List of Shopify Stores: How to Find and Build One in 2026

There are 3,108,807 live Shopify stores, according to Store Leads' State of Shopify report, updated in September 2026, and the number grew 11% year over year in the second quarter. For anyone selling apps, agency services, logistics, payments or marketing to e-commerce brands, that's one of the largest and best-defined B2B markets there is. The problem is that Shopify doesn't publish a list of its stores.

This guide shows you how many Shopify stores there are, where to find them for free and with paid tools, how to tell if a store runs on Shopify, and how to turn a list of stores into leads you can actually contact.

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How many Shopify stores are there?

It depends on who's counting and how. Store Leads counts 3,108,807 live stores running on Shopify. Wappalyzer, which detects the technology behind websites, tracks about 1.5 million live websites using Shopify. Trackers use different methods to decide what counts as a live store, which is why public numbers vary so much.

Store Leads' data also shows where the stores are and what they sell:

Location: 38.1% of Shopify stores are in the United States, 7.4% in the United Kingdom and 4.8% in Canada.
Size: 79,507 domains run Shopify Plus, Shopify's plan for larger brands.
Contact details: about 1.88 million stores list a public email address and about 1.74 million a phone number, so roughly two in five stores don't publish an email at all.

Share of live Shopify stores by category: apparel 27.0%, home and garden 12.4%, beauty and fitness 11.0%, food and drink 7.0% — Shopify stores by category. Source: SPONA, based on Store Leads data, September 2026

Is there an official list of all Shopify stores?

No. Shopify doesn't publish a directory of the stores on its platform. Its blog does feature a curated showcase of Shopify stores for inspiration, with brands such as Rothy's, Tentree, Pela and Loot Crate, but it's a small selection, not a list you can prospect from.

To build a useful list, you need to combine search methods, technology detection tools and store data platforms.

Where to find Shopify stores

Here are the main sources, free and paid:

Source	Cost	Best for	Limitation
Google search operators (site:myshopify.com)	Free	Small and new stores in a niche	Misses most stores on custom domains
Shopify's store showcase	Free	Inspiration and well-known brands	Small, curated selection
Shopify App Store reviews	Free	Stores using apps similar to yours	Manual work
Technology lookup tools (Wappalyzer, BuiltWith)	Free extensions; paid lists (BuiltWith from $295/mo)	Confirming the platform; lists by technology	Contact details need enrichment
Store data platforms (such as Store Leads)	Paid	Filtering by category, country and size	Contact data varies
Spona Shopify data	Pay per lead	Verified, scored store leads with contacts	Describe your criteria precisely

Most teams start with a free method to understand a niche, then switch to a data tool once they need hundreds or thousands of stores with consistent fields. For example, BuiltWith's plans for building lists by technology start at $295 a month.

How to find Shopify stores with Google

Google search operators are the simplest free method. Shopify stores have a default address ending in myshopify.com, so a search such as `site:myshopify.com "organic skincare"` returns stores in that niche. Google explains how the site operator works in its search operator documentation.

The limitation is that most established brands use their own domain, so this method mostly surfaces smaller or newer stores. Searching for phrases that often appear in Shopify store footers, combined with your niche keywords, can surface more.

How to tell if a store runs on Shopify

If you find a promising brand elsewhere, these quick checks tell you whether it uses Shopify:

The checkout. Shopify checkouts run on Shopify's own infrastructure, which often shows in the checkout address.
The page source. References to cdn.shopify.com in the page code are a strong sign.
A technology lookup. Tools like Wappalyzer and BuiltWith show the platform behind any website, and their browser extensions do it as you browse.

How to find Shopify Plus stores

Shopify Plus stores are usually the most valuable prospects for B2B sellers, because they're established brands with bigger budgets and dedicated teams. Store Leads detects 79,507 domains running Shopify Plus. Technology lookup tools and store data platforms can usually flag Plus stores, and signals such as a large catalog, international storefronts, wholesale channels and a dedicated e-commerce team often point to them. Expect longer sales cycles and more stakeholders, so map several contacts per brand.

