2026 marana aljaña ukhamaraki yatiyawi tamanakataki alasirïkaspa jaqinakaru puntunaka churañataki juk'a wali askinaka lurañanaka

Alasirïkaspa jaqinaka jikxatañataki amtanakaxa wali sarantawayiwa, ukampisa juk'ampi alasirïkaspa jaqinaka jikxatañaxa janipuniwa ch'ama tuqïkiti. B2B aljaña tamanakataki chiqpacha jan wali tuqixa khitinakas alasirïkaspa jaqinakaxa chiqpacha arkañataki wakisi uka uñt'añawa. Uka tuqitxa aljaña tamaxa jan wakisiri jaqinaka arknaqi, ukhamipanxa wali alaña munirinakaxa jaltapxiwa.

Akanwa alasirïkaspa jaqinakaru puntunaka churaña software anatawi mayjt'ayi. Sapa chiqa B2B go-to-market amtana wali wakiskiri t'aqapa ukhamawa, tamanakaruxa alasirïkaspa jaqinaka jakthapiyaña ukhamaraki nayraru uchañataki mä wakichata thakhi churi, kunjamas kikipapa, luräwipa ukhamaraki munañapa ukarjama. Alasirïkaspa jaqinakaru puntunaka churaña apnaqiri impresanakaxa alasirïkaspa jaqinaka jikxatañana 138% ROI jikxatapxi, jan apnaqirinakaxa 78% sapakiwa. Aka yatichäwina, 2026 marana utjiri alasirïkaspa jaqinakaru puntunaka churañataki juk'a wali askinaka lurañanaka uñakipañäni, kunjamas irnaqapxi, ukhamaraki kunjamas tamamataki askiru ajlliñama.

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Alasirïkaspa jaqinakaru puntunaka churaña software ukaxa kunasa?

Alasirïkaspa jaqinakaru puntunaka churaña software ukaxa mä sistemawa, alasirïkaspa jaqinakama chiqpacha alañataki kunjamas wakiskaspa ukarjama jakthapiyi. Sapa jaqiru kikpaki uñjaña lanti, khitinakäpxisa ukhamaraki kunjamas luräpxi uka uñji, ukatxa aljaña tamamaru kawkinsa nayraqata amuyt'añapa uka yatiyiri puntu churi.

Kimsa jach'a qullqinakata apsu: jaqinakata yatiyawinaka (aka jaqixa aski alasirimampi kikipati?), luräwi unanchanaka (qillqatanakamampi chikañchasiti?), ukhamaraki B2B alaña unanchanaka (chiqpacha alaña munañapa uñacht'ayiti?).

Akanakawa puntunaka churaña sistemanakaxa wali uñakipapxi:

Impresana jach'apa ukhamaraki irnaqäwi tuqipa
Irnaqäwi sutipa ukhamaraki amtawi lurañana irnaqäwipa
Websitiru sarnaqaña ukhamaraki chikañchasiña
Correo electrónico tuqi aruskipäwinaka
Qillqatanaka ullaña
Uñacht'awinaka jan ukax chaninaka laphinakana luräwinaka

Puntunaka churañaxa kamachinakaru uñtatäspawa, ukanxa jumaw amparampi wakisirinaka uskuta, jan ukaxa lurata amuyumpi irpatäspawa, ukanxa amuyt'aña modelonakaw ch'ama irnaqäwi lurapxi. Jichha pacha walja lurañanakaxa payïriru sarapxi.

Tukuyawixa: alasirïkaspa jaqinakaru puntunaka churañaxa tamamaru amuyt'aki tuqi jaytañataki ukhamaraki chiqpacha wakiskiri ch'amanchawinaka nayraru uchaña qalltañataki yanapi.

Puntunaka churañataki juk'a wali askinaka lurañanaka (2026 ajllitanaka)

Alasirïkaspa jaqinakaru puntunaka churaña lurañanakaxa janiw pist'kiti. Mä qawqhanakaxa internetana aljaña yanapiri ukhama irnaqapxi, uñakipañxa qalltata tukuykama sapakipa lurapxi. Yaqhanakaxa nayraxa utjki uka lurañanakaru suma mantapxi. Akaxa 2026 marana juk'a wali askinaka ajllitanakata mä jisk'aptayawiwa.

