Qonto helps businesses manage finances in one place
Qonto gives SMEs, freelancers, and modern finance teams a simpler way to manage business finance, with tools for accounts, invoicing, bookkeeping, spend, and cash flow. As Qonto expanded outbound across European segments, the business development team needed a faster way to identify high-fit companies, localize outreach, and give sales teams trusted data before each campaign went live.
The problems: Fragmented market data and slow list validation
Qonto had a clear ICP, but the data needed to reach that ICP was scattered across markets, languages, company databases, and niche sources. Generic lead tools created volume, but not enough confidence.
Generic databases missed local market signals
Large data platforms surfaced many companies, but they did not consistently capture the local finance, hiring, growth, and operational signals Qonto needed to prioritize the right accounts.
Too much time spent checking contact quality
Business development reps were still validating roles, email accuracy, company fit, and regional relevance before they could launch meaningful outreach.
Coverage varied by country and segment
Some markets had strong data density, while others required manual research to find the right decision-makers inside SMEs, scale-ups, and finance-led teams.
ICP definitions were hard to operationalize
The team could describe the best-fit customer, but turning that logic into clean, segmented, ready-to-use prospect lists was still too manual.
Why SPONA worked: Verified niche sales data for each market
Qonto used SPONA to transform ICP criteria into verified account and contact lists. SPONA mined niche sources, refined company fit, validated decision-makers, and exported structured data the team could use immediately.
Market maps built around Qonto's ICP
SPONA translated target criteria into specific account clusters by country, company size, industry, growth signal, and commercial relevance.
Contacts enriched with decision-maker context
Instead of generic company records, Qonto received contacts tied to the roles most likely to influence finance, operations, and business account decisions.
Verification happened before outreach
SPONA filtered, checked, and refined leads before export, reducing low-quality records and helping reps focus on conversations rather than cleanup.
Campaigns could launch faster by segment
Each list arrived structured by market and use case, so the team could move quickly from targeting to messaging, sequencing, and sales follow-up.
How Qonto uses SPONA day to day
- Defines target account criteria by market, industry, company size, hiring signal, and finance need
- Uses SPONA to mine niche sources for companies and decision-makers that match those criteria
- Reviews verified sample data before scaling each segment into a larger outbound audience
- Exports clean lists into CRM and outreach tools, grouped by use case and market priority
