Kuyini Kuphelelwa Yimininingwane? Timbangela, Umphumela Kanye Nekugwema

Tisekelo tetinhlavu temniningwane te-B2B tiye tawohloka cishe 22.5% njalo ngemnyaka, futsi lenombolo iyaphikisana, kantsi letinye tilinganiso tiphakeme kakhulu nobe timncane kakhulu kuye ngekutsi yini lekulinganiswa ngayo. Lokuvumelana ngako konkhe lokucuketfwe ngulesisindvo: i-database lecinisile kusukela ngelilanga lakhiwa ngalo iyachubeka nekuphelelwa sikhatsi kusukela ngalelo langa kuya phambili, ngekuthula, futsi kute lokutsiwa kutawenteka nini.

Lendzaba ichaza tinhlobo tekonakala, kutsi kubangelwa yini, kungani letinye tindzawo tiguga ngekushesha kunaletinye, nekutsi kutawudzingeka kutsini kutibalekela. nekutsi ungakuyekelisa njani. Endleleni, libuketa kutsi yini leyenta emarekhodi labhidlikile kuhlola emakhasimende langahle abe khona futsi kuhlolwa kwekutsengisa: Ummeli losebenta ngemininingwane yekutsengisa lengasebenti akachubeki luhlelo, kodvwa ubeka sicondziso sakhe ngekutibopha.

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Kuyini Kuphelelwa Yimininingwane?

Kuwohloka kwemininingwane kusho kulahleka kancane kancane kwekunemba kwedatha leligcinwe ngesikhatsi umhlaba wangempela uchubeka uhamba Hlala lapho. Lomunye utsintse umsebenti. Inkapani iyavuselelwa. Inombolo yelucingo iniketwa umuntfu longamati. Kute lokutsite lokukhutsata kutsi CRM. Lelirekhodi aliphukile futsi kute lokushodako. futsi kubonakala kungafani nelilanga lapho bekunembile khona.

Bantfu bakubeka tintfo letimbili letingasiyo. Kubonakala kwemininingwane Kuyincenye lenkhulu, emafayela lamadzala kute umuntfu lowahlanta. Kufakwa kwemali lengakahleleki, kufometwa lokungakahleki, kuhamba ngekushesha, kuhlanganiswa lokungaphumelelanga, loko inkinga yekhwalithi yemininingwane, futsi kute lokuhambisana nekuhamba kwesikhatsi. Kuwohloka kwebantfu kuncane: idatha lebeyinembile kanye leyaphutsa ngesizatfu sinye, sikhatsi.

Kungani kufanele sibakhandze bahlukene? Ngobe i-software yekuhlola emakhasimende langahle abe khona angeke akwati kwehlukanisa idatha lemelula yekutsengisa netintfo letingahle tibe khona. Uvele atibeke etulu, futsi uyaciniseka.

Tinhlobo Tekwehla Kwemiculu

Kuwohloka akuhambisani nemarekhodi onkhe ngendlela lefanako, futsi kuphikisa loku njengenkinga yinye kungenca yekutsi bantfu labanyenti emasubuciko ekutfola emakhasimende langahle abe khona cwaka uyekele kusebenta ngaphandle kwekutsi kube khona lowabona kutsi kungani. Kuvuza lokukhulu kanye nekugcwala kwemapayipi kuyakwenta ume emantini, kodvwa awukwenti lokufanako. futsi kubola kwemininingwane akusebenti ngendlela leyehlukile.

1. Kuwohloka Kwemvelo (Kuguga)

Kuwohloka kwemvelo kuyintfo lechubile futsi lengenamsebenti. Lwati lwalunembile ngelilanga lalwatfolakala ngalo, futsi kancane kancane, kute lokwenteka lokwafaka ekhatsi leso sikhatsi, Kuphela nje ngobe sikhatsi sichubeka futsi kute lobuyela emuva ayotsatsa.

Loku kuliciniso luhlobo loluvame kakhulu lwekonakala, futsi futsi kuyinselele kakhulu kuyibamba, ngobe lirekhodi alibonakali liphatanyisiwe. Tonkhe tindzawo tigcwele. Kute lokwenta kube liphutsa. Kuphela nje kwaphela kuhambisana neliciniso, futsi i-CRM yakho ayinakwati loko.