1. HubSpot: CRM tuqi puntunaka churañataki juk'a wali aski

Nayraxa HubSpot CRM ukhama apnaqaskta ukhaxa, alasirïkaspa jaqinakaru puntunaka churañaxa manqhanwa. Professional wakichawina utji, ukaxa 5 puntukama yanapi, Enterprise wakichawixa 50 puntukama jilt'ayi ukhamaraki lurata amuyu iwxanaka yapxati. Kamachinakaru uñtata sistemawa: jumaw wakisirinaka uskuta, puntu chaninaka churta, ukatxa HubSpot ukaru jaqi uñt'atanakama ukhamaraki irnaqäwinakama arkañapa jaytta.

Wakiskiri kunanaka:

Kamachinakaru uñtata puntunaka churaña sistema
Luräwi arkaña
CRM mayachthapiña
Sapakipa irnaqäwinaka

Chaninaka: Sales Hub ukaxa Starter ukataki sapa apnaqirimpi phaxsina USD 7 ukata qallti, Professional ukataki sapa apnaqirimpi phaxsina USD 90 (sapa mara payllata), ukhamaraki Enterprise ukataki sapa apnaqirimpi phaxsina USD 150. Puntunaka churañaxa Professional wakichawita utji, 5 puntukama, ukhamaraki Enterprise ukana 10 puntukama.

Askinaka:

Apnaqañataki jasa
Mayachata lurañanaka ch'amani sistema
Jisk'a ukhamaraki taypi qullqi tuqinakataki aski

Jan askinaka:

Amuyt'aña puntunaka churañaxa Enterprise ukanaki utji
Jilt'kata ukhaxa jila chanïspawa

2. Salesforce Einstein: Jach'a impresanakana amuyt'aña puntunaka churañataki juk'a wali aski

Nayraxa Salesforce apnaqiri jach'a impresanakana aljaña tamanakataki, Einstein ukaxa puntunaka churaña yaqha tuqiru api. Amparampi kamachinaka uskuña lanti, lurata amuyu apnaqasa CRM yatiyawinakama uñakipi ukhamaraki juk'a wali alaña tukuyañataki alasirïkaspa jaqinaka uñacht'ayi. Pipeline ukama jach'ächi ukhamaraki ch'amächi ukhaxa, juk'ampi chani yapxati.

Wakiskiri kunanaka:

Amuyt'aña puntunaka churaña
Lurata amuyuru uñtata yatiñanaka
Manqhana CRM mayachthapiña
Sapakipa lurañataki kamachinaka

Chaninaka: Chanixa kuna Salesforce wakichaw apnaqta ukhamaraki kuna Einstein yapanaka munta ukarjamawa. Amuyt'aña puntunaka churañaxa walja kutixa jach'a tuqinakampi juti.

Askinaka:

Wali sarantata lurata amuyu puntunaka churaña
Jach'a impresanakana tamanakataki suma jilti
Taqi Salesforce plataformana ch'amani yatiyawi mayachthapiña

Jan askinaka:

Nayraxa utjiri Salesforce suscripción mayi
Jila chanïspawa, juk'ampi yapanakampi
Wakichaña ukhamaraki askichañaxa pacha apsu

3. Zendesk Sell: Aljañaru uñtata uñakipañataki juk'a wali aski

Zendesk Sell ukaxa jan ch'ama aljaña CRM ukawa, kunanaka jasaki jaytaraki. Janiw taqi kunani yatiyawi plataforma ukhama jikxatañxa yant'kiti, ukawa amtapaxa. Tamamaxa q'uma pipeline, qallta puntunaka churaña kamachinaka, ukhamaraki jan walja wakichawimpi luräwinaka arkañakiw munki ukhaxa, Sell ukaxa irnaqäwi luri.

Wakiskiri kunanaka:

Puntunaka churaña kamachinaka
Pipeline arkaña
Luräwinaka uñjaña
Aljaña sapakipa luraña

Chaninaka: Support Team ukaxa sapa yanapirimpi phaxsina USD 19 ukata qallti, Suite Team sapa yanapirimpi phaxsina USD 55, Suite Professional sapa yanapirimpi phaxsina USD 115, taqpacha sapa mara payllata. Suite Enterprise + Copilot ukatakixa chani yatiñataki aljirinakampi aruskipañamawa.

