɛ fililen waati kelen.

O de b’a jɔcogo kɛ danfaralen ye ka bɔ suguya saba tɔw la: a tɛ ko disiki kelen bɛ bɔ dɔɔnin dɔɔnin ka tɛmɛn a waati kan, a bɛ kuma segin bɛɛ kan min bɛ taa kɔrɔlen na siɲɛ kelen, wa segin-kurayali min jɔlen don kɔrɔyali dɔɔnin-dɔɔnin kama tɛ se k’a minɛ joona.

Sugu kelen-kelen bɛ kari cogo wɛrɛ la, o la u labɛnni fana tɛ kelen. Kɔrɔyali yɛrɛma mago bɛ segin-kurayali tuma bɛɛ la. Hakilina kɔrɔyali mago bɛ bololabaara la; otomatiki si t’a minɛ. Masina kɔrɔyali bɛ bɔ jɛ-ka-baara saniyali ni dondoni sɛgɛsɛgɛli la. Kɛnɛma kɔrɔyali de bɛ tɛmɛn ekipu fanba kan; a mago bɛ jate-dakunba ko kɛrɛnkɛrɛnnenw kɔlɔsili la, a tɛ kɛ ladonni kɔrɔ dɔrɔn ye.

Mun bɛ kunnafoniw kɔrɔyali sababuya?

Nin si tɛ kɛ kasaara la. A bɛ segin ka taa fɛn kɛrɛnkɛrɛnnen duuru la minnu bɛ mɔgɔ bila ka wuli, wa disiki fanba bɛ gosi ni mɔgɔ caman ye waati kelen na.

• Baara-jɔyɔrɔ falenniw: a bɛ jate B2B mɔgɔ-kunnafoniw kɔrɔyali sababuba ye. Jɔyɔrɔ kura bɛ se ka mɔgɔ dɔ ka imɛri, telefɔni nimɔrɔ, tɔgɔ ani sosiyete bɛnkan bɛɛ kɛ fililen waati kelen; o bɛ kɛ tuma bɛɛ kunnafonidilan bonya lakika bɛɛ kɔnɔ, o de y’a to ɲɛmɔgɔya ɲinini bɔ lisi dɔ la min bɛ hali kalo damadɔ bɔ, o bɛ jeni lɛrɛ damadɔw sanni baro lakika ka kɛ.
• Sosiyete ka falenniw: jɛ-ka-baara, fɛnw sɔrɔli, u tɔgɔ caman cili, ani u labɛncogo kura bɛ sosiyete ka kunnafoniw caman sɛmɛntiya walima k’u bɔ yen, u ka yɔrɔ, u bonya, u jɔcogo, minnu bɛ tali kɛ ɲɔgɔnye sɛbɛn bɛɛ la, ka jɛɲɔgɔnya bɛɛ tiɲɛ min sirilen bɛ o sosiyete la siɲɛ kelen.
• Mɔgɔ kunnafoni falenniw minnu tɛ bɔ baara falenni na: telefɔni nimɔrɔw bɛ di kokura wa imɛri dilanbagaw bɛ falen k’a sɔrɔ mɔgɔ si ma baarakɛyɔrɔ falen; o la, se sɔrɔli bɛ tiɲɛ cogoyaw la minnu tɛ ye i n’a fɔ baara falenni.
• Tekinoloji ni kɛwalecogo falenniw: fɛɛrɛbɔ ni kɛwale walima laɲini kunnafoniw bɛ kɔrɔ teliya ka tɛmɛ bɛɛ kan, bawo u bɛ waati dɔɔnin minɛ sanni ka kɛ tiɲɛ sabatilen ye. O data caman bɛ Bɔ ɛntɛrinɛti sɛgɛsɛgɛli baarakɛminɛnw fɔlɔ, o la, a bɛ jigin waati min na, o ye ja ye, wa baarakɛminɛnw bɛ ɲɔgɔn falen-falen teliya la ka tɛmɛ kunnafonidilan fanba kan.
• Sɛbɛn kɔrɔyali makuntɔ: sɛbɛnw minnu mɔgɔ si ma maga u la walima sɛgɛsɛgɛ u la waati dɔ kɔnɔ, olu ka dannaya bɛ dɔgɔya u sigili la dɔrɔn; o ye kɔrɔyali ye ka bɔ yɛrɛmajɔbaliya la, a tɛ kɛ ko kelen dɔ sababu ye.

