Kuyini Ukuwohloka Kwedatha? Izimbangela, Umthelela, Nokuvimbela

I-B2B database yehla cishe 22.5% minyaka yonke, futhi leyo nombolo ngokwayo iyimpikiswano, nezinye izibalo ezihamba kakhulu noma eziphansi kuye ngokuthi kulinganiswa ini. Konke okuvumelana ngakho ukuthi: Isisekelo sedatha esinembile ngosuku esakhiwa ngalo siqala ukuphelelwa isikhathi kusukela ngalolo suku kuya phambili, buthule, ngaphandle kokuthi kube nesenzakalo esisodwa esibonisa ukuthi nini.

Le ngxenye ichaza izinhlobo zokuwohloka, ukuthi kuyini okubangelayo, kungani ezinye izinkambu ziguga ngokushesha kunabanye, izindleko zangempela zokuziba, nokuthi ungayibambezela kanjani. Endleleni, ibheka ukuthi amarekhodi abonakalayo enza kanjani ukuhola okuholela futhi ukuhlolwa kokuthengisa: Ummeleli osebenza ngemininingwane yokuthengisa engaphelelwa isikhathi akawenzi amasu, kodwa uqagela ngokuzethemba.

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Kuyini Ukuwohloka Kwedatha?

Ukuwohloka kwedatha ukulahlekelwa kancane kancane ukunemba kwedatha egcinwe ngenkathi umhlaba wangempela uqhubeka uhamba futhi irekhodi lihlala lapho. Othile ushintsha umsebenzi. Ukuhlelwa kabusha kwenkampani. Inombolo yocingo inikezwa umuntu ongamazi. Akukho lutho oluvumelana ne-CRM yakho. Irekhodi aliphukile futhi akukho lutho olushodayo, lavele laphuthuma laqala ukuba iqiniso, futhi alifani nosuku elaliyiqiniso ngalo.

Abantu bahlanganisa lokhu nezinto ezimbili ezingeyona. Ukubola kwedatha Kuyinto ingozi, amarekhodi amadala akekho owahlanza. Ukungeniswa okungalungile, ukufometha okungafanele, ukufuduka okusheshayo, ukuhlanganiswa okuphukile, lokho kuyindlela inkinga yekhwalithi yedatha, futhi akuhlangene neze nokudlula kwesikhathi. Ukuwohloka kuncane: idatha eyayilungile kanye futhi iphambukile ngesizathu esisodwa, isikhathi.

Kungani uzihlupha ngokuhlukanisa? Ngoba isofthiwe yokulinganisa awukwazi ukuhlukanisa idatha entsha yokuthengisa kusuka idatha yokuthengisa eyonakele. Isebenza nje ngokwezibalo, iqiniseka noma kunjalo.

Izinhlobo Zokuwohloka Kwedatha

Ukuwohloka akuhambisani nawo wonke amarekhodi ngendlela efanayo, futhi ukuwabheka njengenkinga eyodwa kuyisizathu esenza abaningi amasu okuhola ngokuzithoba uyeke ukusebenza ngaphandle kokuthi ubani abone ukuthi kungani. Ukuvuza okuhamba kancane kanye nokuphuzuka komhubhe kokubili kukwenza ume emanzini, kodwa awukwazi ukuzilungisa ngamathuluzi afanayo, futhi ukuwohloka kwedatha akusebenzi ngendlela ehlukile.

1. Ukuwohloka Komzimba Komzimba Okwemvelo (Ukuguga)

Ukuwohloka kwemvelo kuyindlela yokuwohloka kancane kancane. Idatha yayinembile ngosuku eyatholwa ngalo, futhi kancane kancane, ngaphandle kwesenzakalo esisodwa esibonisa umzuzu, akube kusaba yiqiniso ngoba nje isikhathi siqhubeka sidlula futhi akekho owabuyela emuva ezobona.

Lokhu kuyinto kude uhlobo oluvame kakhulu lokuwohloka, futhi futhi kunzima kakhulu ukuyibamba, ngoba irekhodi alibonakali liphuliwe. Yonke insimu igcwele. Akukho lutho olwenza iphutha. Ngokuthula nje yayeka ukufanisa iqiniso, futhi i-CRM yakho ayinakukwazi lokho.