Askinaka:

Jasa, q'uma uñacht'awi
Jank'aki wakichaña
Aljañaru uñtata tamanakataki aski

Jan askinaka:

Juk'a lurata amuyu yatiñanaka
Taqi kunani plataformanakampi uñakipata ukhaxa juk'a yatiyawi kunanaka

4. Apollo.io: Yatiyawiru uñtata puntunaka churañataki juk'a wali aski

Apollo.io ukaxa outbound tamanakataki lurata, jupanakaxa puntunaka churañapa chiqpacha yatiyawiru uñtata munapxi. Jaqi uñt'atanakata jach'a imäwi chikañchasiña unanchanakampi mayachthapi, ukhamipanxa alasirïkaspa jaqinakamaxa janiw amuyunakampi puntunaka katuqapkiti jan ukasti chiqpacha alaña luräwimpi. Tamamaxa walja outbound luri ukhaxa, chiqa ajlliwiwa.

Wakiskiri kunanaka:

Jaqi uñt'atanakata imäwi
Chikañchasiña arkaña
Luräwiru uñtata puntunaka churaña
Outreach lurañanakampi mayachthapiña

Chaninaka: Apollo.io ukaxa inaki wakichawi ukhamaraki payllata tuqinaka churi: Basic sapa apnaqirimpi phaxsina USD 49, Professional sapa apnaqirimpi phaxsina USD 79, ukhamaraki Organization sapa apnaqirimpi phaxsina USD 119, taqpacha sapa mara payllata. Sapa phaxsi payllañaxa jila chaninakampi utjarakiwa.

Askinaka:

Ch'amani yatiyawi tuqi
Taqi kunani irnaqäwi
Outbound tamanakataki wali aski

Jan askinaka:

Puntunaka churaña mayjt'ayañaxa juk'akiwa
Créditos ukaru uñtata sistemaxa jach'a tuqina jila chanïspawa

5. Clay: Lurata amuyumpi uñakipañataki juk'a wali aski

Clay ukaxa GTM tuqina wali parlata lurañanakata mayaru jank'aki tukuwayi, ukhamaraki suma chiqampi. 150 jila churirinakata yatiyawimpi lurata amuyumpi yapxataña ukhamaraki uñakipaña irnaqäwinaka lurañama jaytaraki, tunka payani mayja lurañanaka mayachthapiña janiw wakiskiti. Tamamaxa alasirïkaspa jaqinaka thaqhaña, puntunaka churaña ukhamaraki luräwi sapakipa lurañxa chiqpacha munki ukhaxa, Clay ukaxa suma uñakipañawa.

Wakiskiri kunanaka:

Claygent tuqi lurata amuyumpi alasirïkaspa jaqinakata yatiyawi yapxataña
Walja churirinakata yatiyawi jalsu
Irnaqäwinaka sapakipa luraña
CRM kikipthapiña ukhamaraki mayachthapiñanaka

Chaninaka: Clay ukaxa phaxsina 100 yatiyawi créditos ukhamaraki 500 luräwinakani inaki wakichawi churi. Payllata wakichawinakaxa Launch ukataki phaxsina USD 167, Growth ukataki phaxsina USD 446 ukata qallti, payapacha sapa mara payllata. Enterprise chanixa jumatakiw wakichata. 14 uru inaki yant'awixa taqi wakichawinakana utji.

Askinaka:

Wali mayjt'ayaña ukhamaraki sapakipa luraña nayraru uchi
Mä chiqana 150 jila yatiyawi churirinakaru mantaña
GTM ukhamaraki RevOps tamanakataki suma jilti

Jan askinaka:

Wakichaña ch'ama ukhamaraki mä qawqha técnica yatiña mayi
Créditos ukaru uñtata chaninakaxa jank'aki jilt'aspawa

6. Chili Piper: Uñakipaña sapakipa lurañataki juk'a wali aski

Chili Piper ukaxa alasirïkaspa jaqinaka mä siqina khitis arkañapataki suyaskañapa jaytaña tukuyta ukhaxa kunas pasi ukawa. Uñakipaña jank'awixa taqi kunawa sasa amuyuru uñtata lurata, ukatxa formulario apayañata mä wakichata jikthaptäwikama taqi thakhi jank'aki sapakipa luri. Puntunaka churañxa janiw ukhamapunikiti jan ukasti jank'aki uñakipaña ukhamaraki irpaña, ukawa alasirïkaspa jaqinaka jakthapiyaña lanti jank'aki luräwi munir tamanakataki wali aski ajlliwiru tukuyi.

