Lusha Pricing 2026: Plans, Credits and the Real Cost per Contact

Lusha's paid plans start at $37.45 a month on yearly billing, but a phone number costs five times as many credits as an email. That single rule decides what Lusha really costs your team. An email-first rep can stretch a small plan a long way, while a rep who calls every day can use up a year of credits in a few months.

This guide breaks down Lusha's current plans, how its credits work, the real cost per contact, what intent topics cost and what teams actually pay. All plan details come from Lusha's pricing page, checked in October 2026.

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Lusha pricing at a glance (2026)

Lusha has five plans. Yearly billing saves 25% compared with paying monthly, and yearly plans grant all credits upfront:

Plan	Yearly billing	Monthly billing	Credits	Seats	Key additions
Free	$0	$0	40 a month	1	Verified emails and phones, filters, sequences
Starter	$37.45/mo	$49.90/mo	4,800 a year	1	Lookalikes, bulk enrichment, AI assistant, 5 intent topics
Pro	$52.45/mo	$69.90/mo	7,200 a year	2 free	API, CSV enrichment, signals, webhooks
Premium	$299.95/mo	$399.90/mo	40,800 a year	5 free	Advanced API, team management, credit allocation
Scale	Custom	Custom	Custom	Custom	50%+ off per credit, SSO, 25 intent topics

The Free plan is genuinely useful for testing, and Pro is the best value for small teams because it includes two seats and API access. Premium is built for teams of five.

How Lusha credits work

Everything in Lusha runs on credits, and different actions cost different amounts. These are the credit costs Lusha publishes:

Action	Unit	Credits
Reveal a verified email	1 email address	1
Reveal a phone number	1 phone number	5
Signals or premium data	1 data point	1
Buying intent	1 topic per company or contact	1
AI recommendations	1 lead or account	1
Export to CSV	1 to 25 results	1
Export to CRM	1 result	1
API call	1 to 25 results	1
AI search	5 prompts	1

The two numbers that matter most are the first two: one credit for an email and five for a phone number. Exports also use credits, so plan for both revealing and moving data into your CRM or outreach tool.

The real cost per contact

Divide each plan's price by its credits, and you get the cost of a credit. Multiply by six for a contact with both an email and a phone number, and you get a realistic cost per fully enriched contact:

Lusha cost per contact with email and phone: about $0.75 on monthly Starter, $0.52 to $0.56 on yearly plans, and $0.09 for an email only — Lusha cost per contact at full credit use. Source: SPONA, based on Lusha pricing, October 2026

A few takeaways from the math:

Email-only contacts are cheap, at about $0.09 each on any yearly plan.
Contacts with phone numbers cost about six times more, at roughly $0.52 to $0.56 on yearly plans and about $0.75 on monthly Starter.
Credit allowances shrink fast for callers. Starter's 4,800 yearly credits cover about 800 contacts with phone numbers, Pro's 7,200 cover about 1,200, and Premium's 40,800 cover about 6,800.

These are best-case numbers, assuming you use every credit. Unused credits raise your real cost per contact.

What each Lusha plan includes

Free

The Free plan includes 40 credits a month and one seat, with verified emails and phone numbers, basic and advanced filters, company data, automated email sequences and call recordings with AI insights. It's enough to test Lusha's data on your own market.

Starter

Starter costs $37.45 a month billed yearly ($49.90 monthly) for 4,800 credits a year and one seat. It adds contact and company lookalikes, bulk enrichment, an AI assistant and five buying intent topics.

Pro

Pro costs $52.45 a month billed yearly ($69.90 monthly) for 7,200 credits a year. It adds two free seats, API access, CSV enrichment, signals and webhooks, which makes it the most flexible plan for small teams.

Premium

Premium costs $299.95 a month billed yearly ($399.90 monthly) for 40,800 credits a year. It includes five free seats, advanced API access, team management, credit allocation across users and five buying intent topics with unlimited results.

Scale

Scale is a custom plan for large organizations. Lusha says it offers more than 50% off the price per credit, plus SSO, 25 buying intent topics, advanced compliance features and a dedicated success team.

What Lusha costs by team size

Because seats are bundled into plans, the cost per person changes a lot with team size. At yearly list prices:

One rep: Starter costs $449.40 a year for 4,800 credits. If you need API access or CSV enrichment, Pro costs $629.40 a year.
Two reps: Pro includes two seats, so the same $629.40 a year works out to about $315 per person, sharing 7,200 credits.
Five reps: Premium costs $3,599.40 a year with five seats, about $720 per person, and 40,800 credits, or roughly 8,160 per person.
Larger teams: Scale is custom, and Lusha says it cuts the price per credit by more than half.

For a team that calls a lot, the credit pool usually runs out before the seats do, so size your plan on phone reveals, not headcount.