Nin sababuw man teli ka baara u kelen na. Baara falenni bɛ sosiyete falenni bila sen kan tuma caman, wa sɛbɛn kelen bɛ se ka sababu caman sɔrɔ waati kelen; o fana bɛ kɔrɔyali bonya.

Kunnafoni dɔw bɛ kɔrɔya joona ka tɛmɛ dɔw kan mun na?

Foro bɛɛ tɛ kɔrɔya teliya kelen na, wa nin misali bɛ ye sɔrɔyɔrɔ caman na, hali ni jateden tigitigiw tɛ kelen. Mɔgɔ-ko forow, baara tɔgɔ, imɛri tilennen, telefɔni tilennen, bɛ kɔrɔya joona ka tɛmɛ sosiyete-ko forow kan, i n’a fɔ izini, sigiyɔrɔba ani sosiyete tɔgɔ. O tɛ ko ye min bɛ kɛ ka kɛɲɛ ni ɲɔgɔn ye.

Mɔgɔ ka kow bɛ falen tuma bɛɛ: a bɛ jɔyɔrɔ falen, nimɔrɔ falen, ka taa sosiyete wɛrɛ la. Sosiyete dɔ yɛrɛdɔn jɔnjɔn bɛ falen teliya wɛrɛ la. Izini tɛ falen su kelen kɔnɔ, sigiyɔrɔba tɛ lamaga ni ŋaniya dɔrɔn ye, wa sosiyete tɔgɔ ye a ka fɛn sabatilenw dɔ ye. Mɔgɔ kelen-kelen ye laɲini min bɛ taa ye; sosiyete ka taamacogo ka suman.

Kɛwalecogo ni ŋaniya kunnafoniw bɛ kɔrɔya joona ka tɛmɛ tɔw kan. A tɛ jogo sabatilen dɔ ɲɛfɔ hali dɔɔnin, a bɛ waati dɔɔnin minɛ, mɔgɔ ye min digi, ka ɲinini kɛ, walima k’a mago don a la, wa a ka c’a la, o waati tɛmɛna waati min na i bɛ wale kɛ o kan. Ka kalo saba ŋaniya taamasiyɛn minɛ i n’a fɔ sisan, o bɛ i n’a fɔ kunun waati jatebɔsɛbɛn kalan walasa k’a latigɛ i bɛna min don bi.

A bɛ ɲagami yɔrɔ min na, o filɛ nin ye: kɔrɔyali hakɛ kɛmɛsarada kɛrɛnkɛrɛnnen minnu bɛ sɔrɔ ɛntɛrinɛti kan, olu bɛ danfara kosɛbɛ ka kɛɲɛ ni sɔrɔyɔrɔ, fɛɛrɛ ni izini ye. Barokun kelen ka baara-tɔgɔ kɔrɔyali nimɔrɔ tɛna bɛn dɔ wɛrɛ ta ma; u fila si man kan ka jate hakɛ diɲɛ bɛɛ ta ye min i bɛ bila i yɛrɛ ka kunnafonidilan kan.

Ni jate kɛrɛnkɛrɛnnen dɔ y’a jira yɔrɔ o yɔrɔ nin barokun in kɔnɔ, o bɛ tali kɛ ɲinini fɔlɔw la minnu bɛ a kɔfɛ, a ma jira iko sariya jɔnjɔn dɔw kunnafonidilanw bɛ taama cogo min na. O misali ye dannaya bɛ se ka da min kan. Jateden tigitigi man teli ka kɛ ten.

Kunnafoniw kɔrɔyali ka nɔfɛ jago kan

Nin bɛɛ tɛ to hakilina dɔrɔn ye; a bɛ jira jateden lakikaw la dashboard kan, nka a tɛ kɛ i b’a jateminɛ cogo min na.

Laseli cɛsiri tiɲɛni ye musaka teliyalenba ye, wa fana a ka nɔgɔn ka tɛmɛn a kan. Reps bɛ waati kɛ ka contacts nɔfɛ minnu taara ɲɛ, weleli minnu bɛ ɲɔgɔn sɔrɔ ni mɔgɔ jugu ye, email minnu bɛ bounce sanni mɔgɔ si k’u da wuli. O cɛsiri si tɛ foyi lase.