Wakiskiri kunanaka:

Alasirïkaspa jaqinaka sapakipa uñakipaña ukhamaraki irpaña
Lurata amuyumpi aruskipäwi ukhamaraki web yatxatäwinaka
Alasirïkaspa jaqinaka irpaña ukhamaraki round-robin lakiña
CRM kikipthapiña ukhamaraki mayachthapiñanaka

Chaninaka: Chili Piper ukana Routing and Scheduling wakichawixa phaxsina USD 1.250 ukata qallti, 15 apnaqirinakampi, yapxata apnaqirinakaxa sapa apnaqirimpi phaxsina USD 45. Experiences wakichawixa 30 apnaqirinakampi phaxsina USD 3.500 ukata qallti. Taqi wakichawinakaxa sapa mara payllatawa.

Askinaka:

Ch'amani sapakipa luraña amuyu
Mayjt'ayaña irnaqäwinaka
RevOps ukhamaraki inbound tamanakataki wali aski

Jan askinaka:

Chanixa jila tuqinkiwa
Janiw nayra pacha puntunaka churaña lurañäkiti

7. Outfunnel: Yatiyawi ukhamaraki CRM puntunaka churaña kikipthapiñataki juk'a wali aski

Outfunnel ukaxa mä jasa lurañawa mä kuna wali suma luri: yatiyawi luräwinakama CRM ukamampi mayachthapi, ukhamipanxa aljaña tamamaxa mä alasirïkaspa jaqixa chiqpacha kunjamas chikañchasi uka sapa kuti yati. Puntunaka churañamaxa yatiyawi ukhamaraki aljaña yatiyawinakaxa mayja chiqanakana utjatapata p'akisiski ukhaxa, Outfunnel ukaxa jan jach'a wakichawi mayiri jasa askichawiwa.

Wakiskiri kunanaka:

Luräwiru uñtata puntunaka churaña
Correo electrónico arkaña ukhamaraki chikañchasiña kikipthapiña
CRM kikipthapiña
Website sarnaqirinaka arkaña

Chaninaka: Basic wakichawixa phaxsina USD 29 ukata (100 jaqi uñt'atanaka) phaxsina USD 99 ukakama (3.000 jaqi uñt'atanaka) qallti. Professional ukaxa phaxsina USD 99 ukata (1.000 jaqi uñt'atanaka) phaxsina USD 249 ukakama (15.000 jaqi uñt'atanaka) qallti. Scale wakichawixa 15.000 jila jaqi uñt'atanakataki sapa mara payllata phaxsina USD 299 ukata qallti. Taqi wakichawinakaxa 14 uru inaki yant'awi apnuqapxi, janiw tarjeta de crédito wakiskiti.

Askinaka:

Jasa mayachthapiña
Yatiyawi ukhamaraki CRM taypina ch'amani kikipthapiña
Jasa wakichaña

Jan askinaka:

Juk'a sarantata lurata amuyu
Taqi kunani plataformanakampi uñakipata ukhaxa juk'a kunanaka

8. Gumloop: Irnaqäwiru uñtata lurata amuyu puntunaka churañataki juk'a wali aski

Gumloop ukaxa jan código mayiri lurata amuyu sapakipa luraña plataformawa, mä siqi código jan qillqasa alasirïkaspa jaqinaka uñakipaña irnaqäwinakama lurañama jaytaraki. Janiw jank'aki apnaqañataki nayra pacha puntunaka churaña lurañäkiti, ukampisa lurata amuyumpi pachpa uñakipaña amuyupa luraña ukhamaraki nayraxa utjiri lurañanakampi mayachthapiña munir tamanakatakixa, utjiri juk'a wali mayjt'ayaña ajlliwinakata mayawa.