2. Ukuwohloka Okungokoqobo (Ngokusho Kwezwi)

Ukuwohloka okunengqondo kuyindlela engamanga. I-imeyili isafika. Ucingo lusadlala. Akukho okuphikisayo, akukho okuphawulekayo, wonke amasheke azenzakalelayo abuya ephephile.

Kodwa umuntu ophethe lezo zinsimu akasekho njengoba umbhalo ubonisa. Izingane zabo indima ishintshile, izinga ubudala buyashintsha, noma Ukubaluleka kokuthi kungani wafaka kuqala kuye kwaphela ngokuthula. Idatha okuyisisekelo esinembile futhi okungalungile ngokomsebenzi ngasikhathi sinye, futhi akukho ukuhlola okuzenzakalelayo okwakhiwe ukuze kubambe amasimu aphuliwe okuyoze akuphawule, ngoba akukho lutho mayelana nensimu uqobo oluphuliwe.

3. Ukuwohloka Komshini (Wesistimu)

Ukuwohloka komshini akuyona ukuguquka kwezwe elingaphandle, kodwa umonakalo owenziwe umuntu siqu owenziwe izinhlelo eziphatha idatha. Ukuhlanganiswa okuphukile, ukungenisa okubi, ukufuduka okungalungile, ukuvumelanisa okulahla isigamu senkambu, futhi ngokuzumayo amarekhodi ayelungile izolo ayonakele noma aphathwe kabi namuhla.

Into ekhathazayo ukuthi ibukeka kanjani ifana nokubola kwemvelo okuvela ngaphandle. Kunoma ikuphi, inkambu ayilungile. Kodwa ukuwohloka kwemvelo kwenzeka ngoba iqiniso laqhubeka ngaphandle kwerekhodi, kuyilapho ukuwohloka kwemishini kwenzeka ngoba into ethile emgqeni wakho siqu waphula irekhodi kuyilapho iqiniso wahlala ngokufanayo. Lowo mehluko ubalulekile, ngoba ukulungisa iphutha lokuvumelanisa nokuxazulula isihloko somsebenzi esidala akuwona umsebenzi ofanayo, nakuba zombili zivela njenge "idatha embi" kudeshibhodi.

4.Ukuwohloka Kwangaphandle (Kwezakhiwo)

Ukuwohloka kwangaphandle akuhambisani, kuyashaya. Ukuhlanganiswa, ukuqedwa kwabantu abaningi, ukushintshwa kwemakethe, noma ukushintshashintsha kobuholi kungenza ingxenye yonke yezingqikithi ingasebenzi ntambama eyodwa kunokuba kunokuziqeda kancane kancane izinyanga. Isenzakalo esisodwa, futhi ngokuzumayo inani lonke akhawunti oxhumana nabo, izihloko, futhi imibiko imigqa kukhona okungalungile ngesikhathi esifanayo.

Yilokho okwenza ihluke ngokwakheka kwezinye izinhlobo ezintathu: akuyona indaba yokuthi irekhodi elilodwa liphelelwe yisikhathi kancane kancane, kodwa indaba yokuthi ingxenye yonke iyaphelelwa yisikhathi ngesikhathi esisodwa, futhi akukho simiso esiqhubekayo sokuvuselela esakhelwe ukuwohloka kancane kancane esiyokuyihlasela ngokushesha ngokwanele.

Uhlobo ngalunye lwezinhlobo luyahlula, ngakho nokuxazulula kuyahluka. Ukuwohloka kwemvelo kudinga imijikelezo eqhubekayo yokuvuselela. Ukuwohloka kokucabanga kudinga ukuhlolwa okuphathekayo, akukho ukuzenzakalela okuzokubamba. Ukuwohloka komshini kubangelwa ukuhlanzeka kokuhlanganiswa nokuqinisekiswa kokungenisa. Ukuwohloka kwangaphandle yilokho amaqembu amaningi akuphunyukayo, kudinga ukuqapha okusebenzayo kwezenzakalo ezinkulu ezingeni le-akhawunti, hhayi ukunakekelwa okuvamile.

Okwenza Idatha Iwohloke

Akukho lutho kulokhu okwenzekayo ngengozi. Iphinde ibhekisele ezintweni ezinhlanu ezibangela ukuphazamiseka, futhi amarekhodi amaningi ahlaselwa ngaphezu kweyodwa ngesikhathi esifanayo.