2. Kuwohloka Lokunengcondvo (Lokufaka ekhatsi Umcondvo)

Kuwohloka lokunengcondvo kuyintfo leyenyanyekako. I-imeyili isasebenta. I-telefoni isacitsa sikhatsi. Kute lokutsiwa kuyahamba, kute lokuhlelekile, yonkhe isheke letentiwe ngekutitsandzela ibuyela isesimeni lesihle.

Kodvwa lomuntfu losemuva kwalemikhakha akaseyena loyo lokukhulunywa ngaye. Umsebenti wabo Indzima yashintja, emagama abo sikhatsi sekuba semalunga sishintjile, nobe kubaluleka kwendlela lowabeka ngayo ekucaleni sekunyamalile ngekuthula. Lwati lolulandzelako lokuliciniso futsi lokungakalungi ngekwemisebenti, futsi kute luhlolo lolutentiwe lolwakhiwe kute lubambe emasimi laphuliwe lolutawuvele lukubeke luphawu, ngobe kute lokumayelana nalesisindvo lesaphukile.

3. Kuwohloka Kwemshini (Lokuhlelekile)

Kuwohloka kwemshini akusiko kugucuka kwelive langaphandle, kodvwa umonakalo lotibonele wona wentiwa tinhlelo tekuphatsa ledatha. Kuhlanganiswa lokungaphumelelanga, kungangeniswa kwemali leningi, kuhamba lokubi, kuhlanganiswa lokwehlisa sitfupha lesinye setindzawo, Ngekushesha imibhalo lebeyilungile itfolakele kutsi ayonakele nobe ayizange isebente kahle lamuhla.

Lokukhatsatako kutsi kubonakala kufana njani nekonakala kwemvelo lokwenteka ngaphandle. Umkhakha awukapheleli. Kodvwa kubola kwemvelo kwenteka ngobe liciniso lachubeka ngaphandle kwemarekhodi, kantsi kubola ngekwekutiphatsa kwenteka ngenca yekutsi lokutsite lokuhlelekile kuwe kwaphulwa umlandvo ngesikhatsi liciniso lihlala lifanana. Lomehluko ubalulekile, ngobe kulungisa liphutsa lekuvumelanisa netintfo kanye nekulungisa sihloko lesidzala akusilo umsebenti lofanako. nanobe bobabili babonakala "njengetintfo letimbi" ku-dashboard.

4.Kwehla kwephandle (kwekwakha)

Kubola kwangaphandle akuyihlupheki, kuyashaya. Kuhlanganiswa, kuhoxiswa kwemisebenti, kugucuka kwemakethe nobe kushintja kwebaholi kungaphilisa yonkhe incenye yemarekhodi ngemini yinye kunekutsi tihlakazeke kancane kancane ngetinyanga. Umcimbi munye, bese kutsi ngekushesha umlandvo wonkhe wekubhala, tithico kanye nemigca yekubika uphambene ngesikhatsi lesifanako.

Nguloko lokwenta kutsi wehluke kakhulu kuletinye tinhlobo letintsatfu: Akusiyo indzaba yekusebenta kwelirekhodi linye lelihamba kancane, kodvwa ichaza kutsi sigatjana sonkhe siyaphelelwa sikhatsi., futsi kute umjikeleto wekuphefumula lochubeka lowentiwa kuze ubola kancane kancane longakusheshisa.

Loluhlobo lweligciwane luhlukene, ngako naloluhlobo lwekulungisa luyehluka. Kubola kwemvelo kudzinga imijikelezo lechubekako yekuphindze uvuselelwe. Kuwohloka kwemcondvo kudzinga kuhlolwa ngesandla, kute lokwenta kutsi kube khona lokutawubanjwa. Kubola kwemshini kubangelwa kuhlanteka kwekuhlanganiswa kanye nekucinisekisa kungena. Kuwohloka kwangaphandle nguloko emacembu lamanyenti langakugadzi, kudzinga kuhlolwa lokwentiwe ngetintfo letinkhulu letiwenteka emphakatsini we-akhawunti, hhayi kulondvolotwa njalo.

Yini Leyenta Idatha Ilahleke

Kute lokwenteka ngengozi. Ilandzela tintfo letisihlanu letibangela kutsi kube khona lokunye, futsi emarekhodi lamanyenti ahlaselwa ngetulu kwalomunye ngesikhatsi lesifanako.