Wakiskiri kunanaka:

Irnaqäwinaka sapakipa luraña
Yatiyawi yapxataña ukhamaraki lurata amuyu yanapirinaka
Puntunaka churaña amuyu luriri
Mayachthapiñanaka ukhamaraki webhook

Chaninaka: Inaki wakichawixa utjiwa, Pro wakichawixa phaxsina USD 37 ukata qallti. Enterprise chanixa jumatakiw wakichata ukhamaraki websitipana utji.

Askinaka:

Wali mayjt'ayaña ukhamaraki sapakipa luraña nayraru uchi
Jilt'kaspa irnaqäwinaka
Pro wakichawina jan t'aqata apnaqirinaka

Jan askinaka:

Wakichaña ch'ama mayi
Janiw manqhana CRM lurañäkiti

Alasirïkaspa jaqinakaru puntunaka churañaxa chiqpacha kunjamas irnaqi

Alasirïkaspa jaqinakaru puntunaka churañaxa janiw layqäkiti, mä sistemakiwa. Akaxa chiqpacha kunjamas irnaqi, sapa thakhi.

Thakhi 1: Yatiyawi apthapiña Lurañanakamaxa CRM ukamata, website sarnaqañata, correo electrónico aruskipäwinakata, ukhamaraki yatiyawinakaru limt'añata yatiyawi apsupxi. Mä alasirïkaspa jaqina sapa luräwipaxa qillqatawa ukhamaraki sistemaru mantayatawa.

Thakhi 2: Puntunaka churaña kamachinaka uskuña jan ukax lurata amuyu modelo wakichaña Akanwa kunas wakiskiri uka amtta. Chaninaka laphimaru sarnaqañaxa 20 puntu chanïspawa. Mä técnica qillqata apaqañaxa, 10 puntu. Mä kikipa irnaqäwi sutixa, yaqha 15. Lurata amuyumpi lurañanakaxa nayra yatiyawinakamata yatiqasa uka sapakipa jikxatapxaspawa.

Thakhi 3: Kikipa ukhamaraki luräwi ukarjama puntunaka churaña Sapa alasirïkaspa jaqixa aski alasirimana perfilapampi kunjamas kikipa ukhamaraki kunjamas luräna ukarjama mä puntu katuqi. Jila puntunakaxa aljaña siqimana patxaru makhatapxi, ukhamipanxa aljirinakama, jan ukax lurata amuyu SDR ukama, khitimpis nayraqata aruskipañapa chiqpacha yatipxi.

Thakhi 4: CRM ukamana jan ukax aljaña siqimana alasirïkaspa jaqinaka nayraru uchaña Tamamaxa nayraqata jila puntuni alasirïkaspa jaqinakampi irnaqi. Janiw juk'ampi khitirus jawsañaxa amuyt'añäkiti.

Thakhi 5: Pacha saräwina puntunaka mayjt'ayasa machaqaptayaña Puntunaka churañaxa janiw mä kutiki lurañäkiti. 30 uru amukt'iri mä alasirïkaspa jaqixa puntunakana aynacht'aspawa. Sapa uru websitima sarnaqaña qalltiri mayaxa? Jank'aki junt'uptaski. Sistemaxa machaqaptayaskakiwa, ukhamipanxa tamamaxa sapa kuti juk'a machaqa ch'amanchawinakampi irnaqi.

Jichhaxa kunjamas irnaqi uka yatta, jutiri thakhixa tamamataki aski luraña ajlliñawa.

Kunjamas aski puntunaka churaña luraña ajlliña

Walja ajlliwinakampi, aski puntunaka churaña luraña ajlliñaxa ch'amäspawa. Akaxa wakiskiri uñjañataki yanapt'iri mä jasa wakichawiwa.

1. Puntunaka churaña modeloma uskum: Nayraqata, kamachinakaru jan ukax lurata amuyuru uñtata puntunaka churaña muntati uka yatim. Kamachinakaru uñtataxa askiwa mä aski alasirïkaspa jaqixa kunjamäsa uka chiqpacha yatta ukhamaraki taqpacha apnaqaña munta ukhaxa. Lurata amuyuru uñtataxa juk'ampi askiwa walja yatiyawi utjtama ukhamaraki sistemaxa jumataki jikxatañapa munta ukhaxa.

2. CRM ukampi kikipa uñakipam: Kuna luraña ajllta ukaxa nayraxa utjiri CRM ukamampi suma irnaqañapawa. CRM ukamampi jan kikipthapiri puntunaka churaña lurañaxa chanipata sipansa juk'ampi p'iqi usuwa.