• Ukushintsha komsebenzi: kabanzi kubhekwa njengomshayeli omkhulu wokuwohloka kokuxhumana kwe-B2B. Indima entsha ingenza i-imeyili yomuntu, inombolo yocingo, isihloko, kanye nenhlangano yenkampani ingasebenzi ngesikhathi esisodwa, futhi kwenzeka njalo kunoma iyiphi i-database yobukhulu bangempela, yingakho ukuhlolwa kwezimpahla uhlu olude ngisho nezinyanga ezimbalwa olude olushiswa amahora ngaphambi kokuba kube nengxoxo yangempela.
• Izinguquko enkampanini: ukuhlangana, ukutholwa, ukuhweba kabusha, nokulungiswa kabusha kushintsha noma kubulale idatha, isizinda, ubukhulu, isakhiwo senkampani, ukuthi wonke amarekhodi oxhumana nabo ancike kuwo, alimaza wonke oxhumana nabo abahlobene nale nkampani ngokushesha.
• Izinguquko ezinemininingwane yokuxhumana ngokuzimela ngokushintsha komsebenzi: izinombolo zocingo zenziwa kabusha futhi abahlinzeki be-imeyili bashintshe ngaphandle kokuthi noma ubani ashintshe umqashi, ngakho ukufinyelela kuphula ngezindlela ezingasoze zabhaliswa njengokushintsha umsebenzi.
• Ubuchwepheshe nezinguquko zokuziphatha: idatha yezobuchwepheshe neyokuphatha noma yokuhlose ukukwenza idala ngokushesha kunayo yonke, ngoba ibamba umzuzu kunokuba ibe iqiniso elizinzile. Iningi lalawo datha livela amathuluzi okuhlunga amawebhu Okokuqala, ngakho-ke kuyisithombe ngokushesha nje lapho sifika, futhi amathuluzi ashintshashintsha ngokushesha kunokuvuselelwa kwedatha.
• Ukuwohloka kwamarekhodi okuzenzakalelayo: amarekhodi akekho oye wathinta noma waqinisekisa esikhathini esithile ulahlekelwa ukuthembeka nje ngenxa nje ukuhlala lapho, ukubola ngenxa yokunganaki kunokuba ukubola ngenxa yesenzakalo.

Lezi zizathu azivamile ukuba zisebenze zodwa. Ukushintsha umsebenzi ngokuvamile kuholela ekushintsheni kwenkampani ngokuphefumula okufanayo, futhi irekhodi elilodwa lingathatha eziningi zazo ngasikhathi sinye, okuyingxenye yokuthi kungani izinhlanganisela ukubola.

Okwenza Eminye Idatha Iwohloke Ngokushesha Kunabanye

Akuwona wonke amasimu adlula ngesivinini esifanayo, futhi iphethini iyaqhubeka cishe kuwo wonke umthombo, ngisho nalapho izinombolo eziqondile zingadluli. amasimu ezingeni ngabanye, isihloko somsebenzi, imeyili eqondile, ucingo oluqondile, ukuwohloka ngokushesha kunamasimu ezingeni lenkampani, umkhakha, indawo yekhanda, igama lenkampani. Akuyona into eyenzeka ngengozi.

Izimo zomuntu zishintsha njalo: zishintsha izindima, zishintsha izinombolo, zishintsha izinkampani ngokuphelele. Ubunikazi obuyisisekelo benkampani buhamba ngesivinini esihluke ngokuphelele. Izimboni azishintshi ngobusuku obubodwa, izikhungo ezinkulu azihambi ngokuthanda kwazo, futhi igama lenkampani liyinto eqinile kakhulu. Umuntu ngamunye uyisihluthulelo esihambayo, inkampani iyisihluthulelo esihamba kancane.

Idatha yokuziphatha nenhloso iyawohloka ngokushesha kunanoma iyiphi. Akuchazi neze isici esizinzile, kuhlanganisa isikhathi, umuntu acindezele kuso, asesha kuso, noma abonise isithakazelo kuso, futhi leso sikhathi ngokuvamile sidlula lapho usenza okuthile ngaso. Ukubheka isignali yenhloso eneminyaka emithathu ubudala njengamanje kufana nokufunda umbiko wesimo sezulu izolo ukuze unqume ukuthi uzogqokani namuhla.