Lasecogo tiɲɛni bɛ gɛlɛya bonya. Segintuma hakɛ min bɛ bonya ka bɔ ladɛrɛsi kɔrɔlenw na tɛ o imɛri kelen dɔrɔn tiɲɛ, a bɛ i cibaga tɔgɔ tiɲɛ. O nɔ bɛ tugu cikan bɛɛ kɔ, hali mɔgɔ sɛbɛ tilennenw minnu bɛ domɛni kelen kan.

Jateminɛ ni rapɔri minnu tɛ se ka da u kan ye yɔrɔ ye min na kɔrɔyali bɛ kɛ farati ye, a tɛ kɛ mɔgɔ dimi dɔrɔn ye. Pipeline ni jate kunnafoniw minnu jɔlen don kunnafoni kɔrɔlenw kan bɛ jateminɛw di minnu bɛ ye ni dannaya ye dashboard kan, nka u bɛ da sɛbɛnw kan minnu tɛ diɲɛ lakika jira tugun. Jateminɛ t’a fɔ ko a jusigilan dɔ fililen don; fili bɛ ye kɔfɛ dɔrɔn, tuma caman waati juguba la.

O nɔ bɛ bonya cogo min na otomatiki ni AI kan ye gɛlɛya kɔrɔ dɔ bɔko kura ye. Baarakɛcogo o baarakɛcogo min bɛ jatebɔ, sira dili walima mɔgɔ yɛrɛ ta kɛ ka da CRM kunnafoniw kan, o bɛ fili min bɛ kunnafoniw kɔnɔ kaban ciyɛn ta. Otomatiki tɛ kɔrɔyali labɛn; a bɛ wale kɛ a kan joona dɔrɔn, ni dannaya min kunnafoniw ma deli k’a sɔrɔ.

Kunnafoniw kɔrɔyali sumancogo

I mago tɛ feerekɛla ka kunnafoni na walasa k’a dɔn i yɛrɛ ka kunnafonidilan juguyalen don cogo min na, i mago bɛ wulada fɛ ani kololi dɔɔnin na.

• Aw bɛ sɛbɛnw sama minnu ma maga u la kalo wɔɔrɔ ni kɔ kɔnɔ: Aw ka lead ka ɲi tɛ, aw bɛ minnu nɔfɛ baarakɛ kosɛbɛ, olu tɛ. Ka sɛbɛn kura walima jɛkafɔ hakɛ ka bon minnu dɔrɔn sugandi bɛ aw ka kunnafonidilan kɛnɛya jira ka tɛmɛ tiɲɛ kan.
• Aw bɛ taamasiɲɛ caman lajɛ: Aw ye imɛri lasecogo kɔrɔbɔ, o kɔ aw bolo la ka baara tɔgɔw walima sosiyete kunnafoniw suma baarakɛlaw ka rezo ma. Taamasiyɛn kelen dɔrɔn bɛ se ka aw lafili.
• Aw bɛ kɔrɔyali hakɛ nɔgɔman dɔ jate: o misali in niyɔrɔ min kɛra fili ye. O jateden ka gɛlɛn, nka a ye i ta ye, wa a bɛ jurudonni gosi izini hakɛ dɔ la min ma jɔ abada i ka kunnafonidilan kama fɔlɔ.
• Aw bɛ segin a kan tuma ni tuma : Sɛgɛsɛgɛli kelen ye waati kelen ja ye. Aw b’a kɛ kalo saba o kalo saba walima o siɲɛ fila, aw bɛ bɔko ye; o kelen de b’a jira ni kɔrɔyali bɛ teliya walima a bɛ kɔrɔsilen.

Kunnafoniw kɔrɔyali sumayacogo

I tɛ se ka boli ka tɛmɛ kɔrɔyali kan, nka i bɛ se k’a nɔfɛta fiyentɔya dabila; o bɛ daminɛ ni waati bolodalen ye, a tɛ daminɛ ni baarakɛminɛnw ye.

Aw bɛ segin-kurayali waati bɛn ni kɔrɔyali teliya ye: Foro minnu bɛ taa teliya la, ka ɲɛsin mɔgɔw ma minnu bɛ se ka ɲɔgɔn sɔrɔ, kɛwale kunnafoniw, olu mago bɛ jateminɛ na tuma caman. Foro sabatilenw i n’a fɔ izini walima sosiyete tɔgɔ, olu mago tɛ den ladonni kelen na.