3. Yatiyawi qullqinakama uñakipam: Puntunaka churaña yatiyawinakamaxa kawkitsa juti uka amuyt'am. Manqha CRM yatiyawimpi sapaki irnaqtati, jan ukax yaqha churirinakata anqa munaña yatiyawi muntati? Mä qawqha lurañanakaxa walja yatiyawini outbound irnaqäwinakataki lurata, yaqhanakaxa nayraxa CRM ukamana utjki ukampi juk'a wali suma irnaqapxi.

4. Sapakipa luraña tuqima amuyt'am: Amparampi puntunaka uskuña ukhamaraki askichaña muntati, jan ukax uka sapakipa luriri amuyt'aña sistema muntati? Juk'ampi alasirïkaspa jaqinakampi irnaqta ukhaxa, sapakipa lurañaxa juk'ampi wakiskiriwa.

5. Tamana jach'apa ukhamaraki ch'amapa uñjam: Mä qalltiri impresaxa janiw jach'a impresanakataki luraña munkiti. Phisqa jaqini SDR tamaxa waranqa alasirïkaspa jaqinaka apnaqiri RevOps tamata wali mayja munañanakaniwa.

Juk'a wali aski lurañaxa nayraxa utjiri aljaña thakhimampi kikipthapisi, janiw yaqha tuqitäkiti.

Puntunaka churaña lurañanakata walja kuti jiskt'atanaka

1. Kunjamas alasirïkaspa jaqinakaru puntunaka churaña luraña?

Kikipa ukhamaraki luräwi ukarjama mä aski alasirïkaspa jaqixa kunjamäsa uka uskum, ukatxa sapa wakisiriru puntu chaninaka churam. Junt'u alasirïkaspa jaqinaka thayanakata jaljiri mä t'aqa puntu uskum, ukatxa lurañamaru yaqhanaka sapakipa lurañapa jaytam.

2. Puntunaka churaña kamachixa kunasa?

Puntunaka churaña kamachixa mä alasirïkaspa jaqina kunanakapa jan ukax luräwinakapa ukarjama puntunaka yapxatiri jan ukax apaqiri mä wakisiriwa. Sañäni, mä amtata irnaqäwi tuqita alasirïkaspa jaqixa +20 puntu katuqaspawa, ukampisa jan chikañchasiña muniri mayaxa 15 chhaqhayi.

3. Kuna luräwinakas puntunaka churañaru yanapt'i?

Sapa kuti luräwinakaxa chaninaka laphinakaru sarnaqaña, correo electrónico jist'araña, qillqatanaka apaqaña, webinar ukanakaru sarnaqaña, ukhamaraki mä demo mayiña ukanakawa. Jan luräwi jan ukax jan chikañchasiña muniña jan aski luräwinakaxa mä alasirïkaspa jaqina puntupa aynacht'ayaspawa.

4. Puntunaka churaña uñacht'awixa kunasa?

Mä SaaS impresaxa mä alasirïkaspa jaqiru chaninaka laphiparu sarnaqañapata 30 puntu, mä yatxatäwi apaqañapata 20, ukhamaraki aski alasirimana perfilapampi kikipapata 15 churaspawa. Uskuta t'aqaru puri ukhaxa, sapakipa aljañaru apayatawa.

5. Puntunaka churaña sistemaxa kunasa?

Puntunaka churaña sistemaxa jaqinakata yatiyawi, luräwi unanchanaka, ukhamaraki munaña yatiyawi apnaqasa alasirïkaspa jaqinaka alasiriru tukuñataki kunjamas wakiskaspa ukarjama jakthapiyi. Wakichawimarjama kamachinakaru uñtata jan ukax lurata amuyumpi irpatäspawa.

6. Kunjamas mä alasirïkaspa jaqina puntupa jakhuña?

Puntunakaxa mayja kunanaka ukhamaraki luräwinakaru puntu chaninaka churasa, ukatxa mayaru jakthapisa jakhutawa. Lurata amuyumpi irpata sistemanakana, modeloxa nayra yatiyawinakamana utjiri uñacht'awinakarjama puntunaka sapakipa jakhu.