• Kushintja kwemsebenti: Kubonakala kutsi ngulesinye setintfo letinkhulu letibangela kubola kweB2B. Indzima lensha ingenta i-imeyili yemuntfu, inombolo yakhe yefoni, ligama lakhe kanye nenhlangano yenkampani ibe lite ngesikhatsi sinye. futsi loku kwenteka njalo kunoma ngukuphi kufinyelela lokukhulu, yingako kufuna emakhasimende langahle abe khona kulesinye silinganiso lesingaphasi kwetinyanga letimbalwa budzala, kusebenta ema-awa lambalwa ngaphambi kwekutsi kube nenkhulumomphendvulwano lenhle.
• Tinguquko enkampanini: kuhlanganiswa, kutsengwa kwemabhizinisi, kubhalwa kabusha kwebantfu kanye nekuhlanganiswa kabusha kwemboni kuyashintja nobe kucedza imininingwane yetinkampani, indzawo, bukhulu, luhlaka; kutsi yonkhe imiculu yekuchumana incike kuyo, futsi loko kulimata bonkhe bantfu labatsintsekako kuleyo khampani.
• Tincwadzi tekuchumana tingashintja ngekungafani netincenye temsebenti: tinombolo telucingo tiyahambiswa futsi ema-imeyili ashintja ngaphandle kwekutsi umuntfu ashintje bacashi, Ngako-ke, kutfolakala kwebantfu kuyaphela ngendlela lengeke yentiwe kutsi kube ngumsebenti lowashintja.
• Tintfo letisetjentiswa emphakatsini kanye netindlela tekutiphatsa: Imininingwane yeteknoloji, yekutiphatsa nobe yekuhlosela ineminyaka lesheshe kakhulu kunato tonkhe, ngobe ibamba sikhatsi kunekutsi ibe liciniso lelitsite. Linyenti lalolucwaningo livela emathulusi ekuhlunga emabhokisi ekucaleni, loko kuchaza kutsi sitfombe lesibukekako sisuka lapho sifika khona, futsi emathuluzi ayaguculwa ngekushesha kunaloku lokwentiwa tinhlaka temininingwane letinyenti.
• Kuwohloka kwemarekhodi: Emarekhodi labengakachutjwa nobe avinyaniswe sikhatsi lesidze alahlekelwa kwetsembeka ngekuhlala nje lapho, ayashafa ngenca yekunganaki kunekutsi asale ngemuva kwesehlakalo.

Letimbangela atihlali tibodvwa. Kushintja kwemsebenti kuvame kwenta kutsi inkampani ishintje ngekushesha, futsi lirekhodi linye lingakwati kuhlanganisa letinye taleto tintfo kanyekanye. Loku kuyincenye yaloko lokwenta kutsi tinhlanganisela tibole.

Lokwenta Lamanye Emathemba Ahlazeke Ngekushesha Kunalabanye

Akusiwo onkhe emasimi labola ngekushesha lokufanako, futsi lemitsetfo iyachubeka kuto tonkhe tintfo ngisho nobe tinombolo letitsite tingekho. Tinsita temuntfu ngamunye, ligama lemsebenti, imeyili lecondzile, lucingo lolucondzile, kubola lokusheshako kunetinsita tetinkampani, umkhakha, indzawo yekusebenta, ligama lenkampani. Loku akusiyo intfo leyenyanyekako.

Timo tebantfu tiyagucuka: bayashintja imisebenti yabo, bashintje tinombolo tabo, bashintshe tinkampani. Lilungelo lelibalulekile lenkampani lihamba ngesivinini lesihluke kakhulu. Emkhakha awushintji ngebusuku, tindzawo letisemtsetfweni atishintji ngekushesha futsi ligama lenkampani liyinye yetintfo letihle kakhulu. Umuntfu ngamunye usuke ahamba, inkampani yona ihamba kancane.

Imininingwane yetento kanye netento iyawohloka ngekushesha kwendlula leyo. Akusiyo intfo lechaza simo lesicinile, kodvwa kutsatsa sikhatsi lapho umuntfu acindezele khona, aphenya nobe akhombise intsandvo. futsi leso sikhatsi sivame kwendlula ngesikhatsi usebenta ngaso. Kuphatsa sigijimi lesineminyaka lemitsatfu sekufuna kwenta tintfo ngendlela lesiyicondzako kufana nekufundza umbiko wesimo selitulu walomuhla kute uncume kutsi yini lokufanele uyigcoke lamuhla.