Baara kɛ ni fɛn kuraw ye minnu sinsinnen bɛ fɛn dɔw kan i bɛ se ka: Imɛri min seginna, jaabi min bɛ jɔyɔrɔ kura kofɔ, ninnu ka kan ka sɛbɛn taamasiyɛn kɛ walasa k’a lajɛ u kɛra waati min na. Ka sɛgɛsɛgɛli kulu bolodalen makɔnɔ kɔrɔ ye ko i bɛ kɔrɔyali minɛ tuma bɛɛ kɔfɛ.

Seginkanni ladonni cɛsiri ka kɛɲɛ ni nafa ye : Jate nafamaba ni pipeline baarakɛtaw ka kan ka lajɛ tuma caman. Sɛbɛn sunɔgɔlen walima jɛkafɔ dɔgɔmanw man kan ni waati kelen ye; k’u minɛ cogo kelen na bɛ aw ka cɛsiri jɛnsɛn yɔrɔ min na a nafa ka dɔgɔ.

Sɔn a ma ko kɔrɔyali tɛ se ka ban, a bɛ ɲɛnabɔ dɔrɔn: Kunnafonidilan min “saniyalen” don badaa tɛ laɲini lakika ye; o ye miiriyafɛn ye. Laɲini lakika ye ka kɔrɔyali to dan kɔnɔ ni ladonni sabatilen ye, a tɛ kɛ ka labanyɔrɔ nɔfɛ min tɛ yen.

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Kunnafoniw kɔrɔyali ɲininkaliw

1. Kunnafoniw kɔrɔyali kɔrɔ ye mun ye?

Kunnafoniw kɔrɔyali bɛ kɛ ni kunnafoni maralen tilennenw bɛ dabila ka kɛ tiɲɛ ye ni dususuma ye bawo waati tɛmɛna wa sɛbɛn ma kura sɔrɔ. O tɛ sistɛmu fili walima dondoni jugu ye; o ye diɲɛ lakika falenni ye min sɛbɛn ma minɛ.

2. Kunnafoniw kɔrɔyali misali ye mun ye?

Mɔgɔ dɔ bɛ kɔrɔta sɔrɔ, a ka baara tɔgɔ kɔrɔ bɛ to aw ka CRM kɔnɔ, wa imɛri walima weleli o weleli bɛ jɔyɔrɔ min a bilara kalo caman ɲɛ kofɔ. Sɛbɛn bɛ ye i n’a fɔ a ka ɲi, nka a tɛ tiɲɛ ye tugun.

3. Kunnafoniw bɛ kɔrɔya cogo di?

A bɛ dɔgɔya ni fɛɛrɛ danfaralen damadɔ ye: kɔrɔyali dɔɔnin-dɔɔnin, kɔrɔ falenni dogolen, sistɛmu filiw minnu bɛ bɔ i yɛrɛ fɛ, ani jɔli barikamaw i n’a fɔ sosiyetew farali ɲɔgɔn kan walima baarakɛlaw bɔli baara la. Kelen-kelen bɛ sɛbɛnw tiɲɛ cogo wɛrɛ la, o la labɛnni kelen tɛ u bɛɛ datugu.

4. Yala kunnafoniw bɛ kɔrɔya waati kɔnɔ wa?

Ɔwɔ, o de ye kɔrɔyali ɲɛfɔcogo kɛrɛnkɛrɛnnen ye. Hali kunnafonidilan min fili si tɛ a la ani a labɛnna dafalen, o bɛ kɔrɔya hali bi, bawo mɔgɔw ni sosiyetew minnu bɛ sɛbɛnw kɔfɛ bɛ to ka falen, k’a sɔrɔ sɛbɛnw yɛrɛ bɛ to ka jɔ.

5. Donanw toli ka ca cogo di?

A ka ca tiɲɛ na, hali n’a ye gɛlɛya wɛrɛ ye ka bɔ kɔrɔyali la: fɛn ɲagaminen, a tɛ kɛ kɔrɔya ye. Kunnafonidilan o kunnafonidilan min tɛmɛna san kelen walima ka tɛmɛ o kan ni lisi saniyali walekɛbali tɛ, a ka ca a bɛ dɔw ta.