Hidden costs and limits to watch

Lusha's pricing is published, but a few details change what you pay in practice:

Phone reveals. At five credits each, they drain credit pools far faster than emails.
Exports and intent. CSV exports, CRM exports and intent topics all use credits from the same pool.
Monthly billing. Paying monthly costs about a third more than yearly billing for the same plan.
Credits granted upfront. Yearly plans hand you a full year of credits at once, so overbuying means paying for credits you never use.
Seats beyond the plan. Each plan includes a fixed number of seats, so adding people can push you into a bigger plan.

Lusha intent topics pricing

Lusha includes buying intent data on paid plans. Starter, Pro and Premium include five intent topics, with Premium allowing unlimited results, and Scale includes 25. Each intent topic shown for a company or contact uses one credit, so intent data draws on the same credit pool as your contact reveals. If you plan to rely on intent heavily, factor those credits into your plan choice.

For comparison, HubSpot's Buyer Intent uses 10 HubSpot credits, or $0.10, per tracked company per month.

What teams actually pay for Lusha

List prices are only part of the story for teams. According to Vendr's purchase data, the median Lusha contract is $15,999 a year across 147 purchases, and buyers save 11% on average through negotiation. That reflects multi-seat team purchases with larger credit pools, well above the $3,599 a year list price of Premium.

Is Lusha free?

Yes. Lusha's Free plan includes 40 credits a month and one seat with no credit card required. That's enough for about 40 emails or 8 phone numbers a month, which works for testing but not for regular prospecting. It also leaves out bulk enrichment, lookalikes and intent topics, which start on Starter, and API access, CSV enrichment and signals, which start on Pro. Use it to check data quality on 20 or 30 of your real target accounts before you pay.

Is Lusha legal to use?

Lusha lists GDPR, CCPA, SOC 2 and ISO 27701 among its compliance credentials, along with do-not-call list checks, and it offers an opt-out process for people who want their data removed. Using any B2B data tool legally still depends on how you use the data, such as having a legitimate reason to contact people and honoring opt-outs. This isn't legal advice.

In Europe, the GDPR governs how you use personal data, including business contacts, and in the US, the FTC's CAN-SPAM guide sets the rules for commercial email.

How to get more out of a Lusha plan

A few habits make Lusha's credits go further:

Reveal emails first. Only unlock phone numbers for contacts you're sure you'll call.
Filter before you reveal. Use filters and lookalikes to narrow lists before spending credits.
Choose yearly billing once usage is stable, to save 25%.
Use credit allocation on Premium, so one heavy user doesn't drain the team's pool.
Check your exports. CSV and CRM exports also use credits, so export in batches rather than one contact at a time.

Lusha's browser extension works well alongside LinkedIn Sales Navigator, which costs $119.99 a month for the Core plan, so you can find people there and reveal only the contacts you need.

A pay-as-you-go alternative: Spona

If you'd rather pay for leads than manage credit pools and seats, Spona takes a different approach. You describe your ideal customer in a chat, and Spona's AI mines 40+ data sources, verifies every lead across its digital footprint and delivers a scored list in about four minutes, with free samples before you buy.

Spona charges per lead in credits that cost $0.008 to $0.01 each depending on your plan, priced by how specific the lead is:

Bulk leads: 1 to 9 credits, or about $0.01 to $0.09 per lead.
Enrichment: 1 to 30 credits, or about $0.01 to $0.30 per record.
Instant leads: a fixed 100 credits, or about $0.80 to $1.00.
Qualified and scored leads: 40 to 400 credits, or about $0.32 to $4.00.
Qualified, scored and signal-based leads: 100 to 500 credits, or about $0.80 to $5.00.

The difference is what you get for that price: qualified leads are researched against your criteria and come with the reasoning behind each match, rather than being a raw contact reveal. Spona also covers local businesses, Shopify stores and venture-backed companies, and its customers report better connect rates: Qonto saw an 80% higher connect rate and Kaiko a 65% higher connect rate after switching to Spona data.

Comparison of Lusha Pro, Lusha Premium and Spona by price, credits, seats and cost per contact — Lusha Pro vs. Premium vs. Spona. Source: SPONA

For more options, see our lists of the best lead generation tools and ZoomInfo alternatives.

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FAQ

How much does Lusha cost?

Lusha has a free plan, then Starter at $37.45 a month, Pro at $52.45 a month and Premium at $299.95 a month on yearly billing, or $49.90, $69.90 and $399.90 on monthly billing. Scale is custom.

How many credits does a phone number cost in Lusha?

A phone number costs 5 credits, and an email costs 1 credit, according to Lusha's pricing page.

Do Lusha credits roll over?

Yearly plans grant all credits upfront for the year. Check your plan terms and Lusha's billing documentation for how unused credits are handled at renewal.

How many seats are included in Lusha plans?

Free and Starter include one seat, Pro includes two free seats, Premium includes five free seats, and Scale has custom seats.

Is Lusha cheaper than ZoomInfo?

Yes. Lusha's list prices start at $37.45 a month on yearly billing, while ZoomInfo's entry plan is estimated at around $14,995 a year. Vendr's medians are $15,999 a year for Lusha and $33,500 for ZoomInfo.