Nakhu lapho kuba khona ukungcola: amaphesenti athile okuwohloka okuzowathola ku-intanethi ahluka kakhulu ngomthombo, indlela, kanye nomkhakha. Inombolo yesihloko esisodwa yokonakala kwesikhundla somsebenzi ngeke ivumelane nesinye, futhi akufanele ziphathwe njengendlela yokuqhathanisa yendawo yonke ongase uyisebenzise kuphela kwedatha yakho.

Uma isibalo esithile sibonakala noma kuphi kulesi sihloko, sibangelwa ucwaningo oluyisisekelo olungaphambi kwaso, hhayi ezethulwe njengendlela ethile umthetho fixed indlela idatha ukuziphatha. Umklamo uthembekile. Inombolo ecacile akuvamile ukuba ibe njalo.

Umthelela Wokuwohloka Kwemininingwane Ebhizinisini

Akukho lutho kulokhu okuhlala isikhathi eside ngokomqondo, kuvela ngenani langempela kudeshibhodi, kodwa hhayi ngendlela obungayilindela.

Umzamo wokufinyelela olahlekile kuyinto izindleko ezisheshayo, futhi futhi kulula kakhulu ukulahlekelwa. Abamele bachitha isikhathi befuna oxhumana nabo abaye baqhubeka, izingcingo ezixhuma kumuntu ongalungile, ama-imeyili ahamba ngaphambi kokuba umuntu awavule. Akukho lutho oluzokwenziwa yilowo mzamo.

Umonakalo wokulethwa kuyandisa inkinga. Ukwanda kwezinga lokuxoshwa kwamakheli angcolile akuchithi nje i-imeyili eyodwa, kulimaza idumela lomthumeli wakho. Lokho kulimala kulandela yonke imiyalezo kamuva, kuhlanganise nabantu abavumelekile abahlala endaweni efanayo abangakaze benze lutho olubi.

Ukubikezela nokubika okungathembekile lapho ukubola kuba yingozi kunokuba kucasule. Idatha yomgudu kanye ne-akhawunti esekelwe kulwazi olonakele ikhiqiza izibikezelo ezibonakala ziqinisekile kudeshibhodi, ngenkathi ethula encwadini engasabuboni ubuqiniso. Isibikezelo asisho ukuthi ingxenye yalokho esakhiwe kuso ayilungile, sivele sivele sivele singafanele kamuva, ngokuvamile ngesikhathi esibi kakhulu.

Umphumela ohlanganisiwe ekuzenzekelayo nasekuziphenduleleni inguqulo entsha yenkinga endala. Noma yikuphi ukuhamba komsebenzi okufaka amaphuzu, ukuqondisa, noma ukwenza ngezifiso kusekelwe kudatha ye-CRM kuthola noma yikuphi ukungaqiniseki okuhlala kulezo zincazelo. Ukuzenzakalela akuyilungisi ukuwohloka, kusebenza ngokushesha, futhi ngokuzethemba okukhulu kunalokho okuye kwazuza idatha.

Indlela Yokulinganisa Ukuwohloka Kwedatha

Awudingi umbiko womthengisi ukuze wazi ukuthi i-database yakho imbi kangakanani, udinga ntambama nokuzithiba.

• Thatha isampula elingukwenzenjani lamarekhodi angakaze athathwe ezinyangeni eziyisithupha noma ngaphezulu: Akuzona izikhombisi zakho ezinhle kakhulu, hhayi lezo oye wazisebenza ngenkuthalo. Ukuqopha amarekhodi asanda kubalwa noma okubandakanyeka kakhulu kwenza idatha yakho ibonakale iphilile kunalokho eyiyo ngempela.
• Hlola ngaphezu kwesignali eyodwa: Qalisa ukulethwa kwe-imeyili, bese uhlola ngokuzenzakalela izihloko zomsebenzi noma imininingwane yenkampani ngokuqhathanisa nenethiwekhi yobuchwepheshe. Isignali eyodwa kuphela iyokukhohlisa.
• Bala izinga elilula lokuwohloka: ingxenye yesampula eyabonakala ingalungile. Leyo nombolo iyinkimbinkimbi, kodwa ingeyakho, futhi iyedlula ukuboleka isilinganiso somkhakha esasingakaze sakhiwe ukuze usebenzise i-database yakho.
• Phinda njalo: Ukuhlola okukodwa kuyisithombe esisheshayo. Yenza njalo ngekota noma ezimbili bese uthola ukuthambekela, okuyinto kuphela empeleni ekutshela ukuthi ukuwohloka kuyashesha yini noma kungaphansi kokulawulwa.