Nakhu lapho kungakahleki khona: emaphesenti lacondzile ekubola lowatfola ku-inthanethi ayahluka kakhulu ngekuya ngemtfombo, indlela yekusebenta kanye nemkhakha. Inombolo yalesihloko lesitsite yekulahleka kwemsebenti angeke ifanane neyalenye, futsi kute lokumele kuphatfwe njengentfo lehlosiwe longayisebentisa kuphela ku-database yakho.

Uma ngabe kunesibalo lesitsite lesivela kulendzaba, sichazwa njengalokucwaningwa lokwentiwe ngemuva kwaso. Loku kusho kutsi bantfu labatiphatsa ngendlela lefanako, bayaphumelela. Lendlela letsembekile. Linani leliphelele alifane libe khona.

Umphumela Wekwehla Kwemininingwane Emsebentini

Kute lokuhlala sikhatsi lesidze kungumcondvo, kuyabonakala ngetibalo letisezingeni lelisetulu ku-dashboard, kodvwa hhayi ngendlela lebekungetsemba ngayo.

Umtamo wekutfola bantfu ngulona licala leliphutfumako, futsi liphindze libe lelulula kakhulu kuliphutsa. Emalunga asebentisa sikhatsi sakhe asesha bantfu labashintjile, imibiko lehlanganisa umuntfu longaketsembeki, ema-imeyili laphuma ngaphambi kwekutsi avulwe. Kute lokuhle lokwentiwa ngulomsebenti.

Umonakalo wekutfola loko kuyenta ibe matima kakhulu lenkinga. Kukhula kwelizinga lekuphikisana netihloko letipholile akucedzi nje kuphela le-imeyili, kodvwa kulimata nemvumo yemthumeli wakho. Lokulimala kulandzela yonkhe imilayeto, lokufaka ekhatsi bantfu labahlala endzaweni lefanako labangakaze bente lutfo lolubi.

Kubika nekubikezela lokungetsembeki lapho khona kubola kuba yingoti kunekutsi kube yintfo lehlupha. Idatha yemapayipi kanye ne-akhawunti leyakhiwe ngetindzaba letingaphumeleli, ikhipha tiphrofetho letibonakala tineluciniseko ku-dashboard. ngesikhatsi siphumula ngekuthula etikwini letingasakhombisi liciniso. Kubikezela akusho kutsi incenye yaloko lokwakhiwe kuso akulungile, kodvwa kubonakala kungafanele ngemuva kwesikhatsi, esikhatsini lesinyenti ngesikhatsi lesibi kakhulu.

Umphumela lohlanganisiwe wekutfutfukisa i-automation kanye ne-AI ingucuko lencane kakhulu yalenkinga lendzala. Nobe nguyiphi indlela yekusebenta lehlolwa, iqondiswa nobe ibhaliswe ngekwelizinga le-CRM itfola lifa lekutiphutsa lokukhona kuleto tinhlelo. I-automation ayilungisi kubola, iyashesha futsi ivimbele kunaloko lokwentiwe ngemininingwane.

Indlela Yekulinganisa Kuwohloka Kwemiculu

Awudzingi umbiko wemnikati kute wati kutsi i-database yakho imbi kangakanani, udzinga intsambama kanye nekucondziswa.

• Bese utsatsa sikhombisi semarekhodi langakafakwa etinyangeni letisitfupha. Akusiwo emathemba akho lamahle, futsi awasiwo lawo lowasebentisako. Kufundza ngemarekhodi lamanyenti lamasha nobe labenebuntfu lobukhulu kwenta kutsi i-database yakho ibukeke inemphilo lencono kunaloko lokuko.
• Hlola emagama langetulu kwelilinye: Cacisa kutsi ema-imeyili angafakwa njani, bese uhlola ngemandla emagama emsebenti nobe imininingwane yenkampani uma ucatsanisa netinethiwekhi letisebentako. Lenye nje imilayeto itawukukhohlisa.
• Cala lizinga lelisetulu lekubola: incenye yaleso sikhombisi leyaba liphutsa. Lencwadzi ayisiyo yetinombolo, kodvwa iyakho futsi ingcono kunesilinganiso semkhakha lesingakaze sakhiwe kute kube khona imininingwane yakho.
• Phinda njalo: Kufaka sicelo sinye kungasho kutsi usicitse. Yenta njalo ngetikhatsi tetinyanga letintsatfu nobe letimbili bese utfola simo. lokuyintfo kuphela lekutjela kutsi kubola kuya ngekushesha yini nobe sekulawulwa.