How to build a Shopify store lead list

A list of store names isn't a lead list yet. Follow these steps to turn it into one:

Pick your niche and region. Apparel is the largest category on Shopify, with 27.0% of stores, followed by home and garden at 12.4% and beauty and fitness at 11.0%. Narrow down to the categories and countries you can actually serve.
Segment by size. A new store with a handful of products needs very different help from a Shopify Plus brand. Useful size signals include Shopify Plus, product count, number of employees, ad activity and estimated traffic.
Find the right people. At small stores, the founder or owner usually makes every decision. At larger brands, look for e-commerce, marketing, operations or growth leaders.
Find and verify contact details. Generic store inboxes are often answered by support staff. Look for direct emails and verify them before outreach.
Add a reason to reach out. New product launches, hiring, a recent redesign or a move to Shopify Plus all make your message relevant.

Our full guide to building a lead list covers each step in more detail.

How to sell to three segments of Shopify stores: new and small stores, growing brands and Shopify Plus brands — How to approach each Shopify store segment. Source: SPONA

Should you buy a Shopify store owners email list?

Ready-made "Shopify store owners email lists" are widely sold, but they come with the same problems as any bought list: they're shared with many other sellers, they go stale quickly and many addresses are generic inboxes. They can also damage your sender reputation if a large share bounces.

Whatever source you use, follow the rules for commercial email. In the US, the FTC's CAN-SPAM compliance guide requires accurate sender information, honest subject lines, a physical address and a working way to opt out. In Europe, GDPR applies to the personal data of store owners, especially sole traders. This isn't legal advice, but building and verifying your own list keeps you on much safer ground.

The full GDPR text explains the lawful bases for processing personal data, including legitimate interest.

How to approach Shopify store owners

Store owners get a lot of cold outreach, especially from app developers and agencies. These habits help your message stand out:

Show you've looked at their store. Mention a specific product, collection or recent launch.
Lead with a measurable outcome, such as conversion rate, average order value or repeat purchases, not your features.
Respect their size. Founders of small stores want a quick, low-risk start. Larger brands expect proof and integrations with their existing stack.
Follow up with value. Our follow-up email templates include examples you can adapt.

Relevance pays off: in a Gartner survey, 73% of B2B buyers said they avoid suppliers who send irrelevant outreach, and the average cold email reply rate is 3.43%, according to Instantly.

How Spona finds Shopify stores for you

Spona's Shopify data turns all of the steps above into a chat. Spona says its e-commerce data covers more than 13 million online stores across platforms, and you can filter by store rankings, revenue and your own custom criteria instead of piecing together searches and spreadsheets.

Criteria in plain language. Describe exactly what you want, such as "Shopify skincare brands in the US with more than 50 products" or "Shopify and Sellfy stores more than 10 years in business", and Spona scores stores against it.
Cross-platform view. Spona cross-references rankings between e-commerce platforms, so you only reach out to stores inside your niche.
Verified contacts. Every prospect comes with verified contact details, updated in real time, and Spona validates leads across 40+ data sources.
Clear pricing. Credits cost $0.008 to $0.01 depending on your plan. Bulk leads use 1 to 9 credits, about $0.01 to $0.09 each, and qualified, scored leads use 40 to 400 credits, about $0.32 to $4.00, with free samples before you buy.

Spona's customers report results that show up on the phone: Qonto saw an 80% higher connect rate and Kaiko a 65% higher connect rate after switching to Spona data. For more on choosing data sources, see our comparison of the best B2B data providers.

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FAQ

How many Shopify stores are there?

Store Leads counts 3,108,807 live Shopify stores as of September 2026, up 11% year over year. Other trackers report different totals because they count live stores differently.

Is there a list of all Shopify stores?

No official list exists. You can build one with Google search operators, technology lookup tools such as Wappalyzer and BuiltWith, store data platforms or an AI data platform like Spona.

How do I find Shopify stores in my niche?

Search Google with `site:myshopify.com` plus your niche keywords for smaller stores, use a store data tool to filter by category and country, or describe your niche to Spona and get a scored list of matching stores.

What are the top brands on Shopify?

Shopify's own showcase highlights brands such as Rothy's, Tentree, Pela and Loot Crate. Many of the largest brands on Shopify run Shopify Plus, which Store Leads detects on 79,507 domains.

How can I find new Shopify stores?

Searching Google for recently indexed myshopify.com stores in your niche surfaces many new stores, and store data tools let you track stores as they appear. New stores are often founder-led and open to tools that help them grow.

Where are Shopify products sold?

Shopify merchants sell through their own online stores and can also sell in person and through other channels connected to Shopify, such as social media and marketplaces.