Indlela Yokunciphisa Ukuwohloka Kwedatha

Awukwazi ukugwema ukubola, kodwa ungakwazi ukuyeka ukuwujaha, futhi lokho kuqala ngokuhamba kwesikhathi, hhayi amathuluzi.

Ukufanisa imvamisa yokuvuselela nesivinini sokuwohloka: Izinkambu ezihamba ngokushesha, imininingwane yokuxhumana eqondile, idatha yokuziphatha, zidinga ukunakwa njalo. Izinkambu ezizinzile ezifana nomkhakha noma igama lenkampani azidingi ukuba nomnakekeli ofanayo.

Sebenzisa izibuyekezo ezisekelwe ku-trigger lapho ungakwazi khona: I-imeyili ehlehlisiwe, impendulo ekhuluma ngendima entsha, kufanele ibhalwe phansi ukuze ibukezwe lapho kwenzeka. Ukulinda ukubuyekeza okuhleliwe kusho ukuthi uhlale ubamba ukubola sekwephuzile.

Umzamo wokugcina izingxenye ngenani: Ama-akhawunti anesibopho esiphakeme kanye nomzila osebenzayo wokuphehla udonsa ukunakwa okuvamile. Amarekhodi alala noma angenawo umsebenzi afaneleka isikhathi esifanayo, futhi ukubaphatha ngokulinganayo kususa umzamo wakho lapho kuncane khona.

Yamukela ukuthi ukuwohloka akunakususwa, kuphela kulawulwa: Isizinda sedatha "esihlanzekile" esingasho lutho, umgomo ongokoqobo, kuyiphupho elithengiswa abantu abangakaze basebenzise esinye. Umgomo wangempela ukugcina ukubola kuvinjelwe ngokunakekela okuqhubekayo, hhayi ukufuna umgqa wokufinyelela ongekho.

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Imibuzo Evame Ukubuzwa Yabantu

1. Kusho ukuthini ukuwohloka kwedatha?

Ukuwohloka kwedatha yilokho okwenzekayo lapho idatha eqondile egcinwe ngokuthula iba engaqondile ngoba nje isikhathi sidlula futhi irekhodi alihlali Ukubuyekezwa. Akuyona iphutha lohlelo noma ukufakwa kwedatha okungalungile, kuyisimo sangempela sokushintsha okungakaze kufinyelelwe.

2. Isiphi isibonelo sokuwohloka kwedatha?

Othile uthuthukiswa, isihloko sakhe esidala sihlala ku-CRM yakho, futhi njalo uma uthumela i-imeyili noma ucingo uthumela izinkomba ngendima ayishiya ezinyangeni ezedlule. Idiski ibukeka ilungile. Akuseyona nje iqiniso.

3. Idatha idonsa kanjani phansi?

Iwohloka ngokusebenzisa izindlela ezimbalwa ezihlukene: ukuguga okuhamba kancane, ukuzulazula okuzolile, amaphutha ohlelweni azibangela, nokuzamazama okusheshayo kokwakheka njengokuhlanganiswa noma ukucishwa. Ngamunye wabo uphula amarekhodi ngendlela ehlukile, yingakho ukulungiswa okukodwa kungeke kuhlanganyele konke.

4. Ingabe idatha iyawohloka ngokuhamba kwesikhathi?

Yebo, yilokho okuchaza ukubola. Ngisho nedatha enamaphutha angenalutho nokufometha okuphelele izohlala ingasasebenzi, ngoba abantu nezinkampani eziphambi kwamarekhodi ziyaqhubeka zishintsha kanti amarekhodi ngokwawo ayaqhubeka ebandayo.

5. Ukubola kwedatha kuvame kangakanani?

Kuvamile ngempela, nakuba kuyinkinga ehlukile ekuwohlokeni, ukudideka kunokuqina. Noma iyiphi i-database eye yaphela unyaka noma ngaphezulu ngaphandle kokuhlanzeka kohlu olusebenzayo cishe ngokuqinisekile iqukethe ezinye.