Indlela Yekunciphisa Kuwohloka Kwemininingwane

Awukwati kucedza lokubola, kodvwa ungayekela kukucosha ngekungaboni. Loku kucala ngekuya, hhayi ngetintfo tekusebentisa.

Hlanganisa kuvuselelwa kwesikhatsi sekufaka umtimba ngesivinini sekufa: Tinsimi letihamba ngekushesha, imininingwane yekukhuluma ngalokucondzile, idatha yekutiphatsa, tidzinga kunakekelwa njalo. Tintfo letihle njengendzawo yekusebenta nobe ligama lenkampani atidzingi kutsi kube nemntfwana lofanako.

Sebentisa tibuyekezo letisekelwe ku-trigger uma ungakhona: Ema-imeyili laphukile, imphendvulo lekhuluma ngendzima lensha, kufanele ibhalwe phansi kute ihlolwe ngesikhatsi selikhasi. Kulindza kutsi kuhlolwe luhlelo loluhleliwe kusho kutsi uhlale ucala kusebenta sikhatsi lesidze.

Umsebenti wekugcina umtimba ngekubaluleka: Ema-akhawunti laphakeme kanye nemaphayiphi lasebentako atfola kucatjangwa lokunyenti. Emarekhodi laleleko nobe lanesibopho lesincane akasifaneli sikhatsi lesifanako, futsi kuphatsa labo ngendlela lefanako kuyawuphelisa imetamo yakho lapho ibaluleke kakhulu khona.

Yetsemba kutsi kubola angeke kususwe, kutawuphatfwa kuphela: Lilungiselelo lelisetulu lekugcina "lihlanzekile" akusiyo intfo lengiyo sibili, kodvwa kungumcabango lowentiwa bantfu labangakaze bawusebentise. Umgomo wetfu lomkhulu kutsi kube nekugcinwa kahle, hhayi kufinyelela umzila wekugcina longekho.

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Imibuto Levame Kubuzwa Mayelana Nekushaywa Kwemininingwane

1. Kusho kutsini kutsi idatha iyawohloka?

Kuwohloka kwemininingwane yintfo leyenteka uma imininingwane lecinisile leligcinwe ingaciniseki ngobe sikhatsi siyendlula futsi umculu awukaze utfolakale Lendzaba yaciniswa. Akusiko kutsi kunemaphutsa alelihlelo nobe kungena kwemininingwane lembi, kodvwa tingucuko letenteka mbamba letingazange tibe khona.

2. Ngusiphi sibonelo sekonakala kwemininingwane?

Lomunye umuntfu uphakanyiswa, ligama lakhe lelidzala lihlala ku-CRM yakho, futsi njalo nje uma utfumela i-imeyili nobe ucelwa lucingo, utfumele tincwadzi tekubhekisela endzabeni labeyiyekile tinyanga letendlulile. Lirekhodi libonakala linhle. Kodvwa akusilo liciniso.

3. Idatha idliwa njani?

Ihlakazeka ngetindlela letimbalwa: kuguga lokuncishisiwe, kuthula lokucitsa sikhatsi lesidze, emaphutsa etinhlelo latibangelako, kanye netingoti letingakahleleki njengekuhlanganiswa nobe kuhoxiswa. Ngamunye wabo uyahlula emarekhodi ngendlela leyehlukile, futsi loko kusho kutsi akukafaneli alungiswe ngalokuphelele.

4. Idatha iyawohloka yini njengobe sikhatsi sichubeka?

Yebo, loko kuyincenye lebalulekile yekonakala. Ngisho ne-database lenemaphutsa langekho futsi lehlelwe kahle itawuphela sikhatsi, ngobe bantfu netinkampani letisebenta emarekhodi tiyachubeka tigucuka ngesikhatsi ema-records wona agcina acinile.

5. Kuvamile kangakanani kutsi idatha ichubeke iba yintfo leyonakele?

Kuvamile, nanobe inkinga yehlukile kunekonakala, kungcola kunekungaphumeleli. Nobe ngabe ngukuphi lokungenani lokuhlala umnyaka nobe ngetulu kungenawo emagama lahlantekile, cishe kunalokutsite lokungaba khona.